Ethica Training and Certification Capabilities

8/4/2019 Ethica Training and Certification Capabilities

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TRAINING AND CERTIFICATION CAPABILITIES

INCLUDING CASE STUDIES: HOW ETHICA TRANSFORMS LEARNING AT BANKS AND UNIVERSITIES

BEST TRAINING INSTITUTIONNOMINATION2009 & 2010

BEST ISLAMIC FINANCE QUALIFICATIONNOMINATION

2011


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Ethica is the worlds most popular

training and certification institute inIslamic finance.

100% online training, testing, and assessment

100% AAOIFI based standards, the worlds most

accepted Islamic finance standard

100% accredited by leading Islamic finance scholars


3/543 www.EthicaInstitute.com

Ethica is #1 for Islamic finance trainingand certification:

20,000+ paid users 40+ countries 100+ banks and universities



More people choose Ethica for Islamicfinance training and certification thanany other organization in the world*

*Based on independent survey estimates conducted with IFQ, INCEIF, IIBI, CIMA, university programs, and others.



"This is a timely and muchneeded development inthe industry. Qualiedhuman capital is the mostcritical need for the

industry to maintain itsgrowth trajectory acrossgeographies.

Afaq Khan, CEO,Standard Chartered -Saadiq, Dubai

"The best thing aboutEthica Institute is that itmakes AAOIFI standardsaccessible to everyonewho is eager to learn."Liaquat Ali, MBA, CIFE,Founder,

TrulyInterestFree.com

I have certications inIslamic nance from 2different institutesEthicaInstitute and somewhereelse. Although bothcourses imparted usefulknowledge, it was EthicasCIFE that claried myunderstanding of theconcepts.Faiza C, CIFE, Tax

Professional, USA

This is an excellentinitiative that promises tonally bring Islamicnance to the masses!Just as we had begun to

fear that the caravan ofIslamic nance had begunto go astray, EthicaInstitute of IslamicFinance appears andpromises to realign itsdirection with its ideals.

Yusuf Jha, Shariah

Controller, Abu DhabiIslamic Bank, UAE

"I certify that Ethica'straining is fully Shariahcompliant. And I considerthe CIFE to be thestrongest Islamic nance

certication availableonline that I have seen."Tariq Bujasaim, Senior

Shariah Auditor, DubaiBank

I have reviewed theseonline sessions and I am

very impressed with what Isee.Professor Walid Hejazi,Rotman School ofManagement, University

of Toronto

I wouldunhesitatingly recommend

Ethica overanyone else.Shaykh FarazRabbani, ShariahScholar,StraightWay Ethical Advisory



Table of Contents

Section Page

About Ethica Institute of Islamic Finance 7

About Ethicas CIFE 8-17

Case Study: Why Mashreq Bank Chose Ethica 18-25

Case Study: How Ethica Globalizes Your Campus 26-33

Competitor Analysis 34-41

Ethicas Training Platform 43

Customized Solutions 44

Time and Cost Estimates 45-46

Advisory Services 47

Face-to-Face Training 48

Ethicas Shariah Standards 49-51

Ethica in the News 52-53Contacting Ethica 54



About EthicaInstitute ofIslamicFinance

Ethica Institute of Islamic Finance isthe worlds only accredited institutedelivering Islamic nance training andcertication 100% online. More peoplenow choose Ethicas 4-month CIFE(Certied Islamic Finance Executive)than any other Islamic nancecerticate.

As the most recognized Islamic nancecertier in the world, Ethica wasnominated Best Islamic Finance

Training Institution two years running

(2009 & 2010) by IB&F, the industrysleading award-granting body and in2011 we received the award nominationfor Best Islamic Finance

Qualication from the Global IslamicFinance Awards (GIFA) in the UK:1. AAOIFI Based: Ethicas CIFE is the

only certicate in the world based on

the highest Shariah standard in theIslamic nance industry - besides

AAOIFI itself.2. Scholar Approved: Our world-class

team of bankers and scholarsincludes leading names like SheikhYusuf Talal DeLorenzo and MuftiZubair Usmani.

3. Banker Tested: Bankers whoexecute transactions for a living, notprofessors who teach theory, prepareEthicas material.

4. Fastest Growing: More bankerschoose Ethicas CIFE than anyother certicate in the Islamic nanceindustry.

5. Most Popular: Head-to-headconsumer tests repeatedly show onething: Ethicas CIFE sets a new

standard in Islamic nance trainingand certication.



AboutEthicasCIFE

Who Can Become a Certied IslamicFinance Executive (CIFE)?

Anyone with an interest in training andcertication in standards-based Islamicnance. There are no prerequisitesnecessary in order to enroll because the

material assumes no prior knowledge ofIslamic nance.

What Is Ethicas CIFE?Ethica Institutes CIFE is a 4 monthtraining and certication programconsisting of a growing library of 20-minute training videos containing

exercises, case studies, and quizzes,followed by an examination.

How Do I Get Ethicas CIFE?Once users understand the material inthe 22 core modules that comprise thetestable material, they are ready to takethe 90-minute online examination. If theypass, the Ethica Institute of IslamicFinance CIFE certicate is delivereddirectly to them. Beautifully-designed by

classically-trained Islamic artists,custom-calligraphered and framed byhand, each certicate is couriered to ourclients doorstep.

How Long Does It Take To GetEthica's CIFE?Users take the exam as soon as theyknow the material. For some that's 3months, for others it's more: userschoose the pace.

Why Should I Get Ethicas CIFE?Because a trained and certiedprofessional brings condence,

purpose, and knowledge to his work.Where Do I Get Ethicas CIFE?Training and certication for the CIFEis conducted 100% online and, asrequested, at the clients site.

When Can I Get Ethicas CIFE?Enrollment, training, and examination is

open 24-hours a day, 365 days a year.



