ETHICAL&UNETHICAL PRACTICE OF FAIR AND LOVELY

INTRODUCTION

FMCG (Fast moving consumer goods) FMCG Industry in India is one of the largest sectors in the country, the sector consists of consumer non-durable product which broadly consists, personal care, household care and food and beverage. The Indian FMCG industry is largest classified as organized and competitive MNC presence a Cross the entire value chain.

Fair and Lovely Skin- Lightening technology is known to be the best in the world. Today, 250 million consumers across the globe strongly connect with Fair and Lovely as a brand that stand for the belief that “beauty that empower a woman to change her destiny. The brand’s commitment towards empowering woman has inspired the initiation of fair and lovely foundation. Fair and Lovely is a 1st one discovers the skin lightening action of ‘Niacin Amide’. Formulated in 1972, launched in 1978. In 2004 fair and lovely identified as a super brand. In 2003, it was rated as the Twelfth most trusted brand in India. SANJIV MEHTA is CEO of Fair and lovely. Fair and lovely have four pillars of vision:

We work to create to better future every day. We help people feel good, look good and get more out of life

With brands and set services that are good for them and good for other. We will inspire people to take small everyday actions that can add up to a big

difference for world.

Content

Ethical and Unethical Business practices

Introduction

Problems

Analysis

Recommendation

Reference

UNETHICAL PRACTICE

A recent research by electronic journal of business Ethics and organization studies has reveals that fairness cream sellers over state product benefits.

Illiterate and poor segment of society actually buys their product and misleading statements.

These creams play with customer emotion.

Contain Ingredients such as Steroids, bleaching agents, mercury, and many harmful products.

Acc to research, this cream can lighten the Skin color up to 20% but not more than that.

ETHICAL PRACTICE

Ethical practice of fair and lovely is that fair and lovely open various foundations and provides scholarship especially to woman and help small poor girls in education sector. Since 2003, Fair and lovely foundation has provide scholarships worth up to 1 lake each yrs to girls students with outstanding academic track records.

To date, the foundation has given out more than 1000, scholarship to deserving applicants. Every girl holds a dream of what she wants to truly pursue a dream to curve out her own identity before she gets married.

There are 4 varieties of fair and lovely are available in the market:

Fair and lovely Advance

Fair and lovely forever glow

Fair and lovely max fairness men

Fair and lovely Anti marks cream

PROBLEMS

1) The chemical in a fairness cream also lead to pigmentation problem.

2) In most cases the fairness cream come with chemical like Mercury, Hydroquinone and even steroids. If you expose you skin continually to these chemicals it may in the long run cause lethal skin damage giving rise to problems as skin cancer even.

3) Using fairness cream for prolonged period may make your skin acne prone.

4)If you use fairness cream for a long time, your skin will start to sag fast and you’ll come to lose your youth full look sooner than your actual age.

ANALYSIS

By Analyzing that fair and lovely is one of the best creams in the world. Today 250, million consumers our using fair and lovely cream for fairness. The brand commitment towards empowering woman has inspired the initiation of fair. Fair and lovely inspire girls fell good, look good and get more out of life.

But the ingredients which they use in fair and lovely are steroids, bleaching agents, mercury, and many other harmful products which will cause skin problems.

These creams play with customer emotions. In today challenging market economy, advertising has become an important element in society move over, advertisements plays a powerful role in the economic growth of country. The main problem in advertising is that today, some advertising is simply and deliberately untrue. Fair and lovely creams play with customer emotions to say that in 1 month its give you glow in your face.

But according to research these cream can lighten the skin up to 20%. And in recent research of electronic journal of business there is no cream who gives u fairness.

RECOMMENDATIONS

1. In my point of view Fair and lovely faced a challenging of Social responsibility.

2. Because the ingredients such as steroids, bleaching agents, mercury these all chemical are harmful for skin and cause skin problem.

3. Rather than focus on quality on marketing they focus on introducing new product and focus on demand and advertisement only.

Reference

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