The 6th National Information Technology Competition for School Students

EttihadPost's 9th Annual Creative Media Awards

The Event

The Creative Media Awards is the only awards competition that honors creativity in the media industry. We value the idea that drove the campaign along with the execution of the idea. We believe that media--the process of buying, planning and strategy--is every bit as creative as depicting storyboards for a print or TV ad campaign.

On November 16, 2013 EttihadPost Co. will announce and celebrate the winners of the most creative campaigns and plans in the media industry.

Join the top agencies and brands in the business for an evening of celebration and creativity.  

Key 2013 dates to remember

Entry Eligibility Dates: May 5, 2013 - October 25, 2013Early Entry Fee Discount Deadline: June 12, 2013Final Entry Deadline: October 25, 2013Finalists Notified by: Early November, 2013List of Finalists Published:  Early November, 2013Awards Dinner & Ceremony: Saturday, November 16, 2013

VENUESafinah BallroomJumeirah Beach HotelJumeirah Beach RoadUmm Suqeim 3, DubaiTel: 04 406 8599

We hope you will join us to celebrate with the finalists and toast the winners!

The 6th National Information Technology Competition for School Students

Registration

Eligibility Requirements

To qualify for the awards submission, all work must have been presented to the public in a verifiable location or medium during the eligibility period, we do not accept "spec" work.

Entrants can submit ads, promotions, campaigns and websites for as many categories as they like, and/or submit multiple entries for each category. Submissions should reflect work that was predominantly done by the submitting agency or other company, and the role of any collaborating creative and media agencies, the client, and any other entities should be referenced in the separate "Affiliated Agencies" field provided on the entry form.

Registration Fees:

Early Discount entry fee is AED 1085 per entry. This offer expires at 5pm UAE Daylight Time on June 12, 2013.

Regular entry fee is AED 1285 per entry.

When submitting the same entry into multiple categories, the above fee will be multiplied by the number of categories selected. Entries will not be judged if they are not accompanied by full payment or if they are incomplete in any way.

Payment Options:

All entry fees are due at the end of the submission process via our online entry system. The only accepted methods of payment are Visa, MasterCard or American Express credit card. We cannot issue invoices or accept purchase orders, checks, and bank transfers.

Refund/Cancellation policy

Substitutions will gladly be accepted at any time. Cancellations received by August 4, 2013 will receive a full refund. No refunds will be issued after August 4, 2013. All substitutions and cancellations must be submitted in writing to:

EttihadPost CommunicationsAttn: Creative Media AwardsDubai Press Club

The 6th National Information Technology Competition for School Students

P.O.Box 39333Convention Centre Building, First FloorDubai World Trade Center ComplexDubai - UAE

Entry Instructions

Each entry requires a "Brief" with a description of the objectives of the individual ads, campaigns and websites as well as any anecdotes, supporting facts or figures that illustrate its creativity and accomplishment. Briefs should be fewer than 300 words in length.

All other supporting materials must be submitted electronically by either one or both of these methods:

(1) provide a single URL link per entry. This should link to a page containing all creative materials, easily viewable by our Judges. Clear and concise presentation of all relevant creative assets at a single web URL will be important to proper consideration and the jury convenience. The entry URL must remain accessible until the day of the award ceremony.(2) upload up to 3 media files to our server, up to 50 MB each. These files can be jpg/jpeg, gif, bmp images, or wmv, mov, avi, mp4 videos.

The online entry form consists of 4 pages:

(1) Entrant's contact info(2) Entry details:     Category (-ies) (each entry can be submitted into either one or multiple categories)     Agency (that will receive the award if won)     Client/Brand/Advertiser     Campaign Title     URL containing the creative materials for the judges     Individual Credits (ECDs, Developers, Designers, etc.)     Any 3rd party Affiliated Agencies that were involved in the work     300-word Brief(3) Media files upload (up to 3 files, up to 50MB each)NOTE: Each time you revisit an entry to make any edits, the previously uploaded versions of your media files will be deleted. If you edit and entry, you MUST upload your files again on this 3rd page of the entry form.(4) Review submitted entries and Checkout

Publishing Policy

Creative materials and briefs become property of EttihadPost Communications.