The Highest Accreditation inIslamic Finance: Fatwasfrom Leading IslamicFinance Scholars

A number of Islamic finance trainers now work withguidebooks and other material that is merely authored

by a scholar or supervised by a scholar

Delivery standards inIslamic finance training

span the spectrum fromexcellent to illegal

When training contentis anything less than 100per cent standardized to

AAOIFI, discrepanciesbetween learnerknowledge and market



In the Name of Allah, Most Merciful and Compassionate

Ethica Institute of Islamic FinanceCertified Islamic Finance Executive (CIFE)

Certification Accreditation

I hereby certify that I have carefully reviewed each of the Ethica Institute of Islamic FinanceCertified Islamic Finance Executive (CIFE) examination questions and find them to be correctand in full compliance with the Accounting and Auditing Organization of Islamic FinancialInstitutions (AAOIFI) Shariah Standards. I make this external validation and accreditation as athird-party scholar without compulsion and confirm that I am not compensated additionally forissuing a positive statement.

I affirm that I have practical and theoretical experience in Islamic finance and have specificexpertise in the Shariah Standards of the Accounting and Auditing Organization of IslamicFinancial Institutions which I believe are the leading standard-setting rulings that pertain toIslamic financial transactions and Islamic financial institutions.

It is without reservation that I offer my approval of this Certificate Examination. May Allah blessour Prophet Muhammad and give him peace, and his folk and Companions.

______________________________ Dr. Muhammad Zubair UsmaniShariah Advisor

______________________________ Witnessed

Atif R. Khan, Managing Director

______________________________ WitnessedSameer Hasan, Business Director

Ethicas CIFE Fatwa



Ethicas User ExperienceMore users prefer Ethica in repeated head-to-head surveys



Flexible Testing and Certification

Ethica offers you the exibility of 3 testing options:

Online Testing: Users test at their chosen location, whether at work or at

home, and Ethica delivers the CIFE examination. The rigor and speed of

our examination ensures limited benet in an open-book, open-assistance

environment. In-House Testing: You provide the testing facilities, you control the high stakes

assessment environment, and we deliver access to the CIFE examination.

Ethica Institute Testing: We provide the testing facilities, the monitoring and

assessment controls, and access to the CIFE examination.

Ethica Institute of Islamic Finances CIFE is an original work commissioned by Ethica.Beautifully-designed by classically-trained Islamic artists, custom calligraphered and framed by

hand, each certificate is couriered to our clients doorstep.



Newcomer to Advanced inJust 4Months

Certificate Level Accreditation Objective Modules Prerequisite Duration

CIFE I Our most popularcerticate: rapidly trainall your teams in theessentials of Islamic

nance in just 4 months

22 None 4months

AdvancedCIFE inBanking

II Deliver practicalbanking knowledge forimmediate applicationor cross-selling acrossthe bank

31 CIFE 4months

AdvancedCIFE in

Accounting

III Convey essentialknowledge of Islamicaccounting, coveringthe latest AAOIFIstandards

27 CIFE 4months

AdvancedCIFE inSukuk

III The most advancedcerticate in Islamicnance capital markets,going through theproducts and the casestudies that shapetodays Sukuk market

25 CIFE 4months



CIFE Level I22 Modules

Understanding Islamic Finance Why Islamic Finance? Understanding Ijarah I - Islamic Leasing Understanding Ijarah II And Quiz Understanding Mudarabah I - Islamic

Investment Understanding Mudarabah II Understanding Mudarabah III And Quiz Understanding Murabaha I - Cost Plus

Financing Understanding Murabaha II Understanding Murabaha III And Quiz Understanding Musharakah I - Partnerships Understanding Musharakah II Understanding Musharakah III And Quiz Understanding Salam And Istisna I - Forward

Sales And Manufacturing Contracts Understanding Salam And Istisna II Understanding Salam And Istisna III And Quiz Understanding Sukuk I - Islamic

Securitization Understanding Sukuk II And Quiz Understanding Islamic Insurance And Quiz

Islamic Financial Innovation Liquidity Management I Liquidity Management II And Quiz Risk Management I Risk Management II And Quiz

The course was amazing. Ithoroughly enjoyed learning aboutIslamic nance and look forward toenrolling in more advanced courses

with Ethica in the near future.

Nivita Pande

Investment Analyst Abu Dhabi



AdvancedCIFE inBankingLevel II31 Modules






At The Bank: How To Perform Calculations How To Calculate An Ijarah Schedule I How To Calculate An Ijarah Schedule II And

Quiz How To Calculate Diminishing Musharakah

Schedule And Quiz How To Structure Mudarabah Deposit Accounts I

How To Structure Mudarabah Deposit Accounts II And Quiz

How To Perform Murabaha Calculations AndQuiz

Asset Pool Management In Islamic Finance I Asset Pool Management In Islamic Finance II And Quiz

Prot Calculation Framework For Deposit Accounts




AdvancedCIFE in

AccountingLevel III27 Modules






Islamic Accounting Standards Understanding Islamic Accounting I Understanding Islamic Accounting II Understanding Islamic Accounting III Understanding Islamic Accounting IV Understanding Islamic Accounting V Understanding Islamic Accounting VI Understanding Islamic Accounting VII Understanding Islamic Accounting VIII Understanding Islamic Accounting IX And

Quiz



AdvancedCIFE inSukukLevel III25 Modules






Case Studies: In The Real World Sukuk Case Study I: How To Prepare Sukuk

Documentation Sukuk Case Study II: The Nakheel

Development Sukuk And The Aldar PropertiesSukuk

Sukuk Case Study III And Quiz: Comparing An AAOIFI-Compliant Sukuk With A Non AAOIFI-Compliant Sukuk




Case Study:Why Mashreq Bank Chose Ethica ForBank-Wide E-Learning

We upgraded to twice as many usersafter only 6 months with Ethica.Moinuddin Malim, CEO, Mashreq Al Islami



We foresee unlimitedopportunities for learningand growth with Ethica.Their e-learning solutioncombines the three thingsthat we were looking for:

scalability, quality, andindustry Shariahstandards. Ethicaprovided us with theexibility to train as manyor as few bankers as wewanted throughout theyear.

Moinuddin MalimCEO, Mashreq Al Islami

With Ethica we are ableto impart the basicunderstanding of Islamicbanking to our bankers in

just 4 months with a

certication examinationto prove their learning.Ethica now makes my

job easy: weekly reports,quiz and exam scores,and 24/7 tracking. All at

my desk.Sameera Khan, Learningand DevelopmentConsultant,

Mashreq Bank Rapid e-learning is thewave of the future.Ethica's e-learningbrings engaging contentand appealing design.

