My Evaluation

By Edward Thompson

Does the use of conventions indicate what other trailers have influenced my trailer ?

Trailers that have influences my trailer are : Hangover I used many techniques within my trailer for example, I used the idea of the narrative of the wake up after a night out and seeing the persons reaction. Within the trailer of hangover the first thing we see is the characters waking up after a hang over and realising there in serious situation or funny situations, using close ups and Stedi cams Project x I used to use of P.O.V shots at the beginning of the trailer which is the same as the beginning in projects x trailer. They use the P.O.V shot and the main character purposely talks into the camera, in my trailer I am giving the main character an interview. This is all to make the film look real and that brings more of a comedy feel.

Project x P.OV SHOT

Bad influences POV SHOT

How does your media represent particular social groups?

The social group that I have represented in my trailer, poster and magazine front cover are teenagers and younger adults

The stereotypical style of aiming to teenagers and youngers adults that I have done through my media is through the use of alcohol. Alcohol is the main object and story line within my film and obviously will attract the youth. Because I made my main character a bit of a party animal through drinking and going out, this is the main striving motivation for young adults. My main character is also a young adult and within his university years, which will aim at all young adults that are in the same situation.

I was inspired with this by films like Project x which was a huge inspiration on myself doing the project. In the style that young adults are just known as party animals and drink all the time. This is a stereotypical view on young adults and I have used that within my media products. This would not have been as effective if I had used an older or younger person and perhaps a women.

Project x

Bad influences

http://edwarda2media.blogspot.co.uk/

Who would be the audience for your trailer ? • My target audience: Males and females between the ages of 15-25. It would be

unsuitable for people younger than the age of 15.

I researched into other films with similar genres of mine to get a good overall picture of what certificate I should tag on it. For this is used a site called imdb.com. http://www.imdb.com/IMDB allowed to access all films and see whether there films are similar to mine. With the use of films such as The hangover and Shaun of the dead I decided to certificate my film a 15.

http://www.bbfc.co.uk/classification/guidelines/15-2

The BBFC site is also a site I used to see what common trends were in films with different certificates.

It helped be view all types of films and grudge whether my film should have the same certificate or not.

How did I attracted/address my audience ?

• Because the audience I aimed for was 15-25 I had to attract them in ways I thought would be suitable for that age.

With the use of camera POV shots and also an ‘over the shoulder’ of alcohol and teenagers using the alcohol is a big attraction for younger adults.

This is where I have used a close up shot of the character to again attract the people of my target audience. This also can represent a party mood or atmosphere to get the audience thrilled and excited.

Its not so much the shot type that I have used to attract my audience but what Is in the shot. Because I have made a mostly POV trailer all shots will be filmed this way. In this shot I try and attract and pin point the relations my target audience have and with what they expect to happen at an end of a night.

I have also used the advantage of drinking games such as ‘beer pong’ shown here, AGAIN to try and connect to the viewer on what they would want to see at a party and what they would enjoy more.

How did I attracted/address my audience ?

MusicWithin my trailer I used dance music to attract my audience. Through the music It creates a party atmosphere for my audience.

I didn’t initially have the music on my trailer but with the use of comments from my class mates and my target audience I decided to add the music In on my final trailer.

This is a link my blog – David Guetta FT kid cudi- memories.

http://www.youtube.com/watch?v=QFBgIc7Ny1E&context=C4b92d37ADvjVQa1PpcFNb1NflwB4tSveliHd3OQX8fOnVKSl4_LQ=

How did I attracted/address my audience ?

The reason why I chose this photo is because it symbolises youth culture and freedom. The thing teenagers want to do most is go out and have a drink with friends. This poster reflects that in the way the character is peering through the glass in a ‘I want that’ type look on his face. The fact that I have put his face and background in grey but only the beer in and writing in colour only retorts the fact that the only thing students associate with their students lives is alcohol. Hence the peering through the glass.The reason of the writing is to reflect the actual connotations of the beer. I have put the word ‘bad’ in white and the word ‘ influences’ in a strange kind of orange colour because the white symbolised the head of the beer and the orange colour the beer itself. Its as if the beer is in control of the person and that the bottom of the beer is part of the persons face.

