PLANNING CONFERENCE PRAGUE * video and sound links are inereted in to PDF

Bruketa&Žinić OM

Bruketa&Žinić

BRUKETA-ZINIC.COM

MMIXXCXV

SOONER OR LATER

EVERYONE COMES TO US

http://bruketa-zinic.com/2011/01/11/cows/

ONE OLD AD

ONE NEW AD

CLIENTAGENCY

CHENNEL

CHANNEL

CHANNEL

media buyer

digital media buyer

AGENCY

AGENCY

DIGITAL AGENCY

FRAGMENTED MEDIA MODEL

brand

brand

brand

brandagency

agency

digital agency

media buyer

digital media buyer

CC

C

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C

C

PERSONAL MEDIA MODEL

TV AD WOBLLER

IMAGE HARD SELL

BRAND PERFORMANCE

STORYTELLING

SOCIAL CURENCY

REAL TIME ADVERTSING

CONUSMER SURVALIANCE

FORTUNE TELLING

DIGITAL IMPRINT

DATA VS.

INSIGHTSDATA

INSIGHTSVs.

I N S I G H T

SUGGESTIONS

C O N C L U S I O N S

I N F O

D A T A

AGENCY PERSPECTIVE

INSIGHT

SUGGESTIONS

CONCLUSIONS

INFO

DATA

CLIENT PERSPECTIVE

HUNGRY?

DATA

BIG DATA

STRATEGIC PLANNING

THRILL

DON’T USE TEMPLATES

USE BOXES

WHAT’S THE BEST BRIEF EVER WRITTEN?

BREIF

DON’T WRITE BRIEFS

WRITE SPEECHES

:)

Ivan Tanić Strategic Planner ivan@bruketa-zinic.com www.bruketa-zinic.com