European Outdoor Summit 2013 Keynote
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11-Sep-2014 -
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Transcript of European Outdoor Summit 2013 Keynote
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How to create a wow brandEuropean Outdoor Summit 2013
Caf Opera / Stockholm 2013 10 17Keynote by Johan Ronnestam
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Google Keyword: Johan Ronnestam
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I like technology...
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but I love the nature
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HOW TOcreate a WOW brand
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...that saves the world
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...and stands the test of time.
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The future of branding!
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Galaxy Gear commercials are brilliant ads for a
terribleproduct
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The future of branding?
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LOOSINGAll Control!
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3
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1. Social
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the l ink Social
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+1 billion
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+4.9 millions
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50% 50%
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80%
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Container vs Content?
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is king!Quality
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On every device...
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2. Mobile
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1972
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16 millions
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+140 millions
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Digital Paper
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Q1 Q2 Q3 Q4
Digital Paper
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3. Generation Y
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They wear social technology
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They expect design excellence!
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Theyve seen it all
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They create new brands (That aims disrupt your brand)
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Spoiled with content
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Innovation & technology drives brands (and sales)
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19
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14019
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840
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...and then also consumerism
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a fine line
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?
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Technology changes
everything...
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Product is advertising
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Speed
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FOCUS!
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Organisation
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Humans
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Design
Innovation
Authenticity
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How?
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In Sweden 2012: Half of the three year olds use the
internet and 40% of the two year olds.
.se
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How?
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Wanted position
But you end up here.... Insight and
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Oh. One last thing
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Be responsible
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Rock on!