Europe …. Northern Europe Port Highlights, Amsterdam * Tour the canals by boat * Visit the house...

Europe…

Northern Europe Port Highlights

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Amsterdam* Tour the canals by boat* Visit the house where Anne Frank wrote her diary* See the Baroque Royal Palace at the Dam Square


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Bergen, Norway* Visit historic Bryggen Wharf, the oldest part of the city* Peruse the bustling Fish and Flower market* Ride the Mt. Floibanen Funicular * Enjoy a hike on Mt. Floien

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*Catch the changing of the guard at Amalienborg Palace*Visit Shakespeare’s Hamlet at Kronberg Castle*Marvel at Copehagen Hotel’s solid Ice Bar*Experience the sea of blooms at Tivoli Gardens

Copenhagen, Denmark

Rome

* The ancient world from which emperors ruled

* Visit the Colloseum* Take in St. Peter’s Basilica in the Vatican City * See Michaelangelo’s paintings in the Sistine Chapel

The Trevi Fountain

Taormina, Sicily

Port Highlights* Marvel at the Greek Theatre, still in use today* Experience the Shops and cafes of Taormina * Walk the brims of volcano craters of Mt. Etna that last erupted in 2002.

AquaSpa® by Elemis®

– Largest, most luxurious spas afloat

– 25,000 square feet – Millennium Class

– Sensory Heaven experiences by Elemis

Concierge Class– Veranda Staterooms

– Bridging gap between highest category stateroom and suites

– Special amenities and services

Staterooms and Suites– Highest guest-to-space ratio in the premium cruise category

– Butler service in all suites

– Multiple complimentary room amenities

The Celebrity Treatment is…….

Venice, Italy

* 120 islands in the Adriatic Sea* Visit the heart of Venice, St. Mark’s Square St. Marco’s Basilica* Gondola through the Grand Canal

Port Highlights

Brand Positioning

Celebrity Cruises is the cruise line that offers the

comfortably sophisticated, upscale vacation

experience that really takes care of you.

Celebrity Cruises is the cruise line that offers the comfortably sophisticated, upscale vacation

experience that really takes care of you.

Service– 2 to 1 Guest to Staff Ratio – Highest in the industry

– Highly personalized and white glove service

– Attention to details – Guests needs, premium service

– Stateroom escort / champagne upon embarkation

Cuisine– Award winning cuisine

– Gourmet dining experiences

– Specialty restaurants

– Expanded dining options

– Menu items prepared from scratch using the finest ingredients

AquaSpa® by Elemis®

Millennium class - largest spas 25,000 sq.ft.

Thalassotherapy pools* (Millennium class, Galaxy & Mercury)

Sensory Heaven Treatments– Treatments from Europe, Hawaii and Asia – Aroma stone therapy, Hawaiian 4-Hand massage– Elemis Japanese Silk Booster Facial

Fitness Center– New LifeFitness Strength training

and cardio equipment– Personal trainers– Aerobics, Boxercise, FabAbs, and more– Yoga, Pilates, and Spinning**

* Nominal fee for pool usage on Galaxy and Mercury** Sign-up and nominal fee for classes

Spa, Fitness and Beauty Treatments which indulge your mind, body and spirit!

Celebrity Positioned Well in the Market Place

LUXURYCONTEMPORARY PREMIUM

Very attractive option to contemporary and luxury markets

For contemporary cruisers: trade up to the Celebrity Treatment

For luxury market cruisers: value proposition; more options

CarnivalCarnival NCLNCL

RoyalRoyal

PrincessPrincess HALHAL

CelebrityCelebrity

RegentRegent CrystalCrystalPrincessPrincess

OceaniaOceaniaOceania

The Celebrity TreatmentThe World’s Best Large Ships, as voted by the readers of Condé Nast

Traveler in the February 2008 Cruise Poll

Berlitz Guide to Cruising- 2007 7 ships ranked among the top10 ships in the Large Ship Category

The World’s Best Large Ships, as voted by the readers of Condé Nast Traveler in the February

2008 Cruise Poll

1. Constellation*

2. Summit

3. Millennium

6. Infinity

*Top ranking for 3 years in a row

4 Ships among Top 10 Best Large Cruise Ships

Celebrity Cruises has dominated the best large cruise ship list seven years

running!

