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Ethics, Honor and Trust

Introduction: Ethics, honor and trust. We hear these words a lot but what do they mean

and why are they important to us? You also may have seen a document called “Standards of Doing Business” and another one called, “Direct Sales Quiz Study Guide”. Maybe you have already read these documents, but did you realize adherence to the guidelines stated in these documents means the difference between having a successful business or not having a business at all? In this OPL, we will discuss ethics, honor and trust. We will review the Standards of Doing Business and the guidelines stated in the Direct Sales Quiz Study Guide. As a part of this training, you will discover why understanding and following these guidelines is a “must” as well as how you can use these guidelines to build a stronger business.

Today’s Lesson: Ethics, Honor and Trust

As a Rena Ware Consultant, you own your own business but that does not mean you can treat your customers and potential recruits with anything but the highest respect. Nor would you want to. Think about it…how do you like to be treated when you are buying something? Do you want to be tricked into hearing a presentation or led to believe the product does something more than it really does? Do you want to be told that the price is a special price just for today and then learn later that the price is the same all the time? Or do you want to have confidence that the salesperson is being open and honest with you? All of us want to be treated fairly and with respect and that is how we should act with others. This concept goes back to the first of the two principles for improving your life, which is:

“Apply the Golden Rule: Treat others as you would like them to treat you.” When you are conducting your business always ask yourself how you would feel if you were on the receiving end. Ask, “Is this the way I would want someone to approach me? Is this the way I would want someone to get me to see a presentation? Is this the way I would want someone to close the sale if I were the customer? ” Think about times when you have purchased items and the sales people who sold you the products. What are the characteristics you like in a salesperson? Write them down now.

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Characteristics I Like In A Salesperson

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Do you have things like honesty, integrity, truthfulness on your list? These moral values are called ethics. Why are ethics important in a salesperson? What about honor? When someone acts with honor, they show a strong sense of integrity and ethical conduct. Why is honor important as a Rena Ware Consultant? When someone has honor, you can trust them. Why is trust important in a selling relationship? The answer to all these questions is clear. Your Rena Ware business is about building relationships. When you are ethical, when you conduct yourself with honor, when people know they can trust you, they are more likely to purchase the products you recommend or join your team. Rena Ware is a relationship business and it seems clear that the characteristics you like in a salesperson are the same characteristics your customers would like to see in you.

The Standards of Doing Business (RW31) have been developed to help you do the things that build good relationships as well as meet legal requirements. It is Attachment #1. Take a few minutes to read this document now. Aside from the fact that some of these guidelines are legal requirements, the Standards of Doing Business are just good business practices. There is a

saying that “honesty is the best policy” and that is so true when building a relationship with a potential customer or recruit. Your reputation and the reputation of Rena Ware can make or break your business so you must always strive to adhere to the highest standards. It is important that you thoroughly familiarize yourself with the Standards of Doing Business and review this document frequently.

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RW33 Direct Sales Quiz Study Guide: Next, we are going to review the attached Direct Sales Quiz Study Guide (RW33). It is Attachment #2. Take a couple of minutes to read it now.

Trainer’s Tip: The Standards of Doing Business and the Direct Sales Quiz Study Guide contain information that is crucial to the success of your business. Keep these two documents where you can easily reference them and read them again

every few weeks to refresh your memory.

Comprehension Quiz Now let’s see how much you have learned. Take the attached RW32 Direct Sales Quiz (Attachment #3). Try to answer as many questions as you can without looking back at the Direct Sales Quiz Study Guide. Then go back to the Study Guide and look up the answers of any questions that you could not answer or were not entirely confident that you answered correctly. How did you do? Did you know all the answers or did you have to go back and review?

Next Steps: Congratulations, you have completed the Ethics, Honor and Trust OPL. The material in this class is not something you can just learn and set aside, however. This material must be incorporated into the way you do business. Take 15 minutes to review the way you interact with your customers and prospects. Are you following the Golden Rule? Are you following the Standards of Doing Business and the guidelines stated in the Direct Sales Quiz Study Guide? After thinking this through carefully, write down three things you want to improve about the way you do business based on what you learned today.

Three Things I Want to Improve About the Way I Do Business

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Attachment #1:

RW31 The Standards of Doing Business

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Attachment #2:

RW33 The Direct Sales Quiz Study Guide, page 1

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RW33 The Direct Sales Quiz Study Guide, page 2

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Attachment #3:

RW32 The Direct Sales Quiz, page 1

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RW32 The Direct Sales Quiz, page 2

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RW32The Direct Sales Quiz, page 3