Euromed Heritage magazine

12
THIS PUBLICATION HAS BEEN PRODUCED WITH THE ASSISTANCE OF THE EUROPEAN UNION. THE CONTENTS OF THIS PUBLICATION ARE THE SOLE RESPONSIBILITY OF THE RMSU AND CAN IN NO WAY BE TAKEN TO REFLECT THE VIEWS OF THE EUROPEAN UNION RMSU Euromed Heritage 4 Programme rue d’Egmont, 15 B-1000 Brussels t. +32 (0)2 609 55 50 - f. +32 (0)2 511 63 11 [email protected] http://www.euromedheritage.net FOOD FOR THOUGHT A shared heritage and tourism in the Mediterranean By GEorGES S. ZouaIn, rMSu ProjEcT ManaGEr Palermo, Italy - C. Graz 2010 Editorial Research, conferences, seminars, and publicaons on tourism proliferate, and new niches of this lucrave global acvity are constantly emerging: geo- tourism seems rather naively passé compared with what’s at hand, say cyber-tourism. Yes, electronically simulated travel is a legimate new niche that will allow parcipants to travel “free of the usual restricons of me, distance, cost and human frailty” (1) . Just the recipe for environ- mentalists and for consumers riddled by economic mishaps, one might say. It would seem, therefore, that there is lile lef to say. And yet, there is. Parcularly if we are dealing with the Mediterranean basin, which receives 1/3 of the income of internaonal tourism (2) with the impacts to match, including those on heritage. Tradionally, coastal tourism (mostly in Spain, France, Italy, Greece and Malta) is the culprit in bringing on the most damage to the region, but recent developments show that between 2000 and 2006, Mediterranean Partner Countries (MPC) have been witnessing an 8.4% increase in number of nights spent by tourists (3) . If the MPC are joining the band wagon of mass tourism, then there is a need for extreme vigi- lance to avoid the hasty short-sighted decisions that lead to inappropriate pracce and development. Chrisane Dabdoub Nasser Team Leader, Regional Monitoring and Support Unit (RMSU) 1. Prideaux and Singer quoted in Cyber-tourism: A New Form of Tourism, editorial by Bruce Prideaux, Tourism Recreaon Research, Vol. 30 (3), 2005:5-6. 2. WWF stascs. 3. Spörel and Täube, Tourism Trends in Mediterranean Partner Countries. Industry, trade and services, Eurostat Stascs in focus, 95/2008. FOOD FOR THOUGHT 1 EUROMED HERITAGE 4 NEWS 2 OUR FEATURE OF CHOICE 4 A TALK WITH... 6 A PERSPECTIVE ON CULTURAL HERITAGE 10 BEST PICTURES 11 MISCELLANEOUS 12 Because of the very parcular geography of this region, we share the same cultural substratum, the same subconscious and the same vision of life. So if this is the case, why talk about an inter-cultural dialogue and cultural tourism as a means of meeng and exchange when it has never stopped? Tourism agencies, tour operators and naonal adversing rely mainly on three topics: the sun, the food and hospitality, and the historical and archaeological heritage. Tradions and local customs have also become a product of tourism, and the demand for a type of small groups tourism that seeks a relaonship with the resident is experiencing a strong growth. The main objecves of the programme are to integrate the built cultural heritage and archaeological heritage with the local customs and tradions, ensure the reappropriaon of this heritage by the inhabitants, and make them proud of it. By its intervenon in tourism, EH 4 seeks to promote first the content of tourism acvity, as opposed to growth of visitor numbers or income. The programme seeks to find answers to how to make tourism an instrument of encounter, of respect, and of an understanding of the other and the other’s projecon in the future. That can only come through a two-way encounter, through mutual respect and through exploring the other’s identy. Thus, partners from both shores together try to find common soluons for the use of historic neighborhoods or major archaeological monuments to promote dialogue and exchange, build networks associated to these sites, highlighng similaries and smulang the flowering of an intelligent tourism. Beyond a tradional and classic tourism made up of dreams and memories of the past, our hope is to be able to develop producve matches between professional or geographical communies and between young people, for a producve and unifying tourism. In this way, tourism will not be limited to the visual enjoyment of archaeological sites and monuments and heritage cies, perceived as soulless objects of a museum. Eventually, it will be about shaering the tourism sector, freeing it from the dominaon of mass tourism and transforming it into a complementary acvity to other forms of exchange between the shores of the Mediterranean Sea n

Transcript of Euromed Heritage magazine

Page 1: Euromed Heritage magazine

THIS PUBLICATION HAS BEEN PRODUCED WITH THE ASSISTANCE OF THE EUROPEAN UNION. THE CONTENTS OF THIS PUBLICATION ARE THE SOLE RESPONSIBILITY OF THE RMSU AND CAN IN NO WAY BE TAKEN TO REFLECT THE VIEWS OF THE EUROPEAN UNION

RMSU Euromed Heritage 4 Programmerue d’Egmont, 15 B-1000 Brusselst. +32 (0)2 609 55 50 - f. +32 (0)2 511 63 [email protected]://www.euromedheritage.net

FOOD FOR THOUGHTA shared heritage and tourismin the Mediterranean By GEorGES S. ZouaIn, rMSu ProjEcT ManaGEr

Palermo, Italy - C. Graz 2010

Editorial

Research, conferences, seminars, and

publications on tourism proliferate, and

new niches of this lucrative global

activity are constantly emerging: geo-

tourism seems rather naively passé

compared with what’s at hand, say

cyber-tourism. Yes, electronically

simulated travel is a legitimate new

niche that will allow participants to

travel “free of the usual restrictions of

time, distance, cost and human

frailty”(1). Just the recipe for environ-

mentalists and for consumers riddled by

economic mishaps, one might say.

It would seem, therefore, that there is

little left to say. And yet, there is.

Particularly if we are dealing with the

Mediterranean basin, which receives

1/3 of the income of international

tourism(2) with the impacts to match,

including those on heritage.

Traditionally, coastal tourism (mostly in

Spain, France, Italy, Greece and Malta)

is the culprit in bringing on the most

damage to the region, but recent

developments show that between 2000

and 2006, Mediterranean Partner

Countries (MPC) have been witnessing

an 8.4% increase in number of nights

spent by tourists(3). If the MPC are

joining the band wagon of mass tourism,

then there is a need for extreme vigi-

lance to avoid the hasty short-sighted

decisions that lead to inappropriate

practice and development.

Christiane Dabdoub Nasser Team Leader, Regional Monitoringand Support Unit (RMSU)

1. Prideaux and Singer quoted in Cyber-tourism: A New Form of

Tourism, editorial by Bruce Prideaux, Tourism Recreation

Research, Vol. 30 (3), 2005:5-6.

2. WWF statistics.

3. Spörel and Täube, Tourism Trends in Mediterranean Partner

Countries. Industry, trade and services, Eurostat Statistics in

focus, 95/2008.