Yuvakumar Ramchander,

Head, Mashreq LearningSystems, Mashreq Bank

My favorite part of theday is learning Islamicnance online with EthicaInstitute.Mashreq Banker

Finally, AAOIFI basedindustry training at mydesk!Mashreq Banker

The case studies,quizzes, diagrams, andoverall design really keep

me engaged. Andbecause training videoscome in 20 minutechunks, I can t traininginto my schedule any timeI want.Mashreq Banker

WhatMashreq IsSaying

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MashreqsChallenges,Ethicas Solutions

How do we train hundreds of bankers across hundreds ofbranches?Ethica offers Mashreq the only 100% online solution in Islamicfinance.

How do we deliver training that conforms to the banks Shariahstandards?Ethica offers Mashreq the only e-learning solution conforming to

AAOIFI, the most widely accepted Shariah standard in the world.

How do we make e-learning interesting?Ethica delivers Mashreq with interactive case studies, practical

exercises, and quizzes, keeping bankers engaged throughout.

How do we stop wasting money on face-to-face crash courses?Ethica reduces Mashreqs per employee training cost by upto $3,000per employee per year.

How do we stop wasting time trying to develop our own e-

learning?Ethica saves Mashreq over 20,000 man hours in training anddevelopment.

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5 ReasonsWhy MashreqUpgraded

After Only 6Months

1. Return-on-Investment: Mashreq increases return on investment withknowledge process outsourcing (KPO) with a more motivated andknowledgeable workforce trained at a fraction of the cost.

2. 100% Online: Mashreqs bankers are scattered in numerouslocations, so they were excited that Ethicas e-learning solution,complete with training, testing, and certification, could be delivered100% online.

3. Flexibility: Mashreq enjoys the flexibility of Ethicas train-them-when-you-want approach.

4. Standardized: Mashreqs bankers and scholars saw eye-to-eye onEthicas AAOIFI-based standards, the most widely accepted Islamicfinance standards in the world.

5. Assessment Dashboard: Module tracking, user activity, quiz andexamination assessment, and certification delivery. All handledwithout ever leaving Mashreq.

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Ethica EmpowersMashreqsHR

Are you caught between usingexpensive external classroom trainersand trying to develop in-house e-learning solutions? Ethica is yoursolution to all Islamic nanceknowledge process outsourcing(KPO) challenges. We take care of allyour end-to-end training needs at afraction of the cost of hiring externaltrainers or developing your owntraining material. Ethicas e-learning allows you to:

Cost-effectively transfer maximumknowledge in minimum time Use one solution for all your

training needs Rapidly deliver engaging, self-

paced learning Administer formal assessments

and gauge the effectiveness ofcourses

Customize and manage all facetsof online training

Leverage your existinginfrastructure

"But My Manager Says..."

Do Ethicas Shariah standardsconflict with our bank's Shariahstandards? We designed our training material

to be detailed enough to bepractical, and general enough tobe useful to individual banks thathave their own policies andpractices. We follow internationallyrecognized standards alreadyfollowed by the majority of theindustry.

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Ethica now makesmy job easy: weekly

reports, quiz and exam

scores, and 24/7

tracking. All at my

desk.Sameera KhanLearning and Development

Consultant, Mashreq Bank

Does Ethica's trainingcannibalize HR functions? Ifeverything is done on computers,what happens to internal trainers? Internal trainers are indispensable

to Ethica: conduct bank-wide,CIFE training online at Ethica;then deliver blended, high-leveltraining face-to-face with HR andtraining professionals. Withoutinternal trainers, "blended" trainingnever happens. With Ethica, HRand training managers becomeeven more important.

Won't we save money by developing our own training? Knowledge process outsourcing,

or KPO, is one of the fastestgrowing sectors of the banking

industry because it saves banks

money. At Ethica, training 500staff costs $395 per trainee peryear; and training 1,000 staff costs$235 per trainee per year.

Ethicas Dashboard:Empowering Managers

Weekly snapshots for quickpreviews

Drill-down reports for detailedtracking

Schedule CIFE examinations forcontrolled testing and monitoring

CIFE examination reports Advanced search (including user,

training module and/or date range) WYSIWYG: What you see on the

screen is what you Print or Saveas Excel

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A Day AtMashreqBank

8:58 AMMeeting with capital markets team to discuss Sukuk strategy for theweek

10:49 AM At EthicaInstitute.com reviewing Sukuk Case Study NakheelDevelopment Sukuk And Aldar Properties Sukuk

1:34 PM At Emirates Towers Lunch with Legal Counsel to discuss Ijarah Sukukdocumentation

4:01 PM At EthicaInstitute.com Spend 20 minutes going through Ijarahdocumentation module; Score 95% on the Quiz

4:33 PMUpdating senior management on Sukuk structuring progress

6:07 PMOn my Blackberry reading Q&As on Sukuk at EthicaInstitute.com

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The Case ForE-Learning:Less Cost,MoreLearning

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1. Travel costs = zeroIn tough times, employee travel gets slashedrst. And not just air travel, but also timespent travelling locally to training centers.Dow Chemical reduced average spending of$95 per learner per course on classroomtraining to only $11 per learner per course

with e-learning, saving them $34 million.

2. Marginal cost of delivery = zeroThe cost of e-learning is all in the production.Theres no marginal cost of delivery rollingout e-learning to 100 or 10,000 learners coststhe same. No classrooms, no additionaltrainer costs, no lunches, and no binders.

3. Management and HR have morevisibility on learningWith e-learning tracking and assessment, youhave total visibility on what your learners aredoing. When, where, and how often theyaccess the training, how well they score, andhow quickly they get certiedall easilymeasurable for maximum ROI.

4. Learner time is better spentE-learning is generally shorter than classroomtraining on the same subject by up to 25-60%

(Brandon Hall, Rosenberg 2001). Time iscompressed in e-learning, since you do nothave the logistics that come with classroominstruction: welcomes, introductions, delivery,and breaks. Since the biggest cost of anytraining is learner time spent in training, thismakes a big difference to the bottom line.

