Etsy Start-up Checklistblog.fuzzyandbirch.com/wp-content/uploads/2017/09/... · Learn how to do all...
Transcript of Etsy Start-up Checklistblog.fuzzyandbirch.com/wp-content/uploads/2017/09/... · Learn how to do all...
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Etsy Start-up
ChecklistLEVEL 3: Boost
FUZZY & BIRCH | ALL RIGHTS RESERVED | COPYRIGHT 2017
table of
ContentsSUPPLIES for Better Sales...................................................2
SOFTWARE for Better Sales...............................................4
YOUR NEXT 10 WEEKS: Checklist.....................................7
What’s Next??..........................................................................17
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Suppliesfor Better Sales
Introduction................................................................................1
SUPPLIES for Better Sales...................................................2
SOFTWARE for Better Sales................................................5
YOUR NEXT 10 WEEKS: Checklist....................................12
Resources Index......................................................................69
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Get it Here
Get it Here
Get it Here
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WHAT IS IT?Portable, high-quality microphone
HOW DO I USE IT?It’s likely you’ll start making video, podcasts, or recording yourself at this level. This micro-phone can be plugged into the headphone jack on your phone or computer for easy recording.
WHERE DO I GET IT?Amazon, some electronic stores.
WHAT IS IT?Phone mount
HOW DO I USE IT?If you’re recording yourself at this level, you want STEADY, high quality video. Use this mount to get studio quality with a phone.
WHERE DO I GET IT?Amazon
WHAT IS IT?Phone lens
HOW DO I USE IT?Want to up your video quality without investing in an expensive camera? Use this lens to create high quality videos with your phone.
WHERE DO I GET IT?Amazon, camera shops
Business Supplies
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Softwarefor Better Sales
Introduction................................................................................1
SUPPLIES for Better Sales...................................................2
SOFTWARE for Better Sales................................................5
YOUR NEXT 10 WEEKS: Checklist....................................12
Resources Index......................................................................69
Get it Here
Get it Here
Get it Here
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WHAT IS IT?Video / audio editing software
HOW DO I USE IT?If you’re recording yourself at this level, it’s a good idea to have easy-to-use software for editing. Just load your video and go!
WHERE DO I GET IT?Camtasia.com, imovie
WHAT IS IT?Email marketing program
HOW DO I USE IT?Use this software to gain, track, and email your subscribers. Send them emails all at once, and track your results with this program.
WHERE DO I GET IT?Convertkit.com, Mailerlite.com
WHAT IS IT?Blogging Platform
HOW DO I USE IT?Start cultivating your presence online with a blog that you own! Use this program to create and organize your own blog content.
WHERE DO I GET IT?Wordpress.org, Squarespace.com
Software for Sellers
Get it Here
Get it Here
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WHAT IS IT?Shipping / Print on Demand Automation
HOW DO I USE IT?At this stage, it’s time to let the professionals take over. Send your pre-made items to a shipping company for faster shipping and an easier day to day schedule. Or get it all rolled into one with a print and ship company.
WHERE DO I GET IT?Printful.com, Shipwire.com
WHAT IS IT?Software to edit + make digital downloads
HOW DO I USE IT?Create your own digital downloads from scratch, and put them up for sale in your Etsy shop. Use this program to generate your downloadable files.
WHERE DO I GET IT?Canva.com, Adobe illustrator, Adobe Acrobat
Software for Sellers
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10 weeks ofEtsy Tasks!
Introduction................................................................................1
SUPPLIES for Better Sales...................................................2
SOFTWARE for Better Sales................................................5
YOUR NEXT 10 WEEKS: Checklist....................................12
Resources Index......................................................................69
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NOTES FOR THIS WEEK:
THIS WEEK’S TASK: Profitable Emails Week 1 - Getting Started
TIME TO COMPLETION: It should take 1-2 days to complete this task.
TIME TO MORE SALES: This task likely won’t help you make more sales, but it’s the building block you need to make more sales next week!
Week 1: Email 101
Choose an email provider
Upload a mailing list image for your Etsy items
Create a landing page for email subscribers
Create an email with a discount code for new subscribers
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NOTES FOR THIS WEEK:
THIS WEEK’S TASK: Profitable Emails Week 2 - Lead Magnets
TIME TO COMPLETION: While it should only take a day to set up your lead magnet, it may take a week or more to create the content you plan to deliver.
TIME TO MORE SALES: This method is helping you collect subscribers -- which should lead to more sales each month! Make sure you take this step very seriously.
Week 2: Advanced Emails
Create your lead magnet content
Write the emails that link to your lead magnet content
Set up your email series in your email marketing program
Create a landing page so new people can subscribe to your lead magnet
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NOTES FOR THIS WEEK:
THIS WEEK’S TASK: Profitable Emails Week 3 - More subscribers
TIME TO COMPLETION: Email subscribers are a slow-burn task. The more places you can advertise your lead magnet, the more growth you’ll see. This is an ongoing task.
