In what ways does your media product use, develop or challenge

forms and conventions of real media products?

PosterIn order to make my media product marketable, I was obliged to fit some of the mass conventions of the typical Hip-Hop posters. IE the concept of my image portrays Young Deacon to be a leader. This sort of concept is portrayed in rapper Lowkeys album cover

One of the most obvious ways to market the product is to

advertise where it is available for purchase, hence i have

included the three most common institutions in which

audiences purchase music from:

iTunesAmazon

Bandcamp

Here he is imaged writing whilst wearing a scarf typically associated with Palestine, portraying him to be a freedom writer. Deacon on the other hand is imaged giving a passionate speech/performance.

Music videoAs Young Deacon represents a much deeper message than most commercial Hip-Hop artists, I chose to challenge to typical conventions of diamonds, drugs, money and voyeurism etc.

These shots of 50 Cents “Candy Shop” are typical of a conventional Hip-Hop music video. The jewellery, and the voyeurism are symbolic of what 50 Cent represents, where as in this particular image from my music video, the suit is symbolic of what Young Deacon represents.

DigiPakOver the last two years, the UK urban music scene has seen a rise in the attractiveness of the black and white motif. This is mainly because the flag bearers of the music scene are focused more on creating good music, rather than selling an image. Those listed below are acclaimed to be the best at their field of music, and his is similar to Young Deacon, as he has been acclaimed to be the most accurate voice of the next generation. He also is focused more on making good music than selling an image, hence the black and white motif.