Eureka Business Opportunity...
Transcript of Eureka Business Opportunity...
Eureka Business Opportunity Presentation
Eureka Woodworks, Inc.
http://www.eurekabusiness.com
http://www.eurekachairs.com
APPENDICES
Producer Program Equipment
College Logo Program
Marketing Program
Why is the FactoryTracTM system so important?
Example Pricing & Profit/Expense Model
Frequently Asked Questions
Western Red Cedar
Testimonials and News articles
Links (YouTube, Facebook, and others)
Table of ContentsCompany Overview
• Background and Timeline
• Company Narrative
• Our Team
• Our Facilities
The Producer-Distributor Opportunity
• Overview --- A Micro-Factory!
• Products you can build and sell
• Producer Programs Content
• Producer Program Training
How it works for you
• The right business model for you
• I can build it, but I’m not sure I can sell it?
• The right furniture for your market
• What tools does Eureka have to help me sell?
• The building and marketing cycle
• 12 Good Reasons
What Furniture can you build?
• The Adirondack Program Furniture
• The Garden Program Furniture
• The Junior Program Furniture
How we help you
• Not a franchise!
• Funding and Financing
• Marketing and Selling --- a part of every business!
What do our most successful producers do?
Next Steps….
Eureka Company OverviewBackground and Timeline
Company Narrative
Our Team
Our Facilities
Company OverviewBackground
• Started in Harry Wilk’s
garage
• Turnkey artisan
woodworking business
• Jigs, Templates,
Lumber, etc.
2002
• Merged with Desoto
Products, LLC
• Proprietary producer
jig and template
system as
FactoryTracTM
2006
• Introduced Licensed
Collegial Products
• Have grown to over
30 colleges and
universities
2008
• Leveraged “Branding”
capability to Custom
Producers Logos2010
• 400+ Producers
Worldwide
• New producer
markets
• New Products
2014
Company OverviewThe Eureka Producer Program – Company Narrative
Developed in 2002, Eureka provides a turnkey woodworking business opportunity designed to
turn a garage or small shop into a furniture factory producing and selling the Eureka line of high
quality but affordable outdoor furniture featuring over 50 different designs.
Eureka has four different Producer Programs ranging in price from $3995 to $21,995 and now
has over 400 Producers in the US, Canada, The Caribbean, Europe, Africa, Australia and Russia.
It is the premier lifestyle, part-time or full time woodworking business opportunity with
virtually no competition.
Eureka is also licensed with over 30 colleges and universities to produce logo outdoor furniture
bearing their licensed logos. The outdoor furniture market is estimated to grow to $7.5 Billion
by 2017
Eureka continues to improve its support for our producer family. Each year we add new profit
generating products and ideas, ways to manage costs in your business, and provide to the
ability to tap into significant discounts from our suppliers. We have exciting projects planned
for 2015 that will have a positive and profound impact on your business!
Company OverviewOur Team…..
Harry Wilk, III
President, CEO
<<<insert
pict>>>
Education:
1972, BA, University of Corpus Christi . Business
/ Economics
Business Background:
1973-1986, Vice President Mergers and
Acquisitions, Brenlin Group
1986–1991, President, Reliable Transportation
Components, Inc.
1991–2002 , Partner, Sigma Financial Group,
Series 7, 22, 63 Licensed
2002–Present, President, Eureka Woodworks,
Inc.
Mark E. Aiken
Vice President, Operations
Education:
1984, BS, Robert Morris University Magna
Cum Laude, Business Information Systems
1988, MBA, Air Force Institute of Technology
Business Background:
1984-1990, Captain, USAF
1990–1993, Sr. Analyst, SSC Laboratory,
Universities Research Association
1993-2010, Sr. Program Director, Advanced
Technology Services, Oracle Corporation
2006–Present, Vice President, Eureka
Woodworks, Inc.
<<<insert
pict>>>
Dave Connot
Vice President, Producer Services
Education:
1970 Winner, SD High School
1974, Master Carpenter License
Business Background:
1992-2004, Founder, JDC Construction
2004-Present, JDC Furniture
2008-Present, Eureka Woodworks, Inc.
<<<insert
pict>>>
Company OverviewOur “State of the Art” manufacturing facility….
The Producer-Distributor OpportunityOverview --- A Micro-Factory!
