EsthetiquesSpa201005

LNE & Spa—the magazine for skin care and spa professionals May 2010 $7.50

Boldijarre KoronczayPresident and Master Trainer

EnvironmEntally rEsponsiblE providEr of prEmium skin CarE

We’ve taken the finest Eastern philosophies

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Combined with exotic guava and lychee and

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lauryl sulfates and other harsh chemicals.THE ORIGINAL

SINCE 1958

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Industry Leaders in Keeping the Planet Green.

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Éminence cares about the planet from harvest to production, packaging to delivery. We are committed to being

the “Greenest Company in Town” with the following initiatives: Wind and Solar Powered Manufacturing,

Sustainable Farming Practices, Handmade Products, Recyclable Packaging, Vegetable Inks in Printing, Recycled

Paper in Outer Packaging, Biodegradable Corn-Based Packing Materials, Green Warehouse Practices, Hybrid

and Biodiesel Car Deliveries, Green Transportation Support for our Staff, Green Community Supporter, Tree

Re-planting Initiatives, Green Spa Program, ISO 90001/2001 Certified Manufacturing.

Immuni-Tea Ad LNE.indd 1 23/02/10 12:05 PM

Boldijarre KoronczayPresident and Master Trainer

EnvironmEntally rEsponsiblE providEr of prEmium skin CarE

We’ve taken the finest Eastern philosophies

and ingredients and infused them with our

traditional Hungarian elements and

craftsmanship to bring you the most potent

skin strengthening products yet featuring

antioxidant rich green, white and rooibos teas!

Combined with exotic guava and lychee and

invigorating chestnut and bamboo, your skin

will be strong and youthful from head to toe

with the new Immuni-Tea Collection from

Éminence. Proudly free of parabens, sodium

lauryl sulfates and other harsh chemicals.THE ORIGINAL

SINCE 1958

Toll-Free 1-888-747-6342 | [email protected] www.eminenceorganics.com

Tea Infused Skin Immunity Boosting Collection

GREENSPA

É

MINENCE

ORGANIC SKIN CAR

E

É

MINENCE

ORGANIC SKIN CAR

E

Industry Leaders in Keeping the Planet Green.

Éminence offers products with the highest organic standards worldwide including USDA Certified Organic, ingredients certified by Demeter International – the only global certifier

of Biodynamic® products, and Biokontroll Hungaria.

Éminence cares about the planet from harvest to production, packaging to delivery. We are committed to being

the “Greenest Company in Town” with the following initiatives: Wind and Solar Powered Manufacturing,

Sustainable Farming Practices, Handmade Products, Recyclable Packaging, Vegetable Inks in Printing, Recycled

Paper in Outer Packaging, Biodegradable Corn-Based Packing Materials, Green Warehouse Practices, Hybrid

and Biodiesel Car Deliveries, Green Transportation Support for our Staff, Green Community Supporter, Tree

Re-planting Initiatives, Green Spa Program, ISO 90001/2001 Certified Manufacturing.

Immuni-Tea Ad LNE.indd 1 23/02/10 12:05 PM

Say you saw it in LNE & Spa and circle #157 on reader service card

• www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • May 2010

spa&CONTENTSMAY 2010 VOLUME 25 NUMBER 5

Cracking the Retail Codethe answer is simple

page 98

businessMarketing Boot Camp 87Spa Owner’s Corner: Going Solo,

The Joy of Self-Employment 88Biz Smart: Merit Based Skin Care 92Cracking the Retail Code 98Biz News 103

Word Wise defining “green”

page110

green spaGradual Greening 105Going Green From

the Ground Up 106Word Wise 110Green Spa News 113

spaTiny Terrors 67Self-Esteem Saboteur 68Botanical Wrap-Up: Treatments

that Heal and Hydrate 7525 Expert Tips: Suggestions for the Treatment

Room and Solutions for the Spa Owner 77Beware of Summer Invaders 82Spa News 85

Beware of Summer Invadersguarding spa safetypage 82

skinSummer Tune-Up 31The Cosmeceutical Choice 34

The Search for the Ideal Sun Protection 40

Skin Care Camp 46Skin News 53

The Search for the Ideal Sun Protectionunderstanding sunscreenspage 40

Covercourtesy of INTERMÈDE Salon de Coiffure

extrasFrom the Editor 6Spa of the Month: Spa Esoteric, McKinney, TX 10Preview: The International Congress of Esthetics and Spa,

Dallas, TX 23Summer Bare All 58Calendar of Events 126Advertisers’ Index 130

imageBrows That Wow 115Eye Enhancement 116

Ooh La-La Glow: Healthy Hue 121Image News 123

Brows That Wowcreating the perfect arch page 115

Say you saw it in LNE & Spa and circle #232 on reader service cardSay you saw it in LNE & Spa and circle #232 on reader service card


WHEN YOU THINK OF SUMMERTIME, DO you daydream of lazing around the pool

and staying up until the wee hours with friends? Or does the thought of summer bring to mind sunburns and an unshakable smell of chlorine in your hair? However you generally spend your summer, the season has great potential to create fond memories for everyone.

Spas can tap into the sunshine and design wonderful opportunities that connect them with local clientele. Do you want your spa to be the talk of the town? LNE & Spa’s May Skin Care Summer Camp issue is designed to help you embrace the warmer weather with the latest skin care tips, spa solutions and imaginative ideas. “Skin Care Camp” by Gena Flores (pg. 46) is filled with resourceful suggestions on how to host your own “spa camp.“ Addressing our clients’ quest for the best sunscreen, “The Search for the Ideal Skin Protection” by Jennifer Linder, M.D., (pg. 40) shares practical information on the common misconceptions of sun protection. And don’t miss Chantal Savinon-Soto’s step-by-step advice on how to give your clients a vacation tan without the sun or travel in “Ooh La-La Glow: Healthy Hue!” (pg. 121)

If you have the summertime blues, dive into education that encourages and inspires you. There is no better way to develop your skills in our industry than attending a trade show. Speaking of which, The International Congress of Esthetics and Spa in Miami was the place to be in April! I had the privilege of meeting many estheticians, spa owners and vendors who expressed interest in more communication between the magazine and themselves. I would like to personally invite you to get in touch with me so we can collaborate. I am an esthetician myself, and I love hearing ideas, thoughts and remarks from other professionals in my field. Whether you are a solo esthetician, director of a skin care company or the owner of a day spa, it is always great to get to know my colleagues in the industry. I am now looking forward to getting to know even more outstanding professionals in our industry in Dallas at The International Congress of Esthetics and Spa on May 16th and 17th. See you there! n

Esthetically yours,—Denise R. Fuller

from the editor


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Publisher Dr. Jean Jacques Legrand

Chief exeCutive OffiCer Rodolphe [email protected]

editOr in Chief Denise R. [email protected]

Art direCtOr Sacha [email protected]

AssistAnt editOr Amanda [email protected]

direCtOr Of sAles Danni [email protected]

MArketing direCtOr Christèle de La [email protected]

COnferenCe COOrdinAtOr Laura G. [email protected]

exhibitOr OPerAtiOns AssistAnt Mayli [email protected]

internAtiOnAl editOr Michele de Lattre-Pierantoni7 Avenue Stephane-Mallarme, 75017

Paris, France - 43 80 06 47

ADVISORY BOARD Mark Lees, Ph.D. • Lydia Sarfati • Rob Trow Lake Louise • Nina Curtis • Diane Buccola

Contributors

Les Nouvelles Esthétiques & Spa, American Edition

(USPS 003-687) (ISSN 1043-9641) is published monthly, 12 times per year

and is sold exclusively by subscription.