FOOD FOR THOUGHT 1

EUROMED HERITAGE 4 NEWS 2

OUR FEATURE OF CHOICE 4

A TALK WITH... 6

A PERSPECTIVE ON CULTURAL HERITAGE 10

BEST PICTURES 11

MISCELLANEOUS 12

Because of the very particular geography of this region, we share the same cultural

substratum, the same subconscious and the same vision of life. So if this is the case, why

talk about an inter-cultural dialogue and cultural tourism as a means of meeting and

exchange when it has never stopped?

Tourism agencies, tour operators and national advertising rely mainly on three topics: the

sun, the food and hospitality, and the historical and archaeological heritage. Traditions and

local customs have also become a product of tourism, and the demand for a type of small

groups tourism that seeks a relationship with the resident is experiencing a strong growth.

The main objectives of the programme are to integrate the built cultural heritage and

archaeological heritage with the local customs and traditions, ensure the reappropriation of

this heritage by the inhabitants, and make them proud of it.

By its intervention in tourism, EH 4 seeks to promote first the content of tourism activity, as

opposed to growth of visitor numbers or income. The programme seeks to find answers to

how to make tourism an instrument of encounter, of respect, and of an understanding of

the other and the other’s projection in the future. That can only come through a two-way

encounter, through mutual respect and through exploring the other’s identity. Thus, partners

from both shores together try to find common solutions for the use of historic neighborhoods

or major archaeological monuments to promote dialogue and exchange, build networks

associated to these sites, highlighting similarities and stimulating the flowering of an

intelligent tourism. Beyond a traditional and classic tourism made up of dreams and

memories of the past, our hope is to be able to develop productive matches between

professional or geographical communities and between young people, for a productive and

unifying tourism. In this way, tourism will not be limited to the visual enjoyment of

archaeological sites and monuments and heritage cities, perceived as soulless objects of a

museum. Eventually, it will be about shattering the tourism sector, freeing it from the

domination of mass tourism and transforming it into a complementary activity to other forms

of exchange between the shores of the Mediterranean Sea n

Page 2: Euromed Heritage magazine

EUROMED HERITAGE 4 NEWS

CONNECTING - ISSUE N°4 - MARCH 2010

GHARDAIA, ALGERIA - RMSU 2009

RMSU’S Up-coMing activitieS

thematic workshop: Management of heritage

sites and artefacts (petra, Jordan, 17-19 May

2010)

The management of cultural heritage sites and

artefacts in the Mediterranean region needs

considerable improvement. This workshop will

therefore introduce participants to the

fundamentals of a Heritage Management Plan

(HMP), including the integration of tourism

aspects guaranteeing the sustainable

preservation of heritage and sites and

representing at the same time a chance for

economic and social development at the local

level. amongst various examples of HMP

approaches and implementation, the case of

Petra will be used as a major case study together

with other examples in the management of urban

historic centres, monuments and archaeological

sites, museums, itineraries and routes, etc., from

around the Mediterranean. The objective is to

bring to participants the state-of-the-art in HMP

and stimulate them into developing aspects of

HMP to be translated into a viable business plan

within their project activities. The workshop will

produce a list of recommendations for

approaches more tailored to needs that would

serve towards the elaboration of a “reference

document”.

More information on this workshop will be

available on the Euromed Heritage 4 website in

the coming weeks n

training module: community and cultural

Mapping (nicosia, cyprus, 17-19 June 2010)

cultural mapping is gaining widespread

recognition as an important tool for cultural

heritage management and for enhancing public

participation and appropriation of heritage.

conventional established mapping methods are

being supplemented by creative approaches to

public space by artists and architects, which can

also become a way of turning mapping exercises

into “events” which attract public participation

and result in innovative ways of capturing the

dynamic flows of cultural space. cultural mapping

is also a tool with significant potential for

improving cultural policy making. This workshop

will introduce participants to a range of cultural

mapping methods and applications, from well-

established procedures to cutting-edge practice,

and open up the discussion to consider its

usefulness as a tool, and how it might be

incorporated into their current and future

practice. The workshop will provide examples of

practice from around the region, in particular

from nicosia where actions from previous phases

of Euromed Heritage are maintained in current

activities, and that demonstrate good practice in

both cultural mapping applications and project

sustainability.

More information on this workshop will be

available on the Euromed Heritage 4 website in

the coming weeks n

“crossing viewpoints: Living Heritage in the

Mediterranean”, the eH 4 – RehabiMed

international Digital photography award will

soon be launched

The objective of crossing viewpoints: Living

Heritage in the Mediterranean, an international

photography competition organised by Euromed

Heritage 4 and rehabiMed association, is to

contribute to show the richness of regional

cultural heritage in both its tangible and

intangibles dimensions, the place it occupies

within societies, however “harmonious” or

“conflictual” it can be, and the relationship

between tradition and present time. To this end,

the selected theme revolves around cultural and

social practices and expressions, oral traditions,

skills and knowledge, and rituals handed down

from generation to generation as a reflection of

the spirit of peoples and communities, and their

value systems and beliefs. More information

about the award, which will be launched in May

2010, will soon be available on Euromed Heritage

4 and rehabiMed websites. So do stay on hold!n

For more information: www.euromedheritage.net & www.rehabimed.net

Most recent publications concerning

strengthening institutional and legislative

frameworks in the Mediterranean

How to reconcile conservation requirements for

old buildings with uses adapted to

contemporary needs while taking into

consideration imperatives of economic and

social revitalisation?

a Summary Report and Recommendations

resulting from the workshop planning

regulations and urban rehabilitation held in

rabat on 8-9 December 2009 sum up the

current situation of conservation of old and

inhabited houses and their adaptation to

contemporary needs in the region, and

formulate a series of measures that need to be

taken. Special attention is paid to habitat and

socially responsible housing policies that aim to

improve living standards and induce a process

of sustainable development at the local level n

Documents are available at:http://www.euromedheritage.net/intern.cfm?menuID=8&submenuID=26&subsubmenuID=15

eH 4 pRoJectS activitieS

Rediscovering the suggestive atmosphere of

the Hammam and its traditions: “Hammam

Hidden Door, Living treasure” and “Hammam

Day” exhibitions

(23 March-17 april 2010, Damascus, Syria)

In parallel with the International Day of Water, on

22th March, the IFPo-Institute Français du

Proche oriente, Hammamed local partner,

organised in Damascus, Syria, the Hammam Day,

an event entirely dedicated to the Hammams. on

this occasion, children and women were

introduced to the significance of the Hammam as

a cultural heritage, its function and the evolution

of the social implications of its presence in

Mediterranean historic city centres. another

public event - Let’s go to Hammam al-Qaramani

- allowed locals to visit this important Hammam

and discover objects and artefacts used in the

public bath. The exhibition Hammam Hidden

Door, Living treasure, inaugurated at the Tekkyeh

as-Suleimaniyeh complex in Damascus on 23th

March and open to visitors until 17 april, gives

insight into the history, the present and the future

MARRAKECH, MOROCCO - REMEE 2009 RHODES, GREECE - MARE NOSTRUM 2009

Page 3: Euromed Heritage magazine

GHARDAIA, ALGERIA - RMSU 2009

of the Hammam in the Euro-Mediterranean

region, in a suggestive journey through various

examples of Hammams particularly remarkable

for their architectural value and social importance

as a meeting place that facilitates the

development of social activities for local

communities. The exhibition also includes

different kinds of handicraft objects, including

some objects on loan from the azem Palace

Museum collection, and some selected examples

of drafts for new construction and renovation

projects of Hammams n

For more information: http://www.euromedheritage.net/intern.cfm?menuID=9&submenuID=7&idnews=311

Hammamed website: http://www.hammamed.net/

Schoolchildren of tangier discover their own

cultural heritage (tangier, Morocco, March-

June 2010)

The project “Siwa & Tangier: cultural heritage for

a better life”, has launched on 13th March 2010 a

pedagogical initiative entitled a trip through the

Medina, which targets schoolchildren from 5

primary schools located in the Medina of Tangier.