Products you can build and sell
Producer Programs Content
Producer Program Training
The Producer-Distributor OpportunityA Micro-Factory for you!
• No need for special facilities
– Most producers start in their garage… We did!
– Lifestyle business, part-time, through full-time, and ability to employ others “Scale to
Sale”
– Limits startup costs; allows business to be economically flexible and meet your goals
• What is a “Micro-Factory”?
– Jigs, Templates, Equipment, and Processes that allow you to be efficient –
“…..Lumber to final product in less than 2 hours….”
– Proven FactoryTracTM method that produces great results from first chair thru dozens of
chairs……
– FactoryTracTM allows you to build furniture quickly, efficiently, and perfectly, every time,
in record time!
– Genuinely turns your small shop or garage into a furniture factory!
• Next, take a look at what you can build in your Micro-Factory…..
The Producer-Distributor OpportunityEasily recognizable and popular products that you can produce and sell!
Adirondack Furniture
Full line of chairs, rockers, gliders,
benches, foot rests, and tables built
in the classic, and easily
recognizable, and highly popular
American style.
Garden Furniture
Full line of chairs, director chairs &
tables, rockers, gliders, benches,
swings, and tables built in highly
popular outdoor style.
Junior Furniture
High quality line of children’s chairs,
benches, rockers, tables, and highly
popular See Saw.
Specialty Furniture
Hugely popular furniture line of
Picnic Tables, Loungers, Recliners,
Sports Chairs, Potters Bench, and
our Santa Fe Line of furniture.
The Producer-Distributor OpportunityOverview of our Main Programs
•Economic package that allows a new producer to test a minimal number of furniture products in their market.
•Gives the producer the capability to build a good representation of our most popular Adirondack products.
Freedom Package
$3,995
•Great entry level package that includes full FactoryTracTM capabilities, Sales & Marketing materials, and basic web site.
•Gives you the materials and system to build 8 of our most popular Adirondack products
Basic Producer
$7,995
•A greatly expanded package that includes the Garden Line of furniture to the basic program, Sales Materials, and POS Web Site
•Gives you the materials and system to build 18 of our most popular Adirondack and Garden furniture products.
Basic Plus Producer
$14,995
•Everything that is included in the Basic Plus, and our very popular Junior Line of furniture, expanded Sales Materials, and POS Web Site
•Gives you the materials and system to build 34 of our most popular Adirondack, Garden, and Junior furniture products.
Master Producer
$21,995
The Producer-Distributor OpportunityContent of our Main Programs – Sales and Marketing
Sales and Marketing – Item Description Freedom Basic Basic Plus Master
Brochures 100 Pieces 200 Pieces 400 Pieces
Postcard Mailers 25 Pieces 50 Pieces 100 Pieces
Web Site 1 Year Hosting (1) 1 Year Hosting (2) 2 Years Hosting (3)
Operations Manual Freedom Basic Basic Plus Master
On Line Forum Membership X X X X
Telephone & Web Support X X X X
(1) Includes basic website; 1 year hosting and Web Speed, website content management
(2) Includes basic website; 1 year hosting; College Logo Feature and Web Speed, website content management(3) Includes basic website; 2 year hosting; Cartamonga shopping cart feature; College Logo Feature and Web Speed, website content management feature
The Producer-Distributor OpportunityContent of our Main Programs – Production Materials
Production Materials – Item Description Freedom Basic Basic Plus Master
Western Red Cedar lumber, full 1" thick Kiln Dried 260 Board Feet 550 Board Feet 1125 Board Feet 1260 Board Feet
Solid Stainless Steel Hardware
1250 1-3/4"screws,
24 bolt, washer,
nut set
1500 1-3/4"screws,
50 bolt, washer, nut
set
2500 1-3/4"
screws, 100 bolt,
washer, nut set
5000 1-3/4" screws, 100
bolt, washer, nut set
100% Western Red Cedar Construction
Full 1'' Thick, Kiln Dried, Select Tight Knot
Furniture Grade Wood
A True Outdoor Wood—Rich Grain & Color
Excellent Dimensional Stability & Endurance
Natural Oils Resist Insects and Decay
Nontoxic—Safe for Indoor or Outdoor Use
How many chairs can I build with each Program?
