Eva Longoria on Her New Clothing Line, Personal Style, and ......4/16/2017 Eva Longoria on Her New...

4/16/2017 Eva Longoria on Her New Clothing Line, Personal Style, and Ambitions - Inspirer

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EVA LONGORIA ON HER NEW CLOTHINGLINE, PERSONAL STYLE, AND AMBITIONS

FASHION



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by : CARRIE COUROGEN | 8 MONTHS AGO | 17971 VIEWS

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Eva Longoria should consider teaching a class on multitasking. Over the

course of her nearly two decade long career, she’s continued to add titles

to her resume — actress, producer, director, author, businesswoman,

activist, and now, with her new collection for The Limited, fashion designer.

Throwing professor on the list really doesn’t seem like such a stretch.

But don’t think that Longoria’s credentials are just vanity titles. Her

endeavors are personal passions, whether trying to diversify Hollywood by

producing series with realistic depictions of Latinos or advocating for

disabled children or campaigning for Hillary Clinton and speaking out on

minority rights.

Her new role, as designer of her own clothing line, is born from that same

place of passion. Longoria is adamant that it’s not just another celebrity

name on a label. An avid sewer since childhood, jumping into the fashion

industry is just one more dream she’s checking o� her list. We caught up

with Longoria to talk about the collection, out today, personal style, and

ambitions.

What made you want to do a clothing line, and what made you decide to

partner with The Limited to release it?

A deep, dark secret of mine is that I sew. I’m a big sewer, and I’ve been

sewing my whole life. I started sewing just pillows and things when I was

little, then I moved on to Halloween costumes for my nieces and nephews.

Then I started sewing dresses for my sisters and my girlfriends. I just love

the construction aspect of putting something together — I love stitching



and I love materials and I love pattern cutting. So, I authentically wanted to

be involved in a line. I really didn’t have time to do that until now, because I

knew that I never just wanted to put my name on a clothing line. I wanted it

to be my DNA.

For every stitch, every piece of material, every waistline, every belt,

everything, I am involved with all the decisions, which I love. I decided to

start my own line and I started working with a designer and sketching and

talking about the classic things that I wanted in my line. Then, at the same

time, the Limited opportunity came along, where they were looking for a

new line to put into their stores. So, it was just kind of a perfect opportunity.

What is the inspiration behind the collection?

I think the inspiration is every working woman, no matter what size or age.

There’s something for everybody in this line. I feel like every woman wants

a versatile out�t that doesn’t break the budget, and that’s what my line is. I

call it “From Work-to-Wine” because you can wear one of the dresses with

a jacket or blazer over it to the o�ce, but then you take that o� and it all of

the sudden becomes your Saturday night little black dress. There are so

many great pieces to the line with those women in mind. That’s really who I

designed the line for.

How do you think your style has developed or changed over the years?

I think I’ve moved away from being trendy to now being classic and having

a balance of classic pieces in a contemporary way. One example is, in my

line, I have a beautiful blazer, but it’s a cape. So, it’s taking the traditional,

classic blazer and putting a high fashion spin on it and it’s still functional. I

love that and I think that’s where my style has moved to, to this e�ortless,

timeless, comprehensive line.



What is the best fashion advice you’ve ever received?



Always, always, always alter things. Even if it’s a t-shirt. That’s the best

advice I ever got. Always alter. Pick up the hem on the dress, pick up the

hem on the sleeve, move the waistline… there’s so many things you can do.

So many people go into a store and try on an out�t and go, “It doesn’t �t. I

really like it, but it doesn’t �t.” I buy everything and I make it �t. I take it

home and I move things — I move the seams, I pick up the skirt, I change

the waistline. I do so much.

Right. There’s a lack of uniformity in sizing that makes it hard for a lot of

women to �nd things that �t perfectly every time.

It’s hard. You can’t just buy things o� the rack to �t everybody. Altering can

be super a�ordable. Every dry cleaner has that option. If you go down to

your street corner, there’s usually one little shop that actually needs your

business. It’s a dying art, but I think that more people should do it. It’s the

same thing as when I �rst discovered you could repair shoes. I used to

throw out shoes when the strap broke or whatever and I was like “Wait, you

can repair shoes for like $30?” I never even knew that.

You wear a lot of di�erent hats right now — you’re an actress, producer,

activist, designer — what motivates you?

I’m really driven. Everything that I’ve been doing has just been a di�erent

dream of mine. I dreamed of being an actor and I did it. I dreamed of being

a producer and director and I am. I’ve always dreamed of having my own

clothing line, so now I’m doing it. I think that I have big dreams that I’m

willing to go after.

What advice do you have for other women who are on similar paths, who

have big dreams, too, and may be juggling a lot of them at the same

time?

I have an amazing team, �rst of all, that helps me prioritize. Prioritizing

everything is super important — using every hour of the day. People waste

more time than they think. Like, right now, I’m in the airport lounge about to



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take a �ight, so I’m doing calls. On the way over here, I read a script. On the

plane home, I’m going to read two scripts. You just have to be really smart

about your time and how you want to use it, because when I’m not working

and I’m with my family and my husband, that’s their time. Being really

e�cient and prioritizing what’s important at what time is the best thing to

do.

Who inspires you?

You know what, most women in my family — my sisters, my mom — are my

biggest inspiration. They’re my life. Really, it was my mom and dad who

taught me my work ethic. Even to this day, I think, “There’s no way I could

work as hard as they ever did with four kids and two jobs.” My family really

inspires me the most.

Shop The Eva Longoria Collection online or in stores at The Limited.

Keep up with Eva Longoria by following her on Facebook, Twitter, and

Instagram.

Photo credit: Randall Slavin

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Carrie Courogen

Carrie is a writer and social media manager for Condé Nast Entertainment in

New York. Her writing has been featured in print and online for publications like

Quartz, Teen Vogue, The Hu�ngton Post, Bustle, and the New York Daily News,

among others. Additionally, she maintains a Tumblr where she muses on things

like millennial issues, music, and, most of all, lady heroes.

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