European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self...

41
PLANNING CONFERENCE PRAGUE * video and sound links are inereted in to PDF

description

European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide

Transcript of European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self...

Page 1: European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide

PLANNING CONFERENCE PRAGUE * video and sound links are inereted in to PDF

Page 2: European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide

Bruketa&Žinić OM

Page 3: European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide

Bruketa&Žinić

Page 4: European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide

BRUKETA-ZINIC.COM

Page 5: European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide
Page 6: European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide
Page 7: European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide
Page 8: European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide
Page 9: European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide

MMIXXCXV

Page 10: European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide
Page 11: European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide
Page 12: European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide
Page 13: European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide
Page 14: European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide

SOONER OR LATER

Page 15: European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide

EVERYONE COMES TO US

Page 16: European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide

http://bruketa-zinic.com/2011/01/11/cows/

ONE OLD AD

Page 18: European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide

CLIENTAGENCY

CHENNEL

CHANNEL

CHANNEL

media buyer

digital media buyer

AGENCY

AGENCY

DIGITAL AGENCY

FRAGMENTED MEDIA MODEL

Page 19: European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide

brand

brand

brand

brandagency

agency

digital agency

media buyer

digital media buyer

CC

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

PERSONAL MEDIA MODEL

Page 20: European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide

TV AD WOBLLER

IMAGE HARD SELL

BRAND PERFORMANCE

STORYTELLING

SOCIAL CURENCY

REAL TIME ADVERTSING

CONUSMER SURVALIANCE

Page 21: European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide
Page 22: European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide

FORTUNE TELLING

Page 23: European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide

DIGITAL IMPRINT

Page 24: European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide
Page 25: European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide

DATA VS.

INSIGHTSDATA

INSIGHTSVs.

Page 26: European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide

I N S I G H T

SUGGESTIONS

C O N C L U S I O N S

I N F O

D A T A

AGENCY PERSPECTIVE

Page 27: European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide

INSIGHT

SUGGESTIONS

CONCLUSIONS

INFO

DATA

CLIENT PERSPECTIVE

Page 28: European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide

HUNGRY?

Page 29: European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide

DATA

Page 30: European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide

BIG DATA

Page 31: European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide

STRATEGIC PLANNING

Page 32: European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide

THRILL

Page 33: European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide
Page 34: European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide

DON’T USE TEMPLATES

Page 35: European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide

USE BOXES

Page 36: European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide

WHAT’S THE BEST BRIEF EVER WRITTEN?

Page 38: European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide

DON’T WRITE BRIEFS

Page 39: European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide

WRITE SPEECHES

Page 40: European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide

:)

Page 41: European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide

Ivan Tanić Strategic Planner [email protected] www.bruketa-zinic.com