It will alternate field trips in the Medina, where

they will discover the rich heritage of the old city,

its ramparts, Borjis, Qasbah museum, traditional

houses and meet artisans in their workshops, with

pedagogical sessions organised in the classroom.

Pupils will be involved in a quiz game specially

conceived on the history of the Medina and its

architecture and traditions, including the

inhabitants’ life and stories. The activity is

supported by the regional Delegation of the

Ministry of Education and will last through junen

For more information about the project:http://www.euromedheritage.net/intern.cfm?menuID=12&submenuID=13&idproject=47

Mutual Heritage conference: appropriation of

the cultural heritage of the Medina of tunis

(24 March 2010, tours, France)

This conference, part of a series covering various

aspects related to cultural heritage, particularly in

Morocco, Palestine and Tunisia, focused on issues

such as the appropriation of architectural and

urban cultural values by the civil society in

contemporary Tunisia, the perception of the

general public of its own cultural heritage in a

socially and economically marginalised Medina,

the information promoted by the media and other

awareness-raising avenues, as well as the stakes

involved in urban planning. It also drew a state of

the arts of public interventions in the field of

cultural heritage in Tunisia. jellal abdelkafi,

landscape architect and lecturer at the conference,

commented on the political stakes concerning the

debate on the Medina of Tunis: “During the

decolonisation period in the first decade following

independence, the Medina of Tunis and its future

were a heated subject of debate among architects

and urban planners. It was at the same time a

contentious political issue between the

traditionalist middle class and the protagonists of

a national movement who were called for turning

the page over the past and initiating the reform

and modernisation of the New State. The creation

of an Association for the Safeguard of the Medina

of Tunis in 1967, was the first of its kind in the Arab

and Muslim world, and reflected an intellectual

awareness of the value of cultural heritage” n

For more information:http://www.euromedheritage.net/intern.cfm?menuID=9&submenuID=7&idnews=313

Mutual Heritage website: http://www.mutualheritage.net/

Rediscovering the Hammamet territory, its

landscape and traditional cultures: Festival of

citrus Fruits (Hammamet, tunisia, 19-21

March 2010)

a festival dedicated to the valorisation of both

water heritage and the landscape of the

Hammamet region was organised by “aErE-

association pour l’Education relative à

l’Environnement d’Hammamet” in the

framework of the rEMEE project. During the

three-day festival the local community had the

opportunity to rediscover Hammamet’s

landscape and cultures, savour different types of

citrus fruits, and become familiar with traditional

techniques and methods for water management

used by local farmers. an eco-museum of the

orangeraie - which will enhance the architectural

heritage and the know-how related to

arboriculture in the region -, as well as an

educational garden and a model orchard to be

implemented in the park of Hammamet cultural

centre will be created and included in a touristic

trail to be implemented within the end of project

in 2011. This will contribute to widen the range

of Hammamet tourism assets and promote

ecological and sustainable activities n

For more information:http://www.euromedheritage.net/intern.cfm?lng=en&menuID=9&submenuID=7&idnews=318

rEMEE website: http://www.remee.eu/

Local communities protagonist in the

revitalisation of Mediterranean traditional

architecture: first local forum in Salé, Morocco

(Salé, Morocco, 20 February 2010)

In the framework of MonTaDa project, which

aims at the conservation and revitalisation of

traditional architecture through the active

involvement of local populations in algeria,

Morocco and Tunisia, the first meeting of the Salé

local forum was held last 20 February to present

the project’s scope and objectives. The meeting

was attended by local residents and associations,

politicians, representatives from public

authorities and private sector – craftsmen,

shopkeepers, etc. – active in the Medina. The

forum discussed about the main cultural heritage

components to be developed during the activities

that will be carried out in 2010 and 2011 n

Montada website: http://www.montada-forum.net

new additions to the ManuMED virtual library,

a digitalised collection of Mediterranean

manuscripts, languages and calligraphies:http://www.manumed.org/fr/bibliotheque_numerique.htm

More features on euromed Heritage 4

Putting the hammam back at the heart of the

community – EnPI Info centre Websitehttp://www.enpi-info.eu/files/features/a103026%20ENPI%20Hammamed%20Interview%20%28en%29.v.2.pdf

Les biens culturels, une richesse à préserver contre

le trafic illicite - newsletter of the Delegation of the

European union to Lebanon, Issue 1/2010 :http://www.dellbn.ec.europa.eu/en/info/newsletter.htm

ALGERIA - RMSU 2009 PALERMO, TRAINING WORKSHOP - RMSU 2010

CONNECTING - ISSUE N°4 - MARCH 2010

Join our mailing-list and receive

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Page 4: Euromed Heritage magazine

OUR FEATUREOF CHOICE

GHARDAIA, ALGERIA - C. GRAZ 2009

tourism action

and the role

of the private sectorBy Hani aBu DayyeH, Director, netours

In trying to attempt to address the role of the

private sector in tourism and culture as they

relate to development, one must address three

spheres of concern: tourism, culture and

development. These are fields that encompass a

good part of human interaction and experience

and the interrelations between them are very

complex indeed; they become more so when

they interact with human and environmental

concerns: “Tourism touches upon people’s

connections with other peoples, places and the

past and it cuts across the fields of planning,

education, health, environment, transport,

development and culture”(1).

culture is defined as the systems of knowledge

shared by a relatively large group of people; it

therefore refers to the cumulative deposit of

knowledge, experience, beliefs, values, attitudes,

meanings, hierarchies, religion, notions of time,

roles, spatial relations, concepts of the universe,

and material objects and possessions acquired

by a group of people in the course of generations

through individual and group striving.

From this perspective, it is important to

emphasise 5 points:

1. The transmitive nature of culture across other

cultures and across generations. Dr. ali Qleibo, a

Palestinian anthropologist, explains:

“Throughout history a great diversity of peoples

has moved into the region and made Palestine

their homeland: jebusites, canaanites,

Philistines from crete, anatolian and Lydian

Greeks, Hebrews, amorites, Edomites,

nabateans, arameans, romans, arabs, and

European crusaders, to name a few... others,

such as ancient Egyptians, Hittites, Persians,

Babylonians, and Mongols, were historical

‘events’ whose successive occupations were as

ravaging as the effects of major earthquakes...

