SO WHAT ARE OUR ANCILLARY TEXT’S?

We have our Website to accompany the Facebook

page which connects directly to the video in a interactive

manner.

We have our magazine which would be used to

advertise our movie through a faux found special themed cover.

We decided to use our poster within our website as it made a perfect homepage, therefore giving our website a more authentic feel especially

since we was struggling to make a home page background.

The way we campaigned our film was to set out as if the characters where real missing people much like the campaign for for using

Facebook as the key sources of interest, which thus led them to the site which included our main product as well as bonus visuals and

effects to make the whole missing motif that more legitimate.

The magazine was a major stepping stone when linking to our main product as it appeals and advertises our product in a whole new way mostly appealing to niche audiences, this is emphasized through the

use of “Faux Found Special.” to give it more authenticity we also included advertisements around for movies & other faux found

products which you’d usually find on magazines like Empire, simply to emulate the traditional movie magazine format.

SO HOW EFFECTIVE IS THIS WITH OUR MAIN PRODUCT?

ADDITIONAL CAMPAIGN IDEA’S

As previously stated before the Facebook page was a key component in

our advertising campaign as it brought mass

audiences to our main products thus enticing

them to hopefully watch the final movie.

We also decided to make a CD cover as if we were to release a DVD Version of the film this is simply

for post production purposes giving our

campaign more authenticity as a

standalone product.

Another important advertising component we inputted was making a YouTube banner, so that when someone is watching a movie trailer or a video somewhat related to our trailer or genre using cookies, before the

video will play either our trailer can play for 10 seconds (where they get a choice to skip) or they can watch on, as well as a banner that just pop’s up

at the bottom that would take them to our website in a new tab thus not disturbing their viewing experience.

We also implemented the

use of QR Code and a mobile friendly

website for all those who are tech friendly and want

convenience at their finger tips.