Ethiopia's tourism - unctad
Transcript of Ethiopia's tourism - unctad
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UNCTAD Single-year Expert Meeting on
Tourism’s Contribution to Sustainable Development
Geneva, Palais des Nations, Salle XXVI, 14-15 March 2013
Sisay Getachew Azage Advisor to the State Minister of Culture and Tourism, Ethiopia
Ethiopia’s tourism: Looking into the future
The views expressed are those of the author and do not necessarily reflect the views of UNCTAD
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Ethiopia's tourism:
Looking in to the future
Ministry of Culture and Toursim
March, 2013
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I.General Information
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Cont.
Official name: Federal Democratic Republic of
Ethiopia
Location : North Eastern Africa
Area : 1.11 million squqre Km.
Major religions :Christianity,Islam and few
other faiths
Population : 86 million of 80
nations,nationalities and people
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II.Historical hard facts
Draught
Famine( example in Oxford dictionry)
Civil war
Political instability
very poor infrastructure
deep rooted poverty
HIV Aids
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III.Current hard facts
No report of famine since 2006.
Crime rate -near to zero
Is now one of the safest natins in Africa global poliical instaility index ranks it as moderate risk nation (Economic Intelegece Unit , 2010)
Well controlled HIV contraction
effective poverty allievation strategies
Rapidely improving infrastructure
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IV.Tourism in Ethiopia (current
scenario)
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Hotels ,resorts , restaurants and tour
operators
Hotels ranging from
basic to star rated are
nearely 500
Internationl Chain
Hotels 6
resorts 7
ecolodges 4
Restaurants 100
tour operators 313
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Rooms 293
Beds 369
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Rooms 204
Beds 235
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Rooms 350
Beds 705
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V. Tourism as an economic driver
cntribution to total
export national earnings
18% in 2009.
Its contribution to the
GDP has reached 1.25%
with the annual average
growth of 7.5%
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Sectorial comparison of Urban
employment -2011
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Vision for National Tourism
To be one of the top
5 tourist destinations in frica in 2020.
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VI.Opportunities and Challenges
Opportunities
world class national carrier (which is a member of star alliance)
Cheap,abundant and trainable man power
Huge potential for confrence tourism *the presence of UNECA, AU and other regional and
International organizations.
*increasing interest for regional integration
*regional market potential (the growing in number of African midddle class)
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Challengs
strong competition at a global and regional level
rise of feul price
lack of trained man power
better political commitment but there is lack of focuss
most of the well promoted attractions are owned by the church
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VII.Comparative advantages
Is a one stop tourist destination
Nature based tourism
in natural heritage Global ranking 37 (WEF, 2011)
History and Culture
interms of culturl heritage globaly ranked 38th
Adventure
Cultural Saffari
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Cont.
Untapped nature based tourism
potential( eco tourism potentioal)
20 national parks
4 wild life sanctuaries
18 controlled hunting areas
2 pilot projects community
conservation areas
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cont.
Geografical
location(proximity and
equ distance)
Emerging exotic
destination
9 world heritage sites
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VIII.Investment opportunies in tourism
* Star rated hotels
* Eco lodge
* Resorts
* Theme parks
* Catering and tourism
trainng institutions
* Specialised restaurants
* tourist standard
transportation service
* Cinema ,theatreand
concert halls
* Suvinier shops
* Amusement prks
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A shift from business as usuall to business unusual
Formulation and implementation of National Tourism Development Policy (operational since 2009.)
Guiding the tourism Industry in a broad based direction
developing the existing and new products in variety,scale and quality
Expansion of infrastructure and tourist facilities essencial for tourism development
Undertaking promotional work through the creation of strong market ties inorder to become competetive on international market
strengthening collaboration among stakeholderd
Overcoming the serious capacity limitations observed on the ground.
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cont.
Destination development through WB projects
developing marketing strategy and national
tourism brand
Dveloping criterias for standardization and
accrediation of Hotels
empower SMEs to be able to suply the
industry
strengethening PPP and intersectoral linkage.
a quarterely Public Private dialogue
Inter sectoral committee for tourism
promotion
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cont.
Encourage FDI to be effected through
parnershiip with local Investors
developed a gudeline for Community based
tourism
the establishment of National Tourism
Authority in charge of product develop and
markting.
developing national tourism master plan with
the help of UNECA
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Top Attractions(nature)
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Coffee tourism(route to a mother
tree)
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Traditional coffee ceremony
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Top attractions(History)
stelae park in
Axum
Weigh 400 tone
Height 23 m
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12m height
33m length
28m width
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Top attractions (Festivals)
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Wild life
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Conference facilities
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the People
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Thank you!!!!!!!!!!!