Gitanjali to EGitanjali to E--GitanjaliGitanjali

18 April, 2013

DeepakTulsianDeepakTulsian

JEWELRY INDUSTRYJEWELRY INDUSTRY

GITANJALIGITANJALI

WHY ONLINE?WHY ONLINE?

Agenda

EE--GITANJALIGITANJALI

CONNECTINGTHE DOTSCONNECTINGTHE DOTS

Indian Jewelry RetailIndian Jewelry Retail

Jewelry Retail

• $30 B; Growing at > 15% p.a.

• 3rd biggest retail category in India

Online Jewelry Retail

• $80 M (Estimate)

• Growing at > 70% p.a.

• Largest consumer of gold in the world

• 3rd largest diamond jewellery market

• Unorganized (> 3 lacs goldsmith)

• Branded jewelry 6% share, growing at 40-

50% p.a.

• Increasing no. of online sellers

• Ebay India sales 1 pc of jewelry every 3 mins

• Highest ASP category

Online Jewelry expected to reach $1 B in next 5 years.

JEWELRY INDUSTRYJEWELRY INDUSTRY

GITANJALIGITANJALI

WHY ONLINE?WHY ONLINE?

Agenda

EE--GITANJALIGITANJALI

CONNECTINGTHE DOTSCONNECTINGTHE DOTS

Gitanjali GroupGitanjali Group

Established in 1966, Gitanjali is one of the world’slargest integrated-branded jewelry players

Annual turnover of over USD 2.1 billion

Launched India’s First Branded Jewelry “GILI” in1994; Currently owns > 40 established brands

Presence in 10 countries; Above 4000 Retail points

4 out of top 5 jewelry brands in India owned by theGroup

MultiMulti--brand Strategybrand Strategy

To cover all consumer segments.

MultiMulti--Channel RetailChannel Retail

JewelryRetailer

Exclusive BrandStore

Multi brandStore

OwnDepartmentalStore

1999

2006

To achieve greater and faster market penetration.

Distributor

JewelryRetailer

Shop-in-Shop(DepartmentalStore)

FranchiseeStore

Store

2009

1994

JEWELRY INDUSTRYJEWELRY INDUSTRY

GITANJALIGITANJALI

WHY ONLINE?WHY ONLINE?

Agenda

EE--GITANJALIGITANJALI

CONNECTINGTHE DOTSCONNECTINGTHE DOTS

Online JewelleryOnline Jewellery -- The Trigger…The Trigger…

High-value transactions in brand websites

Orders from remote locations

Frequent enquiries for store location

Franchise / Distributor / Corporate / Bulk order

enquiries

Online JewelleryOnline Jewellery -- OpportunityOpportunity

$1 B market in 5 years

◦ US: $5B (8% penetration)

◦ China: $1.1B (2% penetration)◦ China: $1.1B (2% penetration)

◦ India: $80M (~0.25%), growing at 70-80% p.a.

Greater Geographical Reach

Showcase Unlimited Range

Gitanjali AdvantagesGitanjali Advantages

Established brands & Trust

Common Warehouse Inventory Common Warehouse Inventory

Offline-Online cross selling

JEWELRY INDUSTRYJEWELRY INDUSTRY

GITANJALIGITANJALI

WHY ONLINE?WHY ONLINE?

Agenda

EE--GITANJALIGITANJALI

CONNECTINGTHE DOTSCONNECTINGTHE DOTS

Gitanjali’sGitanjali’s Online JourneyOnline Journey

Multi-brandwebsite

Ecommarketplace

E-Franchisee

In-store onlineKiosk

2011-12

Feb 2012

Jun 2012

Innovative online models for rapid and profitable growth.

Brandwebsite

website

2007

2011-12

Brand websitesBrand websites

Brand Loyal Customers

Brand Collections

Highest average ticket size due to brand trust.

Brand Store Locator

Brand News / Updates

MultiMulti--brand websitesbrand websites

• 25+ Gitanjali brands

• Precious and lifestyle gifts

High conversion due to multiple choices.

• Jewelry marketplace

• Multiple sellers

• One stop shop for jewelry

ECOM MarketplaceECOM Marketplace

Greater Reach

More visibility

High volumes due to millions of traffic.

More visibility

Fasterpenetration

EE--FranchiseeFranchiseeBackground

Tapping population that is not buying online

Assisted selling model

Bridges touch & feel gap

Personal assistance

Proposition Dual stock access – Physical and Online

Low investment and high return

Hassle-free,Anytime,Anywhere

Assisted selling model to reach offline buyers.

Hassle-free,Anytime,Anywhere

Sales Formats Direct

Shop-in-Shop

Online Store

Target New Entrepreneurs

Jewelers, Housewives, Online start-ups, Financial advisors

60+ existing E-franchisees andhundreds of enthusiastic enquiries.

InIn--store Online Kioskstore Online Kiosk

Promotion of Digital Catalogue

In-store online browsing

Currently piloting in select stores.

Greater penetration

Low Investment

Online MarketingOnline Marketing

OnlineMarketing

MassMedia

Online marketing for driving traffic; Mass media for brand building.

Online RetailOnline Retail -- ChallengesChallenges

Internal

Convince brands -Can jewellery sell

online?

Priority forEcommerce

Conflict withoffline retail -

Online Discounts

Real-timeinventory updateacross multiple

channels

External

Touch-n-feelLogistics /Insurance

Fraud transactions Timely delivery

Opportunities…Opportunities…

• Mobile website and Mobile App• Social media engagement

Mobile and Social media

Integrate Store Network

• Ship to store• Leverage in-store inventory

• Inventory from 10 countries• Cross border online trade

Multi-national Online Store

JEWELRY INDUSTRYJEWELRY INDUSTRY

GITANJALIGITANJALI

WHY ONLINE?WHY ONLINE?

Agenda

EE--GITANJALIGITANJALI

CONNECTINGTHE DOTSCONNECTINGTHE DOTS

OnlineOnline -- A natural extension of OfflineA natural extension of Offline

Gitanjali

Brand Store

Multi-brand

E-Gitanjali

Brand Website

Multi-brandMulti-brandstore

Franchisee

DepartmentalStore

InternationalStores

Multi-brandwebsite

E-Franchisee

OnlineMarketplace

Internationalweb-store

Thank You for your time !!