260bdft = 454 Linear Ft
550bdft = 898 Linear Ft
1125bdft = 1836 Linear Ft
1260bdft = 2056 Linear Ft
6” nominal, 5.5” wide, 5/4 material
Freedom Basic Basic Plus Master
260 Board Feet 550 Board Feet 1125 Board Feet 1260 Board Feet
12 23 47 53
The Producer-Distributor OpportunityContent of our Main Programs – Assembly & Cutting Jigs
Assembly and Cutting Jigs – Item Description Freedom Basic Basic Plus Master
Adirondack Assembly Jig X X X X
Back Assembly Jig X X X X
Back Cutting Jig X X X X
Canoe Cutting Jig X X X X
Circle Cutting Jig System for 24”, 36” & 46” Round
Tables X
Director’s Assembly Jig System X
Foot Rest Assembly Jig X X X X
Garden Assembly Jig System X X
Junior Assembly Jig X
Junior Picnic Table Assembly jig X
Oversize Back Assembly Jig X
T-Track Table System X X X
The Producer-Distributor OpportunityContent of our Main Programs – Template Sets
Assembly and Cutting Jigs – Item Description Freedom Basic Basic Plus Master
Adirondack Chair & Love Seat Glider Template Set X
Adirondack Chair & Love Seat Rocker Template Set X
Basic Template Set X X X X
Director Template Set X
Folding Adirondack Chair Template Set X
Garden Template Set X X
Garden Chair & Bench Glider Template Set X
Garden Chair & Bench Rocker Template Set X
Garden Table Top Template Set X X
Junior Template Set X
See Saw Template Set X
The Producer-Distributor OpportunityTraining Program
Training – Item Description Freedom Basic Basic Plus Master
Eureka Producer Training Optional Optional X X
Eureka Annual Producer Meeting Optional Optional Optional Optional
Keith from Louisiana:
“First I wanted to let you know how pleased we are to have attended the training class this past weekend
at your Dallas shop. Dave & Jo did a great job helping us to better understand the process of building the
product. Their personal experiences selling the product gave us a lot of great ideas. Although we had a
marketing plan/strategy in mind, the input on sales & marketing was invaluable. It clarified certain areas
for us and has created a much better focus for our efforts to generate sales. I think they told us that only
about 40% of your producers attend a training class (or maybe it was 60% that do and 40% don't?). I think
that everyone really ought to go through one of your sessions. They are missing a lot by not spending the
time with your folks. “
Training Course:
Course is convened at our “State of the Art” facility in Dallas, Texas. Attendance is limited to just 3
producers for each session to provide intensive “one on one” training to you. The instructors are actual
producers who have run their own successful Eureka business! You will have hands on experience with
our FactoryTracTM jigs and templates system, woodworking machine operation, and sales & marketing
training. You will build actual furniture in your training! All the tips, techniques, and insight from our
hundreds of producers over our 10+ years in the business are included!
Jerry from Delaware:
Hello Dave and Jo, Greetings from southern Delaware! Just wanted to thank you for your hospitality, help
and patience for putting up with me this past weekend. The class was very informative, and worth the
time and money to come out for. The information that you sent me will help also. Hopefully the next time
I'm out there, I will have a few success stories of my own to share. You will probably hear from me soon, I
am very anxious to get started.
How it works for youThe right business model for you
I can build it, but I’m not sure I can sell it?
The right market for your furniture
What tools does Eureka have to help me sell?
The building and marketing cycle
12 Good Reasons
How it works for youChoose the right business model for you….
• How do you want to structure your activity in your business?
– Lifestyle, Part-Time, Full-Time? (Proven success at every level)
– Who’s involved and what can they do? (Fabulous Family Business)
• Different business models to suit your needs….
– Lifestyle…. • (… provides additional income to support a pleasant work/life balance---sometimes called a
“hobby business”). Schedule your business so its convenient to you.
• Enjoy building a product, warm market (social network), selective craft fairs, word of mouth
– Part-Time…. • (…Serious business pursuit to generate significant income on a part-time basis—usually while
you maintain full-time employment elsewhere). Commitment to weekly business schedule
• Similar to lifestyle, but an expanded marketing and larger presence in retail. More effort into direct to customer sales, retail locations.
– Full-Time….• (…Fully committed to the business as your primary source of income and effort.)
• Higher wholesale and retail component to business.
How it works for youI can build it, but I’m not sure I can sell it….