Publisher’s Name: Jean Jacques Legrand, M.D.

3929 Ponce De Leon Blvd., Coral Gables, FL, 33134

Periodical postage paid at Miami, Florida, with additional mailing offices.

Postmaster: Send address changes to:

Les Nouvelles Esthétiques & Spa, American Edition,

3929 Ponce De Leon Blvd., Coral Gables, Florida 33134

United States Subscription: Annual Rate $45.00

Canada Subscription: $55.00 (American) 1st Class Postage

Overseas Subscription: Two years for $140.00 (U.S.) Air Mail Postage

Printed with 100% soy-based ink. This magazine is recyclable.

Please recycle where facilities exist.

Marion BodnerCarl A. Boger Jr.Krista BourneTracy L. DrummGena FloresNeil A. FranceJennifer Linder, M.D.Tara Manna

Janet McCormickMonika NormanMatthew PaceAliesh PierceLinda RaeCassandra RafuseLaura RootJeri Ross

Chantal Savinon-SotoJean SheaDavid SuzukiSherry TaylorNadine TorielloCarol TrowRob Trow

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Say you saw it in LNE & Spa and circle #249


spa of the month|Hometown Charm Spa Esoteric, McKinney, TX

by Monika Norman

continues

ONCE UPON A TIME, THERE WAS Alittle girl who spent much of her time at her

great aunt’s home. The aunt was a cosmetologist who owned a salon in her own house. The family understood that one side of the house was for business only, and that they were not allowed to see what was behind the door. Children were strictly forbidden to enter the mysterious room. That, of course, only fueled their curiosity.

Laughter and giggles could be heard be-hind the enigmatic door as tea was taken in on a tray in a sweet little Brown Betty teapot that was refilled over and over again. Only kind words were spoken in the forbidden room, and there were hours of welcoming and wav-ing good-bye.

The sweet elderly cosmetologist’s

hometown salon was my inspiration when I estabished

Spa Esoteric.

I N T E N S E M O I S T U R E F O R M U L A – a future-oriented concept with a double effect for perfect skin hydration: due to the activation of aquaporines, the transportation of skin‘s own moisture in the epidermis is supported. At the same time, power moisturizers supply the skin with moisture from outside. The discovery of the significant role of aquaporines has been awarded with the Nobel Prize.

For more information, please visit us at www.biodrogausa.com or please contact our regional distributors:

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Winner of the LNE & SPA’S Award 2010



continues

The sweet elderly cosmetol-ogist’s hometown salon was my inspiration when I estabished Spa Esoteric.

As time passed and I even-tually reached an appropriate

age, my aunt allowed me to go into the salon, help out with the clients and listen to their sto-ries, many of which were similar to one another. I grew to realize that they would come to see my aunt for more than just their hair care. They came because it was a place filled with happi-ness, a place where every client was respected. They came for the wonderful goodies and a kind friendship that they had only found in that house. My aunt knew everyone and everything, she was the keeper of the secrets. As a child, I came to know that the spa was marked by the community as a “kindhearted woman’s house.” I loved that house and the way it made me feel.

After graduating from high school, I went on to beauty school. I lived with my aunt during this period of my life. After my classes, we had many great discussions about the cosmetology and spa industry. The desire to create a busi-ness that replicated her house while also being unique was a challenging concept to formulate.

Finally, after years of working for others, the dream became real when I purchased a 123-year-old historical building in McKinney, TX.

Quite an adventure! To take on a project of such magnitude, ev-eryone involved must be committed to every detail. Do not rush or cut corners. Tackle the project in sections. When I purchased the spa, it had already been in operation for eight years and desperately needed a face lift. The work, the style of the house, the equipment—every-thing had to be overhauled. So for the next six months, the vintage spa was redesigned and restored. The whole interior was transformed without ever having to close. For the build-out, the team continued to work around other staff, clients and construction. Some days were quite an adventure, as therapists were not sure where they were going to take their clients, and the gracious guests patiently went along with the process because they knew the end was in sight. Pictures of the spa before, during and after construction were taken and organized in a binder. The team now looks back over the pictures and understands the great task that was undertaken to get them to where they are today—a beautiful facility called Spa Esoteric!

Acquiring the best spa team can be a chal-lenge. To establish a successful spa, you cannot just hire bodies to fill treatment rooms. Employ like-minded people with the same passion for high standards. It may take time to find the

When I purchased the spa, it had

already been in operation

for eight years and desperately

needed a face lift.

spa of the month|spa esoteric


continues


right fit, so a realistic approach for a business may be to start small and slowly expand their team. Spa Esoteric has had great success in hiring people with strong personalities. The team is like a very close family. When clients enter the spa, they have a relaxing feeling of being at home. The ability of a team to work together without drama and friction is the key to any successful operation.

There are two menus available at Spa Eso-teric. The first is a general menu with a four page fold out that lists the most popular services in the first column. Clients tend to look only at

the first and second columns. So the services you want to be doing the most often should be placed on the first two pages. Additional information included on the general menu is the spa’s location, along with a map, hours of operation and methods of payment—ev-erything a prospective client needs to know.

A specialty menu with treatments specifi-cally for pregnant guests has also been created. Previously, many expecting clients were request-ing services that were not appropriate for them. The specialty menu makes it easier for pregnant clients to choose suitable services. Expectant mothers can enjoy a 60 minute salt glow, skin conditioning facial and prenatal massage after their first trimester. Spa Esoteric definitely knows how to take care of the mom-to-be.

Our treatments come from all over the world. Spa Esoteric has become known as a place that produces tried and true results. A variety of exclusive and unique products from local competitors make up a well stocked backbar that has built strong customer loyalty.

Key business tipMany spa or salon owners purchase thousands of dollars in retail products, only to have them sit on the shelves and take up space. If a prod-uct is not gone in six months to a year, get rid of it! Donate it to a woman’s foundation, school or other charity. Clients do not want to keep seeing the same old stuff. The location of prod-uct stock at Spa Esoteric changes regularly, as the guests are always checking for new items. Products that do not move are just transplanted to the sale table. The experienced staff offers guests suggestions for their home product use.

Technology in the vintage houseSpa Esoteric has invested in a very high qual-ity software system for booking appointments. Computer language is foreign to most spa owners, and Spa Esoteric needed software solutions. A package was developed for the spa and it will never have to change its soft-ware, because it is compatible with growth and new ideas.

The team at Spa Esoteric has experience, personality and ideas. We consistently pro-vide in house training and attend conferences to stay informed for the benefit of our guests. Everyone on the team is given an opportu-nity to express themselves and participate

The location of Spa Esoteric product

stock changes as the guests are always checking

for new items.

Strategic 3 part skin energy system formulated to revitalize skin through the encouragement of ATP production. ATP (Adenosine Triphosphate) fuels all cellular functions of life, and allows an immediate improvement in the appearance of the skin.

