How FTI Consulting Brussels can help you through an evolving political landscape

EUROPE 2019:A YEAR OF CHANGE

BE PREPARED TO MANAGE POLITICAL RISK

1. Pre-election phase 2. Election outcome 3. Post election 4. Post election phase

2019 – Understanding a year of change

2 JulyFirst session of

new ParliamentDecember

New Commission

September-October

EC president-elect nominates a team of commissioners and

seeks approval of EP

DecemberNew Council President

23-26 MayEuropean Elections

JuneEU leaders’ summit to discuss

top appointments18 AprilLast EP plenary

MarchStart of Campaign

29 MarchBrexit Day

April-MayLead candidate debates

End of FebruaryALDE designates lead

candidate

APR 2019

JUN 2019

OCT 2019

MAY 2019

FEB 2019

MAR 2019

JUL 2019

AUG 2019

JAN 2019

SEP 2019

NOV 2019

DEC 2019

2November

New ECB President

October/NovemberCommission hearings

Seats of the European Parliament705 MEPs

European Commission President & College27 Commissioners (including President)

Others: European Council & ECB Presidents

What are the big issues?

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Nationalism: Article 7 – Poland, Hungary

Brexit: United Kingdom

Budget & Public Finances: Italy

MACRO MICRO

Healthcare While the EU becomes increasingly active in the sector and some Member States embark on closer collaborations, Europe will work on preserving its social model, protect national healthcare systems and manage patient expectations.

Trade: United States, China, Mercosur

EU27: Populism, immigration, integration, enlargement

Energy, Transport & Agriculture: an interlinked agendaEurope continues to lead the world on sustainability issues and circular economy. From 2019 marine litter and cleaning up plastic waste will be priorities, vying for attention on how to decarbonise while staying competitive

Financial services The EU’s scrutiny of the financial sector is far from over. While focus is currently on traditional areas of financial services we can expect an increased focus on sustainable finance and FinTech in 2019-2020.

TechEurope has already brought you GDPR – but from 2019, Europe will start looking at regulation on artificial intelligence, data use and rules governing online platforms.

Integrated political engagement and communication programmes

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BUILD: Smart, creative thinking requires an integrated approach. FTI Consulting can be your one-stop-shop to developing a strategy that brings together public affairs, public relations, and a broad range of supporting services to ensure effective and impactful campaigns.

ADVOCATE: Maintain existing relationships and establish new ones to promote, protect and secure your licence to operate at critical moments of risk and change. FTI Consulting can ensure you are ready to engage the right people at the right time with the right message.

COMMUNICATE: Driving awareness requires an effective narrative that needs to resonate with a range of audiences. FTI Consulting's understanding of how different sectors and markets talk to each other across different platforms will ensure you develop the right tone and voice to build consensus.

INTELLIGENCE: Timely insights and credible evidence will help build a strong foundation to promote your business objectives. FTI Consulting can be your ears and eyes on the ground in Brussels and national capitals, develop quantifiable data and market research and analyse emerging policies to inform your decisions.

How FTI Consulting can help

Build: Ensure your business is best prepared for a new European landscape

• Assess political risk: Help the business prioritise policies that are potential opportunities or threats

• EU2019 election campaigns: Develop a sustained programme of activity to promote and protect your commercial interests throughout the year

• Stakeholder mapping: Identify key decision makers and clarify their policy positions

• Messaging: Create effective narrative and speaking points

• Forward calendar: Identify important milestones and events to attend or host

Intelligence: Ensure your business is best informed of potential issues

• Review: Be aware of who is saying what and when with real time analysis

• Intelligence reports: Regular insightful, network based intelligence analysis and recommendations

• Policy and manifesto review: Clarify policy landscape and initiatives that are relevant to your business

• Market research: Measure reputation and sentiment amongst key stakeholders

• Economic analysis: Develop credible evidence to support your public position

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How FTI Consulting can help

Advocate: Building new relationships and ensuring your licence to operate is secured

• Engage: Recommend timely outreach to key influencers and decision makers as part of a strategic programme. Drive and sustain momentum

• Listen: Strengthen new and existing relationships by understanding what’s important to the people you’re talking to

• Evaluate: Determine areas of cooperation, compromise, potential conflict

• Educate: Develop comprehensive workshops with key stakeholders on identified priorities

