Ethical Frameworks for Behavioral Design
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Transcript of Ethical Frameworks for Behavioral Design
Ethical Frameworks for Behavioral Design
Brad Nunnally ~ #sxbehavior ~ SxSW 2011
What are Ethics?
It’s About Decision Making
Neither Are RIGHT or WRONG
Modifying Behavior = Manipulation
Strive to do good
Virtue Ethics
Categorical Imperative
Utilitarianism
T
Timing
Altruism
Kickstarter
Ready For Zero
Many other frameworks exist
Determine Your Goals
Walk The Right Path
ReferencesPHI 110: Introduction to PhilosophyFoundation of Libertarian EthicsSchool of Humanities and SciencesNicomachean EthicsGroundwork of the Metaphysicals of MoralsUtilitarianismIntroduction of Positive PhilosophyEthics: A Graphic Designer’s Field Guide
Brad NunnallyUser Experience Designer
Email - [email protected] - @bnunnallyBlog - http://www.bradsramblings.comSlideshare - http://slidesha.re/gBFMZi