European Business Incubator Network : Rovereto Conference, ViaNoveo Presentation
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Transcript of European Business Incubator Network : Rovereto Conference, ViaNoveo Presentation
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BUSINESS MODELING EXPERT MEETING
Rovereto | 5-6 December 2013
Strategy-to-market applications
VIANOVEO – From Idea to Market - Berlin – 26-27 November 2013
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THE SHORTEST ROUTE FOR INNOVATION TO MARKET
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INNOVATION, A PERILOUS PATH
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1 IDEA OUT OF 3000 FINDS ITS MARKET
300 B€ SPENT /YEAR IN R&D IN EUROPE
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CAUSAL TO EFFECTUAL REASONING
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THE SOLUTION: TWO MINDSETS COMBINED
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ISMA360®: a dynamic approach Management in complex and uncertain environment Iterative process based on reality Systemic approach Entrepreneurial reasoning
Fuzzy front end
DeploymentExploration/Construction
ISMA360® et ViaDesigner
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DATA SENSE MAKING
SOLUTION TO DESIGN THE STRATEGY TO ACCESS MARKET
WHAT TO SELL? TO WHOM?
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Full marketing strategic mentoring Dashboards Complete synthesis report with
recommandations Product data sheets Patchwork output
One-page synthetic report Visualisation of the performance level
of the go-to-market strategy Comments and recommandations from
a certified ViaNoveo consultant
ViaDesigner Scan®
UserC
onsu
ltant/
Men
tor
Depth of analysis
En
trepre
neur
Inn
ovati
on t
eam
ViaDesigner Strategy®
Audit of access-to-market strategy
In-depth design of access-to-market strategy
VIADESIGNER SUITE
1 page presentation Radar evaluation
FREE : ViaDesigne
r PatchWork
®
Instant picture of essential variables / infosLight evaluation
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VIADESIGNER STRATEGY®, THE PATH TO MARKET
What to offer?
For which uses?
How unique?
Where?
What? To whom? How?
What is the idea/vision/invention ?What does it do ?How is it unique/legitimate?
What is the domain concerned by the innovation ?
Are there any not or badly satisfied needs?
Am I able to satisfy them?
What is the current market?
What am I able to sell ? To whom ? Which value proposal ? Which business model ?
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VIADESIGNER® STRATEGY, DESIGN YOUR STRATEGY
SaaS access
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VIADESIGNER® PATCHWORK, INSTANT PICTURE
Internet freeware
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VIADESIGNER® SCAN, AUDIT YOUR STRATEGY
Saas access
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FOR WHAT RESULTS ?
Identify & develop growth leverage
Design the strategy to access relevant markets
Transform intuition into facts, making sense out of datas
Share vision & decision among stakeholders
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REFERENCES
More than 850 innovating projects modelised in ViaDesigner
In-house innovation intrapreneurship support
Customer focused innovation project support
Access-to-market strategy design support
Access-to-market models research
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MEET US ON OUR BOOTH A335 !
USE FOR FREE:WWW.VIA-DESIGNER.COM/PATCHWORK
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For further information : Thomas HERLINE: [email protected] M: +33 650 69 98 25www.vianoveo.com