• Events: Secure speaking opportunities on appropriate issues in front of a relevant audience. Impactful speechwriting

Communicate: Ensure your business has an impactful voice

• Train: Presentation and media training for main spokespeople

• Creative implementation: Bring your campaigns to life to win hearts and minds and drive share of voice

• Design: Create supporting materials that will have impact

• Digital: Build an online ecosystem of supporters to drive awareness online

• Media: Develop news programmes and outreach to key journalists

• Crisis: Be prepared for the unexpected

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2019 – A year of change

INTRODUCING FTI CONSULTING

• Senior counselors

• Former EU institution officials and national government advisors, journalists, bankers and lawyers who can advise on structure, content and tone of allengagement and communications

• Strong communicators with a proven track record of achieving client objectives

• Thought leaders

• Dedicated teams with appropriate issue, sector and geographic experience

• 24x7 counsel with proven ability to execute across global time zones

• Flexible skills and resources to complement in-house client teams and infrastructure

• Close collaboration with management, in-house communicators, in- house/external lawyers and other advisors

INFORMED

COUNSEL

SEAMLESS

EXECUTION

• Proven processes addressing a full spectrum of political and corporate situations

• Regulatory, media, financial and legal relationships

• In-house analysis and research department

• Fully-owned leading economic consulting Compass Lexecon

• Forensic and Litigation Consulting practice including strong Data & Analytics team

• Integrated public affairs and communication consulting capabilities

• In-depth sector expertise

TAILORED

SOLUTIONS

WHY FTI - OUR VALUE PROPOSITION

WHOWE ARE

HOWWE WORK

WHATWE BRING

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ADVISING ACROSS A GLOBAL ECONOMY

FTI Consulting is an independent global business advisory

firm dedicated to helping organizations manage change,

mitigate risk and resolve disputes. Due to our unique mix of

expertise, culture, breadth of services and industry

experience, we have a tangible impact on our clients’ most

complex opportunities and challenges.

Asia Pacific

Australia

BrisbaneGold Coast

Melbourne

Perth

Sydney

China

Beijing

Guangzhou

Hong Kong

Shanghai

India

Mumbai

New Delhi

IndonesiaJakarta

JapanTokyo

Philippines 1

Manila

KoreaSeoul

Singapore

Europe, Middle East, Africa

Belgium

Brussels

DenmarkCopenhagen

France

Paris

Germany

Berlin

Frankfurt

Ireland

Dublin

NetherlandsDen Haag

Qatar

Doha

Russia

Moscow

South Africa

Cape Town

Johannesburg

Spain

Madrid

United Arab Emirates Abu Dhabi Dubai

United Kingdom

London Stirling

Latin America

Argentina

BuenosAires

BrazilRio de Janeiro

São Paulo

CaribbeanBritish VirginIslands

Cayman Islands

Colombia

Bogotá

Mexico

Mexico City

PanamaPanamaCity

North America

Canada

CalgaryToronto

Vancouver

United States

Annapolis

Atlanta

Austin

Baltimore

BostonBrentwood

Charlotte

Chicago

Coral Gables

Dallas

Denver

Great Neck

Houston

Indianapolis

Los Angeles Lake OswegoMcLean Miami

MountainView

New York

Oakland

Pasadena

Philadelphia

Phoenix

Pittsburgh

Princeton

Red Bank

Rockville Roseland SaddleBrook

San FranciscoSantaBarbara

Seattle Tucson

WalnutCreek

Washington,D.C.

WayneWest Palm Beach

Winston-Salem

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OUR EUROPEAN NETWORK

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PROXIMITYFully owned offices in London, Brussels, Dublin, Paris, Madrid, Berlin & Frankfurt – integrated with comprehensive network of affiliates in all remaining European countries.

EXPERIENCEClients advised by FTI consultants proven in global markets.

RELATIONSHIPSConnected with all major players in the political, financial & corporate community.

EXPERTISEConsultants drawn from specialist sector and practice teams, with a bespoke network of public affairs specialists.

FLEXIBILITYSolutions for clients tailored to individual market characteristics.

SCALEGlobal resources where influence and impact are required.

