CWHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?

Evaluation 4

Our original mood boardThis mood board was inspired

by mostly teenagers but would

be relevant for ages 13-20. We thought that social media was a key thing to put in our mood board

as they play a big role in a teenagers life.

we also put in common high street brands that are popular with teens.

Films such as mean girls and Easy A match our target audience, they all follow the typical conventions of a

teen film.

A main thing in teenagers life is media, this is why celebrities are very relevant to young people

today.

We added popular food chains with young people. These are common

places teens hang out.

We thought that it would be appropriate to put drugs on our mood board

because they are something commonly associated with teen s nowadays.

we put a rating of 15 on our mood because the content would probably be inappropriate for anyone younger

than that.

Who our film appeals to

Our film would mainly appeal to only

two sections of the quadrant, males

and females under 25, however it

could be enjoyed by all four. The

down side to having our film targeted

at only two is that there are less

people to view the film. However if

advertised the right way that would

not matter because there would still

be large amounts of the target

audience coming to see our film.

The target audience

PsychographicsActivities and interests

Hanging out/ socializing with friends, listening to music, big focus on the media, social

networking (Facebook, Instagram, Twitter, Tumblr), drinking, smoking, going to parties

Actions and behaviour

Impressionable, defensive, sociable, sometimes negative attitude, work sometimes

second priority

Beliefs and values

Relationships, social status/popularity, materialistic, school

Attitude and feelings

Sociable, focus on friends, confident, sometimes selfish, opinionated, affected by peer

pressure