INTERNATIONAL LINGUAL-CULTURAL PROMOTION INSTITUTES

IN EUROPE AND ASIACases: Goethe Institute and

Confucius Institute

Chen Chi 07050356Ma Tianyi 08050937

Discover the Goethe Institute and Confucius Institute — A Fascinating Trip

Establishment & Development

Organization & Structure

Local Interaction

Influence

Ma Tianyi

Establishment & Development

• Established in 1951• 149 Goethe-Institutes • 92 countries

Goethe Institute: Reborn

Ma Tianyi

Ma Tianyi

• 1988• The first Western

Cultural Institute in Mainland China

Goethe Institute in China

Ma Tianyi

Confucius Institute: Speed

Ministry of Education

Council of the Confucius Institute Headquarters

Confucius Institute Headquarters

Hanban

Chen Chi

• The Headquarters established in 2007

• First Confucius Institute established in 2004

• 316 Confucius Institutes• 337 Confucius Classrooms• 94 countries and regions

Chen Chi

Organization and Structure

Culture and Information Department

• Science and Currant Affairs• Information and Library• Literature and Translation• Theatre and Dance• Visual Arts• Music

Language Department

• Language Courses and Examinations

• German Educational Alliance• Advanced training Didactics • Multimedia and Distance

Learning

Organization

Foreign Ministry

Ma Tianyi

German Language Teaching

Cultural Interaction &

Communication

Providing German Information

Resource Distribution

Ma Tianyi

• Formatted and Informative Websites• Multimedia Learning• Second Life• Goethe Blog

Goethe Institute in the Virtual World

Ma Tianyi

Hanban,Chinese

Universities,Secondary or

Primary Schools

Foreign Universities,Secondary or

Primary Schools

Confucius Institute: Joint Venture

Chen Chi

• China: Funds and Teaching staff and materials• Local: Housing the Institute and Administrative

support • Standard agreement:• Five-year, 50,000 to 100,000 US Dollars, 3,000

books and items of teaching materials, salaries of one or two teachers

Chen Chi

Local Interaction

• 2007-2010• Sustainable Development

and Urbanization• Second Tier Cities• Nangjing, Chonqing,

Wuhan, Shenyang• Shanghai Expo

Germany and China – Moving Ahead Together

Ma Tianyi

• Cooperation with local artists• Interaction with local people• Social, environmental issues• Close cooperation with local government• Fully Media Coverage

Characteristics

Ma Tianyi

Accommodate different needs

• Confucius Institute for Business• Confucius Institute for Chinese

Medicine• HKCI provides Cantonese and

Mandarin Courses

Chen Chi

Inadequate Local Integration

• Lack of teaching staff• Lack of knowledge of local culture

Chen Chi

Influence

Language Promotion

Cultural Exportation

Building Image Cooperation and Integration

Setting Close and Friendly

RelationsWindow

Ma Tianyi

Concerns about Confucius Institutes

Domestically

Chen Chi

Internationally

Chen Chi

Goethe Institute Confucius Institute

Development Established in 1951Now 149

Established in 2004Now 316

Organization Well-organized Established by Germany foreign ministry

Loose-organizedJoint Partnership

Missions Language, information and culture communication

Focus on language education

Local Integration Largely involved in local society and cooperate with local people

Lack of personnel and local integration

Influence Build the national image and help to establish close relations with China

Hard to measure for now, soft power arouse concerns

Chen chi Ma Tianyi

References• Hanban: http://www.hanban.edu.cn/index.html • Germany and China – Moving Ahead Together:

http://www.deutschland-und-china.com/introduction_1.shtml• Goethe Institute: http://www.goethe.de/enindex.htm• The Economist: http://www.economist.com • Xinhua Net: http://www.xinhuanet.com/ • Paradise, James F., “China and International Harmony: The Role of Confucius

Institutes in Bolstering Beijing's Soft Power”, Asian Survey. Berkeley: Jul/Aug 2009. Vol. 49, Iss. 4

• Starr, Don, “Chinese Language Education in Europe: the Confucius Institutes”, European Journal of Education, Vol. 44, No.1, 2009, Part I

• Li, Hsi Chang, Mirmirani, Sam and Ilacqua, Joseph A., “Confucius Institutes; Distributed leadership and knowledge sharing in a worldwide network”, The Learning Organization. Bradford: 2009. Vol. 16, Iss. 6