Etail Markets Commerce Brochure

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Reach a much wider audience, beyond just your store or website, through global online marketplaces like Amazon.com, eBay, Overstock.com, Buy.com and more to come. eTail Markets puts all the pieces together making it simple to protect your

brand and control the marketing and pricing strategy.

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To leverage the power of the global internet to sell products and services we have created Etail Markets, the first fully integrated application enabling companies to sell their products through multiple online marketplaces worldwide. The Etail Markets solution is proven to increase sales and profit while enabling companies to stay on top of the details of running their business. Streamlined Access to Global Marketplaces Etail Markets provides you with the ability to quickly load your inventory, set your pricing rules, and begin selling your products on global marketplaces like Amazon.com, Buy.com, Overstock.com, EBay and more. Centrally Manage All Products and Orders Etail Markets is a full end-to-end solution enabling you to manage your orders from all marketplaces, allocate inventory, automatically generate purchase orders, as well as generate

through our real-time shipping interface to all the major carriers. Dynamic Repricing to Beat Competition Etail Markets increases your sales by giving you powerful, business-rule driven repricing capabilities. The Etail Markets platform has the ability to scan your competition and reprice your inventory dynamically within the guidelines you set. This

well as increases profit as these same rules prevent you from cutting your prices more than are necessary to obtain the sale. Increased Brand Recognition

By placing your products on these well known global marketplaces, you increase your brand exposure, natural search placements and brand credibility in the market. Being seen in not just one, but all of the major marketplaces expands your reach. Real Time Data Business intelligence dashboards and a flexible reporting engine allow you to analyze your sales real-time and see the impact of your decisions, allowing you to make informed decisions as you adjust course. Modular Architecture In addition to the sales order, purchasing and inventory management modules, Etail Markets allows you to pick and choose the modules you want. Available modules include CRM, Accounts Payable, Accounts Receivable, Accounting, Bank Reconciliation, Shipping, real-time , multi-store ecommerce and more. Implement Rapidly and Start Selling Etail Markets provides easy-to-use import wizards and configuration tools to allow you to quickly load your products for sale worldwide.

retailers to sell their products online through all major

marketplaces while protecting their brand and controlling the marketing and pricing strategy, resulting in increase sales and

expanded m

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Imagine millions of people seeing your product every day people who are actually shopping for what you are selling. Making that a reality is easier than you think. eTail Markets makes it simple to leverage the power of the global Internet and sell your products through multiple online marketplaces around the world. eTail Markets is a fully integrated Global Multi-Channel Marketplace Manager System. Through multi-channel, you can sell your products direct to consumers on every online global marketplace simultaneously while managing all the details, like listings, inventory and orders, from a single plaform. Your products and brand reach millions of potential buyers everyday without a huge advertising or pay-per-click budget. The marketplaces will advertise the products for you, and your products will rank at the top of organic search engine results. When selling direct to the consumer and eliminating the physical retailer or distributor, your profit margins will be higher.

reimburse you for all your sales directly as you fulfill your orders.

Leading World Online Marketplaces Amazon.com.com Where people can find virtually anything they want to buy online. Projecting over $30 billion in revenue for 2009 with over 50-million page views per day. eBay.com The world's largest online marketplace with over 88-million active users globally, allows practically anyone to buy and sell practically anything. The total worth of goods sold on eBay in 2008 was $60 billion $2,000 every second, with a revenue of $8.5 billion. The site has 44-million page views per day. Overstock.com Lets customers conveniently shop for bargains, while offering manufacturers, distributors and large retailers an alternative sales channel for liquidating their inventory. They had over $800 million in revenue in 2008 and report 1.9-million page views per day. Buy.com The company, a private, wholly owned subsidiary of SB Acquisitions, Inc., offers more than 2 million products to more than 12 million customers. Compete.com reports that Buy.com had 3,614,039 unique visitors in November of 2009 alone.

Global Reach Amazon.com.com operates websites in U.S., Canada, the United Kingdom, Germany, France, Japan and China. eBay.com operates websites in Argentina, Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, Hong Kong, India, Ireland, Italy, Korea, Malaysia, Mexico, Netherlands, New Zealand, Philippines, Poland, Singapore, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, United Kingdom, United States and Vietnam. Overstock.com operates websites in the United States only. Buy.com operates in U.S., UK, Germany, Canada and France.

Grow Your Customer Base By Thousands

Multiply Sales through Global Online Marketplace Distribution

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Increase Brand Recognition

What would it do for your brand if the 76 million-plus unique visitors to Amazon.com in November of 2009 were seeing your products? Placing your products on a well-known global marketplace like Amazon.com will increase your brand exposure, skyrocket your natural search placements and build brand credibility in the industry. Being seen in not just one, but all of the major marketplaces can expand your reach exponentially. Today when customers are searching for your product online, the results may be lackluster. But once your products are available on the global marketplaces, your brand will show up in multiple searches. This not only increases your chance of getting seen, it increases the likelihood of a purchase. Your brand credibility is enhanced because now it looks like your product is everywhere. This kind of exposure would normally require a million-dollar advertising budget that included pay-per-click placements, but with eTail Markets, you can leverage the power of the global marketplace leaders to take your brand to new heights.

