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EU Sustainable Energy Week / EUSEW

EUSEW 2012 SOCIAL MEDIA STORYTELLINGWORKSHOP

Introduction

Social Media has become an integral part of communications. It is arelatively recent yet very trendy and powerful tool, with a direct impacton audiences, which is expected to become increasingly substantial.

One of the main innovations of this years European Union SustainableEnergy Week 2012 (EUSEW) is going to come from social media

channels. We will use these new media platforms in order to turn theminto a recurrent platform of exchangebetween EUSEW stakeholdersand in particular between Energy Days organisers and Awards entries.

Workshop addressed to :

It is tailored for EU Affairs professionals in the field of renewableenergies and energy efficiency who use social media accounts tocommunicate on behalf of their organisations. Communication expertsand all those interested in the future of gob-stakeholder communicationare also welcome to attend.

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Whats on this workshop for you?

How to use EUSEW 2012 social media platforms to increase thevisibility of your organisation. Explore potential opportunities that EUSEW and social media

offer to your organisation. Explain the EUSEW 2012 Social Media Strategy and present

this years Social Media User-Guide. Find your unique voice: brainstorm ideas for crafting stories

around common issues affecting all participating organisations. Graphic Recording1. The workshop will be highly interactive.

Draft Agenda:

10 am 10:15 am Welcome from EUSEWSecretariat

10:15 am 10:45 am Presentations from participants10:45 11:15 am EUSEW 2012 Social Media

Strategy

11:15 am 11:30 am Presentation of the Users Guide11:30 11:45 am Coffee Break

12 13 pm Brainstorming Storytelling.Partnering and encouraging viralsharing

13-14 pm Sandwich lunch offered byPRACSIS

When?

Friday 09 March 2012. From 10 to 13h.

Where?

Pracsis sprlAvenue Herrmann Debroux 44B-1160 BrusselsBelgium

Who?

1Graphic recording and facilitation helps groups of people and teams to organise their thinking and create common understanding

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EU Sustainable Energy Week / EUSEW

This workshop will be conducted by Manuel Pueyo. He is a PR andDigital Strategist working for the EUSEW Secretariat.

How to subscribe?

The workshop is free of charge.You may subscribe here. Limited seats (up to 20).

https://eusew2012.stagehq.com/events/1311