Strategic 3 part skin energy systemformulated to revvitalize skin thrrough thheeencouragement of ATPAA producctiion.n.n AATTTAA PPP(Adenosine TrTT iphoosphate) e fuels aalllcellular functionss of life, aanndd aalllllooowwss aaaannimmeddiaatteee immpprovemmmeentt ininn tthheeappearararanncccee oooff ththhee sskkininin.

skin care for life inside and out.

Dena and David Suzuki Owners of Bio-Therapeutic, Inc.

Bio-Therapeutic is a front runner in the world of professional non-invasive, anti-aging technology and skin care products. Taking a layered approach with the award winning bt-PRO™ line of professional technology to thinking out of the room with the bt-GEAR™ line of advanced hand held tools, Bio-Therapeutic brings the most forward thinking equipment, education, and science to maximize the quality of life and appearance without surgery.

Bio-Therapeutic is an FDA and ISO registered medical device manufacturer, having its products safety certified and listed with UL and CSA, as well as clinically tested at the University of Washington to ensure maximum, safe results, consistently.

Bio-Therapeutic World Wide USA | 800.971.6259 | bio-therapeutic.comPara información en Español llame al 800.971.6474

Visit Us at Booth 211Dallas Arlington Convention CenterMay 16-17 Say you saw it in LNE & Spa and circle #139


continues


in their spa home. Each employee feels valued and passes that respect onto the guests. Our goal is to make the client feel like the world out-side stops once they step into the spa. Putting together a plan of action, with everything from what the team wears, colors and style, phone voice of the receptionist, client intake consul-tation—even the way water, tea and goodies are delivered to the clients—were thought out

and put together to create a seamless opera-tion in which everyone is on the same page, ensuring that the client knows we are there for them and will handle them well. Services last for a full hour, not 30 minutes or 55 minutes.

We are determined to make the client feel that they are not just a number that is bused in and out. Our operation philosophy at Spa Esoteric is that we would rather service fewer clients in a day so that the ones we see are not rushed and the staff has ample time between services to properly transition. This decision has made a huge difference to the clients, who often re-mark, “You mean I don’t have to get out right this minute? I can rest here a bit longer?” They appreciate the true value of the service they just received.

Guests enjoy the wellness and calming treat-ments that are offered at the spa. They experi-ence a custom aromatherapy massage with a scent of their choice blended with the finest French shea butter. If there is any product left over afterwards, the remainder is given to the client with the scent written for them. At Spa Esoteric, we believe in customizing all of our services. It is the little things that matter, and ultimately they are what make a biggest differ-ence in client loyalty.

The spa is immaculate. Management takes a white glove approach, and there is no dust or cobwebs in sight. Clients take note of cleanli-ness, and they will not come back if they feel that a place is not tidy. Spa Esoteric’s custom pedicure bowls from Canada have no pipes or jets, which prevents infections. Everything is cleaned with hospital grade solutions. That measure has also inspired client loyalty be-cause it demonstrates a commitment to pro-tecting client safety.

It is very important to keep everything clean and in working order. Clients notice ev-erything. We use white, fluffy towels for every spa and salon treatment except for those used in the hair salon, which are brown. Each treat-

At Spa Esoteric, we believe in customizing all of our services. It

is the little things that matter, and ultimately they are what make a big difference in client loyalty.



ment table is lined with 400 count sheets, fleece warmers with heaters and soft blankets, and all are per-sonally checked on a weekly basis to make sure they are comfortable and warm. Fresh flowers are deliv-ered every week, supplied by a lo-cal floral designer. Baked goodies are available for guests, purchased from another local merchant. There is a lovely horse and buggy vendor who offers carriage rides around the

square, which the spa’s guests enjoy. Immersing the spa family into the community brings the town together.

Spa Esoteric’s highest producing services are the Intraceutical Oxygen Treatments. These were a large investment for the spa, and we earned the right to have an exclusive territory for these hyperbaric treatments, which have be-come our biggest seller. The oxygen machine is multifunctional. Oxygen facials are available, as well as oxygen inhalation treatments and spray tanning. Clients who are seeking more energy, health and vitality love the service. Guests seeking faster recovery from jet lag are also attracted to the oxygen treatments. The multipurpose machine is used during the facial services, in addition to tanning services and oxygen treatments. Employees are encour-aged to take time out to receive one of these

services, which is good publicity for the treat-ment. Guests compliment therapists on their radiant complexion, opening the door for the therapist to share their treatment success story.

Words of wisdomIn conclusion, I would like to offer my Brown Betty tea pot of wisdom: Take your time to de-cide what audience you want to play to, and then put together the “toy box” for that audience. You do not have to be all things to all people. Do not make excuses for what you charge, the services you offer or how they are done. Hire personalities that blend well together; they will become your family. Thoroughly train all staff to maintain consistency in their service, because your clients will come to rely on it. Compensate your staff and reward your clients. Make sure everyone feels valued, respected and cared for. If you build it, they will come. Take your time, every time.

I have recreated the ambiance and feeling that I experienced from a house of my youth. A place of welcoming and waving goodbye. I have become the keeper of secrets, and I try to work with grace every day. This is a gift—not without its challenges—but a gift no less. If you are in the area, drop in and say hello, have a cup of tea and relax. Come enjoy the comfort-ing experience that awaits at Spa Esoteric. n

Photography: Jana C. Perez

Monika Norman is the founder and owner of Spa Esoteric. She spe-cializes in massage ther-apy, body treatments, esthetics, and salon and day spa management. She has trained students and owners in all areas of salon or day spa operations. For more infor-mation visit www.spaesoteric.com.

I have become the keeper of the secrets and try to

work with grace every day. This is a gift—not without its

challenges—but a gift no less.



ment table is lined with 400 count sheets, fleece warmers with heaters and soft blankets, and all are per-sonally checked on a weekly basis to make sure they are comfortable and warm. Fresh flowers are deliv-ered every week, supplied by a lo-cal floral designer. Baked goodies are available for guests, purchased from another local merchant. There is a lovely horse and buggy vendor who offers carriage rides around the

square, which the spa’s guests enjoy. Immersing the spa family into the community brings the town together.

Spa Esoteric’s highest producing services are the Intraceutical Oxygen Treatments. These were a large investment for the spa, and we earned the right to have an exclusive territory for these hyperbaric treatments, which have be-come our biggest seller. The oxygen machine is multifunctional. Oxygen facials are available, as well as oxygen inhalation treatments and spray tanning. Clients who are seeking more energy, health and vitality love the service. Guests seeking faster recovery from jet lag are also attracted to the oxygen treatments. The multipurpose machine is used during the facial services, in addition to tanning services and oxygen treatments. Employees are encour-aged to take time out to receive one of these

services, which is good publicity for the treat-ment. Guests compliment therapists on their radiant complexion, opening the door for the therapist to share their treatment success story.