Take advantage of the power and influence that leading world marketplaces can extend to your

brand.

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Put The World At Your Fingertips

Marketplaces like Amazon.com and eBay have a presence in countries around the world, including the United Kingdom, Canada, Germany, Japan, France, the United States and many more. Selling your products on these global marketplaces creates major, worldwide exposure and recognition for your brand and gives you access to a much wider customer audience then a website alone. But each marketplace channel is different, and the key issue is controlling all of those sales in each of the different channels. eTail Markets is fully integrated with every world marketplace, allowing you to easily manage all of your products and orders from one central system which includes support for multi-currency in multi-languages. With our platform, you can quickly load your inventory, set your pricing rules, and begin selling your products on global marketplaces like Amazon.com.com, Buy.com, Overstock.com, eBay and more. Now easy to promote products on each channel and process all sales with a single integrated platform.

Streamline access to global marketplaces with an integrated solution.

And even though everything is done from one place, you can still customize your listings per marketplace channel. By implementing business rules (including pricing) per channel, you can optimize your profit per channel and even per country. Plus, we can help improve conversions and sales by scrubbing and normalizing your data so that your products display correctly on each channel. We can also help facilitate your ability to fulfill orders, pulling products from channels when predetermined stock levels are met. Order fulfillments can be from one or multiple warehouses and/or fulfillment locations worldwide, with the capability to use the closest warehouse location to your customer, saving you money on shipping costs. Integration to Dropshippers and automated purchase orders will also save operational costs and make your business more efficient and more profitable. And one system handles it all! eTail Markets Simplifies Global Marketing with:

Total product information management Multi-channel product information synchronization The ability to integrate with existing systems Reporting capabilities and automated event notification Business process automation

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Do It All With One Solution

Manage your own website (or sites) as well as all your global marketplace orders, allocate inventory, automatically generate purchase orders, plus generate tracking numbers, shipping

-time shipping interface all from a single end-to-end solution.

Why Centralized Management is Better

eTail Markets redefines integration by bringing together entirely different and usually separated business solutions to work seamlessly together, helping improve efficiency.

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No Re-Keying of Data As you add items, payment terms and shipping methods with eTail Markets, it will instantly display on your site as well as synchronize with your chosen global marketplace sites with one click of the mouse. Likewise, as your customers create user accounts at the various marketplace registration pages, it creates customer records in your Customer Module when the orders are downloaded. All of the information orders, preferred shipping methods, payment terms, use of discount coupons, etc.

will flow into your order processing records and backend systems. This completely eliminates the redundancy of reentering, importing and exporting data back and forth between applications. With one point of access for data and business rules, information entered into the system is accessible throughout your entire organization. Being able to manage your entire Internet business from a single platform with business intelligence eliminates the need for, and high cost of, employees to run the operation. The system manages most of the business processes using your business rules rules that you only need to set up once. In this way, eTail Markets empowers you to protect your brand and control your marketing and pricing strategy, which can result in increased sales and expanded margins. If you were to sell your products on each of the global online marketplaces individually, without using a centralized management system, it would be extremely difficult, and perhaps cost prohibitive, to efficiently track or organize your business workflow. How would you keep track of inventory levels and orders placed by customers from each individual marketplace? You would literally need an entire team of employees, each with multiple computer screens, performing various and separate unorganized tasks, which would be complicated to manage. It would require an enormous amount of manual labor to post each listing onto each individual marketplace, manually search for competitors' pricing and then manually adjust your prices on each marketplace. Adjusting inventory levels would be extremely exhausting and time consuming as well. Plus, order fulfillment from each marketplace requires shipping information to be input and would require additional resources and manual labor. Having a central marketplace management system solves all of these problems by automating the entire process, allowing your business to run smoothly and more efficiently, therefore saving you time, effort and money and bringing you more business.

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Optimize Sales With Dynamic Repricing

Now you can automatically scan your competition and reprice your inventory dynamically, up or down, using guidelines you set without hiring a team of people to spend hours doing it. Or, if you sell a product that goes down in value over time, you can manage the pricing appropriately to get rid of the excess or closeout inventory as fast as possible before the value reaches rock bottom. You sell it all directly to the consumer, get paid directly and still keep your margins for yourself all while maintaining your brand integrity by avoiding low-end/off-price retail stores. Using eTail Markets repricing tool, you can adjust by a flat dollar amount or percentage and reprice your inventory across every marketplace. In fact, you can adjust and modify just about anything in any way by style, by SKU, by color, by UPC code and you can do that at any schedule you determine, by warehouse location, and so on. This increases your sales by incplacement. It also increases profit because these same rules prevent you from cutting your prices more than necessary to obtain the sale. Plus, you can save money on staffing by automating your competitive review and repricing processes.

Powerful, business-‐rule driven repricing icing and

better manage aging inventory.

