Evaluation Question 2:How effective is the combination of

your main product and ancillary texts?

Real Products

Many big pop stars rely on their star image to

sell music therefore maintaining a consistent

image across a music video, magazine advert

and digipak/album cover increases the

promotional value of the product overall which

leads to better sales.

Real Products

Jessie J who influenced the layout of my magazine advert reveals coherency throughout the products through

, font and photography. Like Jessie J, I used the same image for my magazine advert on the track list of my

digipak.

InfluencesThe Weeknd was one of my first influences included in my mood board during the planning stage. I was particularly drawn to his style of music video. His mis-en-scene is kept simple, often in black and white with dark clothing or back drops, contrasted with lighting to create a chiaroscuro effect. This adds to the emotion behind the lyrics with less attention to the appearance of the artist i.e. The “male” gaze or the “female” gaze in this instance. I wanted to mirror this style of music video and star image for my products so I maintained the dark clothing and setting throughout, even when filming outdoors. I imitated this particular shot from The Weeknd’s music video and used it in mine to implement intertextuality.

Influences

It is evident that this was the style of product I wanted to create from the beginning as Banks was another influence. She also focuses on enhancing emotion through performance or mise-en-scene i.e. Black and white to reflect a melancholy mood.

InfluencesWhile beginning to construct my ideas into their final products, I did some audience research. I wanted some feedback on how I can make the products coherent throughout as it was evident I wanted to use similar mise-en-scene and cinematography to The Weeknd and Banks. PJ Harvey was mentioned in the discussion of ancillary texts and I decided that she would be my main influence for the digipak and magazine advert images. Although I should have incorporated the black and white into my music video, audience feedback revealed that the mood of the performance linked with the lyrics sufficiently enough. It is more difficult to portray sadness in photography therefore the black and white effect was particularly useful for the ancillary texts in order to maintain the same tone throughout the products.

InfluencesWhile beginning to construct my ideas into their final products, I did some audience research. I wanted some feedback on how I can make the products coherent throughout as it was evident I wanted to use similar mise-en-scene and cinematography to The Weeknd and Banks. PJ Harvey was mentioned in the discussion of ancillary texts and I decided that she would be my main influence for the digipak and magazine advert images. Although I should have incorporated the black and white into my music video, audience feedback revealed that the mood of the performance linked with the lyrics sufficiently enough. It is more difficult to portray sadness in photography therefore the black and white effect was particularly useful for the ancillary texts in order to maintain the same tone throughout the products.

In order to maintain a link between the three products I

took any outdoor photos in urban settings while

maintaining the same lighting and mise-en-scene in any

indoor photos. Also using an image again creates a clear

association between the products.