European Business Traveler Survey 2013

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European Business

Traveler Survey 2013

Category : Business & Travel

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Introduction to Report

Number of Pages: 120

Geography Coverage: Europe

Available Format: PDF

Price For Single User License: USD 2,000

Price For Site License: USD 4,000

Price For Global User License: USD 6,000

Delivery Time: Within 24 Hours (During Working Days)



About the Report

This report benchmarks the types of hotels business travelers choose and identifies preferred modes and channels of hotel selection.

The report also examines new technology, green initiatives and socially responsible measures that appeal to business travelers and also analyzes the key drivers and popular promotional offers which influence business travelers to choose a particular hotel.



Research Findings

According to report survey overall, 91% of European business traveler respondents from Europe consider ‘Wi-Fi Technology’ as a key technological feature they look for when selecting a hotel.



Key Findings of the Survey

Overall, 46% of survey respondents expect to visit ‘midscale’ hotels over the next 12 months.

In total, 53% of respondents selected ‘company recommendation’ as the preferred method of hotel selection, while 45% selected ‘online search’ and 27% selected ‘same one as before’.

For a hotel to be considered green, respondents consider ‘low-energy light bulbs’, ‘dual-flush toilets and ‘reduced use of plastic materials’ to be the main sustainability facilities hotels should adopt.

Survey results show that ‘wireless email’ and ‘view and manage room reservations online’ are important mobile technology features for European business travelers.

Survey results indicate that ‘early check-in and late check-out facility’, ‘reduced room tariffs for frequent visitors’ and ‘room upgrades’ are the most attractive promotional offers for business travelers.



The Report Offers

In depth analysis of the hotel visits and expenditure statistics within the European business traveler sector.

An overview of the trends in business travel including expected hotel types, finest destinations, preferred methods of hotel selection and the key channels of research for hotel information.

A segmented breakdown of the technological features which European business travelers feel are the most influential when deciding on a hotel.

An insight into the expectations of both the green initiatives from hotels and the key technological initiatives.



Target Audience

Travel and Tourism companies.

Suppliers to Travel and Tourism companies.

Contractor research organizations.

Trade body, academia or other industry observers.

Companies involved at any stage in the manufacturing, procurement and marketing process.

Marketing and advertising agencies.



Reason to Buy

1. Effectively examine European business traveler perceptions on the average length of stay in a hotel, changes in hotel accommodation expenditure and determine business growth opportunities.

2. Identify popular hotel types, preferred modes of hotel selection and key channels for research to channel marketing resources for improved return on investment.

3. Explore European business traveler affinity towards green certifications and sustainability initiatives and successfully implement them into hotel operations.

4. Understand customer perceptions of new technology, drivers influencing online reservations and the growing importance of mobile technologies to enhance customer retention and direct sales.

5. Identify key features of business hotels which influence frequent visits and formulate marketing strategies to win business.

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Company Coverage (Partial List)

For more details regarding company coverage and TOC see the last slide

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Related Research Reports: Global Hotel Industry Survey 2013: Emerging Trends in

Technology, Sustainability, Health and Wellness Tourism.

Global Hotel Industry Survey 2013: Technology Initiatives and Investment Decisions.

Global Hotel Industry Survey 2013: Emerging Trends in Technology, Sustainability, Health and Wellness Tourism.

Global Business Traveler Survey 2013: Hotel Accommodation, Selection Criteria and Customer Expectations of New Technology, Promotions and Services.



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European Business Traveler Survey 2013

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