Ernst & Young cut training costs 35% whileimproving consistency and scalability bycondensing 2,900 hours of classroom traininginto 1400 hours of blended e-learning.

5. It gives learners more controlE-learning is accessed on demand, givingyour learners control over their time. Learnerscan access the material on the move or from

home so can use down time productively.Repeating and reviewing complex materialcan be better accomplished with the click ofa button rather than scheduling meetings andconference calls with live instructors, whichmay or may not even happen.

(Source: Kineo 2008)



Case Study:How Ethica Globalizes Your Campus

With Ethica, our Islamic financeprogram now extends far beyond our

physical campus.Ishaq Bhatti, Associate Professor, La Trobe University



For the rst time ever,we now tap into thetremendous demand forIslamic nance fromstudents all over theworld.Ishaq Bhatti

Associate ProfessorLa Trobe University

We just nished theIslamic nanceprofessional

development (IFPD)course, the rst of itskind in Australia. IFPDblends online modulesfrom Ethica with oncampus class lectures.Ethicas training

videos were very rich

and practical. Theyengaged students andenhanced the Universitylearning experience. Theresearch projectssubmitted by students

indicate that theygrasped the fundamentalconcepts very well.Ethica is a greatbusiness partner, promptand professional at alltimes.

Almir ColanProgram CoordinatorLa Trobe University

This course is primarilyaimed at providing highquality training to cater

for the growing need of

the industry. It providesacademic and industryknowledge of theproducts within theIslamic nance andbanking industry in

Australia and overseas.It is thus highlyappropriate that LaTrobe University isleading the way in thedevelopment ofprograms such as the

one we are launchingtoday.Professor PaulJohnson Vice-ChancellorLa Trobe University

WhatLa TrobeUniversity IsSaying

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teams up with Dubais

Ethica Institute, a worldleader in Islamic financetraining...



DeliverE-Learning In3 Easy Steps

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You:Send Student Details to Ethica

We:Create Your Branded Login Page

You:Deliver E-Learning to Your Students



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Course ContentThe course will cover the key principlesunderlying Islamic nance: Modes ofIslamic nance such as Islamic leasing(Ijarah); Islamic investment (Mudarabah);

Cost-Plus Financing (Murabaha):Partnerships (Musharakah); Islamic ForwardSelling and Manufacturing Contracts(Salam and Istisna), and; IslamicSecuritisation (Sukuk). Other topicsinclude: Global Development of IslamicFinance; Challenges for Islamic FinancialProviders; Opportunities in Australia

(Government policies and tax reforms);Islamic Capital Markets; Islamic Insurance(Takaful) and Islamic Banking Products.

Accreditation And CerticationThe course, subject to approval, isaccredited to the related masters programsat La Trobe University. Upon successfulcompletion of the program, students will

receive IFPD certicate from La TrobeUniversity as well as a CIFE (CertiedIslamic Finance Executive), certicate fromthe Ethica Institute of Islamic Finance.The CIFE component relates to the onlinemodules offered by Ethica. The course willcomprise of up-to-date practicalknowledge designed to conform to theinternationally acclaimed AAOIFI(Accounting and Auditing Organisation forIslamic Financial Institutions) standards.

Course Structure And Delivery

The course will include on-line modules,class activities and a research project thatcould potentially be adopted by nancialinstitutions. The idea behind the researchproject is to encourage students andprofessionals to take on projects that arepractical and relevant to their individualinterests and expertise.

How La Trobe Delivered The IFPD



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How La Trobe Delivered The IFPD (cont.)Lectures And Modules1. Complete rst set of online modules

towards Ethicas CIFE certicate. Thisis done in order to prepare students forthe face-to-face intensive course and to

enable constructive discussions with theclass and instructor.2. Two days intensive course for local

students (conducted at MelbourneCampus) and online for studentsabroad.

3. Complete second set of online modulesfor Ethicas CIFE certicate.

4. One-on-one research projectconsultation (by appointment).

Who can enroll?This course is available for local andinternational students who want to enhancetheir understanding of Islamic banking andnance, enter the eld or further theiremployment opportunities.

No prior knowledge or qualications arenecessary.

Assessment1. Certied Islamic Finance Executive

(CIFE) Examination: 90 minute onlineexam with 112 multiple choice questionscovering the "Understanding IslamicFinance" (18) and the "Islamic FinancialInnovation" (4) modules.

2. Major project: A minimum of 2000 wordessay to be approved by the coursecoordinator/director.

Course Duration6 weeks



FAQ ForUniversities

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Our university offers a Degree/Diploma/

MBA in Finance. Will inclusion of Islamic

banking be an appropriate move?This would be a very positive developmentfor your university. Repeatedly universitieshave seen a dramatic increase in interest(and enrollment) when they announce anew Islamic nance program. It is on theheadlines for weeks. The bottleneck isnding the right content to deliver theIslamic nance know-how. We hope thatwith Ethica those days are over.

What form does Ethicas program

take?

All online or blended. We are the onlyaccredited Islamic nance program thatdelivers training and certication 100%online with the exibility to add face-to-facetraining and testing conducted by you orus.

How long is it?

The program can be compressed into aslittle as 1 month or as much as 6 months.We designed the program to be exible for

universities to absorb Ethicas trainingwithin their own program. The CIFE(Certied Islamic Finance Program) is a4-month training and certication program,designed to conveniently t into a standardsemester-based or executive trainingprogram. One must understand the 22modules in the program before taking theexam so it is self-paced. We also havedozens of modules that are part of our

Advanced CIFE certicates in Banking, Accounting, and Sukuk.

How many contact hours? The CIFE consists of 22 modules x 20

minutes, plus about 1 hour per module ofself-study. We have dozens of modules thatwe are launching as part of our AdvancedCIFE certicates later this year. Onemodule consists of an approximately 20minute training video comprising a varietyof exercises, case studies, and quizzes,along which the student is expected to

conduct his or her own self-study.Experience with hundreds of other learners



FAQ ForUniversities(cont.)

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shows that the CIFE program iscomfortably manageable in about 1 to 3months of training and about 1 month orless of studying for the examination,enabling most users to complete theprogram in less than the 4 month accessperiod.

Are the courses academic in content orpractical?