• Lifestyle Model– Warm Market – Family, Friends, Neighbors & Co-Workers
– Word of Mouth --- Networking; “You become the chair guy”
– Selective Craft Fairs & Festivals --- Local, fun, social --- expand your group of friends
• Part-Time Model– Similar to Lifestyle – do the same as above
– Retail Outlets --- Local Nurseries, Garden Shops, Feed Stores, etc.
– More/regional Craft Fairs & Festivals, Targeted Outdoor/Home Improvement shows
– Local Advertising --- Direct Mail, Neighborhood Newspaper, Signage, etc.
• Full-Time Model– Similar to Lifestyle & Part-Time – do the same as above
– Regional – “Chain” Retail Outlets
– Consignment and Sales Representative Selling --- Leverage your time!!!
– Frequent Regional & Local Advertising
“Sales is not talking someone into buying something”. “It is aligning a need with a product or service---so go find someone who needs to sit down.”
How it works for youThe right market for your furniture
“Your customer is that person who is looking for high quality artisan items at an affordable price.” That is the niche in which your business fits… With that in mind, ANY venue that supports that market is an appropriate market for your furniture.
• Best Markets– Community “Fairs” & “Festivals”
– Art and Craft Shows
– “Trade Days” & Farmers Markets
– Local Retailers (Garden shops, Nurseries, “Outdoor” themes)
– Others --- Food and Wine tastings, Boat & RV shows, Hunting and Fishing shows.
– Highly visible roadside sales
• Market to avoid….– Flea Markets (Bargain)
– Auctions
– “Second Hand” or used consignment stores
– “Bargain Days” & “Greensheets”
How it works for youWhat tools does Eureka have to help me sell?
What do we mean by having the right tools to help you sell?
– How to build quality products – right every time!
Training, Manual, Tips, Techniques, Phone Support, On-line Producer Forum, Equipment, Materials, Shop Layout,
One on One counselling, and our annual producer meeting
– Where to sell --- Success for your effort!
Business Plan, Marketing Plan by SIC code, Tool to Identify Craft Shows and Festivals in your area, One on One
counselling and Phone Support, Sales Manual and Videos
– How to Market --- The right materials for success!
Sales Brochures, Postcard Mailers, Ad Slicks, Library of photos/graphics/text to build your own brochures and
advertisements, Sales Manual and Videos, Complete sales and marketing package for custom logo/branding
business. Access to our producer forum on successful sales and marketing techniques.
– How to Sell --- The right activities for success!
Sales tips (“the sit test”, 50% down, velvet sand touch, etc.), Booth placement and display layout, Do & Don’ts in
your booth, Working with your customer, Attracting customers, Managing the customer conversation, Handling the
payment, Creating an attractive customer environment, how to leverage your website and advertising to gain
additional follow up sales, building your mailing list
How it works for youThe Building and Marketing Cycle – Balancing Your Time
• The building and marketing cycle depends on your business model!
– Lifestyle Model
• Build samples, market & take orders, “build to fill”
– Part-time Model
• Build samples
• Work in Process (WIP) inventory
• Finished inventory for display and immediate demand orders
• Market as described previously to complete your business cycle
– Full-time Model
• Build samples
• Work in process (WIP) inventory – to include sub-assemblies
• Larger finished inventory for display and retail distribution
• Marketing and sales tailored to your model (labor, time, investment to scale)
How it works for you12 Good ReasonsWhy EUREKA is the finest Wood Working business Opportunity available…..
1. The EUREKA Producer Program is designed, maintained and upgraded by woodworkers and is time tested and proven for over 12 years with over 400 Producers
Worldwide
2. The EUREKA Outdoor Furniture Line is market tested and a proven and very popular design of outdoor furniture, originated and developed right here in the USA.
3. The EUREKA FactoryTrac™ Jig & Template System provides the tools necessary to manufacture a high quality product quickly, efficiently and the same every time
in a production environment right in your shop!
4. EUREKA supports your effort with our comprehensive printed and on line Operations Manual, Producer Bulletins and access to a wealth of information in the
Producer Only section or our website.
5. EUREKA is a distributor for a major line of woodworking equipment and Producers purchase such equipment at the some of the lowest prices in the market
6. Producers use the buying power of EUREKA’s over 400 Producers to source and purchase high quality materials at the best pricing around.