Like shooting stars, the various cultures shine

for a brief moment before they fade out... The

people, however, survive. In their customs and

manners, fossils of these ancient civilizations

survived until modernity...”(2)

2. culture is both an input as well as an output of

development. one cannot deny that the

religious heritage of the Holy Land is the main

constituent that attracted religious tourism to

our region for thousands of years. also, one

cannot deny the cultural influences and eco-

nomic contributions of cultural products such as

films, music and traditional craft productions.

3. There is no high culture and low culture. Every

culture is very important on its own and has

inherent richness in it. one has just to be

reminded of the historic event that happened

two thousand years ago in a very humble and

nondescript village called Bethlehem at the

periphery of the roman Empire, and the

eventual influence of the teachings of christ

coming from these humble origins, which

revolutionised the religious traditions and the

politics of the roman Empire. another “more

modern” example is the great and central

influence of the Black-african music on the

development of music in the uSa. Both of these

two cultural influences were and are still felt

globally.

4. There is no cultural determinism. Going back

to Weber’s thesis on the decisive role of

cultural component of Protestant ethics in the

successful development of a capitalist

industrial economy, this notion no longer

stands and cultures, however ‘weak’, cannot

be relegated to perpetual backwardness and

underdevelopment.

5. Globalisation, including that of tourism and

global cultural invasion through trade and

tourism, might contribute to the destruction

of local cultures – a loss that will impoverish

non-Western societies- however, it does not

have to be a threat, and it could provide

opportunities to learn, appreciate, enhance

and enrich the local cultures.

Some facts need to be taken into consideration:

First, one should not forget that tourism is first and

foremost an economic enterprise that ideally

should lead to sustained economic growth,

increasing the standard of living of a nation’s

population from a simple, low-income economy to

a modern, high-income economy. Its scope

includes the process and policies by which a nation

improves the economic, political, and social well-

being of its people. also, GDP is widely used by

economists to gauge the health of an economy;

however its value as an indicator for the standard

of living is limited. GDP does not measure the

wealth distribution and sustainability of growth. as

many examples can illustrate, a country may

achieve a temporarily high GDP by over-exploiting

natural resources or by misallocating investment;

by the same token, economic growth at the

expense of environmental degradation can end up

costing dearly. We had a glaring example of this

most recently in the uSa.

Going back to our main theme, both culture and

tourism are very important components of deve-

lopment. and since we contend that the capitalist

mode of development has inherent weaknesses,

one must look at other models of development

including that of tourism. The sustainable model of

development is the benchmark that a lot of

economists and countries are trying to integrate in

their development policies.

Sustainable development has been defined as

balancing the fulfilment of human needs with the

protection of the natural environment while

keeping a perspective on the future. In other

words, it is development that “meets the needs of

the present without compromising the ability of

future generations to meet their own needs”(3).

When one takes this approach, then one must also

comment on what are those human needs that

must be met. Here it is imperative to refer to

amartya Sen’s approach to development and how

it should be evaluated in terms of “the expansion

of the ‘capabilities’ of people to lead the kind of

lives they value – and have reason to value”(4)

which is basically Sen’s definition of freedom. This

approach puts the people in the context of their

own culture and what values they see in it and

what they would like to see developed and

enhanced or dispensed with as archaic and

limiting. unlike increases in income, the expansion

of people’s ‘capabilities’ depends both on the

elimination of oppression and on the provision of

facilities like basic education, health care and social

safety nets. In this sense growth in real output per

capita is also likely to expand people’s capabilities.

This model of development shifts the focus of

development economics from national income

accounting to people-centred policies.

From the above, one can therefore infer that the

field of sustainable development can be

conceptually divided into four general spheres:

social, economic, environmental and institutional.

The first three address key principles of

sustainability, but overlaps and conflicting

priorities within the social capital, economic capital

and natural capital will make it even more difficult

to devise precise policies. With such conflicting

concerns, one can discern the complexities

involved in developing the policy frameworks for

tourism and culture. The discussion of these

various issues involved becomes even more

complex as these spheres merge and intersect.

The institutional sphere or dimension addresses

key issues related to institutional policy and capa-

city. In tourism this latter dimension becomes even

more important and must be addressed in a serious

manner. Sustainable development ties together

concerns for the carrying capacity of natural

systems with the social challenges facing humanity

as a whole. These concerns of carrying capacity in

tourism are being now addressed very seriously,

and national and local governments are just begin-

ning to think of the carrying capacity of their public

parks, heritage sites, historic cores and the physical

degradation of their touristic capital. recently the

Governor of the Israeli central Bank advocated

more investment in tourism with the hope to

achieve 8 – 10 million tourists per year by 2012.

although this interest in tourism at the highest

level is most commendable, it does stumble upon

very real issues of local and regional politics, such

Page 5: Euromed Heritage magazine

EL ATTEUF, ALGERIA - M. SIBLEY 2009

as water allocation, and the physical carrying

capacity of the sites, to mention a couple. nobody

is going to rebuild and expand the churches of the

Holy Sepulchre and the nativity, or al-aqsa Mosque

and Dome of the rock, or the Western Wall Plaza,

to meet the expanding number of tourists. They

concretely reflect the real limits to growth and

development, which cannot be open-ended.

The private sector plays a crucial in this complex

convergence of relationships governing tourism,

culture and development. For the longest period,

the western countries, led by the uSa, have been

pushing capitalism as the driving engine for growth

and development. Their undue influence on

development agencies such as the World Bank, the

International Monetary Fund, and the European

Investment Bank has often led to development in

Third World countries that has generated an even

greater poverty. at the very heart of this capitalist

system is the private sector.

It is now more than clear that capitalism as

practiced today is not working; and one has to re-

evaluate adam Smith’s “hidden hand” theory,

which is at the heart of the capitalist system. It is

definitely hard to deny that trade and commerce

as adam Smith foresaw would lead to greater

economic prosperity thus spreading the benefits to

the general population. yet in today’s world, the

economy is led by mega private sector institutions

that are “too big to be allowed to fail”, and these

have managed to corrupt the whole system of

competition at the micro level. They have created

monopolies and have tended to misallocate

resources to protect their preferential positions in

the market. What we are witnessing today is not a

“hidden hand” but a “clenched fist” that is used

liberally against other nations and against peoples

and governments. as wealth and political power

become increasingly concentrated, it becomes

difficult for human-scale democracy to flourish.

The question that naturally follows: who is really

left to take care of the “common good” when

power is so highly concentrated? Governments’

role through laws, rules and regulations should

have been one of the main addresses to attend to

the common good, but experiences show that

politics tend to corrupt business and business

tends to corrupt politics. also, how can the private

sector on its own be the main vehicle for

development when greed, which is the motivating

force in the private sector, tries its best to

maximize profit in the shortest time possible? In

an interview by nation Magazine with Michael

Moore, the producer of the documentary

“capitalism: a Love Story”, Mr. Moore noted that

“capitalism is the legalisation of this greed. Greed

has been with human beings forever. We have a

number of things in our species that you would call

the dark side, and greed is one of them. If you

don’t put certain structures in place or restrictions

on those parts of our being that come from that

dark place, then it gets out of control.”