We keep the content practical and add justenough theory to provide newcomers witha meaningful starting point. In terms of ourstandards, we follow the most widelyfollowed Islamic nance standard in the

world, AAOIFI (Accounting and AuditingOrganization for Islamic FinancialInstitutions), and to our knowledge we arethe only institute in the world to offer 100%

AAOIFI-based training and certication.

What entry qualications shouldstudents have?

Ethicas program targets anyone withlimited to no understanding of nance, andcertainly anyone with no prior exposure to

Islamic nance. Ethicas CIFE graduatesinclude non-nance majors, non-Muslims,and non-bankers. We designed theprogram to be comprehensible tonewcomers but accelerated enough to getlearners up to speed in a short period oftime.

Do students have to have an in-depthknowledge of Sharia law?

No.

Is it possible to turn Ethicas onlineprogram into 4 x 14 week courses thus

giving a Certicate in Islamic Banking as

part of the Finance Diploma/Degree/ MBA we currently offer?We are open to co-branding and would behappy to support you on a Certicate inIslamic Banking.



Competitor Analysis



Why Ethica?

5 SimpleReasons

Weve been thereWe are the first and only institute in the world to successfully deliver bank-wide Islamicfinance e-learning. Why take chances with anyone else?

#1 in popularityEthica is chosen by more people than any other organization in the world for Islamic

finance certification based on independent survey estimates conducted with IFQ,INCEIF, IIBI, CIMA, university programs, and others.

100% online, anytime, anywhereWe offer the only 100% online Islamic finance program in the world. Case studies,exercises, quizzes, exams: everything is online so you are in complete control of yourstaffs training with Ethicas Dashboard. And best of all: no more waiting forguidebooks in the mail.

#1 in customer satisfaction: 99.9% customer retentionEthicas CIFE program consistently ranks #1 in customer satisfaction. Period. Play atraining module right now and compare for yourself. Try our free 7 day trial andcompare our engaging, beautifully-designed modules with our competitors.

AAOIFI standards vs. Because we say so standardsWe offer the only certificate in the world standardized to AAOIFI standards besides

AAOIFI itself the most widely accepted Islamic finance standard in the world. Our

competitors will occasionally offer their own version of what they consider to beShariah-compliant, but we adhere to a known standard acceptable to everyone.



Ask Yourself7 Questions

1. Is the certicate recognized?Ethicas CIFE is accredited by leadingIslamic nance scholars and bankersearning us the award nomination forBest Islamic Finance TrainingInstitute (2 years running) from IslamicBusiness and Finance magazine in Dubai

and the award nomination for BestIslamic Finance Qualication fromGlobal Islamic Finance Awards in the UK .

2. Is the certicate standardized?Ethicas CIFE is the only third-partycerticate in the world to conform to theindustrys most widely-acceptedstandard.

3. Is the certicate up-to-date?Workbooks, CDs, and distance-learningcourses grow old fast. Can you really besure that your 3-year old workbook orlast year's CD is up-to-date? WithEthicas CIFE, when Islamic nanceinnovates, our online content innovatesright there with it. So you can be surethat you're never left behind.

4. Is the certicate prepared by professors or bankers?Ethicas CIFE is rigorously prepared bya team of bankers and scholars, not

professors. Ethica gets you from theoryto advanced practical knowledge fasterthan anyone else in the market.

5. What happens after certication? At other institutes you may never havespoken to the trainer 1-on-1. Or receivedcounseling. Or shared your concerns.Ethicas 1-on-1 Career Counselinghelps guide your Islamic nance career.

And Ethicas Recruiter Database getsyou access to hundreds of industrycontacts.

6. Can we afford your certicate?Our individual, group and corporate ratesare designed to rapidly and cost-effectively train and certify users in lessthan 4 months at rates lower than orcomparable to our competitors.

7. Where is the institute based? According to Forbes Magazine, Dubaiholds the title of Islamic nance hub.

Anywhere else is just a compromise.Islamic nance trainers need to be wherethe action is. It is one thing to read aboutdeals sitting far away, and quite anotherto be working with bankers and scholarswho execute transactions for a living.



Ethica is #1in CustomerService

99.9%Customer Retention

IT Systems: Running on Rackspace, the Worlds #1 Hosting Provider, Around-the-ClockWith nine data centers around the world, Rackspace Fanatical Support and Cisco powerednetworks guaranteeing 100% network uptime, Rackspace is the obvious choice for Ethica. Anddowntime is attended to within seconds and triggers immediate contact with Ethica support staff,24 hours a day, 365 days a year.

Operations and Customer Care: Rapid Responsiveness

Ethicas team of operations, technical, and administrative support staff respond to client queries,comments, and suggestions within 24 hours, 365 days a year. No ifs, ands, or buts. We beginworking on your request right away and, depending on the level of complexity, achieve rapidresolution to your satisfaction. To date, we have a 99.904% customer retention record.

Management: Caring, Personalized ServiceEthicas senior management responds to client queries, comments, and suggestions within 24hours on every business day of the year. Most requests are responded to on or before deadline andcall-in and meeting opportunities are available on short notice.

Shariah Advisory: World-Class ScholarsEthicas team of scholars and subject matter experts respond to advisory requests in priority time,with most Islamic finance questions answered within 3 to 5 days, and most advisory requests,including product approvals, responded to in days or weeks. We endeavor to always respond inless time than has now become acceptable within the Islamic finance industry.

EditorialEthicas 100% online platform gives us a clear advantage over guidebook and email based

distance programs. We respond to client queries within 24 hours, depending on the degree ofcomplexity, and as a one-stop subject matter company, offer vertical customized solutions at thebest rates.