7. As a EUREKA Producer you will have access to the EUREKA highly experienced staff for assistance in production to sales & marketing to how to set up your shop
and much more…
8. You can produce the finest furniture in the world, but if you have no customers – well you won’t stay in business for long. EUREKA Business Consultants can assist
you with meaningful marketing campaign support & ideas to help you get your product in front of buyers.
9. EUREKA’s National Furniture Website allow us to show our products to the world and many of your customers will come through that door, and EUREKA sends that
business your way!
10. If you participate in shows & festivals, attend trade shows or engage in reseller activities, you will find great use for EUREKA’s library of promotional materials and
resources.
11. The world of e-commerce is at your doorstep. EUREKA provides a first class website presence for Producers and the knowledge of how to grow your sales through
the internet and social marketing.
12. You can rest assured that EUREKA will not stand still and will continue grow our passion for the wooden furniture business. We succeed as a network – sharing
idea, technologies and methods that strengthen all of our businesses.
What Furniture can you build?The Adirondack Program Furniture
The Garden Program Furniture
The Junior Program Furniture
What Furniture can you build?Adirondack Furniture Line
Adirondack Series – Item Description Freedom Basic Basic Plus Master
Standard Chair X X X X
Standard Glider X
Standard Rocker X
Standard Footrest X X X X
Love Seat X X X X
Love Seat Glider X
Love Seat Rocker X
Love Seat Footrest X X X X
Big Boy Chair X X X X
Big Boy Glider X
Big Boy Rocker X
Big Boy Footrest X X X X
Fancy Side Table X
Square Side Table X X X X
36" Round Table X X X X
What Furniture can you build?Garden Furniture Line
Garden Series – Item Description Freedom Basic Basic Plus Master
Garden Chair X X
Garden Glider X
Garden Rocker X
Garden Bench X X
Garden Swing 4’ & 5’ X X
Director`s Chair X X
Over-Size Garden Chair X X
Over-Size Garden Glider X
Over-Size Garden Rocker X
Over-Size Director’s Chair X X
46" Round Table X X
Director’s Table X X
36" & 48" Utility Bench X X
Potters Table X X
What Furniture can you build?Junior Furniture Line
Junior Series – Item Description Freedom Basic Basic Plus Master
Junior Chair X
Buddy Bench X
Buddy Table X
Junior Picnic Table X
Junior See Saw X
How we help youNot a Franchise!
Funding and Financing
Marketing and Selling – a part of every business!
How we help youNot a Franchise – Why the Eureka Producer Program is better than a Franchise!
Since we started the Eureka Producer Program over 12 years ago, one misconception comes up constantly, “the Eureka Producer Program is a Franchise.” The simple
answer is no. We decided that we wanted to offer a Business Opportunity that was affordable and not shackled with all the regulations and requirements of a franchise.
A Franchise comes with all sorts of rules and regulations which can add $1000’s in cost and our goal was a simple and solid business opportunity that was affordable.
Review some of the reasons below as to why the Eureka Producer Program is better than a franchise.
No ongoing fees or royalties, No sales quotas or sales reporting requirements
No territory boundaries, Eureka makes no restrictions as to where you can sell your products. A franchise has strict territory requirements
Eureka Producers can sell not only the Eureka line of outdoor furniture but any product they develop or distribute eliminating franchise requirements of only selling their
product
Unlike a franchise, the Eureka Producer Program requires no large outlay of funds for a big facility as the Eureka Producer Program is designed around your garage or
small shop being your manufacturing facility
The Eureka Producer Program is available at four investment levels starting as low as $3995. The average franchise startup cost is in excess of $250,000!
Full time or part time, the Eureka Producer Program works. You set your own hours and level of commitment as opposed to a franchise which requires an almost 24 hour
a day and 7 days a week commitment!
You get to run your business your way. You are the boss and do not have to follow a franchise management manual--We let you run your business the way you see fit.
Eureka allows you to purchase your raw materials from whomever you want. A franchise has strict purchase requirements of raw materials even if you could save
purchasing from other suppliers
We do not charge you for on-going support – it is free! We are available 7 days a week to answer your questions and assist you at no additional charge.
Eureka does research and development of new products and fixtures all “on our nickel” without a franchise R&D fee
These are some of what makes the Eureka Producer Program so successful with over 400 Producers worldwide! If you would like learn more about having fun and making
money with the Eureka Producer Program, call or email us today! We look forward to hearing from you.