TIME TO MORE SALES: This tactic should lead to a slow build of more and more subscribers, so you can get more sales each month.
Week 3: More Email Subscribers
Set up your lead magnet on Etsy
Advertise your lead magnet on social media
Schedule regular lead magnet promotions
Make sure you add a spot for your lead magnet on your website or social profiles
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NOTES FOR THIS WEEK:
THIS WEEK’S TASK: Profitable Emails Week 4 - Sales emails
TIME TO COMPLETION: Writing your sales emails should take 7-10 days using the templates provided.
TIME TO MORE SALES: This tactic should lead to a slow build of more and more subscribers, so you can get more sales each month.
Week 4: Emails that Sell
Complete the worksheet that goes with this module
Use the template to create your own sales emails
Send new subscribers your sales email automatically when they finish a lead magnet
Set up evergreen timers for limited-time offers that entice buyers
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NOTES FOR THIS WEEK:
THIS WEEK’S TASK: Profitable Emails Week 5 - Next-level success
TIME TO COMPLETION: Try to plan out your promotions and new opt-ins or lead magnets. This is an ongoing task that will help your business grow consist-ently.
TIME TO MORE SALES: This tactic should lead to a slow build of more and more subscribers, so you can get more sales each month.
Week 5: 1000 Subscribers
Choose 1-2 new methods to gain more subscribers
Create more lead magnets
Edit your existing lead magnets (change the wording) until you’re getting more subs
Whenever you’re feeling stuck, go through week 3 of this challenge again
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NOTES FOR THIS WEEK:
THIS WEEK’S TASK: Learn how to create consistent income
TIME TO COMPLETION: A marketing funnel grows and changes over time. This is an ongoing task.
TIME TO MORE SALES: This method should lead to a very gradual, but permanent increase in sales.
Week 6: Your Marketing Funnel
Map your marketing funnel with the worksheet
Figure out which pieces you’re missing
Plan out ways you can add to and adjust your marketing funnel
Implement your ideas
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NOTES FOR THIS WEEK:
THIS WEEK’S TASK: Plan an upcoming launch, and learn how to promote it for consistent success
TIME TO COMPLETION: It should take you 7-10 days to plan a launch, and 4-6 weeks to carry out your promotion.
TIME TO MORE SALES: In the case of this strategy, you usually pro-mote for 4-6 weeks, then see a massive influx in sales for about 5-7 business days.
Week 7: Make it Rain with a Launch
Use the launch plan to create your own blueprint for a future promotion
Create the promotional materials needed for your launch (graphics, etc)
Create an email series promoting your launch
Put everything in your calendar, and execute each task as planned
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NOTES FOR THIS WEEK:
THIS WEEK’S TASK: Copyright or trademark important business assets
TIME TO COMPLETION: Copyright takes a little time to apply for, but it can be up to 6 months before you’re approved.
TIME TO MORE SALES: This action item won’t bring you more sales, but it will strengthen your business. Make sure your business is here to stay by completing this step.
Week 8: Copyright Your Work
Make a list of the items you want to copyright
Make a list of the items you want to trademark
Apply online for your copyright and trademark
Hire a lawyer if you want help (or someone to do it for you)
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NOTES FOR THIS WEEK:
THIS WEEK’S TASK: Protect yourself and your family legally by registering your business
TIME TO COMPLETION: It should take you less than a day to register, it takes 1-3 months for registration to be approved.
TIME TO MORE SALES: This action item won’t bring you more sales, but it will strengthen your business. Make sure your business is here to stay by completing this step.
Week 9: Make it Legal
Decide whether you want to be a sole trader or LLC
Apply online if required
Create a legal folder so you can track and store all legal documents
Hire a lawyer if you want help (or someone to do it for you)
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NOTES FOR THIS WEEK:
THIS WEEK’S TASK: Learn how to do all things financial as an Etsy shop owner.
TIME TO COMPLETION: Once you learn these tricks, you should be using them every day, for about 5 minutes a day.
TIME TO MORE SALES: This action item won’t bring you more sales, but it will strengthen your business. Make sure your business is here to stay by completing this step.
Week 10: It‘ s Tax Time
Learn how to track your day-to-day sales and expenses
Learn how to calculate and pay taxes
Learn how to calculate and pay yourself a salary
Create a regular routine for tracking your finances
What's
Next?
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All Done with this Checklist? Congrats! This booklet contains all the things you need to go super ADVANCED with your Etsy biz!
Yup, you’re further along that 90% of people EVER get!
What’s next? You’ll keep getting courses, new content and other goodies by email!
Need Help?Get it in the Subscriber Tribe Community!
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