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  • 1. Lee brown as media studies
    Coursework Evaluation

2. 1.In what ways does your product use, develop or challenge forms and conventions of real media products?
I believe that my product is typical of a music magazine as there are several conventional rules that I have followed. Such as the layout of the page and the choice of imagery. There are also many parts of my product that could be portrayed as being unconventional, or not very typical. However I think that I have used this so that it makes the magazine look original and interesting, and it does not in any way make the product seem unprofessional.
3. Front Cover
I have tried to make my front cover look as conventional as possible whilst trying to make it look exiting and fun. I have used a large font for the masthead so that it is noticeable and so that it is obviously the name of the magazine. Underneath the masthead, I have used a tag line, which is commonly used in magazines, as this will give people another way of remembering the magazine. I have added a large splash in the middle of the page to make it clear what is inside. The text is the name of the person on the front cover which will make the customer automatically want to read more. I have used a large image as the background as there is then no blank space and the page will look busier and there is more going on. There are many other conventional things that are on my front cover such as the barcode, the price and issue number, and the date. I have also added the website amongst those things to further promote the company.
I have chosen the colours for a couple of reasons. Mainly because they are bright and will stand out. The other reason being that blue and pink will instantly relate to both male and female, therefore attracting both genders. The background I have used is black and white to help the text stand out, however, I also decided to bringout the colours in the image to tie in with the text.
My front cover is unconventional in some respects, as the colours I have used are not typically related to an R&B theme. However the reason I have done this is to make it seem more appealing and make the customer want to know why.
4. Contents Page
My contents page fits with the conventions of a typical contents page, as it contains the word Contents and it has a list of the articles inside the magazine. I have used a banner across the top of the page which is used to help promote the product. The reason it is at the top of the page is because it will be the first thing that the customer will read. I have used the name of the magazine at the bottom of the page, alongside the name of the photographer, the date of issue and page number. I have tried to make the page layout as simple as possible with the word contents at the top in a large font, and one simple image in black and white. I have done this because I think it compliments the R&B theme well.
There are very minimal colours used on this page, to add to the simplicity. I have used a black and white background to make the reader seem more chilled out. However I have used the same pink as in my front cover in small parts of the page to make sure that the colour scheme runs consistently through theproduct.I have also added a pink coloured spotlight on the main image to make it seem like she is on the spot being interviewed.
My contents page is unconventional for a few reasons. The first reason being that not all of the page numbers are mentioned in the list, and just the important ones are pointed out. I have done this because it adds to the simplicity of the design.Another reason is that there is only one image used. Usually on a contents page, you will see that more than one image is used.
5. Double Page Spread
I believe that this page spread fits the conventions of a typical double page spread, because it has one large dominant image that makes it clear what the article is going to be about. Also because columns of text are uses and not large paragraphs, and this makes the page seem a lot more conventional. I have also tied in the rest of the magazine as I have added the name of the product again with the issue date and page number. Commonly on double page spreads you will find that Q&A s are used, therefore fitting the conventions.
Again, I have gone for the black and white background as it keeps in with the theme of the product, I have used the name of the celebrity in pink, because it makes it stand out and will make the reader want to pay attention, as it is the first thing they will notice on the page.
I do not think that my magazine double page spread is unconventional, because there are so many uses for this page. In other similar products, I have seen many different ideas, and I believe that this in keeps with the genre of the magazine and the overall vibe.
6. 2.How does your media product represent particular social groups?
I believe that my magazine represents the younger generation of people that are in to the more popular/current music. I think that this would be, male or female aged between 12 and 25. I have chosen these ages, because the 11 year old that has been used on for the images will make the younger people feel more involved and will help inspire them and make them want to read and see what it is all about. I think that it will be targeted at both genders, because each issue there would be a focus on a different artist, of any gender. As I mentioned in the previous question, I have chosen the colours blue and pink because I think that it will help attract both sexes whiles simultaneously making the magazine look attractive and eye catching.
I dont think that this magazine would be suitable for children that are too young as there are some large blocks of text. However the text on the double page spread is sectioned off and is therefore easier to read. Also, I dont think that this would seem attractive to rock fans, as it is an R&B/Pop magazine, and this is almost the complete opposite to this genre.
I think that this magazine will reflect on the cool teens and the bright colours will imply that they are fun however the black and white background makes it seem cool and chilled out so that it seems like not much is going on.
7. 3.What kind of media institution might distribute your media product and why?
I think that my magazine would most likely be distributed by mainstream institutions such as IPC. However, companies that will deal with more niche magazines may also be interested in ESSENCE. I think this because R&B could be portrayed as being a mainstream genre, as many pop songs that are in the charts these days can be classes as R&B. On the other hand, there are many songs that come under this genre that are extremely unheard of to the mass market, that is why I think that some of the smaller institutions may want to invest.
There are many other ways of distributing and promoting a magazine. One of which is to digitally publish it. Meaning that the magazine will be available to read on the computer. Saving on ink and transportation costs. By doing this, you can also send them out much quicker via email. This is commonly used by subscription based magazine companies. Another way that I think my magazine could be distributed is by giving away free, toned down, copies in large music shops and department stores. This would be a good way to promote your company as well as informing the public about what is going on.
Personally I think that the best and most suitable way for my magazine to be distributed would be in stores such as HMV and other music shops. Because this is where the music fans go to andI think that they will be most likely to pick ESSENCE up there. The other way I think would be a good idea is by making customers subscribe online and pay monthly, and the digital version of the magazine is emailed to them every month. The downside to this is that is could be forwarded on to other people. Therefore further research would be required to try and prevent this.
8. Factory media
Factory Media is Europes largest and most innovative Action Sports media owner. The Company publishes 19 traditional print and 23 new media brands reaching over 500,000 readers and 4 Million online users every month. The business currently focuses on two market segments, Boardsports and Bike, with an international footprint and multilingual products.
Brands include:
Factory Media would possibly invest in my magazine as it has a niche market theme and the overall feeling of the magazine is similar to that of a biking magazine. As far as layout, colours and font is concerned.
9. 4.Who would be the audience for your media product?
In my media product, I am trying to attract people of a variety of different ages. I think that in general, people that listen to R&B will be in there late teens or early 20s. However I think that by using a young girl as the main image I may attract the younger generation.
I think that many different social groups can enjoy my magazine as it will include the latest gossip about some of the top artists, and even find out about tour dates etc. My magazine will be an easy read. Meaning that it will not be too complex and there will be a lot of pictures of celebrities, with important information about their new singles and albums. Therefore I think that this will make it more attractive to girls and younger people. As they tend to be interested in the latest news about the biggest stars in the industry.
10. 5.How did you attract/address the your audience?
To attract my target audience I first of all had to think of the name of my magazine. I think that something that has a rock sound to is such as NME(enemy) would not fit in with the theme. Therefore the name Essence came along,