The Celebrity Treatment

BestCREW / SERVICE

BestFOOD / DINING

BestSTATEROOMS

#1 Constellation#1 Constellation

ADDITIONAL “BESTS”

#1 Constellation

The World’s Best Large Ships, as voted by the readers of Condé Nast Traveler in the February 2008 Cruise Poll

Concierge Class

• The bridge between suites and standard verandas

• Dedicated stateroom category CC (Century & Millennium class)

• Special Stateroom Amenities/Services • VIP invitations to shipboard events

Concierge Class

Concierge Class StateroomsWelcome bottle of champagneDaily fruit bowl selectionEvening hors d’oeuvresFresh cut flowersDeluxe pillow menuPillow-top mattressPlush duvet coverSofa pillowsLeather stateroom key holderConcierge Class stateroom keyPersonalized stationaryOversized tote bag and umbrellaHigh-powered binoculars

Bathroom – Oversized Egyptian cotton towels– FretteTM bathrobe– Hansgrohe showerhead– Salon quality hairdryer– Premium shampoos, lotions, soaps

Veranda– Tablecloth no charge dining for two– Cushioned veranda chairs

Priority Service– Early embarkation and debarkation– Express luggage delivery– Dining and seating preferences– Priority on shore excursions

Concierge Class Staterooms

Suite Indulgences

SUITE AMENITIES: Express luggage delivery

Expanded room service menu

Main restaurant sitting preference

Private portrait sitting

Welcome bottle of champagne

In-suite massage booking capability

Complimentary espresso/cappuccino

Assistance unpacking/packing

In-suite meals

Afternoon tea service

Shoeshine service

Evening hors d’oeuvres

Delivery of requested board games

EUROPEAN-STYLE BUTLER SERVICE:

Extensive Dining Venues

Main restaurant Buffet Service (breakfast and

lunch) Gourmet Pizza & Pasta Bar Poolside Grill Café Spa Café (Millennium class &

Century Casual dining area (waiter service)

Sushi Café Veranda dining - complimentary 24-hour complimentary Room

Service (includes main restaurant menu for

lunch and dinner)

Late Night “Gourmet Bites” Ice cream / Yogurt Bar Cova Café de Milano

3 hour dining experience, tableside preparation and presentation

4 course menu selection ($30.00 per person includes gratuity)

5 course menu exceptionale with wine pairing ($62 to $100 per person)

Reservations are required

Attire is the same as the stated evening dress code

RESTAURANTSHIP

MuranoCentury

RMS OlympicMillennium

NormandieSummitSS United StatesInfinity

Ocean LinersConstellation

Youth Program

Fully supervised by an experienced, educated staff

Exclusive LeapFrog Schoolhouse products/programs

Nintendo® Wii

Four separate age groups:

Fun-Factory activities include:

Sitting services available**

Celebrity Xpedition does not offer a formal Youth Program or have a Fun Factory . * A $6.00 per hour fee is charged for group Fun-Factory services –Slumber party and Dinner party ** Fees for sitting services are available onboard

– SHIPMATES: 3 to 6– CADETS: 7 to 9

– ENSIGNS: 10 to 12– ADMIRAL T’S AND TEENS: 13 to 17

– Activity Time– Quiet-Time Free Play– Afternoon Party*

– Dinner Party*– Activity Time– Slumber Party*

Acupuncture at Sea

First in the industry to offer Acupuncture – Dedicated Acupuncture treatment facilities– Enhance alertness, increase energy, manage pain

Licensed Acupuncturists – Classes – feng shui, nutrition, herb healing– Diagnosis, treatment and nutritional consultations– Address lingering ailments:

•Pain management

•Weight management

•Smoking cessation

•Stress management

•Motion sickness

Acupuncture at Sea

Online@Celebrity

Computing Classes*– iPod, Blackberry and internet blogging**– Introduction Windows / Microsoft Word– Download Digital Images and Organize– Adobe Photoshop Elements I – IV

Internet Cafe – Computing Managers– E-mail access / Surf the Web

Digital camera support, usage hints– Download, edit and burn travel photos

onto a CD* to take home

Wireless internet access via hotspots for laptops

Onboard Cell phone usage*** (all major carriers)

* Fee for internet/email access, some classes and CD. Some features not available on Celebrity Expeditions.

