EuroShow 1394
Transcript of EuroShow 1394
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Market Trends for 1394Market Trends for 1394
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Current Status of 1394
CEDIA (Custom Electronic Design and Installation Assoc)
- Home Networks and Home Theaters
- Many more 1394 devices where shown at CEDIA thisyear than at any other show to date
- Almost every major TV makers showed 1394 TVs
1300 new products from 150 global companies
- www.1394ta.org/products
40 Motherboards Listed on our web site
- ABIT, ASUSTek, Biostar, Gigabyte, MSI, VIA Tech.
- Intel D845PEBT2 Motherboard
1394 in many new tablet notebook PCs
Rapid increase in new products
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1394 Gaining Support in 2002
FCC Order 02-230A1- Requires digital tuner to be integrated in DTVs- Many TV makers are dropping DVI and adding 1394
FCC Ruling 03-3 (January 7, 2003)- Requires 1394 in STB and DTV- Negotiated by the CEA
Congresswoman Zoe Lofgren introduced a bill on October7, 2002- Digital Choice and Freedom Act of 2002- Gives lawful consumers the ability to make copies for personal use of
digital entertainment such as music, movies, and books- Consumers need a voice in this debate
Bills in Congress to restrict consumer rights to recorddigital content have failed- Congressman Tauzin supports 1394- No one wants to be seen as anti consumer
1394 Gaining Support from FCC and USGovernment
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1394 Intellectual Property
Lawsuit brought by Dynacore Patent Litigation Trust
- U.S. Philips Corporation, STMicroelectronics Inc., Compaq
Computer Corporation, Hewlett-Packard Corporation, EpsonAmerica Inc., Fujitsu America Inc., Matsushita Electric
Corporation of America, Texas Instruments Incorporated,
Eastman Kodak Company, Dell Computer Corporation, Dell
Marketing Corporation, Gateway Inc., Motorola Inc., Apple
Computer Inc., and NEC Computers Inc.
United States District Court in New York dismissed thecase on 2/11/2003.
Similar case brought by Dynacore against IEEE
802.3u Fast Ethernet was dismissed on 02/15/02
Datapoint/Dynacore
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Future Trends for 1394
The Next Generation1394b
1394b Silicon from TI, December 17, 2002
- Links from Agere and Oxford Semiconductor
- Enormous 1394b interest at Comdex 2002
1394b products in January 2003
- Apple G4 Powerbook
- Maxtor 200 GB HDD
- LaCie 200 GB and 500 GB HDD
- SmartDisk FirePower HDD Home Networking enabled
- 100 Meters and Longer
- CAT5 and POF
- 1394TA Networking Working Group
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Future Trends for 1394
1394 in the Automovile
Automotive Network enabled
- 1394TA and Intelligent Data Bus Forum Joining forces with AMI-C in the USA
- Broad support in Japan and the USA
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POF
Copper
1394 Automotive Network
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Future Trends for 1394
Wireless 1394
- 802.11e 1394 Spec will be completed mid-year 2003 Waiting on 802.11e group
- HyperLan2 Wrote 1394 services into their standard Should be available before 802.11e
Industrial and Instrumentation Professional Video and Audio
Defense and Aerospace
New Applications
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1394b Demonstration
1394a connector on wall plate from GreyFox
Card converts 1394a to 1394b
Data shipped over 20 meters of CAT5
- Using Ethernet connector
- Could use 1394b connector
Structured Wiring Panel from GreyFox
Data shipped over another 20 meters of CAT5
Converted back into 1394a No visible delay in video from desktop camera to
notebook over the 40 meters of CAT5
Easy to change from Ethernet to 1394b by changing
wall plate
Shown at CEDIA and Comdex
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1394b Demonstration
Comdex 2002
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Compliance and Interoperability
1394TA organizes Plugfests 4 times a year
- Two in the USA
- One in Taipei and one in Tokyo
1394TA now includes C&I Workshops at each
Plugfest
- Test Suite of three tests Base 1394 Test Suite
Network Interoperability Test Suite Functional Operability Test Suite
- Products which pass can use a Compliance Logo
First six products have passed
1394TA has C&I Workshops
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What Name to Use?
