Evaluation: How did you use media

technologies in the construction and

research, planning and evaluation stages?

Research• During my course I became aware of how lucky I am to have access to the Web

2.0 format, as it has allowed me to use consumer produced websites such as YouTube and Blogger. Websites such as these allow the public to upload user-generated content whilst being easy and simple to use.

• Research was the first stage of the coursework, I explored many websites on the Internet using the search engine Google. I found a good range of film posters, magazines and trailers.

• This would have given me a major insights to all 3 and will have also given me inspiration.

• I went to the cinema as often as I could to actually watch trailers in the cinema to give me the full impact of how trailers can actually affect the audience. In the cinema there is also posters, billboards and advertisement to promote the film. I looked how they made me feel and how they draw the audience in.

• The internet was the biggest source that I use throughout my coursework, it has given massive understanding with existing media products such as posters and magazines.

• I used the site YouTube to search for existing trailer, as this site is free and readily available. There is also audience feedback on each video so I was able to see which one were more successful.

• For example The Dark Knight trailer has over 3 million views with a like/dislike bar at the bottom. This bar shows that 4692 liked the trailer and only 152 disliked it. This means that this trailer was very successful with its target audience.

• I could also look at the comments below to see specifically which elements were liked and disliked.

Planning• In my planning stage, I created a storyboard using

Post-It notes which showed the story of my trailer. I used Post-It notes because I could change around the scenes if I wished too which was much easily and convenient. I did change it around often and also added more scenes in. for each Post-It note I’ve drawn diagrams to illustrate the scenes, giving a brief description of what's happening and how long it is shot for. Also the diagram is drawn as what camera I am going to use. Images were taken on a Blackberry then transferred onto the computer.

• To organise my filming, I used Google calendar to show this. Google calendar is free and very easy to us. It also shows it in a very simple way and is available to print and be shown online (Internet).

• Email was used to contact my artist but I also used mobile because it quicker to communicate and any complication I can also ring.

• Any planning and research that I completed was then transferred onto Blogger, an online blog storage that allowed me to enter my work chronologically.

Production • During my production I used a range of different media

technologies. Firstly to capture my images, I used a digital SLR Nikon D3200 camera for high quality and professional looking production. When taking my photos for my poster, I want to emphasise dark/light so I used an iPhone flash on the camera to enhance my artist features.

• To film my trailer used a video camera which was very fun to use and actually going out to film help me improve my camera skills.

• I used Photoshop to edit my images for poster and front cover magazine. Using the crop tool, brightness, contrast, lightness, hue, saturation etc. I have used Photoshop briefly in AS Level so now using it again has given more depth into how to use Photoshop.

• InDesign was used for my poster and magazine, yet again I have used this before so I am familiar with the tools on the programme.

• Premiere Pro was completely new to me and I had to use this to edit my footage. This programmed allowed me to edit various aspects of my trailer.

• For example, I was able to input ‘scream sound effect ‘ to convey what happening in the trailer without having to show scenes of the scream. It also allowed me to add in transition and shorten scenes to make it more scary and jumpy. This has given me a new skill on working on another Adobe programme.

Printscreen of premiere pro of my trailer

Evaluation