How effective is the combination of your main

product and ancillary texts?

Music Video• My music video illustrates the story of a young boy enjoying the surroundings of his

home town. The persona is presented as Peter Pan, a boy who never wants to grow up and leave Neverland. I have chosen to adapt this particular story into my music video as it makes clear references to my artist’s lyrics and meaning of the song. For example, whilst conversing with the artist, he explained to me that the song was based around the thrill of being home and wanting his loved one to experience this feeling. By taking his own account of the song’s meaning and referring this to the story of Peter Pan, I believe that the audience will identify these emotions and learn about the artist on a more personal level.

• The video also portrays an accurate representation of the Indie/Folk genre. This is due to the codes and conventions I have followed to ensure that I attract the correct audience members. I have achieved this through carefully researching and planning shots, costumes, locations, actors and so on.

Digipak • The digipak I have produced is mainly inspired by my music video. I wanted to establish a strong theme

throughout both media products so that my potential audience members could identify these items with the artist and his genre. Included on the cover of the digipak is an image of the sky with a cut-out silhouette of Peter Pan. This automatically connects the two products together visually and highlights the main themes portrayed in the video (the sky and the title ‘Higher’). The back cover and inside image also relates with the theme of the video and genre. Images of leaves and trees are typical sceneries featured in Indie/Folk products and really promote the idea of a organic and natural album. These images have also been used in my own video which continues to establish the link between my products. As for colour, I decided to stick to a very earthy scheme as I believe this looks more effective and similar to Oliver’s first album which helps establish his own star image and style to his existing fans. The font I have chosen is similar to the one featured on Oliver’s original album work to again, create a distinctive resemblance between all his pieces of work.

• In conclusion, I feel that my own digipak works well with my music video in promoting my artist’s image and music. It makes clear references to the tracks featured on the album and visually looks appealing in the Indie/Folk genre. My planning and research of this task has enabled me to create these products successfully and will hopefully be popular amongst the viewers and buyers.

Advert Poster• My advert poster is greatly inspired by my digipak cover. I decided to incorporate

the same image onto my poster as I believe it would be the most effective way to promote both the album and the music video. The image of the sky and Peter Pan works together well as it refers back to the narrative in video, but also takes an alternative meaning on the title of the song. The image itself looks original compared to other products and creates a sense of enigma which will attract readers to look at it. The font and colour scheme has been kept the same to ensure the artist’s style becomes familiar with existing and potential fans. Although the image is the same as the digipak, I have added extra information to establish the difference between the two products. On the poster, I have included details on where to download music content from the artist via Oliver’s web address. I have also chosen to include the track title of my music video not only to promote the song, but to inform the reader that he is the artist in case they were unaware.

• In conclusion, I believe that the contribution of my main product and ancillary texts are very effective in promoting my artist and music genre. I have ensured that each product links with one another as this creates an established look which will represent the artist and appeal to his fans. The research, planning, filming and editing have all been important concepts in creating my final media products and altogether have helped me achieve produce items to a high standard.