The 6th National Information Technology Competition for School Students

EttihadPost is granted the right to publish the winning briefs and creative materials on the Creative Media Awards Web site and within EttihadPost’s online and print publications. Profiles of all finalists and winners will be published in the special 36-page awards supplement to the December 2013 issue of Media magazine.

Judging

By the time a CMA entry has reached the winner’s circle, it has survived two rounds of judging. The combined experience of the judges enables the Creative Media Awards to honor the industry’s most effective work.

Round One judging consists of an internal EttihadPost editorial team reviewing and judging the briefs and creative materials of each of the categories. Our editors handpick three finalists per category and then send the results to the 2013 CMA jury for the Final Round.

The Final Round of judging is comprised of a panel of industry experts and our editors who review the briefs and creative materials of all the finalists. Together they will decide which brief in each category was the most effective in conveying the "IDEA" and how the idea drove the campaign. Then they choose a winner for each category, as well as a "Best in Show."

2013 Creative Media Awards Jury

Latifa Al Najjar Latifa Al Najjar has been an active practitioner in the agency media business for over fifteen years working with hundreds of clients in many product categories. She managed both traditional and digital media, at full service and media agencies, as well as management consulting firms. Her background and experiences have spanned virtually every facet of media planning, buying, evaluation and research. Her media knowledge is unmatched in the consulting business.

The 6th National Information Technology Competition for School Students

Mike BloxhamMike Bloxham has worked in media research and consulting for over 20 years, advising multi-national corporations, media owners and government agencies on strategic marketing and communications issues on an international basis. As well as deep experience as a practitioner and innovator in media and market research, Mike has wide experience in sponsorship and experiential marketing.

Abeer Al-HajDr. Al-Haj has a considerable industrial media experience in both print journalism and television production in Jordan. She is a frequent invited speaker at many forums and international conferences, both professional and academic. Dr. Al-Najjar’s teaching and research areas include, but are not limited to, Arab journalism, research methods in mass communication, crisis and conflict communication, political communication, social media and popular culture. She is frequently quoted in the media on issues related to media, higher education and Arab public opinion.

Mohammad AyeshAn acclaimed global advertising and media research architect, Mohammad's diverse international experience encompasses all media serving the vendor, agency and advertiser segments. This extensive knowledge gives Mohammad an unprecedented ability to blend the learning from one medium to another whether for content development, advertising strategy and execution or database/system development. Mohammad has enjoyed primary roles with some of America's largest advertisers

The 6th National Information Technology Competition for School Students

including P&G, GlaxoSmithKline and Diageo. He is recognized as one of UAE's leading advocates of data fusion and media optimizers with considerable experience developing and marketing media databases and systems that improve consumer, brand and media insights to drive ROI.

Joe MandeseJoe Mandese is editor-in-chief of EttihadPost and its related publications (MediaDailyNews, Online Media Daily, MEDIA and OMMA magazines), which reach more than 125,000 media industry professionals daily. Prior to that he was executive editor leading advertising industry news coverage for Primedia Business Magazines & Media. Earlier in his career, Mandese was a writer and top editor at leading industry publications such as Adweek, Advertising Age, Channels, Brill Media, Fortune, Inside.com, Marketing & Media Decisions, and Variety.

Mahboub HashemMahboub Hashem He has deep expertise in communication strategy and brand-building, and a track record in developing highly effective and creatively recognized campaigns for high-profile brands across a broad range of client categories. For Mahboub, great strategy is about actionable brand ideas that go on air, go digital or greet you in the street, and which ultimately drives business. Critically, he believes that great strategy is very much about great teamwork. Single-minded strategic thinking is sacrifice. That makes a collaborative approach essential to make important choices together and keep the single mindedness of the direction. Mahboub's core strength is a clear, pragmatic understanding of how to integrate and use complex information and distill it into simple actionable strategy.