Words of wisdomIn conclusion, I would like to offer my Brown Betty tea pot of wisdom: Take your time to de-cide what audience you want to play to, and then put together the “toy box” for that audience. You do not have to be all things to all people. Do not make excuses for what you charge, the services you offer or how they are done. Hire personalities that blend well together; they will become your family. Thoroughly train all staff to maintain consistency in their service, because your clients will come to rely on it. Compensate your staff and reward your clients. Make sure everyone feels valued, respected and cared for. If you build it, they will come. Take your time, every time.

I have recreated the ambiance and feeling that I experienced from a house of my youth. A place of welcoming and waving goodbye. I have become the keeper of secrets, and I try to work with grace every day. This is a gift—not without its challenges—but a gift no less. If you are in the area, drop in and say hello, have a cup of tea and relax. Come enjoy the comfort-ing experience that awaits at Spa Esoteric. n

Monika Norman is the founder and owner of Spa Esoteric. She spe-cializes in massage ther-apy, body treatments, esthetics, and salon and day spa management. She has trained students and owners in all areas of salon or day spa operations. For more infor-mation visit www.spaesoteric.com.

I have become the keeper of the secrets and try to

work with grace every day. This is a gift—not without its

challenges—but a gift no less.

Would yoyouu lilikeke t to receive fuuththerer i infnformation on ouourr prpr doducts? Contatactct o ourur C Customer Seervrvicicee atat:

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FL_LNE_American_mai_2010:Layout 1 10-03-31 15:17 Page 1


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WAYS TO REGISTER:

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FAX:1.305.443.1664

MAIL:Aesthetic Expo3929 Ponce De Leon Blvd.Coral Gables, FL 33134

5

THE INTERNATIONAL CONGRESSOF ESTHETICS AND SPA

ARLINGTON CONVENTION CENTER, TEXASMAY 16 & 17, 2010

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The International Congress of Esthetics and Spa / Dallas 2010

HOTEL & TRAVELINFORMATION

Sheraton ArlingtonSuperior First Class

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HOTEL RATES PER NIGHT

AIRLINE RESERVATIONS & CAR RENTALTo make your airline reservations at the best possible airfare or to rent a car you may contactSonia Diaz toll-free at 1.800.544.1222 ext. 283 or e-mail your request to [email protected].

TAXI SERVICEFROM DALLAS/FT. WORTH AIRPORT:Taxi service is available on the upper level of each terminal. The fare to Arlington is approximately $37.00.

FROM LOVE FIELD AIRPORT:Taxi service is available on the upper level across the street from the baggage claim wing of the main terminal building. The fare to Arlington is approximately $45.00.

AIRPORT SHUTTLE SERVICES Shuttle Transportation from Dallas/Ft.Worth airport to: SHERATON ARLINGTON: Complimentary shuttle available from 6:30 a.m. to 10:00 p.m. Upon arrival at DFW Airport call 1.817.261.8200.

HILTON ARLINGTON: $5 per person each way available from 7:00 a.m. to 10:00 p.m. Upon arrival at DFW Airport call 1.817.640.3322.

BAYMONT INN & SUITES: Complimentary shuttle available from 8:00 a.m. to 8:00 p.m. Upon arrival at DFW Airport call 1.817.633.2434.

Shuttle transportation from the airport to your hotel is available via SUPERSHUTTLEReserve your transportation online at supershuttle.com and save! Use group code A2DTJ when reserving online.For fares, reservations and more information, please call 1.800.258.3826.

$135 $135 $145 $155Single Double Triple Quad

RESERVE YOUR HOTELVisit our website: www.LNEONLINE.comE-mail: [email protected]: 1.800.471.0229 Fax: 1.305.443.1664

All rates are PER NIGHT – Plus 15% room tax. Congress rates are subject to availability.CANCELLATION PENALTIES: $50 cancellation fee if reservations are cancelled after 4/30/10.Full one night deposit if cancelled after 5/7/10.Cancellation penalties are STRICLY ENFORCED.

$69 $69 $69 $69

$99 $99 $99 $99

N/A

King Bed

N/A N/A$109 $109King Bed

$1192 Double

Beds$1192 Double

Beds$1192 Double

Beds

1 mile from Convention Center

1 mile from Convention CenterRate includes buffet breakfast

3/4 miles from Convention CenterRate includes continental breakfast

Adjacent to Convention Center

Single Double Triple Quad

Complimentary shuttle to and from Arlington Convention Center

Single Double Triple Quad

Complimentary Shuttle to and from Arlington Convention Center

Complimentary shuttle to and from Arlington Convention Center


GENERAL SESSION &SEMINARSSunday, May 16th

GENERAL SESSION9:30 a.m. Official Opening Ceremony by William Strunk

9:45 a.m. Pregnant, Pickles and Skin Care; Treating The Mom-To-Be by Austine Mah (Demo)

10:30 a.m. Simple Steps to a Booming Business by Richard Linder, MBA (Lecture)

11:00 a.m. Waxing: 15 minute Body Parts! by Lori Nestore (Demo)

11:45 a.m. Hot Flashes and Hormones! How to Treat Menopausal Skin by Trish Green (Lecture)

12:15 p.m. “Green” Your Facial Treatments One Step at a Time by Nina Curtis (Demo)

MEDICAL ESTHETIC SEMINAR2:00 p.m. The Physician-Nurse-Aesthetician Collaboration: The Value of the Working Relationship

Panel Discussion and Q & A by Carolyn Lockridge, RN, Anna D. Rinehart, CIDESCO Diplomat and Joseph R. Feste, MD

3:30 p.m. Turning you Day Spa Into a Medical Spa by Joseph R. Feste, MD

IN-DEPTH MAKEUP CLASS4:30 p.m. Creating Hi-Def Glam by Peggy Segundo

AESTHETICS INTERNATIONAL ASSOCIATION Education Classes1:30 p.m. Keeping Your Business Relevant in Changing Times by Kai Kaden

3:30 p.m. The Naked Truth about Nutrition and Skin by Maria Villareal

Monday, May 17th

GENERAL SESSION9:30 a.m Skin Disorders: What to Do When You Don’t Know What to Do by Danne M King (Lecture)

10:00 a.m. Non-Surgical Face & Neck Lift by Margarita Saian (Demo)

10:45 a.m. Rosacea: Inside Out by Dr. Ben Johnson (Lecture)

11:15 a.m. Balinese Massage by Kim Collier (Demo)

12:00 p.m. Holistic Peels by Anne C. Willis (Lecture)

ADVANCED SALON/SPA BUSINESS SEMINAR2:00 p.m. Get Noticed! How to Get Referrals, Build Your Client Base, and Expand your Business

by Making a Name for Yourself by Jill Lublin

3:00 p.m. Find the Hidden Money in Your Spa Business! by Douglas Preston

4:00 p.m. Spa Owners: Get Out of the Treatment Room and Into a Better Paying Spa Career! by Douglas Preston

AESTHETICS INTERNATIONAL ASSOCIATION Education Classes1:00 p.m. Hands-on Manual Lymphatic Drainage Workshop by Dr. Reinhard Bergel

INCLUDEDWITH

ADMISSION

INCLUDEDWITH

ADMISSION

new

new


WORKSHOPS

SUNDAY, May 16TH 2:00 p.m. TO 3:30 p.m.DMK-DANNE MONTAGUE KING CLASS M 1-2The Canvas Must Be Prepared Before the Paint Goes On! by Danne King and Tommy Parsons

