2.How does your media product represent particular social groups?

The type of social group that the reader falls into is the rebellious, outlaw and hip-hop category who express

themselves by the clothes they wear and how they act. To represent this type of reader I used a mini article on the

contents page about fashion that will attract to that target audience. I also advertise the headphones that the artist

featured on the cover is wearing, this is to entice the reader, the reader as they will want to be like the artist featured in the

magazine.

Although I have tried to represent people of all ethnic backgrounds in my magazine the target audience reader for

a hip hop magazine are those who are mainly from an African/Caribbean decent this is because these are the

areas where rap/ hip-hop music originates from. To make my magazine appeal to the target audience to listen to the genre

of music I used people of similar descents to model for my magazine cover. To ensure that I appeal to other audiences too I used people of different descents on my contents page

and in the double page spread.

I have used bright colours to represent the youth, which is

the type of audience who will want to

read my magazine.

My magazine genre (hip-hop/rap) is typically aimed at male readers. To overcome being

biased to one gender I featured a female artist in the article and front cover. This represented the female gender in my magazine. This helps represent my magazine in a positive light as I am appealing to a wide range of audiences.

My magazine also represents younger people, I have done this by having an artist who is 24 years old, this is not the typical age of a successful rapper but would be more appealing to the target audience as

they are of a similar age.

I think my magazine represents people that listen to the hip hop genre as the model on the cover is wearing sunglasses which is

deemed as a ‘cool’ part of your image, this also represents the type of people who listen

to hip hop. My cover represents people of the listeners social group in a positive way

as there is nothing immoral or frowned upon.

Bauer Media GroupBauer media group are an ideal distributer for my magazine as they have over 19 million person

customer base, although the media group do not currently have a hip hop genre magazine in publication I believe Bauer media group are very capable of taking my magazine under their

wings for distribution. Bauer media group currently publish magazines such as ‘Q’, ‘Kerrang’ and ‘Smash Hits,’ adding

a different genre to this media group will increase the customers who buy a Bauer media product. This will be done as they have a circulation for selling over 35 million copies a week

internationally in 15 different countries.

My magazine is aimed at young adults and late teenagers, Bauer media group have a similar customer base already so my magazine would also appeal to them.

3. What kind of media institution might distribute your media product and why?

http://www.bauermedia.co.uk For in-depth information on Bauer media and its publications please follow the Link .

Bauer Media Group has many radio stations and

if they have a hip hop magazine in publication

that is successful they may decide to run a hip-

hop/ rap based radio station which will

encourage more listeners to buy the magazine.

IPC media would be an ideal media institute to distribute my magazine as they are the UK’s leading consumer magazine

and digital publishers. They sell over 350 million copies a year, a institute as such would be perfect to use as they have a huge customer base to appeal to. Although currently they do not publish any hip hop magazines they do have ‘NME’ which has a ‘Britpop’ audience thus having my magazine

would broaden IPC media followers. Also having a hip hop magazine would not interfere with the magazines they

already publish.

I have chosen to use IPC media to publish my magazine as I believe it is one of the more established media institutes in the UK that would be able to take on a magazine such as mine.

IPC media has a lot of partnerships with supermarkets, this will ensure my magazine is well marketed and can reach all of my target audience readers.

1 in three women and over 45% of

UK’s men read an IPC media product,

that is over 27 million of the population.

http://www.ipcmedia.com

For in-depth information on IPC media and its publications please follow the Link below.