Evaluatin 4

C WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT? Evaluation 4

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CWHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?

Evaluation 4

Our original mood boardThis mood board was inspired by mostly teenagers but would be relevant for ages 13-20.

We thought that social media was a key thing to put in our mood board

as they play a big role in a teenagers life.

we also put in common high street brands that are popular with teens.

Films such as mean girls and Easy A match our target audience, they all follow the typical conventions

of a teen film.

A main thing in teenagers life is media, this is why celebrities are

very relevant to young people today.

We added popular food chains with young people. These are common

places teens hang out.

We thought that it would be appropriate to put drugs on our mood

board because they are something commonly associated with teen s

nowadays.

we put a rating of 15 on our mood because the content would probably be inappropriate for anyone younger

than that.

Who our film appeals to

Our film would mainly appeal to only two sections of the quadrant, males and females under 25, however it could be enjoyed by all four. The

down side to having our film targeted at only two is that there are

less people to view the film. However if advertised the right way that would not matter because there would still be large amounts of the target audience coming to see our

film.

The target audience

PsychographicsActivities and interests

Hanging out/ socializing with friends, listening to music, big focus on the media, social networking (Facebook, Instagram, Twitter, Tumblr), drinking, smoking, going to parties

Actions and behaviour

Impressionable, defensive, sociable, sometimes negative attitude, work sometimes second priority

Beliefs and values

Relationships, social status/popularity, materialistic, school

Attitude and feelings

Sociable, focus on friends, confident, sometimes selfish, opinionated, affected by peer pressure

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Evaluatin 4

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