BIO-THERAPEUTIC, INC. CLASS M 3-4Future is in Hand with bt-GEAR™ Handheld, Intelligent Technology to Ignite Your Business by David Suzuki and Sallie Deitz

PCA SKIN CLASS M-5Maximizing Results with Chemical Peels by Erin Holder, LE

MARTINNI BEAUTY, INC. CLASS M-6Learn How to Earn Big Bucks Removing All Types of Skin Growths by Lana Yu

A NATURAL DIFFERENCE CLASS M-7Take Your Technique to New Heights: Putting it All Together With Natural and Chemical Peels by Irene Stuckey

IREDALE MINERAL COSMETICS CLASS M-8Timeless Beauty by Tricia Campbell

BIO-JOUVANCE, INC. CLASS M 9-10Setting New Standards in Facial Esthetics Class I: Mineral Matters–Diamond Facial by Sonia Boghosian

RHONDA ALLISON CLINICAL ENTERPRISES CLASS M 11-12Skin Peeling Techniques and Featured Peel by Rhonda Allison

ÉMINENCE ORGANIC SKIN CARE CLASS CHAMPIONS BALL ROOM 1Hungarian Secrets for Anti-Aging Massage Techniques-Advanced (Hands-on demonstration)by Boldijarre Koronczay

SAIAN CLASS CHAMPIONS BALL ROOM 2 Collagen Infusion Therapy & Non-Surgical Neck-Lift by Margarita Saian

EVA’S ESTHETICS CLASS CHAMPIONS BALL ROOM 3Speed Wax with the Wax Queen by Lori Nestore

EDIMI INSTITUTE FOR SKIN SCIENCES CLASS WORLD SERIES 1 The Relationship Between the Skin and the Internal Body by Michael Tick, Ph.D.

DERMAWARE® BIOTARGETED® SKIN CARE CLASS WORLD SERIES 2 Corrective Peeling: White Out® TCA Speed Peel & Science by Robert M. Zone, Ph.D. and Gül Ç. Zone

YOUNGBLOOD MINERAL COSMETICS CLASS TRIPLE CROWN Breathe New Life Into Skin With Youngblood Mineral Cosmetics by Philip Luque

REMY LAURE EUROPEAN BEAUTE INC. CLASS SUPER BOWL 1 Healthy Aging with Remy Laure Skin Care by Patty Leung

GEHWOL FOOT CARE CLASS SUPER BOWL 2 Professional and Healthy Foot Treatments by Faiz Johnny Jarufe

OSMOSIS PUR MEDICAL SKIN CARE WIMBLEDONHealing Melasma and Rosacea Through DNA Repair by Ben Johnson, MD

INCLUDED

WITHADMISSI

ON


WORKSHOPS

SUNDAY, May 16TH 4:00 p.m. TO 5:30 p.m.GLYMED PLUS CLASS M 1-2Pigmentation Peeling by Christine Heathman

SPAWARE SOFTWARE CLASS M 3-4Building Your Business in a Recession by Blake Rector

PCA SKIN CLASS M-5Customized Peeling Techniques for Acne and Post-Inflammatory Hyperpigmentation by Erin Holder, LE

EVA’S ESTHETICS CLASS M-6Colorblind Skin Analysis by Lori Nestore

IMAGE SKINCARE CLASS M-7The Art of Chemical Peeling by Devon Perry

302 PROFESSIONAL SKINCARE CLASS M-8Skin Biology and Esthetics - A New Perspective by Richard Huber

M’LIS COMPANY CLASS M 9-10New Holistic Research for Post-Cancer Health and Beauty by Linda T. Nelson, Ph.D.

RHONDA ALLISON CLINICAL ENTERPRISES CLASS M 11-12Developing the Art of Business by Rhonda Allison

MONDAY, May 17TH 2:00 p.m. TO 3:30 p.m.BIOMANI SCIENTIFIC SKIN CARE/MEDICAL AESTHETICS CLASS M 1-2Recent Advances in Chemical Peels & How to Use Pure Non-Buffered Acids for Best Results by Fathi G. Fam, MD

BIO-THERAPEUTIC, INC. CLASS M 3-4 Bt-Cocktail™ The Ultimate ATP Synthesis: Adenosine Triphosphate, the Mitochondria That Produces Younger Looking Skinby Sallie Deitz and Cami Martlin

THE WAX CONNECTION FOR EPILLYSS CLASS M-5The Smooth Man by FiFi, “The French Waxing Diva” MARTINNI BEAUTY, INC. CLASS M-6Earn Big Bucks Removing All Types of Skin Growths by Lana Yu

302 PROFESSIONAL SKINCARE CLASS M-7Skin Biology and Esthetics - A New Perspective by Richard Huber

IREDALE MINERAL COSMETICS CLASS M-8Global Beauty by Tricia Campbell

BIO JOUVANCE, INC. CLASS M 9-10Setting New Standards in Facial Esthetics Class II: Black Pearl - Caviar Facial by Sonia Boghosian

DERMASWISS CLASS M 11-12Transform Skin Care and Generate Revenue by Barbara Monteagudo

ÉMINENCE ORGANIC SKIN CARE CLASS CHAMPIONS BALL ROOM 1 The Organic Way: Treating Acne, Rosacea and Eczema with Natural Ingredients (hands-on demonstration) by Boldijarre Koronczay

SAIAN CLASS CHAMPIONS BALL ROOM 2Acne and Candidiasis (Live Demo) by Margarita Saian

EVA’S ESTHETICS CLASS CHAMPIONS BALL ROOM 3Brazilian Bikini Waxing by Lori Nestore

SUNDAY, May 16TH 2:00 p.m. TO 3:30 p.m.DMK-DANNE MONTAGUE KING CLASS M 1-2The Canvas Must Be Prepared Before the Paint Goes On! by Danne King and Tommy Parsons

BIO-THERAPEUTIC, INC. CLASS M 3-4Future is in Hand with bt-GEAR™ Handheld, Intelligent Technology to Ignite Your Business by David Suzuki and Sallie Deitz

PCA SKIN CLASS M-5Maximizing Results with Chemical Peels by Erin Holder, LE

MARTINNI BEAUTY, INC. CLASS M-6Learn How to Earn Big Bucks Removing All Types of Skin Growths by Lana Yu

A NATURAL DIFFERENCE CLASS M-7Take Your Technique to New Heights: Putting it All Together With Natural and Chemical Peels by Irene Stuckey

IREDALE MINERAL COSMETICS CLASS M-8Timeless Beauty by Tricia Campbell

BIO-JOUVANCE, INC. CLASS M 9-10Setting New Standards in Facial Esthetics Class I: Mineral Matters–Diamond Facial by Sonia Boghosian

RHONDA ALLISON CLINICAL ENTERPRISES CLASS M 11-12Skin Peeling Techniques and Featured Peel by Rhonda Allison

ÉMINENCE ORGANIC SKIN CARE CLASS CHAMPIONS BALL ROOM 1Hungarian Secrets for Anti-Aging Massage Techniques-Advanced (Hands-on demonstration)by Boldijarre Koronczay

SAIAN CLASS CHAMPIONS BALL ROOM 2 Collagen Infusion Therapy & Non-Surgical Neck-Lift by Margarita Saian

EVA’S ESTHETICS CLASS CHAMPIONS BALL ROOM 3Speed Wax with the Wax Queen by Lori Nestore

EDIMI INSTITUTE FOR SKIN SCIENCES CLASS WORLD SERIES 1 The Relationship Between the Skin and the Internal Body by Michael Tick, Ph.D.

