Evaluating ImagesWe are learning today: Developing a concept design for a logo

What I am looking for: Concept design of one or more logos using a

storyboard. Annotate the storyboards Ask for feedback from a classmate to improve

design

Scenario You are a graphic designer for the Retro

Computer Company

A client (Mary) is setting up a website for playing classic arcade games of the Eighties and Nineties. She needs you to design a:– Logo (for web and letters) – Design graphics for a space invaders game

• Background(s)• New elements

– Player ship– Invaders– Bullets

Stages in the Design Process

DesignBrief

DetailedDesign

Evaluation

Concept Design

Analysis

SketchesIdeas boardsMind maps

80’s

Neon

Style and Theme

Theme:– Urban – graffiti – skateboarding – street -

• http://www.graffiticreator.net/

– Cartoon-like – superhero – space - futuristic Character/ Avatar i.e. Energiser Girl Logo design Colour scheme Typeface Graphical Effect

Mind mapping

Mind mapping video

Researching Ideas

Creating a theme using an Ideas Board

Mind maps

Ideas Board

Annotating your storyboard Audience and Purpose Nature of Message (Subtle or obvious) Composition

– Points of Interest (Rule of Thirds)– Leading lines – Avoid clutter – Golden Ratio (1:1.6 – rectangle)– Use of colour– Size

Fill EffectFont Style

Stoke Colour

#FF6992

Fill Effect

Space Invader

Fill Colour#FF5722

http://www.mega80s.com/

http://www.mega80s.com/

http://www.mega80s.com/

Help Sheets

T-Drive>ICT>Miss Allgar>YR10>Assignment>Help Sheets

1. Storyboard Checklist

2. Creating a Colour Scheme

3. Creating a Theme

4. Creating Vector Graphics

Colour Scheme help sheet

Color Schemes Picker http://wellstyled.com/tools/colorscheme

2/index-en.html

Homework:Storyboards

Design graphics for a space invaders game using a storyboard

Annotate storyboards

Using colour for a young audience Be consistent Use bright colours Always able to read the text Coordinate your colours, but broaden

your colour choices