GOOGLE SPIDERS

Minority Report © 2002 Dreamworks Studios

WAYS TO IMPROVE SEO RESULTS

“WHEN YOU OUTSOURCE YOUR MARKETING, YOU

OUTSOURCE YOUR ETHICS”-- Eric Turkewitz

IDENTITY

YOUR BRAND

MORRISON | FOERSTER

www.mofo.com

INTERPRETIVE COMMENT 17

I. Internet Domain Names Rule 7.01 prohibits lawyers and law firms from advertising or practicing under a trade name or a name that is false and misleading. Therefore, an internet domain name or URL may not be used as the name under which a lawyer or firm does business. A domain name that is a reasonable variation of the law firm name as permitted under Rule 7.01 or that is a description of the lawyer or law firm may be used as a locater or electronic address only if such use does not violate the provisions of 7.02.

Rule 7.02 Communications Concerning a Lawyer’s Services (a) A lawyer shall not make or sponsor a false or misleading communication about the qualifications or the services of any lawyer or firm. A communication is false or misleading if it: (1) contains a material misrepresentation of fact or law, or omits a fact necessary to make the statement considered as a whole not materially misleading;

ONE MILLION DOLLARS!

Take sufficient steps to ensure that a reasonable potential client understands...

Opinion 573

the service makes no assertions about the quality of the lawyers

Opinion 573

The Service must not state that it is making referrals or describe itself in such a way that would cause a

reasonable potential client to believe the Service is selecting, referring and recommending the participating

lawyers.

Opinion 573

WHAT HAPPENED TO

GETTING BUSINESS THIS

WAY?

DO YOU WANT TO BE MY FRIEND?

“DO NOT DO ANYTHING FALSE OR MISLEADING”

Brian Tannebaum

“PUT YOURSELF ON SOCIAL MEDIA”

Brian Tannebaum

“BE A PART, NOT APART, OF THE CONVERSATION”

Brian Tannebaum

“DEATH AND DESPAIR IS NOT INTERESTING”

Brian Tannebaum

“REPUTATIONS SHOULD BE EARNED, NOT CREATED”

Brian Tannebaum

“EXPERT IS WHAT PEOPLE CALL YOU, NOT WHAT YOU CALL YOURSELF”

Brian Tannebaum

“DO NOT DO ANYTHING WHERE SOMEONE COULD CLAIM YOU WERE

SOLICITING THEM AS A CLIENT”Brian Tannebaum

“CHECK OUT OUR NEW BLOG POST ABOUT POST

INJURY EARNINGS”

“BLAH, BLAH, BLAH... AND IF YOU NEED HELP WITH

YOUR CLAIM, CALL....”

BE RELEVANT!