Ethos mcc 2012
description
Transcript of Ethos mcc 2012
![Page 1: Ethos mcc 2012](https://reader034.fdocuments.us/reader034/viewer/2022052523/555798c2d8b42aa3378b4fae/html5/thumbnails/1.jpg)
Creating an Ethos
A Missing Part of the Formula for Success
Presented by:Dushan ZaricSaturday, May 12th, 2012
Sunday, May 6, 2012
![Page 2: Ethos mcc 2012](https://reader034.fdocuments.us/reader034/viewer/2022052523/555798c2d8b42aa3378b4fae/html5/thumbnails/2.jpg)
This presentation is available at:
http://www.slideshare.net/dzaric
Sunday, May 6, 2012
![Page 3: Ethos mcc 2012](https://reader034.fdocuments.us/reader034/viewer/2022052523/555798c2d8b42aa3378b4fae/html5/thumbnails/3.jpg)
New Bar-Restaurant anywhere in the world
General Formula:
Sunday, May 6, 2012
![Page 4: Ethos mcc 2012](https://reader034.fdocuments.us/reader034/viewer/2022052523/555798c2d8b42aa3378b4fae/html5/thumbnails/4.jpg)
New Bar-Restaurant anywhere in the world
General Formula:
LOCATIONSunday, May 6, 2012
![Page 5: Ethos mcc 2012](https://reader034.fdocuments.us/reader034/viewer/2022052523/555798c2d8b42aa3378b4fae/html5/thumbnails/5.jpg)
New Bar-Restaurant anywhere in the world
General Formula:
CONCEPT Sunday, May 6, 2012
![Page 6: Ethos mcc 2012](https://reader034.fdocuments.us/reader034/viewer/2022052523/555798c2d8b42aa3378b4fae/html5/thumbnails/6.jpg)
New Bar-Restaurant anywhere in the world
General Formula:
SERVICE Sunday, May 6, 2012
![Page 7: Ethos mcc 2012](https://reader034.fdocuments.us/reader034/viewer/2022052523/555798c2d8b42aa3378b4fae/html5/thumbnails/7.jpg)
New Bar-Restaurant anywhere in the world
General Formula:
LOCATION
+
Sunday, May 6, 2012
![Page 8: Ethos mcc 2012](https://reader034.fdocuments.us/reader034/viewer/2022052523/555798c2d8b42aa3378b4fae/html5/thumbnails/8.jpg)
New Bar-Restaurant anywhere in the world
General Formula:
LOCATION CONCEPT
+ +
Sunday, May 6, 2012
![Page 9: Ethos mcc 2012](https://reader034.fdocuments.us/reader034/viewer/2022052523/555798c2d8b42aa3378b4fae/html5/thumbnails/9.jpg)
New Bar-Restaurant anywhere in the world
General Formula:
LOCATION CONCEPT SERVICE
+ + =
Sunday, May 6, 2012
![Page 10: Ethos mcc 2012](https://reader034.fdocuments.us/reader034/viewer/2022052523/555798c2d8b42aa3378b4fae/html5/thumbnails/10.jpg)
New Bar-Restaurant anywhere in the world
General Formula:
LOCATION CONCEPT SERVICE
+ + =
$$$Sunday, May 6, 2012
![Page 11: Ethos mcc 2012](https://reader034.fdocuments.us/reader034/viewer/2022052523/555798c2d8b42aa3378b4fae/html5/thumbnails/11.jpg)
Marketing & PR
Sunday, May 6, 2012
![Page 12: Ethos mcc 2012](https://reader034.fdocuments.us/reader034/viewer/2022052523/555798c2d8b42aa3378b4fae/html5/thumbnails/12.jpg)
Most restaurants still fail....
Sunday, May 6, 2012
![Page 13: Ethos mcc 2012](https://reader034.fdocuments.us/reader034/viewer/2022052523/555798c2d8b42aa3378b4fae/html5/thumbnails/13.jpg)
"beyond muddled concepts, failure seemed to stem in large part from an inability or unwillingness to give the business sufficient attention, whether due to lack of time, passion or knowledge."
Sunday, May 6, 2012
![Page 14: Ethos mcc 2012](https://reader034.fdocuments.us/reader034/viewer/2022052523/555798c2d8b42aa3378b4fae/html5/thumbnails/14.jpg)
Cornell University and Michigan State University
Study of restaurants in three local markets over a 10-year period:
Sunday, May 6, 2012
![Page 15: Ethos mcc 2012](https://reader034.fdocuments.us/reader034/viewer/2022052523/555798c2d8b42aa3378b4fae/html5/thumbnails/15.jpg)
YEAR 1 - 27% of restaurant startups failed;
YEAR 4 - 50% of those restaurants were no longer in business;
YEAR 5 - 60% had gone south.