DERMAWARE® BIOTARGETED® SKIN CARE CLASS WORLD SERIES 2 Corrective Peeling: White Out® TCA Speed Peel & Science by Robert M. Zone, Ph.D. and Gül Ç. Zone

YOUNGBLOOD MINERAL COSMETICS CLASS TRIPLE CROWN Breathe New Life Into Skin With Youngblood Mineral Cosmetics by Philip Luque

REMY LAURE EUROPEAN BEAUTE INC. CLASS SUPER BOWL 1 Healthy Aging with Remy Laure Skin Care by Patty Leung

GEHWOL FOOT CARE CLASS SUPER BOWL 2 Professional and Healthy Foot Treatments by Faiz Johnny Jarufe

OSMOSIS PUR MEDICAL SKIN CARE WIMBLEDONHealing Melasma and Rosacea Through DNA Repair by Ben Johnson, MD

INCLUDED

WITHADMISSI

ON

INCLUDED

WITHADMISSI

ON

as of April 1st

exhibitor list


302 Professional Skincare5 Star Formulators A Natural Difference Advanced Rejuvenating Concepts Aesthetics MedicalAIA-Aesthetics International AssociationAlex Cosmetic USA Alexander’s Aesthetics Allegra M. France Aquavida USA Associated Skin Care ProfessionalsATI Aesthetics Laser Program & Laser Clinic B&S Beauty Supply, Inc. Beauties City Supplies, Inc. Beauty Attica, Inc. Beauty Beauty USA Beauty ImageBeauty Wellness & Spa Bellaire Industry Bio Jouvance, Inc. Bio-Therapeutic, Inc. Biodroga Biokosmetik of Texas, Inc. Bioline Biomani Scientific Skin CareBlinc, Inc.BodewellBody Sense Midwest Bronze Biologic Bubalina Buy Rite Beauty Salon & Spa EquipmentCaron Wax USA Chado-En / Tea Docents Christina / 5 Star FormulatorsCircadia Cirepil Cirepil + Escential Waxes CMS of Holland Coats Aloe International, Inc.Cosmeceuticals International, Inc. Cosmétiques France Laure Crown Brush CompanyDadashie Acne System De La Terre Skincare® Dectro International Dermascope Magazine DermaSwiss Dermavista DermAware® BioTargeted® Skin Care Diamond Way Ayurveda DMK-Danne Montague King

DPC Int’l, Inc. Dr. Jeff Skin Care Dr. Grandel Dr. Schrammek Edge System Corporation Edimi Institute for Skin SciencesÉminence Organic Skin Care Enspri Epillyss Equipro European Beauté, Inc. European Med Spa Institute Europelab Eva’s Esthetics Eve Taylor (London) Ltd.Eye Kandy Cosmetics Fake BakeFalcon Int’l Fallene Ltd. Farm House Fresh Five Star FormulatorsFormostar Gehwol Foot Care Genesis Biosystems GlyMed Plus Hanna Isul Skin Therapy, Inc. Health Mate SaunaHeat Inc Spa Kur Therapy DevelopmentHollywood Face Microfiber & Bamboo CollectionHydroPeptide Image Skincare Instantly Ageless Iredale Mineral Cosmetics JaCo Distributors Janssen Cosmeceutical JMT Group Kintech USA Klapp Cosmetics GMBHLa Marquise, Inc. Lady Burd Exclusive Private Label Cosmetics Manufacturing BeautyLeo Unlimited, Inc. Les Nouvelles Esthétiques & Spa LightStim International Lotus Moon M’lis Mack Software Solutions, Inc. Magazine Service Outlet Martinni Beauty, Inc. Matis Paris

MD Corrective Care Medical Aesthetics Milady Mineralogie Mineral MakeupNational Laser Institute New Beginnings Niko Cosmetics NuFace Nufree Oberon Cosmetics Osmosis Pur Medical Skin Care PCA Skin PFB Vanish, Inc.Physiodermie (Methode) Pinnacle Cosmetics PLH Products Prima Diva Lashes by Le Belle Int. Professional Beauty Formulations Purium Health Products Raw Mens Skin Care Remy Laure RevitaLashRhonda Allison Clinical Enterprises Rosa Graf Cosmetics SAIAN Salonwear Satin SmoothSesderma Silhouet-Tone USA Skin Care ConsultantsSkin FitnessSkin Script Skin CareSmockers SoiSolerra Spa Source USASpa Manufacture DirectSpaware Software SunFX AmericaStudio BeautyTechniface Aesthetic SolutionsThe Wax ConnectionTint School of Makeup and CosmetologyTouché Beauty, LLCUnique Edge 2000, Inc.Viora, Inc.Vita Mix CorporationWhite Professional Tooth Whitening Youngblood Mineral CosmeticsYum Gourmet Skincare

www.schrammek.de/greenpeelusa.html

NortheastRegional Distributor

Vivari247 West 37th St.New York, NJ [email protected]

MidwestRegional Distributor

International Skin Selective6322 Constitution Drive,Fort Wayne, IN [email protected]

WestRegional Distributor

Euro Pacifi c Inc.P.O. Box 70177Las Vegas, NV [email protected]

SoutheastRegional Distributor

Esthetic Supply CompanyP.O. Box 390Orangeburg, South Carolina, [email protected]

Southwest Regional Distributor

BIOKOSMETIK of Texas, Inc.4915 S.Main#109Stafford (Houston), Texas [email protected]

Beauty in harmony with nature– A new skin in just 5 days –

GREEN PEEL® herbal peeling treatmentdermatological know-how & cosmetic innovation

What makes the GREEN PEEL® peeling treatment so successful all over the world? The combination of various natural ingredients. One active ingredient in particular: pansy extract, which has a soothing, healing,

anti-infl ammatory and metabolism regulating effect.

Interested? We will gladly send you further information.

