SOPHIE JANSEN

Evaluation 2

Research and Planning…

In our research and planning we picked up on the main themes in our moodboard. These were, anger, regret and defensiveness- this is the stereotype that surrounds our target audience and these traits surface quickly in our male protagonist. Showing his state of confusion in the chorus with the strobe lighting, so the audience is unaware of what is going on around him.

FINAL PRODUCTS

Use of overlays

We also used overlays that connote with self harm and the state of flux of an individual. We have only shown this for a matter of seconds so the audience are left assuming that something has gone past his mind and believe our audience will be able to relate to this.

Close ups throughout…

We have used constant close ups throughout our video and also have shown this in our digipak- Therefore I believe they work effectively with each other. Although the main focus of our promotional package is our male protagonist, we believe due to the purpose of the song and narrative, it is essential we included Emily in it also.

Main promotional image- The artist himself…

The photograph we used to promote brand identification was the opening shot of our protagonist after the overlay of the past memory. We believe this is a good image to use on the front page of our album cover because it gives a cyclical structure to the digipak- with the closed eyes at the back and open eyes at the front- immediately creating house style between ALL platforms.The mise-en-scene is very much adopted through all our products so we can effectively reach our target audience. This takes into account his clothing and swept back hair style.

Our aim

Our aim was to maintain a tangible link between all 3 media:

- We used still frame grabs from our video and used them in our magazine poster and also digipak. This was effective because the audience would easily be able to relate to it.

The main singer in our video was also the central character of our products. This ensures consistency throughout all 3 platforms.

What would we change if we could?

What we would change if we could?

The part of our coursework I would change if I could would have to be the location. We originally went to Camden town in London to film our rough cut however realized it was not such a great idea due to the cost of train tickets and busy atmosphere. This meant we had to stay locally, so it was convenient for all members of our group- Otherwise we would have struggled. This possibly is down to time management, though I do think we worked productively and had clear aims and objectives.