Rates and VolumeDiscounts

Number of Users Rate/User Discount Access Period

1 $1,495 - 2 to 7 $1,295 -13% 4 Month Access for

8 to 19 $1,095 -27%

Small Groups20 to 39 $995 -33%

40 to 69 $895 -40%

70 to 99 $745 -50%

100 to 299 $595 -60%

300 to 599 $395 -74% ear ccess orCor orates600 to 999 $295 -80%

1,000 to 1,499 $235 -84%

1,500 to 2,000 $199 -87%

30 Day Risk-Free Satisfaction Guarantee



Ethica is#1 in CostSavings

Large Bank: I want to certify 1,000 customer-facing bankers. Your Most Cost-Effective Choice: 1-Year Corporate LicenseWhat You Get (With No Hidden Charges):

The CIFE, framed, and delivered to all successful candidates Unlimited access to all premium content for 1 year Weekly employee progress reports

Total Cost: $235,000/yearTotal Cost Per Employee: $235/year

University: I want to create a semester course for 30 students. Your Most Cost-Effective Choice: 4-Month Academic LicenseWhat You Get (With No Hidden Charges):

The CIFE, framed, and delivered to all successful candidates Unlimited access to all premium content for 4 months

Total Cost: $29,850/semesterTotal Cost Per Student: $995/semester

Medium-Sized Bank: I want to train and certify 300 bankers. Your Most Cost-Effective Choice: 1-Year Corporate LicenseWhat You Get (With No Hidden Charges):

The CIFE, framed, and delivered to all successful candidates Unlimited access to all premium content for 1 year

Weekly employee progress reportsTotal Cost: $118,500/yearTotal Cost Per Employee: $395/year



Certification Cost 100%Online?100%

AAOIFI-Based

ScholarFatwa Courses Certification

Ethica CIFE $1,495 Yes Yes Yes 19 1 CIFE+ 3 Advanced

CIFE

IIBI (Institute ofIslamic Bankingand Insurance)

$1,890 No(Distancelearning)

No No 6 1 Diploma

INCEIF(InternationalCentre forEducation inIslamic Finance)

$6,850 No(Classroom-

baseddelivery)

No No 17 1 CIFP

CIMA (CharteredInstitute ofManagement

Accountants)


No No 4 1 Cert IF

IFQ (IslamicFinanceQualication)


No No 9 1 IFQ

AIMS (Academyfor InternationalModern Studies)


No No 5 1 CIFE

Shape Financial $5,505 No(Classroomand Online)

No No 12 1 CIFA

Competitive Analysis



Ethica vs.DistanceCourses

Ethica offers the only 100% online program in Islamic finance. Anything less

than 100% online is going to cost more, take longer, and deliver less. Our

competitors offer:

Distance Courses (80-90% online) Sometimes called online, these are

not online programs but rather correspondence courses. They are email-

based, telephone-based, and rely heavily on guidebooks received through

postal delivery. Their greatest drawback is the difculty of scaling such

programs across large organizations while keeping the Islamic nance

content up-to-date with the industry.

CDs (0% online) Compact discs run on desktops for computer-based

training. The major drawback with CDs is that there is no certicationprocess without an expensive testing process, there is no online

connectivity with the vendor, and upgrades to content require purchasing

new CDs.

Classroom Delivery (0% online) Expensive, time-consuming, and in many

ways less effective than e-learning in imparting knowledge, classroom-

based training is simply outdated when compared with online programs forrapid information transfer.



Inside Ethica



The MostPowerfulTraining EngineIn IslamicFinance

The Power of a Proprietary LMSEthicas proprietary LearningManagement System (LMS) is theproduct of a concerted 3-year, $1million effort designed to give clients

greater power and freedom tomanage their internal training needs.

An off-the-shelf solution, while lessexpensive, lacks the customizationoffered by a proprietary system.

360 Degree Reporting and High-

Stakes Testing and CerticationWe offer corporate license membersthe ability to track every userstraining module, quiz, andcertication exam. This means thatwe can tell how much time a userspends on each module, quiz, or

exam, the number of times he or sheaccesses it, and the date and time itwas accessed. Our reporting engine

allows you to generate reports basedon start date, end date, member ID,and module. We also enablecorporate license members tocustomize pre-scheduled certication

exams, restrict testing to a givenlocation, and, if requested, allow ordeny multiple attempts for thecertication exam.

Open Learning PathsYears of experience training a wide

variety of banks teaches us thatbankers bring a broad cross-sectionof experience levels and trainingneeds. For example, a Risk Managermay already understand MudarabahDeposit Accounts, and needs to skipdirectly to Risk Management, rather

than be forced to learn at the samepace as a Relationship Manager newto Islamic nance.



CustomizedSolutions

Ethica specializes in customized white label solutions for corporate clients.

As a one-stop content production, approval, and delivery training institute,

our clients leverage a depth of in-house experience unmatched in the

industry.

Your brand name. Our training content. It's that simple. Risk free, cost-effective, and a gateway to an entirely new global delivery channel through

the Internet.

Customized Training Modules

We bring extensive experience in creating customized solutions for banks,

universities, and media organizations. The client has the option to provideEthica with the basic content or not and we create the customized learning

platform, complete with training modules, examinations, specialized learning

tracks, and branded certications.



Time andCostEstimates

How Long Does it Take to Create E-Learning?

Ethica offers vertically integrated customized learning solutions. We take care of

the content creation, production, design, delivery, and testing phases to offer you acomplete outsourced solution. Based on industry standards (Source: Brandon HallResearch), and upgraded and streamlined due to Ethicas advanced in-house

capabilities, we estimate the following benchmarks:

PhaseEstimated

Duration Per Module

EstimatedCost Per Module

Content Creation: Researching, writing, and editingscripts for learning delivery

30 hours

Module Production: Recording, post-production

editing, and synchronizing with visual content

15 hours

Module Design: Creating layouts, moving objects,visual prompts, and all design-related content

15 hours$9,950

Module Delivery: Integrating raw content into alearning management system

5 hours

Testing: Conducting tests with client side systems toensure effective delivery

5 hours

Sample quote based on 10 customized 20 minman hours of work (87.5 man days at 8 hours/ project team): $99,500

ute modules reay, or 2 to 3 m

uiring 700nths for



Time andCostEstimates(cont.)

Ethicas Customization Team consists of:

Instructional Designer Ethicas instructional designer works collaboratively with the subject matter expertand the editorial team to deliver objectives, activities, sequencing, and evaluationmethods in order to meet the goal of the instruction.

Subject Matter Expert (SME)Ethicas subject matter expert is an Islamic nance banker, scholar, or lawyer whobrings practical execution experience to the instructional design process.

Graphic Designer Ethicas designers develop industry best-practices interface design for an optimaluser experience. This process includes page layouts, graphics, colors, and media

to support the instructional objectives.