GREEN PEEL® stands for:· a more beautiful and even complexion· pure natural plant ingredients · immediately visible treatment results· problem solver for blemished, sagging or atrophied skin as well as stretch marks (striae)· treatment concept proven successful for over 50 years in Germany and abroad· effective combination of nature and the dermatological competence of

Dr. med. Christine Schrammek-Drusio

before after before after

· Quality

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THE

ORIGINAL

TRAINING SCHEDULE MAY-AUGUST 2010:

2010 May 9th I 9am - 3pm GREEN PEEL® certifi cation class and basic product knowledge I Philadelphia, PA

2010 May 10th-11th I 9am - 5pm GREEN PEEL® certifi cation class and DR. MED. CHRISTINE SCHRAMMEK advanced product knowledge & treatments Houston, TX

2010 May 16th I 9am - 5pm GREEN PEEL® certifi cation class and basic product knowledge I Long Beach, CA

2010 May 16th I 10am - 4pm GREEN PEEL® certifi cation class and basic product knowledge I Chicago, IL

2010 May 16th-17th DALLAS SHOW I Dallas, TX

2010 June 7th-8th I 9am - 5pm GREEN PEEL® certifi cation class and DR. MED. CHRISTINE SCHRAMMEK advanced product knowledge & treatments Houston, TX

2010 June 13th I 9am - 5pm GREEN PEEL® certifi cation class and basic product knowledge I Las Vegas, NV

2010 June 14th I 10am - 4pm Advanced GREEN PEEL® Body seminar Las Vegas, NV

2010 June 27th I 9am - 3pm GREEN PEEL® certifi cation class and basic product knowledge I New York, NY

2010 July 12th I 9am - 5pm GREEN PEEL® certifi cation class and basic product knowledge I Houston, TX

2010 August 15th I 10am - 4pm GREEN PEEL® certifi cation class and basic product knowledge I Kalamazoo, MI

2010 August 22nd I 10am - 4pm DR. MED. CHRISTINE SCHRAMMEK advanced product knowledge & treatments Fort Wayne, IN

2010 August 23rd-24th I 9am - 5pm GREEN PEEL® certifi cation class and DR. MED. CHRISTINE SCHRAMMEK advanced product knowledge & treatments Houston, TX

1. PLACE FOR GREEN PEEL®


USA – NORTHEASTcall: 1-877-DRG-4SPA (374-4772)

[email protected] www.vivari.us

CANADAcall: [email protected]

www.magnaesthetics.com

USA – MIDWESTcall: 260-444-2275

[email protected]

USA – SOUTHEASTcall: 1-888-845-1191

[email protected]

www.grandelusa-southeast.com

USA – WESTcall: 1-866-693-7006

[email protected] www.grandelusa-west.com

USA – SOUTHWESTcall: [email protected]

www.grandelusa-southwest.com

Fast – reliable – convenient. For more information contact:

As early as 1935, chemist Dr Felix Grandelconducted research into wheat germ andvitamin E, thus preparing the ground forhighly effective natural skin care productsthat are well tolerated by the skin.

ECO Control certified

Free of ...

• preservatives• parabens• mineral oils• paraffins• petroleum components • silicones• synthetic fragrances • colorants• PEG emulsifiers

E L E M E N T S O F

N AT U R Ea state-of-the-art skin care series

that uniquely combines nature

and tradition with pure indulgence

and visible results.

DRG-EON_1-1_USA_C_010310:DRG-EON_1-1_USA_C_010310 01.03.2010 18:27 Uhr Seite 1


May 2010 • Les Nouvelles Esthétiques & Spa www.LNEONLINE.com • Page 31

skin|summer tune-up

hands and feet, consider recommend-ing that your clients sleep with gloves and socks, which improve penetration and prolong the effect of the topical products. You can even suggest that clients follow this routine if they are going to the gym or for a long walk, adding moisturizer to hands and feet before putting on shoes and socks.

Hair removal gets renewed atten-tion as the weather warms. Gently ex-foliate with a mild AHA or even a brown sugar scrub to facilitate what could be a painful reawakening to the joys of hair removal. It ideally should be done 48 hours before the procedure. As the skin has not been acclimated to the pro-cedure, follow the actual hair removal with an application of a calming gel or antioxidant based anti-inflammatory to avoid unsightly bumps.

Looking for the proverbial cure to cellulite is the holy grail of body care products and procedures. Be careful not to promise more than you can de-liver. There are several excellent topi-cal products, as well as some machine based treatments that can help reduce the appearance of cellulite for short pe-riods of time.

Recent years have brought on a wave of new body wraps that also can play a role in getting ready for summer. Again, do not promise too much. While the short term results can be amazing, they are not a permanent solution.

One great way to treat arms, legs, and feet and even dramatically reduce keratosis pilaris is through a routine uti-lizing mild lactic acid as an exfoliant and penetrant enhancer followed by a light

oil or moisturizer with vitamin A (retinol palmitate or acetate, not retinoic acid). The dry skin that resembles a river bed will vanish in no time.

Last—but certainly not least—recom-mend self tanners. Recent developments have dramatically improved this family of products, making orange skin a thing of the past. Exfoliation prior to application makes the results of a self tanner even better. If your clients are determined to go out in the sun, make sure the sun-screen they use contains physical and chemical blockers coupled with a brigade of antioxidants. Try to deter them from reaching for products with very high SPF ratings, as they may only offer two to five percent more protection than those with a rating of 20, yet expose your client to more chemicals and lead them to believe they do not need to reapply the product every 90 minutes. n

Carol and Rob Trow are the owners of DermaConcepts USA, the eastern U.S. distributor of Environ Skin Care. They author articles for skin care industry pub-lications and are guest speakers at na-tional and international field conferences.

THE WINTER THAT RECENTLY ended was dominated by an on-slaught of rain, sleet, snow and

record low temperatures. Most people were primarily concerned with covering up and staying protected. Now, with summer upon us, our clients’ faces and bodies can definitely use a tune up!

Winter, with its low humidity, hot air heating and lack of fresh air can wreak havoc on skin. People need to pay atten-tion not only to the face but also arms, legs and feet, which are surely in need of first aid after the brutally cold season.

There are simple ways you can ap-proach getting your clients’ skin back in shape. It is wise to package these treat-ment protocols in a series that provides extraordinary results for your clients, enhances their loyalty and contributes to strengthening your practice.

A good place to start is a mild, self limiting peel. While we prefer lactic or mild TCA gels, there are many options. A point to remember with peels is that less is more. Many professionals prefer adding or replacing mild peels with microdermal treatments. When used properly, peels are an excellent tool for skin rejuvenation.

Following the peel, recommend a regular home routine of exfoliation, which is necessary to remove the winter buildup of dead, dry skin cells. Explain to your guest how to apply light pres-sure while exfoliating, and let them know they should be cautious about using a scrub that has the potential to create microscopic tears in the skin.

Follow exfoliation with a regimen of moisturizing treatments based on skin type. For enhanced results with

by Carol and Rob Trow

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Recommend a regular home routine of exfoliation.

build confidence.

increase credibility.

get certified.Clinicians and physicians nationwide value the benefits of being PCA SKIN® Certified Professionals. Visit us at booth #201/203/205 at the International Congress of Esthetics & Spa in Dallas, Texas, on May 16-17, 2010, to learn more about becoming a PCA SKIN Certified Professional. Increase your knowledge and build your practice with PCA SKIN.

pcaskin.com | 877.PCA.SKIN [722.7546]



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W ITH THE INFORMATION EXPLO-sion provided daily by the Internet and media, consumers that are in-

terested in anti-aging treatments have many options to choose from these days. Confident consumers are opting for visible results with little to no recovery time over surgical proce-dures. Noninvasive procedures coupled with professional skin care products are a much more convenient option than going under the knife. Additionally, it is common sense for any clients who decide to invest money and time in elective cosmetic surgery to prepare their skin prior to the actual procedure and take steps to promote optimal healing of their skin after the treatment in order to protect their investment.