Strategic Communications office

FTI Affiliate

MARKET LEADER

▪ 70 consultants, 21 different nationalities & languages

▪ Hub for EMEA

▪ Access point to FTI offices around the world

▪ Global leader in Corporate Communications and EMEA leader in Public Affairs

CLIENT DRIVEN STRATEGY

▪ Cutting edge public affairs, political and corporate communications skills driven by a relentless 'best practice' culture

▪ Strong track record in successfully advising blue chip clients globally

▪ Strategic communications division of FTI Consulting, a NYSE-listed business advisory firm

VALUE-ADDED PRACTICE

▪ Full service communications advisory firm

▪ Sector focus – strength and depth of expertise

▪ Strategic counsel based on thorough understanding of underlying industries, sector issues and communication processes

▪ Highly sophisticated implementation skills based on former EU institutional, political and regulatory contacts along with first class media opinion

2015Gold SABRE Award Best Campaign

Shale Gas Europe(Energy and Natural Resources)

2015Named EMEA Public Affairs

Consultancy of the Year

2017“Fastest growing medium-size company – Brussels,Belgium”

2016“Strategic CommunicationsConsulting

Firm of the Year inBelgium”

2017Named EMEA Public Affairs

Consultancy of the Year

OVERVIEW OF THE BRUSSELS OFFICE

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CORPORATE FINANCE/ RESTRUCTURING

ECONOMIC CONSULTING

FORENSIC & LITIGATIONCONSULTING

STRATEGIC COMMUNICATIONS

TECHNOLOGY

▪ Bankruptcy Support Services

▪ Interim Management

▪ Investment Banking

▪ Litigation Support

▪ Office of the CFO

▪ Performance Improvement

▪ Private Equity Advisory

▪ Restructuring/Turnaround Services

▪ Transaction Advisory Services

▪ Valuation & Financial Advisory Services

▪ Antitrust & Competition Economics

▪ Business Valuation

▪ Center for Healthcare Economics and Policy

▪ Intellectual Property

▪ International Arbitration

▪ Labor & Employment

▪ Public Policy

▪ Regulated Industries

▪ Securities Litigation &Risk Management

▪ Business Insurance Claims

▪ Compliance, Monitoring &

▪ Receivership

▪ Construction & Environmental Solutions

▪ Dispute Advisory Services

▪ Financial & Data Enterprise Analytics

▪ Financial Services

▪ Forensic Accounting & Advisory Services

▪ Global Risk & Investigations Practice

▪ Health Solutions

▪ Insurance

▪ Intellectual Property

▪ Trial Services

▪ Corporate Communications

▪ Creative Engagement and

Digital Communications

▪ CrisisCommunications

▪ Employee Engagement and ChangeCommunications

▪ Financial Communications

▪ Litigation Communications

▪ M&A Communications

▪ Public Affairs

▪ Restructuring and Financial Issues

▪ Shareholder Activism and Proxy Advisory

▪ Strategy Consulting & Research

• Computer Forensics & Investigations

• Discovery Consulting

• E-discovery Software & Services

• Managed Review

• Predictive Discovery

FTI CONSULTING’S SEGMENTS AND PRACTICES

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ABOUT STRATEGIC COMMUNICATIONS

FTI Strategic Communications helps clients use theircommunications assets to seize opportunities, managecrises, navigate market disruptions, articulate theirbrand, stake a competitive position, and preserve theirpermission to operate.

Global M&A communications advisor by deal volume Former Public Officials

Former Leading Bankers

Former Top-Tier Journalists

countries with

YEARS OF EXPERIENCE SERVING AS TRUSTED COMMUNICATIONS ADVISORS TO THE C-SUITE consultants worldwide

#1PROFESSIONALS’ EXPERTISE DERIVED FROM VARIOUS BACKGROUND IN A VARIETY OF FIELDS, INCLUDING:

600+ 25+

35 offices in

16

AREAS OF DEEP INDUSTRY EXPERTISE INCLUDING:15

LEADING CAPABILITIES IN:

Financial Communications

Public Affairs

Corporate Reputation

AN INTRODUCTION TO STRATEGIC COMMUNICATIONS

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FTI Consulting Brussels

E: GetReady4eu@fticonsulting.comM: +32 (0)2 289 0930

GET READY FOR CHANGEGETREADY4.EU