YEAR 10 - 70% had failed.Sunday, May 6, 2012
![Page 16: Ethos mcc 2012](https://reader034.fdocuments.us/reader034/viewer/2022052523/555798c2d8b42aa3378b4fae/html5/thumbnails/16.jpg)
30% Success Ratein 10 years
Sunday, May 6, 2012
![Page 17: Ethos mcc 2012](https://reader034.fdocuments.us/reader034/viewer/2022052523/555798c2d8b42aa3378b4fae/html5/thumbnails/17.jpg)
Simon Sinek’s
Sunday, May 6, 2012
![Page 18: Ethos mcc 2012](https://reader034.fdocuments.us/reader034/viewer/2022052523/555798c2d8b42aa3378b4fae/html5/thumbnails/18.jpg)
The Golden Circle
Sunday, May 6, 2012
![Page 19: Ethos mcc 2012](https://reader034.fdocuments.us/reader034/viewer/2022052523/555798c2d8b42aa3378b4fae/html5/thumbnails/19.jpg)
WHY:What's your purpose? What's your cause? What's your belief? Why does your organization exist? Why do you get out of bed in the morning?
And why should anyone care? Sunday, May 6, 2012
![Page 20: Ethos mcc 2012](https://reader034.fdocuments.us/reader034/viewer/2022052523/555798c2d8b42aa3378b4fae/html5/thumbnails/20.jpg)
WHY
HOW
WHAT
Sunday, May 6, 2012
![Page 21: Ethos mcc 2012](https://reader034.fdocuments.us/reader034/viewer/2022052523/555798c2d8b42aa3378b4fae/html5/thumbnails/21.jpg)
ETHOS
BEST SERVICE, INGREDIENTS, ETC...
FOOD & COCKTAILS
Sunday, May 6, 2012
![Page 22: Ethos mcc 2012](https://reader034.fdocuments.us/reader034/viewer/2022052523/555798c2d8b42aa3378b4fae/html5/thumbnails/22.jpg)
ETHOS
BEST SERVICE, INGREDIENTS, ETC...
FOOD & COCKTAILS
Sunday, May 6, 2012
![Page 23: Ethos mcc 2012](https://reader034.fdocuments.us/reader034/viewer/2022052523/555798c2d8b42aa3378b4fae/html5/thumbnails/23.jpg)
ETHOS
BEST SERVICE, INGREDIENTS, ETC...
FOOD & COCKTAILS
Sunday, May 6, 2012
![Page 24: Ethos mcc 2012](https://reader034.fdocuments.us/reader034/viewer/2022052523/555798c2d8b42aa3378b4fae/html5/thumbnails/24.jpg)
ETHOS
BEST SERVICE, INGREDIENTS, ETC...
FOOD & COCKTAILS
Sunday, May 6, 2012
![Page 25: Ethos mcc 2012](https://reader034.fdocuments.us/reader034/viewer/2022052523/555798c2d8b42aa3378b4fae/html5/thumbnails/25.jpg)
ETHOS
BEST SERVICE, INGREDIENTS, ETC...
FOOD & COCKTAILS
Sunday, May 6, 2012
![Page 26: Ethos mcc 2012](https://reader034.fdocuments.us/reader034/viewer/2022052523/555798c2d8b42aa3378b4fae/html5/thumbnails/26.jpg)
ETHOS
The characteristic spirit of a culture, era, or community as seen in its beliefs and
aspirations.
Sunday, May 6, 2012
![Page 27: Ethos mcc 2012](https://reader034.fdocuments.us/reader034/viewer/2022052523/555798c2d8b42aa3378b4fae/html5/thumbnails/27.jpg)
YOUR STAFF
Sunday, May 6, 2012
![Page 28: Ethos mcc 2012](https://reader034.fdocuments.us/reader034/viewer/2022052523/555798c2d8b42aa3378b4fae/html5/thumbnails/28.jpg)
“If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.” (Simon Sinek)
Sunday, May 6, 2012
![Page 29: Ethos mcc 2012](https://reader034.fdocuments.us/reader034/viewer/2022052523/555798c2d8b42aa3378b4fae/html5/thumbnails/29.jpg)
Sunday, May 6, 2012
![Page 30: Ethos mcc 2012](https://reader034.fdocuments.us/reader034/viewer/2022052523/555798c2d8b42aa3378b4fae/html5/thumbnails/30.jpg)
?Sunday, May 6, 2012
![Page 31: Ethos mcc 2012](https://reader034.fdocuments.us/reader034/viewer/2022052523/555798c2d8b42aa3378b4fae/html5/thumbnails/31.jpg)
THANK YOU VERY MUCH
http://www.slideshare.net/dzaric
Sunday, May 6, 2012