How we help youFunding and Financing
Funding your business: Many options---tailored to your needs
1. Payment in full; check, bank wire transfer, or credit card (Visa, MasterCard,
Discover, AMEX)
2. Eureka in-house financing: 50% down, balance due monthly over 24 months
3. 100% financing through two different specialty business funding servicesSubject to your credit you could receive:
• Free evaluation, no funding—no fee
• Quick turn-around
• Unsecured credit lines with as little as 0% interest available (program dependent)
• No income proof or employment needed (program dependent)
• Works with credit scores to 550
How we help youMarketing and Selling --- A part of every business!
• Training & Support
• Operations Manual
• FactoryTracTM System
• High Quality Materials
• Professional Templates
Quality
• What Markets Work
• Client Demographics
• Market Analysis Tools
• Business Plan
Market
• Mailers, Brochures
• Advertising
• Graphics & Pic Library
• Sales Manual
• Producer Sales Forum
Material
• What to say
• Placement & Display
• Tips & Techniques
• Web Site
• Payments
Customer
SUCCESS!
What do our most
successful producers
do?
What do our most successful Producers do?Insight into success!
• Balance their time in shop vs selling
• Know their market!
• Know their products, and materials
• Develop strong networks of people
• Creates and reacts to new opportunities
• Creative when approaching the market---looking for new and
different customers
• Promotes their products/business frequently
• Participate and contribute on the producer forums
• Work closely with Eureka
Next Steps…
AppendicesProducer Program Equipment
College Logo Program
Marketing Program
Why is the FactoryTracTM system so important?
Example Pricing & Profit/Expense Model
Frequently Asked Questions
Western Red Cedar
Testimonials and News articles
Links (YouTube, Facebook, and others)
AppendixProducer Program Equipment
“I don’t have any tools or equipment. Am I going to have to
spend a fortune to equip my shop?”
We designed the EUREKA production system so that common home woodworking equipment
is all that is required to get started. If you had no woodworking equipment whatsoever, you could
equip your shop for less than $3000! As you grow, you may want to upgrade your equipment and
EUREKA can help. EUREKA is a distributor for a major woodworking equipment
AppendixCollege Logo and Branding Program
EUREKA has developed a unique logo process for its College Logo and Branding Program. The EUREKA logo chair production process includes
several steps:
Logo Design
EUREKA is and officially licensed supplier/manufacturer of logo merchandise for both college and private industry brands. The EUREKA
designer utilizes the official logos, marks and colors to create a prototype of the chair design. Chair designs can feature a combination of
color engraving, logo inlays and direct to wood printing. The design prototype is then submitted for approval. Once approval is received, tool
paths are generated and production begins.
Engraving
One-color logos and wordmarks are engraved utilizing computer generated tool paths and robotics on the EUREKA CNC machines. The
engraved board is then sent out for painting which includes an exterior primer coat and two exterior enamel coats of PMS matched colors.
Computer generated tool paths and robotics are used to engrave boards with inlay cut outs for complex, multicolor logos.
Inlays
Allow EUREKA to produce multicolor logos in exact detail. Each inlay is printed on exterior sign material utilizing outdoor sign ink followed by
a UV coating. This added UV protection ensures fade-resistance of the inlay colors. The printed inlays are then glued into the engraved boards
utilizing state-of-the-art glue system from 3M™ especially formulated for exterior applications.
Direct to Wood Printing
EUREKA has perfected direct to wood printing utilizing a large print area for maximum logo or brand exposure. By utilizing exterior UV inks is
designed for outdoor use and can provide exacting detail that holds up in exterior environments. This entire process involves numerous, time
consuming steps but the results are worth it: logo furniture that is handsome, comfortable, and built to provide years of outdoor seating
enjoyment.
AppendixMarketing Program
AppendixWhy is the FactoryTracTM System so important?
Simply Stated, The FactoryTracTM System allows
you to efficiently and consistently create beautiful
furniture.
The FactoryTracTM System was developed over a
period of years by both Harry Wilk and Mark
Aiken. Drawing upon their own experience and
use, they developed the best woodworking jig
and template system in the business.
The jigs and templates are cut on “State of the
Art” CNC machines. Each part has been tested in
the crucible of real production delivery for over
10 years! We’ve incorporated feedback from our
hundreds of producers and continue to update
the jig and template designs to meet everyday
real-world woodworking needs.
