Evaluation In what ways does your media product use, develop or change forms and conventions of real media products?My music video is a representation of freedom in different ways, for example one way is a positive type of freedom and another is a negative type of freedom.My video portrays this as we see two girls who are the same age but one is homeless, and the other is building up her life. We know this as we areconstantly seeing comparison between the two girls, and the differences between them. This has been done by the usage of cross cutting between the two characters. The happy girls freedom begins as we see her leaving her home and family behind and is on a new adventure by herself, we see her building up her life, educationally and personally as we see her with a man in one scene and studying hard in another. This has been done to show that the happy girl has it all, the ''strong relationship'' with a guy she likes as he likes her back, and we know this as we see a flirtatious conversation between the two, which was shot as a close up, so that the audience was able to read the conversation. She also has her good friendship group and always enjoys her time with them. We know this as we see her in the music video with a group of friends and they are all laughing and talking/joking around. Everyone seems happy and cheerful as everyone is engaged in the conversation and everyone is laughing, this was expressed well in the facial expressions of everyone also.

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Alongside this entire scenewe have cross cutting and jump cuts between the two girls, we see the sad girl on the streets, people walking past her and not giving her money, which represents that her type of freedom is negative as she doesnt have anyone to rely on or to give her support. We also see her asleep on an old sofa and in a dark room, which again shows that she has nothing. We see her trying to get into a collage however she got rejected which is showing how freedom can also be negative as her choices are very limited and she doesn't get to have much of a say in anything.

We understand that she is unhappy which is why she is referred to as the sad girl, because she is never smiling and is always looking down or hiding her face.The main camera angles focused on the sad girl is the high angle which makes her seem small and less powerful or superior as she has nothing.

Some Examples are:

The two characters have to opposite rolls, and to help show the opposite characteristics and different sides of freedom we have thought about the mise-en-scene carefully. For example the sad girl is always in black and she doesnt change outfits, this is showing that she cannot afford any clothes as she is homeless and the fact that she is in all black represents that shes is unhappy, depressed and gives the feel of her giving up on life. On the other hand we see the happy girl in different clothes for each day and she is smiling a lot, her clothing is brighter than the sad girls. For example she wears colourful jeans, matches it which her scarfs, wears makeup, and this is all helping to show the opposites of the two characters.

Some examples are:

Sad Girl Happy girl

The body language of the two girls are also very different and are opposite to each other once again, as the sad girl always looks up tight, and seems to also keep to herself a lot. For example her arms are always in her hoodie pocket and she mostly keeps her head down and has her face covered. However the happy girl always has her arms by her side, swaying back and forth which represents that she is relaxed and not tensed, has her head up rather than down and her posture gives off a confidence feel. The camera angles and lighting pay a big part in this also as when we are on the happy girl, it is more dimmed and gives a more depressing and negative feel and when we are on the happy girl the room is much brighter and there is no isolation but with the sad girl she is always by herself and never really see people around her.

A good example of a real media text is Rihannas music video called What Now This music video can relate and can be compared to my music video as Rhianna is locked and based mainly in a dark room and has been restricted, just like how the character in my music video (The sad girl) is restricted from going to college and getting somewhere is life. When the camera is focused on her there is a lot of dark lighting used just like Rhianna. The dark imagery used in both of this music video represents sadness, depression, and gives a sense of failure. Rhiannas music video relates more to the sad girls freedom, as they have similar imagery and conventions, such as the sad facial expressions and dark lighting. This shows that our music video does incorporate conventions which are used in real media texts for example the similar lighting the camera shots and angles mise-en-scene, have all been used to create the convention which are usually found in the real media texts, and build an understanding of what is going on in the music video.

Artists name in order to grab attention

I and my group had to look at different digiPaks in order to learn the techniques and conventions before making our own dig pack. I learnt that the front of the digipak tends to have a large eye catching picture; the picture illustrated on the front tends to have some relation to the songs or artists. The song or album title is also found on the front panel also. At the back you must always have the barcode, record label, tracks, and extra information. I took all this information into consideration and created a digipak and the themes and style, fronts are all in sync. And this is the final look. Tracks

Artist face to draw attention and promote the album

Additional information

Album name

Barcode

As shown above in my own digipak I have taken into consideration all of the conventions which would normally be included in a real digipak. This was done because I wanted to have a realistic digipak and give it that real feeling. As inspiration I had looked at Rhiannas digipak, I like how everything had the same theme, front, colours and everything linked in together. Therefore I decided to do the same with my digipak.

http://2.bp.blogspot.com/-V6v6Nnp36FA/UK3wh-dHPxI/AAAAAAAAATI/mQ2hVZ4X-Go/s1600/Rihanna_FB_Giveaway2.jpgWhen researching I also looked into real mangazine conventions which helped me understand what was required and normally used in the real media text and found what needed to be incorporated for example the most important, the image which is often of the artist, perhaps with a brand identity (a recognisable logo or image from a video), include the single and if there is a website of the artist and record label it must be added in. Font, front style and colours should all be linked in with the theme and the rest of the digipak, there needs to be a record label/ the name of the artist and its date realise. Our magazine has the face of the artist and her name in all capital and the front of the magazine and underneath we have the picture of the album with its name.

I believe with the incorporation of real media conventions it will help to attract more audience members. This is because many fans or the audience always expect somehow familiar styles or conventions from a genre therefore, by us sticking to these conventions and using them in our music video and digipak it will allow the audience to enjoy the music video better as they will be able to relate to it better and understand it. Morvarid Raufy