When business performance is measured on a

quarterly basis, economic, environmental, and

socio-cultural degradation have much longer time

spans. In “collapse: How Societies choose to Fail

or Succeed”, jared Diamond, an evolutionary

biologist, says: “civilisations share a sharp curve of

decline. Indeed, a society’s demise may begin only

a decade or two after it reaches its peak

population, wealth and power.” - So why not take

precautionary steps to stop a society’s decline and

fall?- He adds: “unfortunately one of the choices

has depended on the courage to practice long-

term thinking, and to make bold, courageous,

anticipatory decisions at a time when problems

have become perceptible but before they reach

crisis proportions.”

This does not mean that the private sector does

not have a role; along with the government, it

does have a role, but these two sectors must be

tempered with an active civil society which is a

necessary third arm of sustainable development.

civil Society is that component of social life that

falls outside the domain of governments and

commerce, yet is concerned with community

building. as such, it is the sector that should insist

on those controls to be imposed on capitalism in

order to make sure that greed is curbed. one

significant role of civil society is therefore to

maintain a barrier between commerce (i.e. the

private sector) and government. citizens must pay

constant attention in order to resist the undue

influence of wealth on politics on the one hand or

government mismanagement of wealth on the

other. Immediate and democratic participation in

shaping the built environment, land-use, taxation

and spending, laws, and policies are intrinsic to

sustainable development, including tourism. It is

vital that this participation be provided through

spontaneous channels and not just through formal

governmental processes.

“non-profit organizations, associations, trade

unions, religious institutions, bookstores, cafes,

and related community assets play a critical role in

hosting and shaping civil society. They provide

ongoing ways for citizens to engage in the great

conversations about society’s meaning and

direction. Such dialogue allows fundamental

values to be explored and profound new directions

to emerge. It forms an important counterpoint to

both the formal governance process and the

expression of immediate consumer values in the

marketplace. To attain a successful sustainable

economy, countries must promote the civil society

through an emphasis on local controls and

accountability and social equity. capital that is

rooted locally is responsive to local concerns.”(5)

citizens with a sense of security and whose

fundamental needs, as outlined by amartya Sen,

are met, are more likely to shape civic society. In

turn, sustainable tourism and cultural develop-

ment depends very much on an ongoing

transformation in values that can only result from

meaningful public debate. not only true develop-

ment can be achieved this way, but in the process

political stability is maintained and strengthened.

In a workshop on “The Mediterranean: a Sea that

unites/ a Sea that Divides”, the point of reference

was an observation of Fernand Braudel: “what

characterizes the history of cultural contact along

this sea is the metaphor of recouvrement, the

superimposition or the imbrications of cultures

within each other. There is no such thing as a pure,

genuine, unspoiled culture in the Mediterranean.

Each culture has lived within its neighbours, each

has expressed values, preferences, traditions

which are not only its own, but are also those of

cultures which, at an official level, has been

considered antagonistic even inimical.”

Few regions in the world can match the depth of

historical experience, the diversity of religious and

ethnic situations, and the complexity of social

interaction. all of the above contributes to an

unparalleled and unique tourism product world-

wide. The well known Egyptian writer Ms. ahdaf

Soueif in her book Mezzaterra does also recognize

this unique richness of our Mediter-ranean region.

on the one hand she describes the ease with

which people around the region, certainly from the

arab countries, used to weave their way through

these diverse but interactive cultures with great

ease and comfort. now she decries the constant

loss of this Mezzaterra. With it we will also have

the impoverishment of our Mediterranean region

as a whole, and certainly the richness of our

cultural and tourism products. The role of tourism

is not only in its developmental contribution, but

just as importantly to help rebuild the Mezzaterra

so that we can enjoy the richness of these diverse

cultures, learn from each other’s cultures and

recognise ourselves in each other. Quoting the

poet Tagore: “Whatever we understand and enjoy

in human products instantly become ours,

wherever they might have their origins. I am proud

of my humanity when I can acknowledge the poets

and artists of other countries as my own.”

culture and cultural products, including tourism,

are more than mere geography and products of a

certain geographic origin n

1. Tourism, Culture and Sustainable Development. Mike Robinson &

David Picard, Programme “Culture, tourism, development”, Division of

cultural policies and intercultural dialogue, Culture Sector, UNESCO 2006

2. Dr. Ali Qleibo (28 July 2007). “Palestinian Cave Dwellers and Holy

Shrines: The Passing of Traditional Society”. This Week in Palestine.

3. Our Common Future, also known as the Brundtland Report, from

the United Nations World Commission on Environment and

Development (WCED) published in 1987.

4. In Development as Freedom, by Amartya Sen. Oxford University

Press 200

5. http://www.reliableprosperity.net/civic_society.html

Page 6: Euromed Heritage magazine

A TALK WITH…MaRe noStRUMDiscovering ancient city-ports

along phoenician maritime routes

Scattered along the ancient maritime routes throughout the Mediterranean, Phoenician port-

cities developed intense exchanges throughout the region, motoring a flourishing commercial

activity and contributing to the richness of the Mediterranean culture. To revitalise the traces

of this civilisation, in our day rather neglected, represents quite an opportunity for developing

social and economic activities and integrating them to a sustainable and quality tourism. It

becomes challenging when it seeks the active involvement of public institutions and local

communities in the process. aiming at the creation of a touristic trail embracing six

Mediterranean countries - Greece, Italy, Lebanon, Malta, Syria and Tunisia - Mare nostrum

project takes up this challenge.

Elena Di Federico, researcher at Parallelli, partner of Mare nostrum project, tells us how...

ARWAD, SYRIA - F. FUCCELLO 2009 TARTOUS, SYRIA - F. FUCCELLO 2009RHODES, GREECE - F. FUCCELLO 2009

Which cities will be included in your touristic trail?

We have selected six towns that share a common past rooted in

the Phoenician civilisation and where both tangible and intangible

traces of this important culture are, in different ways, still present:

carthage in Tunisia, rhodes in Greece, Syracuse in Italy, Tartous

and arwad in Syria, Tyre in Lebanon and Valletta in Malta. The

state of conservation of ancient buildings and vestiges in these

cities is to be enhanced, and the physical connection between

these ports and the cities that have subsequently sprawled around

them deserves to be better emphasised and valorised. Through

the creation of a cultural trail having as the main thread the

Phoenician past, Mare nostrum wants to foster the attention of

local authorities and inhabitants to this specific heritage,

contribute to the restoration of the waterfront-archaeological

sites, unfold its importance on contemporary city life, and create

opportunities for social and economic development through the

definition of management plans promoting and supporting a

tourism of quality.

What will trail include and how will it be implemented?