Editorial TeamEthicas editorial team works closely with the SME to ensure effective lucidity,layout, usability, and style guidelines.

ManagementThe company and project management work closely with the client to ensure on-

target iterative deliverables and on-deadline testing and launch dates. Theseindividuals regularly liaise with the client to ensure that ongoing objectives arebeing met.



Advisory Services

Ethica offers Shariah advisory

services in three areas:

Shariah Reviews: Ethica

conducts annual and quarterly

product and transactional reviews

for Shariah compliance.

Shariah Approvals: Ethica

approves and certies products

and transactions for Shariah

accordance with AAOIFI and IFSB

standards. Shariah Documentation: Ethica

creates new documentation or

restructures existing

documentation for Shariah

compliance.

Mufti Zubair Usmani is one of the

worlds most reliable Islamic nance

scholars and works with Ethica on

Islamic nance advisory assignments,

leveraging over 20 years of practical

fatwa experience in commercial law.



Face-to-FaceTraining

Ethicas CIFE is also offered as a face-

to-face program designed to take

complete newcomers to an advanced-level

of understanding in Islamic nance. We

offer 1 to 10 day blended learning

programs, conducted face-to-face andsupplemented by Ethicas online CIFE

program.

Face-to-face training includes:

Classroom Delivery: 1 to 10 days of

face-to-face training at Ethicas facilities

or on-site at the clients premises.

Online Delivery: Access to all of

Ethicas premium training modules 24-

hours a day for 2 months.

Practical Knowledge: In-depth

practical knowledge of the underlying

product structures used in Islamic

nance.

CIFE Certication: Ethicas training

material is overseen and approved by

leading Islamic nance scholars.

Ethicas scholars certify that the CIFE

examination conform to AAOIFIs

Shariah standardsTrain-the-Trainer:

Personalized Instruction: We conduct

both 1-on-1 and small classroom

instruction in order to train your trainers.

Premium CIFE Certication and

Hotline Access: In addition to

classroom delivery and CIFE

certication, your trainer gets Ethica

Hotline Access, with an opportunity

to speak to an Ethica subject matter

expert regularly throughout the year.



Ethicas ShariahStandards

Shaykh Yusuf Talal DeLorenzo is one of

the worlds leading Islamic nance scholars

and serves in an advisory capacity at Ethica

Institute. Based in Dubai, he also serves as a

Shariah advisor to dozens of international

nancial entities, including index providers,

institutional investors, home nance providers,

international investment banks and a variety of

asset managers. Shaykh Yusuf is a member of

Shariah Board of the Accounting and Auditing

Organization of Islamic Financial Institutions

(AAOIFI), Council of Scholars, and ISRA. He is

the author of the three volume Compendium of Legal Opinions on the Operations of Islamic

Banks , the rst English and Arabic reference on

the fatwas issued by Shariah boards. In

addition, Shaykh Yusuf wrote the introduction

to Islamic Bonds , the book that introduced

Sukuk and transformed the world's Islamic

capital markets. His work has appeared inacademic and industry journals and as

chapters in books, including Euromoney's

Islamic Asset Management , Islamic Retail

Finance , and Islamic Finance: Innovation &

Growth . His entries on the terminology of

Islamic nance appear in the Oxford Dictionary

of Islam . Shaykh Yusuf was a special

consultant to the Asian Development Bank and

the Islamic Development Bank on their joint

project for the Islamic Financial Services Board

(IFSB). He served as Advisor on Islamic

Education to the President of Pakistan from

1981-1984. His career has been noted in the

Financial Times , New York Times , Fortune ,

Forbes , US News and World Report ,

Newsweek , CNBC , Conde Nast Portfolio ,

Middle East Banker , and others. His 30 year

career was featured in an August 2007 front

page story in the Wall Street Journal .

Dr. Muhammad Zubair Usmani (Mufti)

is a Shariah Consultant at Ethica Institute

where he reviews and approves our

certication and handles training and



Ethicas ShariahStandards(cont.)

consultancy work on a case-by-case basis. As

one of the world's leading Islamic nance

scholars and a noted expert on AAOIFI Shariah

Standards, he also serves as a Shariah Advisor

at Muslim Commercial Bank, Pak-Qatar

Takaful, and ICAP's Accounting Committee

where he oversees the development, execution

and compliance of Islamic banking products.

He is increasingly involved with a variety of

sukuk and private equity related forums around

the world and is an active trainer in all areas of

Islamic nance. He is a regular featured

speaker at the National Institute for Banking

and Finance, Jamia Darul Uloom, and the

Centre for Islamic Economics, and is an

internationally recognized scholar in Islamic

nance. He holds the Alamiyyah and Takhassus

from Jamia Darul Uloom.

Tariq Bujasaim is a Shariah Consultant at

Ethica Institute. He worked as a Senior

Shariah Auditor at Dubai Bank where he

worked with leading Islamic nance scholars

administering and implementing expert legal

opinions according to AAOIFI Shariah

Standards. He also provided introductory

training in Islamic nance to new employees at

Dubai Bank. Tariq is involved with developing

Ethica's material from both a legal

perspective as well as a pedagogical one. He

has a degree in Islamic Studies from the

College of Shariah and Islamic Studies at the

University of Sharjah and a Bachelor's from

Stanford University.

Yusuf Jha is a Chartered Sharia Auditor and

Advisor formally certied by AAOIFI

(Accounting and Auditing Organization for

Islamic Financial Institutions) and currently

works for a major Islamic Bank in the GCC as

Senior Sharia Controller. Alongside his daily

tasks of consultancy and auditing he often

presents products and ideas to his Sharia

Board, which includes Mufti Taqi Usmani,



Ethicas ShariahStandards(cont.)

Chairman of AAOIFI. Prior to his current role,

he worked for BMB Islamic and Dar Al Istithmar

in London. A graduate from the University of

Birmingham, UK, he also worked as a

Corporate Trainer and Systems Analyst at

Accenture. He has received formal training in

Islamic wills and inheritance tax and

investment planning in the UK; and is qualied

as a UK Chartered Independent Financial

Advisor (IFA).

