ESU 11: An Introduction to Social Media: Why this is

important for urologists

James CattoEditor in Chief

European Urology

1. Digital environment: Website

1. Digital environment: Website

@StacyLoeb

1. Digital environment: Website

• Launched Jan 2014• Full rebuild• New search functionality• Social media incorporated• New functions coming in

mid 2014• Reactive design for

laptops/tablets/phones

Reactive design

1. Digital environment: Website

1. Digital environment: Digital issue

• Default format: 2014• Problems with release:

– Delay & backlog– Now resolved

• Problems with circulation:– Emails into spam– Now embedded in website– New server created to

solve and send from @eu.com

• Little feedback

1. Digital environment: Digital issue

• Default format: 2014• Problems with release:

– Delay & backlog– Now resolved

• Problems with circulation:– Emails into spam– Now embedded in website– New server created to

solve and send from @eu.com

• Little feedback

Cathy image of digi issue please

1. Digital environment: Digital issue

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11,000 Copies emailed

40-45% opened

1. Digital environment: Digital issue

1. Digital environment: Social media

• Present in all environments: Twitter/Facebook/Google +/Linkedin etc.

• Highest KLOUT factor of our peers

• Highest Social Authority factor of our peers

• Facebook:• >4,500 ‘friends’• 1,334 added in 2013

1. Digital environment: Social media

• Present in all environments: Twitter/Facebook/Google +/Linkedin etc.

• Highest KLOUT factor of our peers

• Highest Social Authority factor of our peers

• • >3,000 followers• 1,000 added in 2013

1. Digital environment: Social media

• Present in all environments: Twitter/Facebook/Google +/Linkedin etc.

• Highest KLOUT factor of our peers

• Highest Social Authority factor of our peers

• KLOUT: “Score of social media activity and authority”

• Jump to 58 at launch of social media campaign (December 2013)

• Now highest in our field/amongst our peers

1. Digital environment: app

iTunes April 2014

iPad

1. Digital environment: app

Manuscripts & content

Twitter@EUPlatinum feed …..Content from EU authors@EUPlatinum mentionsInternational Urology Journal Club

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