Evaluation 2

How effective is the combination of your main

product and ancillary texts?

» Throughout all 3 tasks I have aimed to remain continuous, I have shown subtle links between my poster, magazine and teaser trailer.

» I decided to include the use of shadows throughout all, this has linked to my genre, film noir, and connotes the mystery/secrecy element which is to appear within the trailer. The shadows aim to cover a dark side to the story and create depth to my work, within the still image of ancillary texts and the moving image within the trailer. The shadow on the poster is between both the male and female connoting that there is a dark, hidden side to them both.

» The setting of which all construction takes place is the same, I used the continuous location and setting to get gain verisimilitude in all 3 products. The darkness is also a continuous factor throughout the tasks and creates the noir feel to the work. All 3 products link together and you can tell this through the use of soft dimmed lighting creating the shadowed, dark setting as well as the use of only 3 rooms which are referred back to throughout the trailer at different parts. Also the occurrence of the car is highlighted in all three tasks, this entices audience to use enigma codes and question the reason for its constant appearance.

» The props used in the production of these products were very limited, as I did not wish to make it more complicated to create by having to find items in which I could use. The simple usage of the car prop was to highlight in all areas, the danger and action within the film which was the trigger event for the whole plot. I thought it was necessary to showing this in all 3 tasks as it is iconography for the film and automatically creates question from the ancillary tasks before the audience see the teaser trailer.

» Characters remain the same in all 3, only the 2 main characters are shown. Also on the magazine the male character is shown alone as it allows audience to gain a focus on his deep facial expression, this could cause questioning towards the meaning behind it. The use of the male is to show the stereotypical dominance that males pursue, even though this is contrapuntal to the plot of “The Recollection”. This will give the audience ideas about the plot, which then comes with a twist when they watch the teaser trailer and film. The expressions on the characters faces remain consistent throughout all three tasks this is to show the mystery and secrecy, the dark look on the males face connotes that he is hiding something, and there is no expression given from the female character, which signifies that she is also hiding something and perhaps knows more than she should.

» Colour scheme is a continuous feature through out the 2 ancillary texts and the trailer production. The use of white, black, red and blue has remained consistent. This was so the products would form a flowing promotional package, which showed that they all went together. Colour schemes can affect audience moods, this is one of the reasons I chose to use these 4 simple colours.

» Red: connotes.. Love, passion, fire and aggression.» White: connotes.. Purity and truthfulness.» Black: connotes.. Security, dignity, secrecy.» Blue: connotes.. Reassurance, dignity, new, modern.

» As well as keeping the colour scheme consistent I have also kept the fonts the same over all 3. For example on the magazine I used the font in which the film title is in, this also worked as a logo for the film with it being iconographic and memorable. This is also on the poster and in the trailer. I chose a font that is simple and easy to read and avoided script type fonts as they are hard to read on screen. I used only two different fonts – one for headings and another for content and kept all fonts large enough to be effective and easily seen.

Other things which occur on all 3 products are:

The characters- which are the same age as the target audience this could be a factor which entices audience attraction.

The mode of address- is continuous on the poster and the magazine in which all characters are giving direct address to the audience. Audiences could be attracted to the film from different aspects. Some audience could be attracted via the poster, some by the magazine occurrence and some by the trailer alone. These could be through visural, emotional or intellectual feelings.

Also the production company appears in the teaser trailer at the beginning and on the poster.