Atif R. Khan is Managing Director at Ethica

Institute. Previously he was Director of

Islamic Finance at BankT&D. In addition to

working closely with Islamic nancial

institutions on product development, Atif

studied the Shariah sciences for ve years in

Pakistan, the last years of which were spent

one-on-one with some of the world's leading

Islamic nance bankers and scholars. His

earlier conventional nance experience

includes investment banking at Morgan Stanley

in New York and London, executing mergers

and acquisitions and corporate nance

transactions, and Chief Financial Ofcer of

Iprox Limited in London. Atif earned a

Bachelor's summa cum laude from the

University of Massachusetts, Amherst and a

Master's from Harvard University.

Accounting and Auditing Organization

for Islamic Financial Institutions

(AAOIFI) All certications, examinations,

training videos, quizzes, and Q&As at Ethica

Institute of Islamic Finance are based on AAOIFI's latest Shariah Standards. AAOIFI is

the world's leading standard-setting body for

Islamic nance and are chosen by many of the

major nancial centres of the world. We are

independent of AAOIFI and promote their

standards in order to foster greater Shariah

convergence and increased clarity amongnancial institutions who wish to better manage

their product development and Shariah teams.



Ethica inRecent News

Islamic Finance Heads Down Under: Australia Launches its First Islamic Finance E-LearningProgramDUBAI, UAE December 6, 2010 : Today the leader in Islamic finance training and certification, Ethica,announced the launch of a new Islamic finance for-credit course at one of Australia's leading universities.This will be the first time ever that a 100% online course in Islamic finance is offered as part of an on-campus course. Enrolment for the award-winning Master of Islamic Banking and Finance (MIBF) programis now open and online classes begin next month on January 10, 2011.

Ethica Institute Makes History at Mashreq Bank: Delivers First Bank-Wide Islamic Finance E-

LearningDUBAI, UAE November 2, 2010: Islamic finance just got one step closer to addressing its biggestproblem: a lack of qualified bankers and scholars. Today, the UAE's largest private bank, Mashreq Bank,rolled out the first ever bank-wide Islamic finance e-learning solution at its Islamic banking division,Mashreq Al Islami. Hiring Ethica, the Islamic finance e-learning institute, brings Mashreq 100% onlineIslamic finance training and certification across their entire network of branches.

Ethica and Zawya Announce PartnershipDUBAI, UAE September 21, 2010: Ethica Institute of Islamic Finance and Zawya today announced apartnership to jointly deliver online Islamic banking courses and certification. Ethica Institute's certificationis chosen by more professionals and students than any other Islamic finance certificate in the world, andZawya is widely regarded as the leading provider of business and investment intelligence in the MiddleEast.Ethica Institute at G20 Islamic Finance Summit: Promoting EducationDUBAI, UAE June 28, 2010: The G20 Islamic Finance Summit recently brought together Islamic financeexperts from around the world to discuss the changing role of the industry amid the continuing globalfinancial crisis. The summit was held on June 28 at Ryerson Universitys Ted Rogers School of Businessand was opened by Derek Lee MP, federal member of the Canadian parliament.

Edcomm Banker's Academy and Ethica Institute of Islamic Finance Announce PartnershipDUBAI, UAE June 15, 2010: The Edcomm Group Bankers Academy and Ethica Institute of IslamicFinance today announced a partnership to work together to enhance the training programs they offer tothe Islamic Finance community to provide the best possible solution to their clients worldwide.



Ethica inRecent News(cont.)

Ethica Launches the Worlds Largest Database of Islamic Finance Q&AsDUBAI, UAE June 15, 2011 : The most popular Islamic finance training website today announced thelaunch of a freely accessible database of Islamic finance Q&As. With over 800 scholar-approved answersto commonly asked technical questions, Ethicas Islamic finance Q&A database is now the worlds largestinventory available online.

Dubai Eye FM103.8 Interviews EthicaDUBAI, UAE May 23, 2011: Dubais leading business news radio program interviews Ethica aboutIslamic finance, the need for training and the importance of standards.

Guidance Introduces Landmark Is lamic Finance Training for America n ImamsRESTON, VA April 25, 2011: Guidance Residential (Guidance), announced today the formation of the

American Islamic Finance Project (AIF) which is a collaborative effort between the Islamic Society ofNorth America (ISNA), Ethica Institute of Islamic Finance (Ethica) and Guidance to provide the first-ever Islamic finance training to over 100 American imams.

Government of Dubai Invites Ethica to European Trade DelegationDUBAI, UAE April 4, 2011: Europe move one step closer to Islamic finance today when the Governmentof Dubai announced that it is inviting Ethica Institute of Islamic Finance on a high-level trade delegation toFrance and Germany. With over 20,000 paid users in over 40 countries, Ethica is the leading Islamicfinance training institute in the world.

Ethica Receives Award Nomination for Best Islamic Finance QualificationLONDON, UK March 14, 2011: Global Islamic Finance Awards (GIFA) in the UK nominated EthicaInstitute of Islamic Finance for the award of Best Islamic Finance Qualification.

Zawya and Ethica Launch Advanced Certification in Islamic Finance (ACIF)DUBAI, UAE February 28, 2011: Zawya, the Middle Easts leading business news provider, and Ethica,the worlds leading Islamic finance training and certification institute team up to launch the industriesmost advanced certification in Islamic finance capital markets.

To see all news items, visit http://www.EthicaInstitute.com/Blog
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"I have reviewed theseonline sessions and I amvery impressed with what Isee. They provide a solidfoundation that isfundamental to fully understanding Islamicfinance.

Professor Walid HejaziRotman School of Management,University of Toronto

What Next?Visit us at www.EthicaInstitute.com and join our growing community today.

Location:Ethica Institute of Islamic FinanceFairmont Tower, Suite 508Sheikh Zayed RoadPO Box 127150Dubai, UAE

Emails are responded to within the same day, usually a few hours:[email protected]

We ta ke calls Sunday to Thursda y from 9am to 5pm Dubai time:+9714 311 6724

Fax? If you insist:+9714 332 8810
mailto:[email protected]:[email protected]:[email protected]://www.ethicainstitute.com/http://www.ethicainstitute.com/

Ethica Training and Certification Capabilities

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