e.tv Sales Deck July 2014
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e.tv Sales Presentation July 2014
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Transcript of e.tv Sales Deck July 2014
e.tv Sales Presentation
July 2014
e.tv’s remarkable growth has seen it become
a major force in the South African broadcasting
industry. e.tv embraces a digital future by
having a presence on terrestrial television
and online
e.tv is South Africa’s favourite free-to-air
television channel providing broad appeal
programming spanning all age, race and
income groups across 80.5% of the South
African population
Mobile
66%
Page Views
495 710
e.tv Worldwide
Visits
221 879
Daily Average UB’s
6 845
Avg Visiti Duration
02:02
Unique Browsers
153 489
Demographics, Effective Measure; June 2014
e.tv South Africa
Mobile
67%
Page Views
376 438
Visits
170 104
Daily Average UB’s
5 117
Avg Visit Duration
01:58
Unique Browsers
116 998
Demographics, Effective Measure; June 2014
50% 50%
DEMOGRAPHICS
Gauteng
51%
KwaZulu-Natal
10% Western Cape
15%
Other
24%
Demographics, Effective Measure; June 2014
20%
25-29
13%
30-34
12%
18-19
24%
20-24
9%
35-39
AGE
2%
60+
7%
40-44
4%
45-49
5%
15-17
2%
55-59
3%
50-54
Tertiary education
74% No formal education
Primary
Secondary
Trade School
Technical College
University or other…
University or other…
0% 5% 10% 15% 20% 25% 30% 35%
EDUCATION
48% Earn R3K+ p.m.
Up to R499
0% 2% 4% 6% 8% 10% 12% 14%
INCOME
From R500-R799
From R800-R1099
From R1100-R1599
From R1600-R2999
From R3000-R5999
From R6000-R8999
From R9000-R11999
From R12000-R15999
From R16000-R19999
From R20000-R24999
From R25000-R29999
From R30000-R39999
From R40000-R49999
From R50000-R69999
From R70000+
37% 41% 22% Main decision
maker
Joint decision
maker
Someone
else
Demographics, Effective Measure; June 2014
68% Read newspapers/
magazines
65% English
12%
Xhosa
Zulu
25%
Afrikaans
18%
62% Use internet
Demographics, Effective Measure; June 2014
INTERNET
ACCESS
0% 10% 20% 30% 40% 50%
Don’t know
Mobile internet (WAP) using a cellphone
Mobile network (e.g. iBurst, 3G, Edge, GPRS)
Wireless network (e.g. WiFi)
ADSL
Dial-up (standard telephone line)
Demographics, Effective Measure; June 2014
67%
Access via mobile
179,012
people like e.tv
on Facebook 54% single
39% married
4% divorced
1% separated
Relationship
Status
60.9k Demographics, Effective Measure; June 2014
SOUTH AFRICAN
informative
c o n t e m p o r a r y
RELEVANT
Mass Market urban
TRENDY
STYLISH
FREE-THINKING
USERS
up-to-date
PRICING R
728 x 90 R300
300 x 250 R320
300 x 600 R400
Standard & expanding
banners (CPM)
Homepage takeovers (per day)
Homepage takeover R15 000
Platform Offerings
Desktop
Leaderboard
MPU
Half-page
(All on rich media as well)
Mobile
300x50
250x50
Video
Video pre-rolls +
Video overlay
(468x60)
Newsletters
MPU
Page takeovers (sponsorship)
Permanent placements
ROS banners
In video banners
Key word targeting
Geo-targeting
Specific custom criteria
targeting
Platform Offerings
Phase 2 – currently running May 2014
Case Study 1 Project:
Red Bull Battle
Placement:
Video Pre roll
Date:
Mar 27, 2014 - Apr 27, 2014
e.tv Video Pre roll
6.94%
CTR
12.59%
CTR
eNCA Video Pre roll
Case Study 2
Project:
e.tv – Nokia Asha
Placement:
728x90 Desktop
ROS
0.78%
CTR In a month
Case Study 3
Project:
e.tv – Durban Tourism (Direct)
Placement:
728x90 Desktop
ROS
0.66%
CTR In a month
Case Study 4
Project:
e.tv – Cadbury Joyville
Placement:
Roadblock Desktop
0.30%
CTR In a month
Case Study 5 Project:
e.tv – First for Woman
Placement:
Scandal page takeover
Mobile banner
ROS leaderboard on desktop
Scandal Homepage
1.60%
CTR
Mobile
1.05%
CTR
ROS Desktop
1.03%
CTR
24 Hour Opportunity ONLY
Leaderboard & MPU (Homepage)
Impressions CPM Value Saving Cost Rate Card 32 258 R310 (RC)
Offer - 66 667 R150 R21 000 R11 000 R10 000