The trail works at two levels, at the level of partner cities and at

the regional level. Each city will feature its own Heritage Trail,

and this trail will include an urban pedestrian circuit highlighting

the connection waterfront/city with accompanying maps,

photos, drawings etc., and multilingual panels with explanatory

texts. The trail will connect all places of archaeological, historical

and cultural interest -monuments, archaeological and worship

sites, historical buildings, and spaces retaining a memory of the

place. The Heritage Trail will also show the distribution of

CONNECTING - ISSUE N°4 - MARCH 2010

Page 7: Euromed Heritage magazine

traditional and handicrafts activities still developed in between

the water fronts and the city core for each of the cities, in order

to re-create, whenever possible, a “handicrafts route” -

craftsmen workshops and houses, shops, etc. - branded with

similar panels and logos for all the cities involved in the project.

The creation of a “Mare nostrum label” will allow visitors to

orientate themselves through the trail and facilitate advertise

and exploit its potential in terms of commercialisation and

development of business opportunities. at the macro level, a

Mediterranean itinerary will be drawn connecting all six port-

cities included in the project.

What kind of approach are you applying in the development of

the tourism management plan?

our work is based on a “participatory planning approach” that

permits to collect and integrate all stakeholders’ points of view

and inputs including initiatives already undertaken by local

administrations, to have a clear understanding of touristic

demand and supply, and to shape the actions according to the

feature of a specific context. We have already implemented this

methodology in rhodes during the second half of 2009: through

interviews with local authorities’ representative and meetings

with experts from the Municipality Department of conservation

and restoration, we have identified an area - the east side of the

old town - that deserves to be better valorised. We have then

asked local residents about how they feel living in charming

historic places often affected by logistic problems and having

consequences on their daily life - lack of facilities, shops, public

transports... -, and which aspects they perceive are to be

improved or changed. a final workshop based on all the collected

information and gathering local inhabitants, politicians,

administrators, technicians, representatives from neighbourhood

associations, etc., has permitted to identify some trails and

services possibly to be implemented, among which the

waterfront and city-wall tour, a promenade through various spots

of cultural interest, the bike sharing and touristic info points and

so on. The “participatory planning approach” will also be applied

in Tyre in the spring of 2010.

How would you say that Mare nostrum will contribute to the

development of quality touristic activity in the Mediterranean?

Mainly through the approach we propose, which functions at

many levels. at the completion of our activities in rhodes and

Tyre, when will have substantial results, we will prepare a

handbook containing guidelines for the development of a

participatory planning approach that could be applied to the

entire Mediterranean region. We will also train approximately 100

tourism guides to present the six cities of our trail and their

heritage in a dynamic and exciting way, including all aspects of

built heritage, including the monumental and the ordinary,

traditional arts and crafts, religious and cultural events, traditional

skills and techniques, food... We will also involve the local Tourist

Boards and at least 150 among local tour operators, travel agents,

and guides in the promotion of the trail in Syria, Lebanon, Tunisia,

Italy, Greece and Malta.

Which activities are envisaged to strengthen local awareness of

phoenician heritage and attract tourism interest in the trail?

We will try to reach as wide a target group as possible. We will

organise an International concept competition - open to various

media such as comics, cartoons, photos, poetry... - addressed to

high school students, and an International Design competition for

students in architecture in order to understand how they perceive

and interpret their living spaces and the waterfront-city area in

particular, and encourage them to suggest new forms of

connection and revitalisation of the areas included in the Heritage

Trails. Through organising various exhibitions related to these

competitions, we will try to reach a wider public in partner

countries, including residents and user groups, and make them

aware of this heritage and show how they perceive their

“connection” with the other communities within the Phoenician

Trail. Exhibitions, together with festivals and other cultural

activities to be carried out for the duration of the project, will also

offer an opportunity to make the trails inside the cities and

throughout the region more attractive for tourists. This result is

particularly important as it will show through a bottom-up

approach the way people relate geographically and culturally with

other communities within the common Mediterranean basin n

Prepared by: Giuliano Salis

For more information about the project:http://www.eh4-marenostrum.net/

TYRE, LEBANON - C. GRAZ 2003

CONNECTING - ISSUE N°4 - MARCH 2010

Page 8: Euromed Heritage magazine

A TALK WITH…Silvia Barbone

Tourism and culture can create opportunities for economic growth and social development only

if managed according to sustainable and effective approaches embracing both methodology and

content. Silvia Barbone, Managing Director of jLaG Ltd, a company specialised in tourism and

cultural planning, and training of project managers dealing with tourism and culture, introduces

us to PM4ESD (Project Management for European Sustainable Development), an innovative

project management methodology particularly conceived for the tourism and cultural sector ...

Project management and sustainable development form the hub

of pM4eSD-project Management for european Sustainable

Development, an initiative financed through the Eu Life Long

Learning Programme*, and managed by a public-private

partnership aiming at developing an international Project

Management methodology applying to two key sectors of

sustainable development: tourism and culture. PM4ESD is at the

same time a project management methodology - the

development process will soon be achieved and the first results

will be delivered by September 2011 – together with a partnership

composed by eight public and private partners in five countries

and including: one Municipality (Frigento, Italy), two Small

Medium Enterprises (QrP MMI, jLag), two chambers of

commerce (Edinburgh chamber of commerce, Istanbul chamber

of commerce), one university (university of Lodz), and two non

profit organisations specialised in training and local management

(Scuola camigliati and auxilum). This pilot phase of PM4ESD

covers the following areas: Mediterranean Europe (Italy, Turkey),

north Europe (uK), central Europe (austria), and Eastern Europe

(Poland). The PM4ESD proposal links two key concepts, “project

management” and “sustainable development”, which are the

basis of its rationale; in particular the concept of “sustainable

development” applied to the tourism and cultural sectors. once

validated, the results will be ready to be exploited in various

contexts including the Euro-Mediterranean region.

an innovative methodology

“PM4ESD is based on Prince2 (Projects IN Controlled

Environments), a structured method for effective project

management which is the “de facto” standard used extensively by

the UK Government and widely recognised and used in the private

sector, both in the UK and internationally. Our partnership will

innovate the methodology adapting Prince2 to two key sectors:

tourism and culture. PM4ESD aims to become a recognized

methodology at international level to be used both by local and

national governments, by companies and all stakeholders

operating in the tourism and cultural sectors. Project managers,

policy makers, entrepreneurs have a vital role in planning and

managing tourist and cultural sites, enterprises, and special

initiatives. It is time to have certified skills and competences, they

do need to work day by day with high project management

standards”, Silvia Barbone says.

