NYC Television Week European series, between creativity and accessibility

Sahar Baghery

Head of Global Research and Content Strategy

SBaghery

Thursday, October 22, 2015

New York, USA

sbaghery@eurodatatv.com

78%

11% 6% 5%

Dramas

Soap Operas

Telenovelas

Sitcoms

*Top 10 programs across all genres (excluding sports) in 41 European territories Based on the best performing telecast of each program, (5 minutes minimum) Armenia, Austria, Belarus, Belgium (North & South), Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Macedonia, Moldova, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland (French, German, Italian), Turkey, UK, Ukraine.

Quality and successful TV series across the continent

Series still reach the top of the rankings

Sources: One TV Year In The World Report 2015 / Relevant partners 2

Territories with the most series within the top 10 based on the number of occurrences in 2014

Series with the highest amount of national viewers based on the highest-rated episode of 2014

Turkey Macedonia

5 Armenia Cyprus Italy Poland Spain Portugal

SHERLOCK

TATORT

CALL THE MIDWIFE

13.2M

12.7M

11.4M

#1

#2

#3

9 8

Shares of scripted series among national top 10 programs

24% Based on the number of occurrences in % / 41 European territories

Various options to consume

series in Europe

3

Linear broadcasters adapt themselves for an ATAWAD consumption

4

Blacklist (TF1) - 17/09/2014

+1.263 MILLION VIEWERS 4+

= 34% vs. Live+VOSDAL

FRA

Linear broadcasters adapt themselves for an ATAWAD consumption

After: catch-up viewing helps boost ratings

Sources: Multiscreen Report 2015 / Relevant partners 5

Goede Tijden, Slechte Tijden

(RTL4) – October 2014

Julkalendern

(SVT1) – December 2014

469 1,371

SWE NLD

+0.232 MILLION VIEWERS 4+

= 3% vs. LIVE

Braccialetti Rossi (Rai 1) – 02/03/2014 Velvet (Antena 3) - 02/02/2014

+0.215 MILLION VIEWERS 4+

= 5% vs. LIVE

SPA ITA

Sherlock (BBC1) - 02/01/2014

2014 record: 4.2m requests

UK

172 2,438

#1

BBC Worldwide

Sony Pictures TV Beta Film / Atresmedia Int. Filmax Int.

000s 000s

Linear broadcasters adapt themselves for an ATAWAD consumption

Before: preview before linear broadcast

Sources: Multiscreen Report 2015 / NOTA / Relevant partners 6

UK FRA +50% vs prime 4+ (ITV2)

TV premiere

13/01/2015

ITV player: All episodes from

05/01/2015

TV premiere

25/04/2015

Online premiere

28/03/2015

TV premiere

27/04/2015

On-demand All episodes from

27/04/2015

3.99€ /month

Shows available

7 days before TV launch

with premium upgrade

UK

SWE / USA TV premiere (Kanal 5)

Summer 2015

Online premiere

(HBO Nordic)

06/03/2015

GER

NLD

Pilot audience

ITV Studios

Red Arrow International

Federation Entertainment

MGM Starz

10.7

10.6

2.0 1.7

NEOX

NOVA

LA SEXTA

ANTENA 3

Linear broadcasters adapt themselves for an ATAWAD consumption

Simultaneous launches to increase the visibility

Sources: Multiscreen Report 2015 / Relevant partners 7

FORTITUDE

SPA

FRA

Ind. 4+

6.3% shr PREMIERE

0.3% shr PRIME TIME

388

552

+42%

Ep1

Ep12

Rat000s

Highest-rated

Series ever on Sky Italia

UK

27.3

3.3 1.7

NOVA

NEOX

ANTENA 3

UK

Shr% - Premiere

Sky Vision

Beta Film

Beta Film

BBC Worldwide

Linear broadcasters adapt themselves for an ATAWAD consumption

Digital strategies around TV series

Sources: Multiscreen Report 2015 8

Tweet to unlock content

UK

GER

FRA

Companion digital series supporting the other two

Appear in one

episode of the

series

SPA

UK

Velvet

Person Of Interest

Twitter game

BBC Worldwide

ZDF Enterprises Beta Film / Atresmedia Int.

Warner Bros. Int. TV Distribution

BBC Worldwide

Series on OTT platforms

9

Series on OTT platforms

Original content by giants Netflix & Amazon

Sources: Multiscreen Report 2015 / Relevant partners 10

UK

FRA

Renewed for seasons 4 & 5

35.3%

33.7%

36.5%

Shr% Season

S2 2013

2012 S1

S3 2015

DK

BBC Worldwide

Level K

Series on OTT platforms

Local alternatives take their chance on originals

Sources: Relevant partners 11

FRA

NLD

Zwarte Tulp

GER

Der Lack Ist Ab

Taxi SWE

ITA

Taxi

Series on OTT platforms

New actors ready to enter the game

Sources: Multiscreen Report 2015 12

Powers Literally Can’t Even

Sony Pictures TV

Sony Pictures TV

In conclusion

13

Local Fiction, first step towards international recognition

Immersive universes, interactivity and second screen

An ecclectic know-how and a global success

Europe, core of the development of original creation

Traditional actors – New entrants: a world of opportunities

Thanks for your attention See you soon!