Basic Repricing Features

Reprice by percent (%) or dollar ($) amount Reprice by ASIN or UPC code Filter sellers with bad ratings Choose your competition Amazon.com Pro

Merchants or Amazon.com Markeplace Sellers Filter by item condition, i.e. new, used, refurbished,

etc. Compare full price including shipping Choose from a list of competing merchants Reprice upward

Enterprise Repricing Features

Configure automated repricing according to inventory aging

Perform complex product searches and apply repricing rules to a search result or selection of products and optionally save it as repricing process

Create repricing process by product category, product attributes, supplier(s), warehouse location and more

Configure automated or manual scheduling of various repricing processes (daily, hourly, weekly or workflow triggered)

Run hundreds of various repricing processes on a single product catalog on different schedules

Apply custom workflows bases on repricing results, i.e. report generation, notifications, put product(s) on hold and more

Automatically change your price on other channels like eBay, Buy.com, etc. based on repricing results from Amazon.com.

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Get Quick Access To Information

Access to the right information is critical when making With eTail

ble reporting engine, you can analyze your sales in real time, see the impact of your decisions, and make informed decisions to successfully adjust course. By employing a single set of business logic, eTail Markets gives you one system to setup and maintain. All the data no matter where it is entered is instantly available throughout the entire platform. This eliminates the need to move data from system to system, makes data available real time and makes your business more efficient. With your entire organization working together in real-time harmony, your employees can work with the most precise information possible. This is crucial for efficient operations in departments such as purchasing, where the latest data is needed to identify sales trends and to project future needs

Real-‐time data enables your company to perform at peak efficiency.

to ensure that inventory levels meet potential demand. Payables, where cash flow can determine payment schedules that allow you to take better advantage of term discounts and other incentives, also requires access to accurate information. With eTail Markets your entire organization can perform at peak efficiency. Another critical part of the information challenge is speed to the

eTail Markets technology helps speed up your access to information through data compression. Our solution automatically compresses the data for streaming over the Internet, reducing the file size and bandwidth usage to increase the speed of transfers. Once the data reaches the database or end user, it is decompressed to its original form and ready for operation. This not only significantly speeds up the transfer, but

better scalability for your system. It also saves you time and money.

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Add Flexibility To Your Advantages

Change is constant in every business environment. Your business systems should help you make changes, not hinder them. With challenges and opportunities presenting themselves each new day, you have to be able to

es it easy for you to adapt to the ever-changing needs of businesses. eTail Markets in-cludes hundreds of features with a reserve of additional features you can acquire as you grow. If you have only one warehouse location today, but decide to add new warehouses in the future, we can handle it. eTail Markets is a fully customizable application. It can be made to work with your business rules and situation, not the other way around. In addition to sales order, purchasing and inventory management modules, eTail Markets allows you to pick and choose other modules you want. Available modules include CRM, Accounts Payable, Accounts Receivable, Accounting, Bank Reconciliation, Shipping, real-time , multi-store ecommerce and more. As we improve your flexibility, we also increase your ability to succeed.

A Modular Architecture lets your eTail Markets solution

grow along with your business.

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Implement Rapidly And Start Selling

Automation and templates make it easy to get started with eTail Markets. Class Templates are used to easily setup customers and inventory items. The templates include default values for shipping methods, payment terms, tax and other details. A single-step inventory setup with easy-to-use import wizards and configuration tools lets you quickly load your products for sale worldwide. When items are setup, you can show them instantly on the web by

automate this process by having this option checked in the inventory class template. The eTail Markets fully integrated Global Multi-Channel Marketplace Manager System helps you easily avoid many integration pitfalls by automating channel management tasks for your global marketplaces, including: Integration Management Self-service mapping,

(TCV, CSV), web service integration (XML, EDI), data transformation, format validation, data aggregation and taxonomy management

Catalog Management Versioning, product attribute management, product classification, different types of prices and relationships and catalog aggregation

Product Information Management (PIM) Support for multi-user product lifecycles, variations on export or

Take advantage of templates and automated tasks that make it quick and easy to get up and running on multiple global marketplaces.

import, bulk product updates, product matching and enrichment and product workflows

Inventory Management Inventory splitting, inventory velocity management, fulfillment latency management, support for multiple inventory sources and inventory re-balancing after order imports

Order Management Order statuses, order history, tracking and cancellation, order splitting and routing, scheduled order processing and management of adjustments and returns

Shipment Management Management of shipping rates, support for multiple dropshippers, shipping carriers and shipping overrides

Merchandising Margin optimization, shipping optimization, repricing and catalog optimization

Analytics Settlement & profitability data, overall sell performance, Gross Margin Return on Investment (GMROI), annual inventory turnover, stock-to-sales ratio and many other reports

Channel Management Ready integration templates and external checkout management for Amazon.com.com, eBay.com, Overstock.com, Buy.com and many others.

Storefront Integration Templates Out-of-the-box shopping cart, catalog, buyer registration, order history, and other templates for integration with Volusion, Magento, Intershop and other online commerce solutions.

Etail Markets Commerce Brochure

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