Nurturing the IT Committee Lead - Europe & Middle East INFOGRAPHIC
European Economic and Social Committee on "Communicating Europe"
11
Civil Society and the Internet What is Web 2.0? Introduction to the EESC Workshop “How to better reach the European Public? Role of the Internet in communicating and consulting civil society organisations. New media and innovative tools” Vanessa Witkowski, cafebabel.com & Dániel Fehér, Dialog 09, Brussels, 12/11/2007
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On 12th Nov ECOSOC organised a one day seminar on "[Communicating Europe: what role does civil society wish to play?|http://eesc.europa.eu/activities/press/events/2007-11-12_en.asp|en]" and which gathered around 150 communicators from across Europe.%%% Daniel Feher ([Dialog 09|http://www.dialog09.org/|en]) and I moderated a workshop on "How to better reach the European Public? The Role of the Internet in communicating and consulting civil society organisations. I always enjoy these types of events because 1. you get to know new people 2. you share your ideas.
Transcript of European Economic and Social Committee on "Communicating Europe"
Civil Society and the Internet
What is Web 2.0?Introduction to the EESC Workshop “How to better reach the European Public? Role of the Internet in communicating and consulting civil society organisations. New media and innovative tools”Vanessa Witkowski, cafebabel.com & Dániel Fehér, Dialog 09,
Brussels, 12/11/2007
Jumping on the bandwagon
”Analyzing the effect of the networked information environment on public
discourse by cataloguing the currently popular tools for communication is, to some extent, self-defeating. These will
undoubtedly be supplanted by new ones.”
Yochai Benkler
The “Participatory Web”
Key principles of Web 2.0 applications: The web as a platform Users owning the data on a site and exercising control
over that data. Architecture of participation: Encouraging users to add
value to the application as they use it Social Networks: A global and growing phenomenon,
despite the digital divide Open Source type development Content and service syndication “Long Tail”
How does it work?
Common features of Web 2.0 websites: Rich Internet Application techniques Folksonomies (e.g. social tagging & tagclouds) Syndication, aggregation and notification of
data (RSS feeds) Mashups: Merging content & services from
different sources Blog publishing tools Wiki or forum software to support
user generated content
What’s the difference?
Web 1.0 Web 2.0DoubleClick Google AdSense
Ofoto Flickr
Akamai BitTorrent
Britannica Online Wikipedia
Personal websites Blogging
Domain name speculation Search Engine Optimization
Publishing Participation
Content Management Systems
Wikis
Directories (Taxonomy) Tagging (“Folksonomy")
Stickiness Syndication
Blogs
About 6 million Blogs in the worldGreat way to connect internally and
externally to individuals interested in the happenings of a particular organization
EuroRSCG Magnet: Developing Effective Communication Strategies for the Blogosphere: http://www.brandchannel.com/images/papers/231_ERM-Blog_Comm.pdf
Picture campaign on Flickr
http://www.flickr.com/photos/actionbabybook
Greenpeace: The Great Whale Trail
http://www.greenpeace.org/international/campaigns/oceans/whaling/great-whale-trail
Advocacy search on Google set up by FairSay
http://www.google.com/coop/cse?cx=016180779539894339210%3Aotxnvknelkk
cafebabel.com: the community
http://community.cafebabel.com/
“Don’t fight the Internet!”
