Challenges for CEOs

Reduction of complexity

Compressed time

Getting media and stakeholder

attention

Increasing need for personal presence

CEO Communication

International Communication

43 CCOs interviewed in 12 European countries

72 %

28 %

579 CCOs surveyed in 43 European countries

North: 23 %

West: 26 %

East: 17 %

South: 34 % 45 %

55 %

Just 6 out of 10 CCOs

monitor the CEO‘s reputation

30,8% 30,3%

24,7% 14,2%

The CEO‘s functional competencies (having skills to accomplish the job, being capable)

The CEO‘s personal competencies (behaving appropriately, being smart)

The CEO‘s cognitive competencies

(processing relevant knowledge,

intelligence)

The CEO‘s ethical competencies (holding personal/professional

values, being responsible)

2 1

3

Public &

Community

Comms

Internal

Comms

Financial

Comms

European Chief Communication Officers

Survey (ECCOS) 2013

Dimension of

CEO

positioning

of CCOs interviewed report about solid structures and strategies for international communication in their companies

55 % Only

!

CCOs see major challenges

for international communication in non-European countries

1. Developing comms strategies with social, cultural and political sensitivity

2. Monitoring public opinion & understanding stakeholders

3. Understanding structures of media systems & public spheres

Most relevant areas of corporate

communication in which CEO

reputation is crucial for success

Participants:

Who & Where?

The introduction of English as

the business lingua franca is

only a partial solution to the

problem.

Many European corporations

operate in 50+ countries with

even more languages. CCOs

feel this even today makes

communication extremely

complicated.

= not

enough

Qualitative questions Quantitative questions

2 1 3

Personal

reputation

Interpersonal

comms skills Strategic

comms

knowledge

Highest ranked skillset for CEO

corporate reputation success