Three names in the
Market today
- FireWire
- i.LINK- 1394
1394TA has done market
research in the USA
- USB 30%
- FireWire 24%- PCMCIA 17%
- i.LINK 11%
- DVI 11%
- 1394 7%
- 1284 2%
FireWire is a great choice
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Conclusion from Market Research
Numbers dont work
- 1284 on every PC, Notebook, and Printer
- Can not trademark a number
Slow growth of Digital Video slowing i.LINK
- DVI and i.LINK are equally recognized
Despite enormous USB marketing budget, FireWire is
almost as well know as USB
- FireWire more well known before USB 2.0 launch- It is a name people remember
If you want to use i.LINK that is OK
- Good name for Japanese market
- Pretty good name for Audio/Video market
FireWire is a great choice
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FireWire and the 1394 Trade Assoc
1394TA reached agreement with Apple on FireWire
- Can license FireWire name and logo to anyone for free
- Created a C&I Logo based on FireWire logo
1394TA in negotiations with Sony for i.LINK
1394TA C&I Logo based on FireWire
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Progress of 1394 in Home Network
Being promoted by CEA in America
Being promoted by Microsoft in America
Being promoted by Mitsubishi in America CEDIA 2002, many 1394 Home Network demos
Network Working Group
- Chaired by Scott Fierstein of Microsoft
- Co-Chaired by Steven Harris and Mike Teener
Strong push behind 1394
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Progress of 1394 in Home Network
No technology is in the clear lead for Home Networking
Everything you want to network has 1394 in it
- PC, Peripherals, and A/V Every Home Networking Trend is Supported by 1394
- TCP/IP over 1394 (weve been doing this for years)
- CAT5 Cable (weve been doing this for years)
- Wireless InStat says that Wireless is the clearest trend Wireless Working Group for 1394 over 802.11
The Home Network is an A/V Network
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Progress of 1394 in Home Network
According to InStat No one installs a home network to share
a printer between two PCs. Home networks are installed to
share A/V data. According to CEA, The Home Network is an A/V Network
A/V Networking is more complicated than sending bits
- 1394 has the QOS required for real-time High Definition Video
- 1394 has the protocols for A/V networking
- 1394 was designed to carry multiple video streams
- 1394 is the A/V Network
Other Home Networking technologies will require 2 to 3 years
to do what 1394 does today.
The Home Network is an A/V Network
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IEEE 1394
Home Theater
PC/TV
Client Adapter
Media Center PC
WAN
AnalogAV System
802.11
Access Point
Wireless
Portable Display
Secondary Home PC
1394
Internet Content
and DVD
Analog
Internet
Content
Ethernet over CAT5
1394b over CAT5
Standard 1394
HDTV andInternet Content
Internet Content
and Digital AV
Analog
1394b = Internet and Digital AV Home
Networking
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What about DVI?
Quality is not any better- A/V comes into the STB compressed
- No benefit in uncompressing in the STB rather than TV Magazine articles say Hollywood will charge each time
consumer watches video recorded on STB- Applies to all STBs with HDDs including TiVO and ReplayTV- Consumers Rights Groups in the USA are complaining
- This is a big threat to DTV industry Can not do home networking with DVI
MPEG Decoder in many devices increases cost- Better to decode in TV only Killing the market for DVCR and Recordable DVD TV makers are dropping DVI and adding 1394
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1394 Benefit
Great Diagram from Mitsubishi
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What Connector to use?
The 6 pin carries power but the 4 pin does not
The Dell Latitude x200 Notebook is first Wintel with 6 pin
- Apple uses the 6 pin in all their notebooks- All Wintel notebooks follow the Sony 4 pin model
- Dell uses the 6 pin to power the DVD/CDRW There is no other connector on the Dell DVD/CDRW One less cable across the desk top Able to power external DVD/CD on airplane or in car
Sony realized their mistake with the 4 pin
- Needed to supply power to external DVD
- Failed to realize the obvious and created the 4 + 2
The 6 pin versus the 4 pin
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What Connector to use?
The Sony 4 + 2
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What Connector to use?
Can also power a 2.5 inch HDD off 6 pin connector
The 4 pin is a bad connector
- Looks too much like the small USB connector- Hard to align
- Takes me 3 or 4 tries to plug it in
- Must have clear view in good light
- Can not plug it in blind
- Comes out if not careful
The 6 pin is a good connector
- Looks different than the USB connector
- Can plug it in the first time, every time
- Can plug it in blind
The 6 pin versus the 4 pin
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The 6 pin versus the 4 pin
What Connector to use?
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DVD/CD Power and Data over 1394
The 6 pin versus the 4 pin
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The 6 pin versus the 4 + 2
Which one makes more sense?
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2.5 External HDD Power and Data
The 6 pin versus the 4 pin
Power cable required with 4 pin
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The 6 pin versus the 4 pin
Does your desk look like this?Does your power strip look like this?
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The 6 pin versus the 4 pin
DVD powered over FireWire on Jet
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The 6 pin versus the 4 pin
One cable powers DVD and small HDD
Should be able to charge battery powered devices
- iPOD from Apple does this- Business Traveler carries many devices
- Needs to have power supply for notebook
- Would be nice to recharge digital camera, PDA, etc. over 6
pin connector from notebook
- More power than USB 2.0- If Dell could power a DVD/CD ReWriteable off a USB 2.0
cable, they would
You are putting 1394 in the notebook anyway. Make the
most of it.
Better for the business travelerCan leave power supplies in the office
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Benefits of Membership in 1394TA
Create market for your products
Promote 1394 in the press and to governement
Access to Experts Access to Specifications
Stay Current on Market Trends
Stay Current on Technical Developments
Lower Cost Compliance Testing
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Summer Meeting in the UK
July 8 10, 2003
Oxford, England
Randolph Hotel Sponsored by Oxford Semiconductor
Everyone Invited
Your chance to attend a 1394TA Meeting
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Closing Thoughts
Market still in rapid growth
Get your products tested and logod
Use the right name Use the right connector
Move to 1394b in 2003
Use 1394 for new applications
Become active in the 1394TA
1394 is your competitive advantage