Shi Yan Professor Tom Klinkowstein Design for Smartphones and iPads February 2, 2016

Step 1: Ethnographic Research

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There are many young Chinese coming to America these days studying here. They study here and they live a life here at the same time.

For the wine part, they used to drink Chinese liquor(báijiǔ) or beer. When they came to America, they were introduced to a brand new wine world. Red wine is a big category among this wine world. Because of the cultural background and some linguistic obstacles, it is really hard for these people get hold of red wine.

My friend Ran(left top) is really interested in learning things about red wine: how to pick a bottle from thousands of choices, is decant really necessary? He is having a harding time trying to understand and memory these things.

If there is something out there, systematically introduce the red wine world and ready to hand, that thing would perfectly solve Ran’s problem.

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Wine is one of the most civilized things in the world and one of the most natural things of the world that has been brought to the greatest perfection, and it offers a greater range for enjoyment and appreciation than, possibly, any other purely sensory thing. -Ernest Hemingway