** New classes available May 2007*** Personal roaming charges will appear on guest’s cell phone bills

Suite Indulgences

Broadway-style shows Disco/Nightclub/Lounges Michael’s Club Piano bar Shopping Boulevard Cinema Champagne and Martini Bars Monte Carlo style casinos Cooking demonstrations Wine tasting/pairing Enrichment Programs Art & Wine auctions Golf Simulator/Paddle tennis/Basketball Cova Café & Wine bar (live entertainment)

Onboard Activities

CLASSIC LEVEL* (1 - 5 cruises)Private cruise event for Select & Elite membersBehind-the-Scenes ToursPriority Status for Shore Excursion WaitlistSenior Officer’s Cocktail partyPrivate Onboard Cruise ConsultationCabernet Blending Seminar

SELECT LEVEL (6 - 10 cruisesSELECT LEVEL (6 - 10 cruises

SELECT LEVEL (6 - 10 cruises)Select members receive all the benefits of the Classic level plus:

Private shipboard departure lounge and continental breakfast

Priority tender service Invitation to Captain’s or Officers’ tableWaitlist status for dining room seatingComplimentary use of the Thalassotherapy pool

on Galaxy and Mercury

ELITE LEVEL (11+ cruises)

Elite members receive all the benefits of the Classic and Select level plus:

One-Category upgrade Complimentary custom air request Pre-sailing Specialty Restaurant reservations Exclusive Captain’s Club Party Welcome back gift Certificates for the Celebrity casino Reunion Cruises Online Newsletter Additional sailing credit on itineraries of 12 nights

or more (maximum of three sailing credits per sailing)

Additional sailing credit for booking a Concierge Class stateroom or suite (maximum of three sailing credits per sailing)

* Must sail once with Celebrity Cruises

CLASSIC LEVELCLASSIC LEVEL

Onboard Cruise Sales

Celebrity’s onboard “Cruise Sales Managers” are available to book your guest’s next cruise vacation before they return home!

Travel agents receive full commission and revenue credit

Full deposit is required at time of booking onboard

Guests receive between $50 - $300 in onboard credit for their future cruise (amount based

on the future cruise fare purchased)

Booking is transferable to groups

Ship and Itinerary chosen at the time of booking to lock in best choice of staterooms

Celebrity Passages

For those guest who can not decide when and where they want to cruise next, they may chose our newest onboard sales option...

Celebrity PassagesCelebrity Passages

Ship, Itinerary, and pricing may be chosen at a future timeShip, Itinerary, and pricing may be chosen at a future time

Guest receive $50 - $300 in onboard credit for their future cruise (based on the cruise fare of the selected sailing)




Booking may be part of a group (or transferred into a group)Booking may be part of a group (or transferred into a group)

Travel agents receive full commission and revenue crediton the future cruise when booked

Travel agents receive full commission and revenue crediton the future cruise when booked

Celebrity Guests

Boomers are especially important to

CelebrityBoomers 40 – 60 years

young

Household income $75k plus

Coming into their own time

Desire to treat themselves and their loved ones to a well deserved vacation experience

Century – GalaxyConstellation - Summit

–

Century* Galaxy

Inaugural: 12/20/1995 12/21/1996

Total Guests: 1,814 1,870

Tonnage: 71,545 77,713

Century Class

Summit Constellation

Inaugural: 6/17/2002 5/12/2002

Total Guests: 1,950 1,950

Tonnage: 91,000 91,000

Millennium Class

* Refurbished: 5/30/06

Millennium & Century Class

Millennium Class Vessels Concierge Class Staterooms Listed in Top 10 Best Large Cruise

Ships– Condé Nast Traveler Reader’s Poll

80% Ocean View Staterooms– 74% of those with Verandas

Specialty Restaurants:– Ocean Liners (CS) and Normandie (SM)

Martini Bar Michael’s Club Piano Bar Champagne Bar with Caviar AquaSpa® by Elemis® Spa Café Acupuncture at Sea The Conservatory Online@Celebrity Computer Lab

