Evaluating behaviour change programs - WasteMINZ · PDF fileEvaluating behaviour change...
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Evaluating
behaviour change
programsprograms
Liz Ampt
Concepts of Change
What are we measuring?
- Whether people are
doing things differently
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doing things differently
How can we measure it?
- Measuring changes in levels of reducing/ reusing/
recycling
- Observing/recording behaviours
- Asking about change
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- Each is a form of survey or data collection exercise
SampleDesign
PilotSurvey
Conductof
Selection ofSurvey Method
SurveyInstrument
Design
PreliminaryPlanning
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ofSurvey
DataCoding Data
Editing
Data Managementand Analysis
Data Correctionand Expansion
Presentationof Results
Tidying-Up
The survey
process
Richardson, Ampt,
Meyburg 1995
Each is a form of survey Method of measurement Aspects of survey design needed
Measuring changes in levels of
reducing/ reusing/ recycling
- Sample selection
- Pilot
- Survey
- Expansion/weighting
- Analysis
Observing/recording behaviours - Sample selection
- Pilot
- Survey
- Expansion/weighting
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- Expansion/weighting
- Analysis
Asking about change - Sample selection
- Survey design
- Pilot
- Survey
- Expansion/weighting
- Analysis
Key elements of survey design
1. Preliminary planning
2. Selection of method
3. Sample design
4. Survey instrument design
5. Pilot
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5. Pilot
6. Survey implementation
7. Expansion/weighting
Analysis over to you..
1. Preliminary planning
Define survey objectives
Very specific: what, by whom, over what period, where
Review of existing information
Useful methodologies from elsewhere; use of stated
preference?
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preference?
Define terms
From your objectives and from respondents perspective
Survey content
Dot points
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Exercise
Think of 2 terms you would want to use in a survey
related to your work
Write down clear definitions for both
Ask another person (not from your organisation) to do the
same with your terms
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Compare
2. Selection of a Survey Method for Measurement
Observation surveys
Intercept surveys
Self-administered surveys
Telephone surveys
Personal interview surveys
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Personal interview surveys
Internet/online surveys
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Observation methods
Chosen when
Possible to count accurately
Possible to count all or select a representative sample
Can be manual, automatic, video
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Intercept Surveys
Intercepting people
At an activity centre (e.g. workplace, transfer station, shopping centre)
Possible methods
distribution - mail-back/on-line
personal interview
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collect phone no.
Always needs a total classification count
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Intercept Surveys
Advantages
Able to reach specific populations
Can combine with observational counts
Can use multiple survey methods
Disadvantages
Generally low response rates (20-30% for self-completion)
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Generally low response rates (20-30% for self-completion)
Hurried conditions
Must allow for non-random sampling
No follow-up possible in most cases
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Self-administered Surveys
Possible targets
households
activity centres/workplaces/transfer stations
Method of Distribution
mail-out vs. hand delivered
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Method of Collection
mail-back vs. hand collection
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Self-administered Surveys
Advantages
Can get extensive geographical coverage
No interviewer effects
Can obtain considered responses
Hand-collection to good response rate
Disadvantages
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Disadvantages
Layout and wording must be clear - hard to design
No probing possible
Answers not independent
Response rates lower than face to face
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Telephone Interviews
Advantages
Wide geographic coverage
Intermediate costs
Good supervision - CATI
Multilingual capabilities
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Computerised
Telephone Interviews
Disadvantages
Sample usually weak
Low phone ownership for some groups
Answer-phones, mobile phones, screening devices
Hard to know how it represents the population
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Hard to know how it represents the population
Credibility of interviewer (confusion with telemarketing)
Low response rate
No follow-up for refusals
Personal Interviews
Can be paper or computer
Advantages
Generally higher response rates (60-90%)
Flexibility of information
Presence of interviewer
Maintain interest
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Maintain interest
Spontaneous answers
Personal Interview
Disadvantages
High costs
Interviewer influence
personal characteristics
interrupt household/work routine
opinions of interviewers
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opinions of interviewers
interpretation of vague answers
Considered response difficult
On-line Surveys
Advantages
Low costs
Can use elaborate visual effects
Can use adaptive techniques (can give different scenarios
for different responses)
Good for workplaces if sufficient follow-up
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Good for workplaces if sufficient follow-up
Disadvantages
Usually very biased sample
Low response rate
Hard to get all people in household if needed
Exercise
Think of a behaviour you would like to measure
Discuss with a partner
Best method of collection
Strengths
Weaknesses
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Weaknesses
3. Sample Design in the Survey Process
SampleDesign
PilotSurvey
Conductof
Survey
Selection ofSurvey Method
SurveyInstrument
Design
PreliminaryPlanning
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DataCoding Data
Editing
Data Managementand Analysis
Data Correctionand Expansion
Presentationof Results
Tidying-Up
Sampling Methods
Preliminary Concepts
What is a sample?
a collection of things which is some part of a larger population and which is selected so as to be representative of some or all of that population
Target Population
who are we trying to survey?
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Sampling Units
what are we going to sample?
Sampling Frame
where are we going to get a list of these things?
Sampling Methods
Sampling Frame
a base list to identify the sampling units
should contain all the sampling units
examples,
all households on a street (e.g. Council records)
telephone directories
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telephone directories
mailing lists
maps
electoral rolls
blocklists
Sampling Methods
Sampling Frame Problems
inaccuracy
incompleteness
duplication
inadequacy
out-of-date
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out-of-date
Must check the reason for which the list was
originally compiled to understand likely deficiencies.
Sampling Methods
Sampling Error & Sampling Bias
Samplin