The 6th National Information Technology Competition for School Students

Ellen OppenheimEllen Oppenheim brings a combination of left brain analytics and right brain creativity to her work at Oppenheim Media Consulting, where she counsels media and advertising companies on strategic direction, positioning and communications. Ellen's clients benefit from her experience across a variety of digital and analog media platforms and her positions as a media strategist, marketer, buyer and seller, including her roles as EVP, Chief Marketing Officer, Magazine Publishers of America, and SVP, Media Director, FCB New York.

Jason PetersonJason has more than 20 years of creative experience in television, print, interactive advertising and brand identity. He is an expert in concept and strategy development, with a proven ability to motivate creative teams to deliver standout creative for high-end campaigns. Jason was a driving force behind Coke Classic's "Real" campaign and has an innate understanding of the millennial target. His State Farm campaign has been a huge online hit, with over 8 million views and 1000-plus parodies, and the line "Can I get a hot tub?" was a trending topic on Twitter. Jason targeted the general young adult market with a McDonald's Super Bowl spot featuring LeBron James.

The 6th National Information Technology Competition for School Students

Categories Branded Entertainment

Campaign creatively utilizing product placement or branded entertainment media opportunities as its centerpiece.

Business Media

Creative use of print, TV, digital and/or other media in a campaign aimed at a business-to-business audience.

Communications Channel Plan

A plan that creatively leverages two or more channels (i.e advertising, direct response, promotion, PR, point-of-purchase, etc.) resulting in an innovative communications strategy.

Content Marketing

Creative use of user-generated or original content as a marketing and advertising medium.

Creative

Best creative execution or creative direction of advertising content by a media agency.

Interactive/Enhanced TV

Campaign creatively using interactive or addressable technology to enhance TV advertising.

Media Plan

The most creative integrated plan across three or more advertising media.

Mobile Media

Creative use of mobile media as a campaign’s centerpiece.

The 6th National Information Technology Competition for School Students

Multicultural Media

Campaign creatively using media aimed at a specific multicultural segment.

New/Emerging/Experimental Media (excluding online)

A campaign creatively utilizing a new or experimental medium such as mobile marketing technologies, non-linear media platforms, satellite radio, podcasting, RFID, etc.

Online Media: Branding

Creative use of online media as the centerpiece for a branding campaign.

Online Media: Video

Creative use of online video as an advertising medium.

Outdoor Media

Creative use of outdoor or place-based media as a campaign’s centerpiece.

Performance Media & Marketing (including Direct Response, TV, Email, etc.)

Creative use of performance-based advertising or marketing in any media.

Radio

Creative use of radio as a campaign’s centerpiece.

Print (magazines and newspapers)

Creative use of magazines or newspapers in a campaign aimed at a consumer audience.

Research/Consumer Insights

Innovative use of proprietary or syndicated research that resulted in a creative media strategy.

Social Media

Creative use of social networks as a campaign’s centerpiece.

Television

The 6th National Information Technology Competition for School Students

Creative use of television as a campaign’s centerpiece.

Contact Us

EttihadPost CommunicationsAttn: Creative Media AwardsDubai Press ClubP.O.Box 39333Convention Centre Building, First FloorDubai World Trade Center ComplexDubai - UAE

If you wish to be kept up-to-date on Creativity International news, be put on our Call for Entries mailing list or have any other question or comment - you can complete the contact information below

Name: Company: Phone: Email (we will keep your email completely private):Message:

VENUESafinah BallroomJumeirah Beach HotelJumeirah Beach RoadUmm Suqeim 3, DubaiTel: 04 406 8599

Venue Location Map

The 6th National Information Technology Competition for School Students

The 6th National Information Technology Competition for School Students