5. HOW DO ATTRACT/

ADDRESS YOUR AUDIENCE?Felicity Bearfoot-Fallon

HOW WILL THE AUDIENCE BE DRAWN TO YOUR FILM?Our target audience is teenagers and young adults. We feel that this type of audience member will be able to relate more to the main character as they are of similar ages. We also think that having a teenage character makes her seem more vulnerable, and the audience will feel her fear and be able to connect with her more.

HOW DO YOU KEEP THE AUDIENCE’S ATTENTION THROUGHOUT THE FILM?Throughout our opening, we keep a good level of suspense and tension to keep the audience on the edge of their seats. We also feel that our opening makes the audience feel slighlty uncomfortable, as it allows them to put themselves into the main characters position and feel the emotions she is feeling.

The first thing the audience sees after the opening credits of the production and distribution companies is a fuzzy screen, which is the turning on of a camera. With the noise of crackling, this immediately alerts the audience and draws them in.

At this point, the audience sees the main character who looks dirty and distressed. They automatically are wondering what is happening and why she is in this situation. As she continues to talk, the audience feel uncomfortable as she seems frightened and confused.

As the protagonist speaks to the camera, there are cuts and breaks during her speech to give the effect of the camera being broken or faulty.

Towards the end of this part of the scene, the protagonist starts to panic and cry as she hears the antagonist come back into the room. The camera is left broken, but still filming on the floor, as we hear the main characters heavy breathing. This leaves the audience members confused, and wanting to know how she got there.

From this point, the audience are starting to be shown how the protagonist ended up in the situation she was in. ‘30 days earlier’ has to be clear for the audience to see to prevent confusion. The CCTV lets the audience members know that the antagonist is stalking the protagonist.

As the opening titles appear, the audience are shown a sequence of shots which gradually get faster. This enhances the idea of the tension building up within the scene, as the protagonist suspects she’s being watched. Also the change between colour and black and white helps identify when the antagonist is watching the protagonist.

The audience can see that the protagonist is becoming more cautious as she realises the shop is empty. She tries to distract herself but can’t help and be distracted as to why she is the only person around.

This shot tells the audience that the protagonist has noticed the security camera, and then the main character becomes interested but concerned as to why it hasn’t moved in so long. This leaves the audience wondering who is watching her as they haven’t actually seen the antagonist.

The final part of our film opening is the protagonist getting closer to the camera and looking up to it. Then the clip fades out as if the film were to actually continue. The audience is left confused and slightly on edge as to why the main character was kidnapped. The cross-cut back to beginning of the girl before she was kidnapped what to incise the audience as to how and why the situation happened.