Constellation & Summit

Constellaltion Grand Foyer

Century Grand Foyer

Century Class Vessels Concierge Class Staterooms Galaxy #8 in Top 10 Best Large Cruise

Ships– Condé Nast Traveler Reader’s Poll

Murano Specialty Restaurant (Century) AquaSpa® by Elemis®

Champagne Bar Michael’s Club Piano Bar Martini Bar with Ice Bar (Century) Acupuncture at Sea Online@Celebrity Computer Lab The Conservatory Words Library Connect@Sea Internet Access

– Wireless Access on Century

Century & Galaxy

CenturyOccupancy: 1,814 Tonnage: 71,545 Ship’s Registry:

Bahamas Entered Service: 12/20/1995

Century

Redesigned, Enhanced, Expanded and Upgraded 178 Concierge Class staterooms and 14 Sky Suites All public areas renovated and upgraded

Murano Specialty Restaurant, wine room and viewing kitchenMartini Bar - Frozen bar and ice block bottle display

Fun Factory and Xtreme Teen Lounge - 2,000 square feet AquaSpa® - New Persian Gardens with Turkish Bath Spa Café Sushi Café Art Auctions Upgraded Shopping area, including “high-end” sales selections

Century

Century Revitalization Premium mattresses, Euro pillows

Samsung flat screen TVs

Wireless internet access

Century

Martini Bar

Frozen Bar

Ice block bottle display

Lighting changes

Murano specialty restaurant

Wine room

Open kitchen

4 and 5-course meals

Pairings menu available

Century Europe Itineraries

Florence

Europe

Russia & Scandanavia

– Constellation 14-nights

– Century 8 & 12-nights Mediterranean

– Century 8, 10 & 11-nights

– Galaxy 10 & 11- nights

– Summit 12 & 14-night

Regions of Europe

Helsingborg

Gdansk

Riga

Klaipeda

Visby

Warnemünde

Dover

Stockholm

Helsinki

Tallinn St. Petersburg

Oslo

Copenhagen

Amsterdam

Stavanger

Bergen

Alesund

Flåm

Constellation - Northern Europe

Northern EuropeConstellation and Century

Century

14-night Transatlantic – Eastbound 4/28/07

– Miami, FL to Amsterdam, Holland

5-night Scandanavia - Amsterdam, Holland RT 5/12

8-night Ireland/Norwegian Fjords - Amsterdam, Holland RT 8/21

12-night Scotland & Ireland - Amsterdam, Holland RT 5/17, 29

12-nt Scandinavia & Russia - Amsterdam, Holland RT6/10, 6/22, 7/16, 8/9

12-nt Arctic Circle/North Cape - Amsterdam, Holland RT 7/4, 7/28

Century moves from Northern Europe to the Mediterranean

Century - Northern Europe

Rome Barcelona

Villefranche

Florence Marseille

Casablanca

Gibraltar Tangier

Ajaccio

Valencia

Naples Istanbul

Venice

Corfu

Athens

Dubrovnik

Mykonos

Kusadasi

Santorini

Messina

Constanta

Rhodes

Odessa

Bosphorus Strait

The Mediterranean

MediterraneanCentury – Galaxy – Summit

Mediterranean

8-night Best of Europe 8/31

– Amsterdam, Holland to Barcelona, Spain

10-night Western Mediterranean - Barcelona RT 9/19, 10/10, 10/31, 11/21

11-night Western Mediterranean - Barcelona RT 10/8, 10/29, 11/10

14-night Transatlantic – Westbound 12/1

- Barcelona, Spain to Miami, FL

Century moves from Northern Europe to the Mediterranean

Century -Mediterranean


– San Juan PR to Southampton, England

12-night Best of Europe - Southampton to Barcelona 4/29

12-night Classical Mediterranean - Barcelona to Venice 5/11, 6/4, 6/28, 7/22, 8/15 9/8/08

12-night Mediterranean Legacies - Venice to Barcelona 5/23, 6/16, 7/10, 8/3, 8/27/08