You’ll be amazed at how quickly you can build
heirloom quality artisanal furniture on the first
attempt!
AppendixExample Pricing & Profit/Expense Model – Lifestyle
Item Description Retail Wholesale Totals
Sales Price $229
Cost of Wood $53
Stainless Steel Hardware $3
Adhesive $1
Gross Profit per Item $172
Items Sold per Year 24
Profit per Week $0
Profit per Month $0
Profit per Year $4,128
Many Costs are not taken into consideration for this model. Other costs include insurance, equipment depreciation,
disposables, etc. A labor cost component should also be determined for your area. This model is designed for
illustration only and Eureka Woodworks, Inc. guarantees no results.
Assumptions include:4 Chairs per day production capability
1-1/2 hours labor per chair
100% retail
Lifestyles producers typically build furniture on
demand at various points throughout the year.
Weekly and Monthly breakouts aren’t included for
that reason.
Analysis is based on home-based Eureka Producer
building only the standard Adirondack Chair (most
popular item)
AppendixExample Pricing & Profit/Expense Model – Part-Time
Item Description Retail Wholesale Totals
Sales Price $229 $137
Cost of Wood $53 $53
Stainless Steel Hardware $3 $3
Adhesive $1 $1
Gross Profit per Item $172 $80
Items Sold per Week 4 1
Profit per Week $688 $80 $768
Profit per Month $2,752 $320 $3,072
Profit per Year $33,024 $3,840 $36,864
Many Costs are not taken into consideration for this model. Other costs include insurance, equipment depreciation,
disposables, etc. A labor cost component should also be determined for your area. This model is designed for
illustration only and Eureka Woodworks, Inc. guarantees no results.
Assumptions include:4 Chairs per day production capability
1-1/2 hours labor per chair
80% retail and 20% retail sales Mix
5 days per week
4 weeks per month
12 months per year
Analysis is based on home-based Eureka
Producer building only the standard
Adirondack Chair (most popular item)
AppendixExample Pricing & Profit/Expense Model – Full-Time
Item Description Retail Wholesale Totals
Sales Price $229 $137
Cost of Wood $53 $53
Stainless Steel Hardware $3 $3
Adhesive $1 $1
Gross Profit per Item $172 $80
Items Sold per Week 12 8
Profit per Week $2,064 $640 $2,704
Profit per Month $8,256 $2,560 $10,816
Profit per Year $99,072 $30,720 $129,792
Many Costs are not taken into consideration for this model. Other costs include insurance, equipment depreciation,
disposables, etc. A labor cost component should also be determined for your area. This model is designed for
illustration only and Eureka Woodworks, Inc. guarantees no results.
Assumptions include:4 Chairs per day production
1-1/2 hours labor per chair
60% retail and 40% retail sales Mix
5 days per week
4 weeks per month
12 months per year
Analysis is based on home-based Eureka
Producer building only the standard
Adirondack Chair (most popular item)
AppendixEureka Frequently Asked Questions
If above link doesn’t work, copy & paste in your browser: http://www.eureka-business.com/everything
AppendixWestern Red Cedar
1. All Eureka outdoor furniture is constructed out of full 1" thick kiln dried western red cedar, a very high quality outdoor wood that is affordable. Western red cedar is
a naturally lustrous wood featuring a rich reddish hue; it is aromatic; it is filled with naturally occurring oils that act as preservatives against both decay and insects. If
left untreated, it will turn a silvery gray color over time but keep its structural integrity.
2. Stability: Cedar is lightweight, dimensionally stable, and naturally resistant to splitting, cupping, and warping. Cedar is easy to handle, and can be cut, shaped, and
accepts screws easily. It remains flat and stays straight - cedar warps little to none compared to other woods. Which means Western Red Cedar resists the natural
tendency to crack and check, as you might find in many other wood species.
3. Natural Wood Preservative: Cedar's natural preservative oil eliminates the need for further chemical treatments, unless the wood is in direct contact with the
ground. Western Red Cedar fibers contain oils that act as natural preservatives to help the wood resist rot and decay making it excellent furniture material for moist or
humid climates. Many folks prefer to allow their cedar furniture to "naturally age" outdoors without any finish at all. Over time the color will weather to a handsome
silver-gray highlighted by darker streaks, and the grain of the wood will become slightly raised. Western Red Cedar is superior to White Cedar, as contains much more
of the natural acidic tannins that help to preserve western red cedar. This means that Western Red Cedar lasts naturally longer. These properties also make Cedar a
very popular material for hot tub, Jacuzzi and sauna areas.
