Ethan Parry Resume
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Ethan D. [email protected] | 425-281-2114 | www.twitter.com/ethanparry3 www.ethandavidparry.com | www.linkedin.com/in/ethanparry
EducationBrigham Young University April 2015 Bachelor of Arts, Communications, Public Relations Emphasis
ExperienceThe Church of Jesus Christ of Latter-day Saints Salt Lake City, UTSocial Media Associate Producer April 2014-April 2015• Managed and created content in Spanish and English for more than ten Facebook pages• Translated 100+ Spanish questions for first-ever live youth event with former American Idol, David Archuleta • Increased LDS Youth Facebook page likes by 93% in one week
Dark Energy, a lifestyle battery reservoir brand Provo, UTPublic Relations Coordinator October 2013-June 2014• Created and implemented a social media strategy plan for the 2014 International Consumer Electronic Show (CES)• Contributed to the overall re branding of Dark Energy’s U.S. regional social media channels prior to CES• Grew Twitter presence of @darkenergytech by 100% during the week (December 31st, 2013-January 9th, 2014)• Sampled Dark Energy’s reservoir to more than 1,200 consumers, which generated more than $3,500 in direct sales
Bradley PR Provo, UTAccount Executive for Allstate January 2014-April 2014• Directed a five student member team whose client was Allstate, the third largest personal lines insurer in the U.S.• Conducted primary and secondary research addressing the client’s need of finding more agents in the state of Utah• Acted as the primary liaison between Allstate upper level management and the team
The Internet Keep Safe Coalition (iKeepSafe) Washington D.C.Director of Public Relations April 2013-September 2013• Managed and created conent for iKeepSafe’s social media accounts (Facebook, Twitter, YouTube)• Conducted research and wrote content for iKeepSafe’s blog and website in both English and Spanish
(35+ blog posts and five press releases in English, two blog posts in Spanish)• Secured a $50,000 grant from AT&T to fund Hispanic initiatives• Developed a digital literacy curriculum for Google’s Good To Know website and secondary schools across the nation
Skills and Achievements• Fluent in Spanish (Writing, Reading, and Speaking)• Adobe Creative Suite• Web & Social Analytics (Google Analytics and NUVI)• Social Media Management (HootSuite, Tweetdeck, Sprout Social and Adobe Social)• Content Management Systems (WordPress and Squarespace)
Professional OrganizationsPublic Relations Society of America (PRSSA) National New York, NYVice President of Public Relations June 2014-June 2015• Hosted nine Twitter Chats focused on topics such as securing internships, Chapter growth, ethics and diversity• Increased Facebook fans by 17 percent, Twitter followers by 18 percent, Instagram followers by 58 percent and Pinterest followers by 37 percent• Managed and promoted the PRSSA Style Guide and PRSSA Brand Identity Guidelines
Volunteer ExperienceThe Church of Jesus Christ of Latter-day Saints Barcelona, SpainVolunteer Representative March 2010- March 2012• Maintained 80+ work week for two years, teaching Christian principles to hundreds of families and individuals• Supervised and trained 50 other missionaries in communication, conflict-resolution and leadership skills• Taught English as a Second Language to more than a 100 individuals from several diverse cultures