European Location Study 2010

Positioning technology providers: Evolving landscape and opportunities

7th May 2010

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Overview and methodology

Features and benefits of the study

Sponsorship opportunities

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European Location Study 2010- General Presentation

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Overview and methodology

The European Location Study is a unique offer

It is the only study analysing - All the positioning technologies

- All the location capable devices

- All the markets and opportunities in LBS

For the benefits of - technology providers,

- the LBS service providers and

- the mobile operators

Based on- More than 50 interviews

- Assessment of all the leading players

- Extensive secondary research

- A team of experts

Key leading companies interviewed include:

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Overview and methodology

The European Location Study covers all the basesThe study will show you:

- The full extend of location applications and the devices that powers them

- How today’s positioning technologies match the demand

- How each technologies work and compare

- Who are the leaders and losers

Plus you will get:- 3 case studies of models that

works

- Main player’s strategies

- Overall quantitative analysis

- Expected growth calculations to 2014

- Independent, reliable and well informed evaluation of the key trends

200 pages

50 interviews

18 location technologies

16 vertical markets analysed

6 months

1 Study

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Features and benefits of the study

The full spectrum of location enhanced Applications

The study looks at the whole range of LBS and location enabled device that powers them

An analysis of the each location markets by device types

An overview of the key location based services such as

- eCall, E112, - Indoor location, - Location based advertising

and marketing,- location based social

networking

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Features and benefits of the study

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Today’s positioning technologies do not match the demand

• Find out exactly what are the location requirements for the key applications

• and get a detailed assessment of the challenges location technologies are facing todayTaxonomy of positioning needs

Location based services matrix

How location technology needs are met across all location applications

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Features and benefits of the study

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The study analyses and compare 19 positioning technologies

• Detailed explanation of how all the key positioning technologies work in plain English

• Straight forward and neutral analysis of how they compare: cost, speed, accuracy, power consumption….

Comparison table of the main location technologies

Location technologies accuracy comparison

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Features and benefits of the study

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The positioning value chains are complex and rapidly evolving

• Get a clear picture of the location landscape with our overview of all the key players and their capabilities

• Graphic representation of each positioning ecosystems and market infrastructures

Positioning value chain analysis

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Features and benefits of the study

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A full rundown of the entire LBS market in numbers …

• Examination of the business models for each technologies

• Evaluation of the major trends, opportunities and risks per technology, markets and players type

• Quantitative assessment of each addressable markets

Market share of Navigation device evolution

Mobile Location gaming: a market worth playing

Availability of cell-ID in European mobile networks (in%)

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Features and benefits of the study

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… and a complete model of the positioning market

• 2006 – 2014 quantified analysis of:- The in-vehicle positioning

market- The mobile positioning

market- The consumer electronics

positioning market

• Expected growth calculations of the following markets- GPS, GNSS- Wi-Fi positioning- Positioning sensors (MEMS)- Network based solutions

In-line fitted in-car GPS Units sales (million units)

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Features and benefits of the study

The European Location Study gives you more than an in-depth analysis • Get quantifiable trends, the main player’s

strategies in the positioning market, and recommendations with:• 5 ways to prove the business case for

operators to invest in location

• Evaluation of the network based positioning technologies, business models and service opportunities

• 7 key transforming factors that will redefine positioning and LBS

• PLUS! 3 Case studies demonstrating the winning strategies

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Overview and methodology

Features and benefits of the study

Sponsorship opportunities

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European Location Study 2010- General Presentation

The Free Study:

- Distributed to 50 000 LBS professionals through our trusted network

- Advertised in - the press- Press releases- through sponsor website

The Full Study

- Includes quantitative analysis

-Includes markets and players analysis

€ 2,900 or€ 2,900 + 900 with full quantified market analysis table

The European Location Study is made of 2 elements:

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Sponsorship opportunities

The Gold sponsorship package brings unparalleled benefits:

• Strategic analysis tailored to your company needs:

- Full Study - Full market model- Bespoke analysis of the study findings- Contact details of at least 50 interviewees- Direct introduction to 10 interviewees- 2 free hours of consulting with PTOLEMUS

after study and final presentation of the study

• International publicity, visibility and branding

- Overall prime position branding- Sponsor mentioned in press release and

on international news sites- One-page introduction to the study- 2-page presentation of sponsor- Back-cover advertisement- Free report marketing campaign

GOLD

€ 20,000

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Sponsorship opportunities

The silver sponsorship package brings your company status among the industry leaders• Strategic analysis tailored to your company

needs:- Full Study with market numbers- Content and intelligence exchange- Bespoke analysis of the study findings- Contact details of at least 50 interviewees- Direct introduction to 10 interviewees- 2 free hours of consulting with PTOLEMUS

after study

• Superior visibility and PR for 3 months- Overall branding level 2- Sponsor mentioned in press release and

on international news sites- One-page presentation of the sponsor- Send own press release- Large logo on report cover- Free report marketing campaign

SILVER

€ 10,000

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Sponsorship opportunities

The Bronze sponsorship package puts your company on the map

• Strategic analysis tailored to your company needs:

- Full Study with market numbers- Content and intelligence exchange- Direct introduction to 5 interviewees

• Superior visibility and PR for 3 months

- Overall branding level 3- Sponsor mentioned in press release and

on international news sites- Half-page presentation of the sponsor- Send own press release- Large logo on report cover- Free report marketing campaign

BRONZE

€ 5,000

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