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ESTO
Sustainable Tourism:
Economically Feasible, Environmentally Viable
Dr. Robert Billington
Blackstone Valley Tourism Council
Sustainable Tourism Planning Laboratory
Rhode Island
August 31, 2009
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Sustainable Tourism Goals• Meet the needs of the present without
compromising the needs of the future• Achieve a balance that causes no
net-environmental burden or deficit • Do not consume resources faster than they
can be renewed • Reduce, recycle and reuse • Support local sources for products
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Sustainable Tourism Goals• Create healthy, responsible and livable places
that become great destinations• Maintain and build a sense-of-place• Create whole, diverse, vibrant, distinctive places
in their built and natural environment, that are transit connected, water and energy efficient, and disaster resilient
• Advance positive social change• Protect the soul of a place
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Sustainable Tourism Strategy• Think whole community, sustainable community• Approach all problems with an inclusive
community strategy• Build a stewardship, solution-oriented approach to
economic development, which includes the preservation of nature, culture and heritage
• Tourism’s growth will continue; work to enhance the developed places
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Sustainable Tourism Strategy• Make your destination a place that people can
not wait to get to, rather than one that people can not wait to get through
• Be involved in all aspects of the community: transportation, heritage, culture, education, health care, government, commerce, and community groups
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Sustainable Strategy• Combine culture, history and the story of the
place in your sustainable efforts• A sustainable place is a great place to visit• Create low environmental impacts • Provide leadership
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Projects and Programs Leadership• Blackstone Valley Green Guide
– Educate the visitor on what your goals are for the place they are visiting
• Sustainable Tourism Planning and Development Laboratory
• Keep America Beautiful
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Projects and ProgramsEducation & Environmental Stewardship• E/V Blackstone Valley Explorer• Educational tour programs for the young• Development of river access• Creation of fish ladders • Cycle Blackstone.com• Bicycle transportation routes• Urban farming
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Projects and ProgramsCommunity Beautification & Recycling• Annual Great American Clean-up• Monthly environmental volunteer clean-ups• Event trash recycling program• Monthly electronics recycling collection• Annual tire recycling• Carbon offset hotel collection boxes for
tree planting – Cherry Trees
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Projects and ProgramsEnhancing Local Culture• Create events that celebrate the culture• Culinaria – mixing food and culture• Maintaining local food-ways through
competitions and weekly tours
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Projects and ProgramsEngaging Youth• Youth bike-repair program• Teaching youth how and why to tell the
community’s story
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Resources• NGS Center for Sustainable Destinations
www.nationalgeographic.com/travel/sustainable• WTTC – Agenda 21 report
www.wttc.org• UNWTO – Climate Change and Tourism
report www.unwto.org
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Questions?
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Maintaining Local Culture, Meat Pie, Dynamite Cookoffs. Cherry Tree Revitalization program and resulting Cherry Blossom Festival RIRRC.org Equipment available for events includes: (1) Roll-off Container, (1) Recycling Trailer, (8) 64 Gallon Wheeled Carts, and (30)Collection Bins. Electronics recycling Cigarette Litter Prevention Program GAC 34 events in 8 of 9 communities Green Guide Carbon Offset Collection boxes Tour RI Blackstone Culinaria Educational River Tours Enviro/Historic Tours River Access project