4. Insect Repellant: There are a number of natural organic compounds - including thuja plicins -that give off that distinct cedar aroma that makes the wood highly
unattractive to insects, moths and other pests.
5. Native American Uses: Western Red Cedar has been called "the cornerstone of Northwest Coast aboriginal culture," and has great spiritual significance.
Traditionally, Pacific Coastal Indians used all parts of the tree. They used the wood for dugout canoes, house planks, bentwood boxes, clothing, and many tools such as
arrow shafts, masks, and paddles. The inner bark made rope, mats, nets, clothing, and baskets. The long arching branches were twisted into rope and baskets. Various
parts of the cedar tree were also used for many medicinal cures.
6. White Cedar vs Western Red Cedar: Although White Cedar possesses similar properties of western red cedar, (which makes them both the desired woods for
outdoor use), it contains much less of the natural acidic tannins that help to preserve western red cedar. Therefore white cedar will not last quite as long as western
red cedar unless properly finished.
7. A NATURAL ALTERNATIVE TO CHEMICALLY TREATED WOOD. Pressure-treating DOES NOT claim to prevent UV damage from the sun, nor warping and splitting, due
to shrinking and swelling caused by water, sun and air contact. Treated lumber distorts the look of finishes, many processes have a green tinge in the wood (some
folks think this is mold or dirt - but this look is actually the finished product). Treated lumber is great for a deck or fence, but just doesn't finish well for furniture use.
Cedar is naturally decay and insect resistant, so there is no need for it to be pressure treated with harmful chemicals. Because it is not pressure treated, there is no
need to paint your furniture to cover up the look of pressure treated wood.
AppendixTestimonials
Jean
CDO Enterprises, LLC
The furniture sold itself! Over and over we heard stories of rusting hardware and
rotting wood. We used the selling points Eureka provided and the sales poured in!
We have thousands of dollars in sales! Even better, we have meetings with several
businesses we spoke with at the show, one water park who is interested in deck
furniture for multiple cabins, a gentleman who owns several lodges, two retail
locations interested in carrying our products! Also, the military affiliated
organization Army Bass Anglers who support A Soldier's Child Foundation ordered 6
folding director's chairs with their logo on it to use in their display.
Gordon
North Florida Outdoor Furniture
The trees in the forest were talking. The first
tree said, "When I grow up I am going to be
siding on a house" The second tree said, "I
am going to be a nice back yard deck." But
the third tree said, " When I grow up I am
going to be a set of chairs for children for
story time in the local library."
AppendixTestimonials
Jim
Blue Rock Furniture
My experience with Eureka has been Very Good! It is a good value and received
what I expected. The FactoryTrac© jig and template system are well designed and
take all the guesswork out of building a high quality piece of outdoor furniture.
Jim suggested that Eureka develop a monthly video conference to exchange ideas
and tips and Eureka is planning to implement in the near future.
Rich
Granite Furniture Co.
My sales have grown over 20% per year, every year since starting in 2007.
The product sells itself. If you show it, it will sell. There are several things
about the Eureka Producer Program that make it very good. Anytime, I
have a question or an issue, Eureka is available 7 days a week to resolve it.
Eureka is always striving for new products that allow Producers to expand
their line of outdoor furniture. The Eureka Producer Program is a very good
investment with no weaknesses.
AppendixLinks (YouTube, Facebook, Franchise Radio Network and others)
The Eureka Business Location: http://www.eurekabusiness.com
The Eureka Chairs Location: http://www.eurekachairs.com
Our Facebook Page: https://www.facebook.com/EurekaWoodworksInc
Our YouTube Channel: https://www.youtube.com/user/Eurekawoodworks/videos
Franchise Radio Interview: https://www.youtube.com/watch?v=m2OffxEdPBM&list=UUn9XJoF-pWET_a1AQBQxQ-Q
Eureka Business Opportunity Presentation
Eureka Woodworks, Inc.
http://www.eurekabusiness.com
http://www.eurekachairs.com