FEZ, MOROCCO - C. GRAZ 2009 PALERMO, ITALY - C. GRAZ 2010 JBEIL, LEBANON - C. GRAZ 2003

CONNECTING - ISSUE N°4 - MARCH 2010

Page 9: Euromed Heritage magazine

according to European strategies established by international

economic and social observatories, “Sustainable development” is

a must for all countries in order to achieve real development for

present and future generations, but the challenge is how to

achieve “sustainable development” in the tourism and cultural

field. “Whether we are leading a public initiative or an industrial

one” Silvia Barbone states, “sustainable development must be

planned from the outset and incorporated within the business

case. Adapting Prince2 as a sustainable development approach for

the tourism and cultural sectors means the development of a

project management methodology and a training product which

can easily be applied as a practical instrument for managing public

and private initiatives. All available statistics indicate that the

tourism industry is of great economic importance and contributes

to the main economic policy goals such as improving economic

growth, structural change and employment”.

tourism and culture can create an economy and social growth if

planned and managed with a sustainable approach to

methodology and not just to content

The PM4ESD partnership has debated the need to develop a

project management strategy, which could guide local authorities

and stakeholders in their daily march towards sustainability. “The

starting point was a joint reflection: tourism and culture can create

an economy and social growth if planned and managed with a

sustainable approach to methodology and not just to content”,

emphasises Silvia Barbone. “This starts from the assumption that

in order to make destinations sustainable, it is not enough to install

solar panels create a list of restaurants or provide incentives for

intelligent transport. A management system that guarantees

sustainable action must also be implemented. Many tourist and

cultural projects have been delivered with public funding, but few

initiatives reach concrete benefits. An analysis has been done at

National levels. We found out that the lack of a methodology, had

allowed, during the last decade, to manage public funding, in

tourism and cultural sectors, without skills and controls. Many

funding have been spent for delivering project in tourism and

cultural results, but really few sustainable results for territories.

The concrete reasons of the failure are very often project

management reasons, such as the vagueness of responsibilities or

poor involvement of end-users within the process, the bad

communication or inadequate monitoring of benefits, or the

emphasis mainly or exclusively given to administrative control”.

a methodology with clearly defined roles and responsibilities to

implement concrete actions and having a real impact on local

communities

PM4ESD is a management methodology which is deployed

whenever an organisation, whether public or private, needs to

plan and manage a project. It provides a guarantee for local

authorities that the project will be transformed into concrete

actions with clearly defined roles and responsibilities and that

these actions will have a real impact on local communities. It helps

local authorities and private sector to govern transparently and

not to forget that every action must have corresponding benefits.

The key features of the methodology are the focus on business

justification, a defined organisation structure for the project

management team, a product-based planning approach, the

emphasis given to the division of the overall project into

manageable and controllable stages, a flexibility to be applied at

a level appropriate to the project. “PM4ESD will provide benefits

to project managers and directors and to any organisation,

through the controllable use of resources and the ability to

manage business and project risk more effectively. PrIncE2

embodies established and proven best practice in project

management. It is widely recognised and understood, providing a

common language for all participants in a project. PrIncE2

encourages formal recognition of responsibilities within a project

and focuses on what a project is to deliver, why, when and for

whom. PrIncE2 involves all the stakeholders, including end-users,

within the Project Board of a project. all the main PrIncE2

features will be used in PM4ESD, but PM4ESD will be specifically

designed for planning and managing tourist and cultural projects”,

explains Silvia Barbone.

Useful tools to be used within other contexts and regions

The main outputs of PM4ESD will be the preparation of a manual

on “Project Management for European Sustainable Development”,

the key tool for managers interested in getting the qualification,

and the training tools (Foundation and Practitioner) produced. The

project is going to start its adaptation phase and an international

“adaptation workshop” will be held in austria by the end of May.

as soon as this phase will be finished, a pilot test will be done and

the validation process will start.

“PM4ESD aims at becoming a smooth standard-methodology to

be used by project managers in the tourism and cultural field in

order to make the project management easier and project impact

broader, and an international certification recognised by European

training systems to be adopted by any organisation as a guarantee

of sustainable management” n

Prepared by: Giuliano Salis

For more information:

www.prince2.org.uk

www.apmgroup.co.uk

www.pm4esd.eu

* EU financed programme in the field of education and training which enables individuals at all stages of

their lives to pursue stimulating learning opportunities across Europe integrating various educational and

training initiatives. http://eacea.ec.europa.eu/llp/index_en.php

TIARA, SYRIA - C. GRAZ 2003

CONNECTING - ISSUE N°4 - MARCH 2010

Page 10: Euromed Heritage magazine

A PERSPECTIVEON CULTURAL HERITAGE

PALERMO, ITALY - C. GRAZ 2010

The growth of the number of people that

visit heritage sites meets the expectations

of local people wishing to enhance their

heritage, and those of the tourists attracted

by the discovery of new destinations. This

results in greater attention to the heritage

and economic benefits for local

development. However, uncontrolled traffic

poses a serious threat to the integrity of a

site and the quality of visitor experience.

For a long time heritage professionals have

sounded the alarm. More recently, the

tourism industry has recognised the danger

of dissatisfaction of its customers. It is

therefore important to control the flow of

tourists.

cooperation is needed between

stakeholders players under the aegis of

public authorities to reconcile three

objectives:

- proper preservation of heritage

in its tangible and intangible dimensions,

- a balanced local development,

in compliance with host communities,

- a quality cultural tourism.

Such overall management can be based on

the Global code of Ethics of the WTo and

the cultural Tourism charter of IcoMoS.

an approach on a case-by-case basis is

necessary. There is no universal solution. It

is about asking the right questions and

offering to the players a range of measures

to address each specific situation.

operationally, we take into account three

main phases:

- demand: when the visitor selects

a destination and date,

- destination: the reception in the region

or city,

- the visited site (an urban area

or a particular building).

the demand management aims to spread

the visits over time and space, by offering

attractive low season offers or a range of

attractions. It is about encouraging visitors

to plan a visit outside of peak periods and

to consider other less-frequented

destinations.

the destination management greets

visitors arriving in the region of destination,

according to two imperatives: local

development and visitor satisfaction. It is

commonly accepted that a stay of at least

one night is the condition of local economic

benefits. Local actors therefore seek to offer

a variety of sites and attractions and to

improve

their operational capacity, through a proper

coordination of actions: reception at

stations or airports, traffic management,

and the involvement of hotels, restaurants

and cafes, etc. The cooperation of various

cultural attractions of a destination (sites,

buildings, museums ...) can offer a

“comprehensive package”. often, it would

also be wise to improve the physical

capacity: hotels and restaurants, transport

infrastructure, and signage. The destination

management also aims to minimize the

adverse social, cultural or psychological

downside of a large attendance of visitors

to the host community.

the site management is obviously an

essential dimension of good preservation of

the tangible and intangible values of

heritage. Various business models have

been developed, including:

- The “carrying” is the most common

model to set a physical limit to the

number of visitors.

- another model is the “level of acceptable

change”, which focuses on management

by objectives and operational plans, taking

better into account of the specific site.

Emphasis is placed on the presentation

and interpretation, in order to help visitors

better understand all the values of a site.

This helps to respect the site and educate

visitors to the problems of conservation.

Satisfaction surveys also help improve

conditions of access.

In terms of site management, improved

operational capacity allows the clear

definition of responsibilities and ensures the

cooperation of all actors involved (coach

drivers, tour operators, guides, etc.). The

opening hours reflect changes in the influx of

visitors. The entry price may be adjusted

depending on the season and hours of

access. Priority access to the site can be

granted to visitors staying at least one night

in the region. Several routes

for visits may be proposed in order to better

distribute visitors throughout the site.

an absolute daily limit can be set for access

to sensitive areas.

