eTailing India Workshop - Retail Track - eTailing Mumbai on Don Bush Kount

Making the Most of a

Fraud System

KOUNT CONFIDENTIAL & PROPRIETARY

Who is Kount

Founded in 2007 › Technology dating back to 1998

› Multiple patents

Created by online Merchants for online Merchants

Developed & patented core technology

Safeguard some of the world’s largest:› Online Merchants

› Payment Service Providers

› Ecommerce Platforms

All-in-one, SaaS-based fraud mitigation platform

A 6-year old company with 15 years of experience


What can Kount do?

Boost Sales, Beat Fraud

Reduce losses due to fraudulent activity, such as;

• Claims Fraud

• ID Card Scams

• Payment Fraud

• Agent / Unlicensed broker scams

• Payment Fraud / New Account Creation

• Account Takeover

Increase visibility into each transaction for better decisions

Provide in-depth marketing / sales business intelligence

Drive down fraud losses, increase visibility into transactions


Goldmine in the Data

Transactions show complete customer interaction

Great deal of customer data to be harvested

Clean data

Actionable data

Are you using your data effectively?


Big Data

Volume of data• Based on transaction volume, thousands of data

points to be discovered and created

Variety of data• Customer specifics, device, IP, proxy, location,

language, shopping cart, velocity, login, etc.

Velocity of Data• Speed of change within data, ecommerce changes

are rapid and dynamic

What is Big Data - Defined


All-in-one SolutionSetting Strategy

• Profiling good customers

• Language data

• Time zone

• Location

• Conversion analytics

• Customer segmentation

• Product segmentation

• Understanding performance of campaigns

• Identifying the whales from amongst the little fish

• Removing sharks from data stream that distort sales information

• Payment type

• Shopping cart

Use Cases

Case Study -

Case Study -The Situation

Regular target for fraudsters

February 2013, chargebacks spike to 10%

High fines & losses reaching $145,000 a month

Slow international growth over 5 years

Removed e-card product from product offering

Updated internal processes did not slow fraudsters

“Even with new fraud

prevention processes in

place, fraud attacks

continued, spiking in

February of 2013,

causing us to suspend

e-card sales”

Case Study -The Solution

Researched several fraud mitigation products

Kount invented Device ID

Positive feedback online

Spoke with Jagex to see how they liked the system

Custom integration for specific business goals

Launched in ‘dark mode’ before going live

“We had tremendous

support from Kount’s

technical team. We

launched in ‘dark mode’

to test the integration

before we went live one

week later”

Case Study -The Outcome

Reduced chargebacks by 98% (currently 0.1% – 0.2%)

Eliminated fines and fees

Re-introduced e-cards

E-card sales now contribute $10 million USD annually

Expanded into 40 additional countries in 7 months

Increased acceptance of payments from users

“From day-one we were

able to confidently

launch e-cards and

added more than 40

countries in just over

seven months.”


Reporting & DashboardsDashboards – Early Warning / Compliance


Dashboards – Big Data / BI / Reporting

Reporting & Dashboards


Reporting & Dashboards


Summary

Segments they belong to

Categories they purchase from

Channels they are most responsive

Device they prefer to use

Member of loyalty program

Average purchase size

Creating Customer Personas


Summary

Gold is in the data


Questions?

eTailing India Workshop - Retail Track - eTailing Mumbai on Don Bush Kount

Retail

Transcript of eTailing India Workshop - Retail Track - eTailing Mumbai on Don Bush Kount