14-night Mediterranean Legacies - Venice to Barcelona 9/20, 10/18, 11/15

14-night Classical Mediterranean - Barcelona to Venice 10/4, 11/1/08

14-night Transatlantic – Westbound 11/29/08

– Barcelona, Spain to San Juan, Puerto Rico

Galaxy -Mediterranean


– Miami, FL to Civitavecchia (Rome), Italy

11-nt Eastern Mediterranean - Civitavecchia (Rome) RT 5/19, 6/9, 6/30, 7/21, 8/11, 9/1 9/22, 10/13, 11/3, 11/24

10-nt Eastern Mediterranean - Civitavecchia (Rome) RT 5/30, 6/20, 7/11, 8/1, 8/22, 9/12, 10/3, 10/24, 11/14

14-nt Transatlantic – Westbound 12/5/08

– Barcelona, Spain to San Juan, PR

Galaxy -Mediterranean

Ports & Highlights

Northern Europe Ports of Call

Alesund, Norway

Amsterdam, Holland

Bergen, Norway

Berlin, Germany

Copenhagen, Denmark

Harwich, England

Flåm, Norway

Helsingborg, Sweden

Helsinki, Finland

Oslo, Norway

Riga, Latvia

St. Petersburg, Russia

Stavanger, Norway

Stockholm, Sweden

Tallinn, Estonia

St. Petersburg, Russia


Amsterdam, Holland - Superb architecture, historical canals and extraordinary museums.


Bergen, NorwayContrasting harbors and rugged glacial scenery, ancient stone church and Baroque art.

Copenhagen, DenmarkCastles, crown jewels, galleries, museums, cathedrals and canals.


Flåm, DenmarkA Scandinavian village known for beauty and grandeur and an amazing railroad journey through unsurpassed vistas and mountains.

Helsinki, FinlandHelsinki, sparkling capital of Finland, an elegant city with imaginative and gracefully designed architecture, beautiful gardens, and harbor side parks.

Oslo, Norway0slo, the oldest Scandinavian capital city and one of the largest in Europe with beautiful buildings, scenic parks and public squares and sculptures.

Flåm Railway

Upenski Cathedral

Vigeland Sculpture Park

Peterhof Palace

Vasa Museum

Tallinn Skyline

St. Petersburg, RussiaSt. Petersburg is rich in cultural heritage, magnificent palaces and incredible art embodying the heart and soul of Imperial Russia.

Stockholm, SwedenStockholm, founded as a fortress in the mid 13th century, is a city filled with bridges, islands, parks, tree-lined squares and broad boulevards.

Tallinn, EstoniaTallinn, one of the oldest cities on the Baltic Sea, has remained remarkably unchanged for 600 years, making it one of the most attractive in Europe.


Mediterranean Ports of Call

Ajaccio, Corsica Barcelona, Spain Civitavecchia (Rome), Italy Corfu, Greece Dubrovnik, Croatia Gibraltar, United Kingdom Istanbul, Turkey Kusadasi (Ephesus), Turkey Livorno (Florence), Italy Marseilles (Provence),

France Mykonos, Greece Naples (Capri), Italy

Piraeus (Athens), Greece

Rhodes, Greece Santorini, Greece Sicily (Messina), Italy Venice, Italy Villefranche (Nice),

France Valencia, Spain

Port Highlights

The ColloseumVatican City Sistine ChapelCircus MaximusPiazza NavonaSpanish Steps

Taormina, Sicily

Port Highlights

The Greek TheatreTaormina Mt. Etna

Venice, Italy

St. Mark’s SquareThe Grand CanalSt. Marco’s Cathedral

DubrovnikDubrovnik

Port Highlights* A charming town on the Dalmation Coast* Walk through Old Town’s stone walls * See marble-paved squares, monestaries and fountains

Mediterranean Port Highlights

Monument a Colon

Barcelona, SpainBarcelona is one of Spain’s major cultural centers where you may find libraries and museums plus modernist and Art Nouveau architecture around every turn.

Naples, ItalyNaples, one of the world's greatest cultural centers, filled with extraordinary works of art and architecture in the classical Greek and Roman styles.

Livorno (Pisa / Florence), Italy Livorno is the gateway to the leaning tower Pisa and Florence, one of the most beautiful city in Italy for centuries

Florence, Italy

Isle of Capri


The Bosphorus

Ephesus Theater

Mykonos Windmills

Istanbul, TurkeyA city of historical significance, amazing beauty and wonderful culture, it is also where the Asian and Europe continents meet.