In addition, infrastructure facilities are also

considered. The reception area is important

for controlling the flow of visitors and

offering them the required information.

The paths are arranged so as to channel

traffic and reduce the impact of the passage

of visitors, distributing them in any number

of routes. careful signage help to guide

visitors and reduce crowding. accessibility

for disabled people is a delicate question,

because of the need to balance law

enforcement and the safeguarding

of the site.

In conclusion, it is clear that all preventive

conservation measures are needed even

more when a site is open to a large number

of visitors. The various technical processes

are well known: case-by-case and without

concession n

N.B. This statement refers to a

reportprepared for the WTO in 2005:

“Management of tourist cultural and

natural sites”.

controlling

the flow of tourists

of heritage sitesBy jEan-LouIS LuxEn, rMSu SEnIor LEGaL ExPErT

SALE, MOROCCO - C. GRAZ 2009

Page 11: Euromed Heritage magazine

BEST PICTURES

SICILIAN PUPPETS, PALERMO - C. GRAZ 2010 FEZ, MOROCCO - C. GRAZ 2009

FEZ, MOROCCO - C. GRAZ 2009 BENI ISGUEN, ALGERIA - M. KACICNIK 2009

FEZ, MOROCCO - C. GRAZ 2009 RABAT, MOROCCO - C. GRAZ 2009

These pictures are an array of the best images collected within the Euromed Heritage programme to show the richness of the Mediterranean cultural

heritage. In May 2010 the rMSu and rehabiMed association will launch a Photography award contributing to awareness-raising of cultural heritage

in the region. The awarded photos will be published on this section as well as on the EH 4 website Photo Gallery: http://www.euromedheritage.net/intern.cfm?lng=en&menuID=88

CONNECTING - ISSUE N°4 - MARCH 2010

Page 12: Euromed Heritage magazine

For this edition of our newsletter, we have selected for you a short bibliography of online

publications, including reports of conferences and meetings from and for the region, and that are

relevant to our programme. they impact directly or indirectly on the tourism concerns of the region.

1. Euromed Ministerial conference on Tourism, 2 & 3 april 2008, Fez, Morocco, agreed conclusionshttp://ec.europa.eu/external_relations/euromed/conf/tourism/conclusions_en.pdf

2. Tourism trends in Mediterranean Partner countries, 2000-2006:http://epp.eurostat.ec.europa.eu/cache/ITY_OFFPUB/KS-SF-08-095/EN/KS-SF-08-095-EN.PDF

3. Le tourisme dans le bassin Mediterranéen :http://www.mfnu.org/docs/MFNU6_Le_tourisme_dans_le_bassin_mediterraneen.pdf?1e68c76b13285837176f3c7305f9df4e=3c288995d812760f548ab2a3c20651e0

4. Guidelines for community-based ecotourism development, WWF International, july 2001http://www.icrtourism.org/Publications/WWF1eng.pdf

5. results: Five year Programme of the Barcelona Summit 2005http://ec.europa.eu/external_relations/euromed/summit1105/five_years_en.pdf

What’s on

International workshop “urban heritage in the Mediterranean”: economic and social development,

arles, France, 22-23 april 2010

The valorisation of cultural heritage, particularly the urban heritage, could

represent an effective lever for the urban planning and development, and

facilitate its appropriation by inhabitants. The complexity of actions currently

carried out is a driver for innovations in the fields of technique (products,

practices, IT tools, etc.) and communication. a space properly rehabilitated

and restored can make a territory more attractive for the establishment of

families and the creation of new activities related to tourism and

construction.

For more information and registration: http://www.avecnet.net/Agenda/atelier2010/page80/page80.html

Reader’s corner

Survey on the attitudes of Europeans towards tourism, Wave 2 - European commission Directorate

General Enterprise and Industry

The objectives of this survey were to study:

- respondents’ travel profiles in 2009 – distinguishing between “short private”

and holiday trips;

- reasons why respondents did not go on holiday in 2009;

- characteristics of citizens’ main holiday trip in 2009 (e.g. method of

transport used);

- the financial aspects of taking a holiday (e.g. how to save money while on holiday);

- various attitudes of citizens towards tourism (e.g. their preferred holiday

destinations);

- respondents’ vacation plans for 2010.

The fieldwork was conducted from 5 to 9 February 2010. over 30,000 randomly selected citizens aged

15 and over were interviewed in the 27 Eu Member States and in five additional countries (croatia,

Turkey, the former yugoslav republic of Macedonia, norway and Iceland). The sample size varied within

countries, ranging from about 500 in the smallest to about 2,000 in the largest countries (please see

the Survey Details section in the annex for details of the actual sample sizes for the 32 countries).

The survey is available at this link: http://ec.europa.eu/enterprise/newsroom/cf/document.cfm?action=display&doc_id=5668&userservice_id=1&request.id=0

our agenda

RMSU events

l May 2010

“crossing Viewpoints: Living Heritage in the

Mediterranean” International Digital

Photography award (EH 4-rehabiMed)

l 17-19 May 2010 - Petra, jordan

Thematic workshop: Management of

heritage sites and artefacts

l 6-8 june 2010 - Damascus, Syria

Legal seminar: Heritage economics and

funding

l 10-14 june 2010 - rabat, Morocco

15th edition jazz Festival at chella www.jazzauchellah.com

l 17-19 june 2010 - nicosia, cyprus

Training workshop : community and cultural

Mapping

international events

l 15-16 april 2010 - casablanca, Morocco

Mutual Heritage workshop “cultural heritage

and tourism”

l 24 May 2010 - deadline for submission

cMca International Prize of Mediterranean

Documentary and news Filmhttp://www.cmca-med.org/fr/actualites/detailActu.php?idnews=122

l 23-25 May 2010 - alexandria, Egypt

Manumed conference: Heritage continuity

(origins and Preliminaries of arabic/Islamic

Heritage) http://www.manumed.org/fr/actualites/4-septieme_conference_internationale_du_centre_de_manuscrits_de_la_bibliotheca_alexandrina.htm

l 17 September-29 october 2010 - rome, Italy

IccroM’s training course in First aid to

cultural Heritage in Times of conflict

(application deadline: 14 May 2010) http://www.iccrom.org/

RMSU Euromed Heritage 4 Programmerue d’Egmont, 15 B-1000 Brusselst. +32 (0)2 609 55 50 - f. +32 (0)2 511 63 [email protected]://www.euromedheritage.net

MISCELLANEOUS

n

Euromed Heritage 4 Connecting - a quarterly publication of the RMSU for the Euromed Heritage 4 programmeThe RMSU Team: Christiane Dabdoub Nasser, Team Leader - Christophe Graz, Project Manager - George Zouain, Project Manager - Jean-Louis Luxen, Senior Legal Expert

Giuliano Salis, Communication Expert - Giulia Bertelletti, Event Manager - Dario Berardi, IT Expert

Join our mailing-list to receive Euromed Heritage 4 Connecting at http://www.euromedheritage.netnG

RAPHIC DESIGN : MARTINE LAMBERT

CONNECTING - ISSUE N°4 - MARCH 2010