First mock upFinal product

I have done the masthead like this to try and create a sort of drunken style writing, because the audience is aimed at young adults and teenagers, I think this is aimed at them.

The writing I have made quite colourful with the words extra and plus in a green. I have also mentioned up coming movies and directors again aiming at the youth with new films.

Using the main image to communicate with the audience through beer, trendy clothes and a sort of drunken feel to the main image.

Using pugs and puffs to get the readers attention

Using pugs and puffs with ‘Matthew Dinsmore’ exclusive. Get the audience in touch with the character.

The title of the film ‘Bad influences in big letter at the bottom of the page so the readers eye is drawn to it. Also with it being in a bright colour symbolised the youth and rebellious style

Mock up Final product

How effective is the combination of your main product and ancillary texts?

• I used a sense of branding with my trailer and ancillaries . In all 3 there is the main character dominating this creates a sort of branding that people associate with this person.

As you can see in all three media products the trailer, poster, magazine you see the dominant character of the main and mainly associated with drinking or partying. With the trailer you can see the character is staring into the character in a way that he’s trying to communicate with the audience as if when you speaks he is speaking directly to them. This is also said in the ancillary products. In the poster the character is looking into the glass in a kind of determined face, like he wants what he is looking at. The magazine front cover it is though he is already at the party. This acts like a time line on a night out like so…The trailer- talking about the nightPoster – just before the nightMagazine – the night

Magazine

Poster

What have you learned from your audience feedback ?

I learned a lot from my audience feedback, at the beginning of this media task I made a questionnaire and gave it to people to fill out. The questions where on what they would like to see on a comedy film, how old they are, what genre they would prefer to see and why and also to list there 5 top comedy films. Now I did the final question because I wanted to know what type of comedy films my audiences liked because there are many styles and ways to film it. I got a general round up of the types of films my audience likes to watch and decided to go from there. Once I gathered my information I constructed my media products and changed them if the audience preferred something else.

What have you learned from your audience feedback ?

I also used YouTube, this helped me to put my trailer rival and see how many views it would receive and to see if any comments came where posted the video that could help me.

I also received feedback from my class and many comments on how I could improve and make the trailer more comical. Some comments told me to add extracts into my trailer for example the music I used. The comment was ‘perhaps you should add music to make the party atmosphere’

I also used many other suggestions and this graph shows how the rated/ranked my trailer at that time.

http://www.youtube.com/watch?v=QFBgIc7Ny1E Link to my trailer on you tube.

How did you use new media technologies in the construction evaluation and planning stages?

I used my blog to present all my research and planning, this helped to show and set out how I researched, all the sites I've used and how I used them. This was essential for my work. The internet was a massive part in my research and planning because It allowed to access onto sites I needed to use, such as YouTube. This allowed me to view and analysis trailers of films and their for help with the construction on my trailer . I used the site imdb to research into all my familiar films and trailer as well. I used a digital camera for the construction of my trailer, I was also provided with a tripod which helped me with some shots even though most were POV. The tripod allowed me to steady shots if it is hard to view them.For the main construction of my media product I used a software called Paint.net. This software allowed me to move/crop/colour pretty much do all types of essential ways to develop my images. I was able to crop around my pictures and add text around it. Paint.net was vital to the construction of my poster and magazine. In the editing of my trailer and the videos I used a software called Adobe Premiere, this software allowed me to edit my clips by cutting/lengthening /slowing down any clips that I desired.I also used YouTube to upload my trailer onto the internet. http://www.youtube.com/watch?v=QFBgIc7Ny1E

Evaluation

For the evaluation I used the website SLIDESHARE, this helped me post my evaluation onto my blog and making the viewing of it much easier.

http://www.slideshare.net/upload

To make my evaluation I used the software Microsoft powerpoint. This helped me create my evaluation and edit it. I can easily add and share images which made the creation of the evaluation very quick and easy.