Kusadasi (Ephesus), TurkeyKusadasi, gateway to Ephesus, created by the Ionians in the 11th century BC, considered one of the great sites of the ancient world.

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Mykonos, GreeceMykonos lies between the neighboring islands of Tinos and Naxos, named one of the most cosmopolitan islands in the world.


Acropolis / Parthenon

Rhodes Harbor

Santorini Island

Piraeus (Athens), GreecePiraeus is the gateway to Athens, considered to be the ‘Cradle of Western Civilization” and ranks with Rome and Jerusalem for its venerated past.

Rhodes, GreeceNamed “Sun Island”, this Aegean resort located in the Greek Isles offers natural beauty and warm hospitality.

Santorini, GreeceBlack sand beaches, crystal clear waters and white washed villages clinging to volcanic cliffs makes the island of Santorini a wonder to behold.

Europe Cruisetours

Venice

The Best of Both Worlds – Discover Europe by Land & Sea

Constellation 4-nights Paris, France (2-nts) and London, England (2-nts)

Century 3-nights Brussels, (1-nt.), and Amsterdam, Holland (2-nts.)

Century & Summit 4-nights Madrid, Spain (2-nts.) and Barcelona, Spain (2-nt.)

Celebrity Summit 3-nights Lake Como, Italy (2-nts.) and Venice, Italy (1-nt.)

Galaxy 3-nights Stresa, Italy (2-nts.) and Verona, Italy (1-nt.)

5-nights Venice, Italy (2-nts.), Florence, Italy (2-nts.) and Rome, Italy (1-nt.)

Europe Cruisetours

Europe Sales Tools

Europe Key Selling Points

80% ocean view staterooms - 74% of which are verandas (Constellation & Summit)

Century Revitalization: $55 million in enhancements – 314 private verandas

Family staterooms accommodating up to 5 guests

Celebrity’s XclubSM for Kids and Teens – ages 3 to 17 years

AquaSpaSM by Elemis – spa treatments, fitness centers, relaxation

Enrichment programs – Computer classes, acupuncture, destination talks

Specialty Restaurants – Constellation, Summit and Century

Opportunity to Sell-Up to Concierge Class staterooms and amenities

Sea & Stay programs- pre/post hotels in embarkation and disembarkation cities

Variety of itineraries, 5 to 14-nights Northern Europe, Mediterranean and Transatlantic sailings

Century – 9-night Norwegian Fjord/Ireland sailing and 9-Night Scotland & Ireland roundtrip Amsterdam

Overnights in numerous European cities - St. Petersburg, Copenhagen, Stockholm, Istanbul, Kusadasi, Venice and Rome


3,4 or 5-night pr-Cruisetours - Paris, Brussels, Amsterdam, Madrid, Barcelona, Paris, London, Venice , Florence and Rome

Bundled cruise/cruisetours = Increase revenue/commissions

Variety of shore excursions available in each destination


Europe Target Audience

Destination driven consumers

Experienced cruisers – focus on Cruisetours, see more

Captain’s Club members – repeat Celebrity guests

Couples and singles, cruise experience appeals to both

Seniors – prefers longer itineraries, wants to see more

First time cruisers – port intensive, introduction to Europe

Affinity Groups – cultural/historical associations, nationally clubs (Sons of Italy), teachers

Europe Marketing Ideas

Europe Cruise Consumer Seminar - theme “Cruising Europe on Celebrity”

Contact past Group leaders – review availability, pricing, GAP amenities

Newsletters - direct mail focus on Europe 2008

Create Europe flyers/brochures (Cruise Writer) – direct mail piece

Contact local associations and clubs – interest in Europe as a destination experience or group travel

Corporate meetings or incentive programs

Direct mail Cruisetour promotion – use Europe postcards or promotional letterhead– focus on past Alaska guests– Include a “Call to Action” (i.e. “Book by Feb, 29, 2008 –receive onboard

credit”)

Thank you!Thank You

Europe …. Northern Europe Port Highlights, Amsterdam * Tour the canals by boat * Visit the house...

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Transcript of Europe …. Northern Europe Port Highlights, Amsterdam * Tour the canals by boat * Visit the house...