Offering professional cosmeceuticals in your esthetics practice provides your clientele with the opportunity to purchase products that not only produce visible results but also fit their individual skin types and conditions. Clients will have a reason to return to your office—for product repurchases that they cannot find in any drug or department store. As a licensed skin care professional, your clients trust you to be an advisor who recommends products that are not only effective, but also safe.

Skin care products are separated into two specific categories by the U.S. Food and Drug Administration (FDA): Cosmetics and pharma-ceuticals. Topical pharmaceuticals penetrate through the layers of the epidermis and have a biological effect on the structure and function of the living layers of the skin. Cosmetics, on

the other hand, are applied to the non-living surface of the skin to “cleanse, beautify and promote attractiveness.”

Prior to approval, pharmaceuticals must complete extensive years of safety testing, which can cost millions of dollars. By contrast, cos-metics do not have to prove their claims, but may cite “clinical studies” on ingredients used in their formulations in order to substantiate their efficacy.

Cosmeceuticals are not officially recognized by the FDA; the word is actually a marketing term used to define a skin care product that fits the niche between a pharmaceutical and a cosmetic. They do have a degree of biological action, but still classify as “cosmetics,” meaning the formulas are not required to prove efficacy and safety claims. Incorporating ingredients that may have activity in the skin, cosmeceuticals are marketed for use with professional recommen-dations through a physician, day spa, medical spa or other type of educated skin care profes-sional, such as a licensed esthetician.

So, why would you choose a professional cosmeceutical over a mass-marketed product that is sold in a drugstore, department store or multi-level marketing company? Below are some important points of difference to consider:

• In order to have a therapeutic benefit to the health of the skin, ingredients must be formulated to penetrate through the outer layers of the skin barrier to the deeper lay-

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skin|the cosmeceutical choice

ers of the epidermis; many over-the-counter cosmetics are not formulated this way due to the risk of product reactions.

• Over-the-counter products are manufac-tured and distributed in very large batches, are packed with almost as many preserva-tives as “active” ingredients and often sit on warehouse shelves for months before being shipped to retailers.

• A product line that is unique to your practice gives your clients a reason to keep return-ing to your business to repurchase, even if they are not undergoing procedures.

It is essential to conduct some research before you choose the best formula for your practice. Many professional cosmeceuticals use the terms “dermatologist-tested” and “clinically proven” when highlighting prod-uct formulas in marketing pieces. While these words sound compelling, it is best to interpret such phrases with caution. Keep in mind that cosmeceuticals do not have to prove efficacy claims, thus the special active ingredient touted in the formula only has to appear somewhere on the ingredient labeling. In addition, it is not a one-element wonder that works best for the skin—it takes a mixture of the right amounts of active ingredients that work together syn-ergistically for the best results, just like an oral

multivitamin works in our bodies with a mixture of vitamins and minerals developed in the right proportions for best absorption.

Being an esthetician and not having a chem-istry degree, I know how confusing it can be to try to figure out product lines. When I was new to skin care, everything sounded amaz-ing, and product samples were so much fun to play with. Ultimately, it was daunting trying to choose from everything out there. Before trying any particular product, find out the answers to these questions:

1. Were clinical studies conducted on the products to prove safety and efficacy?

2. May I see the results of these studies? Many companies that cite clinical study results do not provide clinical study documentation. You sometimes find peer-reviewed cos-metic formulation studies in dermatology or cosmetic surgery journals, which lends more credibility to the testing process.

3. Was an individual ingredient or the actual finished formulation tested? Since it is not required by the FDA, it is rare to find a cos-meceutical company that tests complete marketed formulations and then offers full clinical study details for the public to see. If it was an individual ingredient that was tested, will it retain its activity and function in the final formulation?

4. Were the tests conducted in-vitro or in-vi-vo? It is important to note that many single ingredients that test very well for in-vitro studies actually have no function in human skin when mixed into a formulation. Yet, we are still led to believe “clinical study” claims from in-vitro data.

5. Were the studies double-blind, prospec-tive or controlled? What are the p values?

6. Was the formula tested against placebo cream (such as glycerin or petrolatum), another similar product or nothing at all?

Unless you are familiar with research testing, these terms can be confusing. When a product undergoes the process for FDA approval, the gold standard of testing is double-blinded, prospective, randomized, controlled clinical tri-als against a placebo or approved prescription product performed by a third party research organization. Double blind studies are those in

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NEW

SONIC INFUSION

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Try the sonic experience for yourself. Visit us at clarisonic.com/professionals or call us at 877-825-9633.

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following questions about the line helps you to determine if it meets your needs: 1. What are minimum opening order or re-order amounts?2. Are there sample or trial sizes for your

clients to try before purchasing?3. What kind of marketing support is offered

to help you promote and grow your retail business?

4. What type of education and training classes are offered?

After these questions are answered to your satisfaction, do not forget another very impor-tant step in your skin care line selection: Try the product yourself! Your personal preferences are very important—how can you promote a product that you do not use or even like? If you have a separate manager in charge of retail sales, be sure that your decision involves that person as well. Include other staff members or select clients in product sampling, and have them re-port their likes and dislikes to you. When you finally decide on a product line to retail in your spa, your entire support staff should use the product so that they are comfortable answer-ing questions and talking about the line with your clientele. It is helpful to keep and use the product in your backbar for your services so that clients experience the products for themselves before purchasing.

Offering a well formulated and tested cos-meceutical line helps round out your service offerings. Cosmeceuticals that are retailed in your practice are also an excellent alternative (or enhancement to) more expensive surgical procedures, and keep your clientele returning to your office on a regular basis. In your search for safe and effective skin care, remember your loyal clients and trust your judgment to find the safest and most effective formulas for them. They will undoubtedly appreciate your research efforts. n

Krista Bourne is a li-censed esthetician. She is an education direc-tor at Episciences, Inc., and has held positions in plastic surgery offices and medical spas. She co-authored The New Ideal in Skin Health with Carl Thornfeldt, MD, pub-lished in January 2010.

skin|the cosmeceutical choice

which neither the participant nor the researcher knows which treatment is received. For pro-spective trials, data is gathered during the trial itself. Randomized means that the participants are randomly assigned a test or control prod-

uct. A controlled study is one where a panelist receives a placebo that does not contain the active element, but looks the same as the other product (with the active). It is also important to make sure that the laboratory conducting the testing is not affiliated with the product line it-self in order to provide unbiased information.

P values are important because they interpret the probability of the result. In other words, a p value of <0.05 means that if the test is con-ducted 100 times, the result will be the same 95 percent of the time. A p value of 0.10 means the same result happens 90 percent of the time. The term “statistically significant” means that the p value must be 0.05 or less. When evaluating the results of a clinical study, a p value higher than 0.05 means that the clinical data did not support the claims of the tested product.7. How long was the test conducted? On how

many participants? A product with statistically significant clinical results should have a mini-mum of 12 patients involved in the study.Granted, most skin care product companies

do not have such information available because it is not required. However, companies that do manufacture products with this type of clinical evidence are taking the extra step to go beyond marketing hype to prove their claims.

The product line you choose must also offer support to you as a retail client. Answering the

The product line you choose must

also offer support to you as a retail client. What type of education and

training classes are offered?

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WITHOUT QUESTION, SUNSCREEN is the most important aspect of any skin care regimen. It is imperative to

maintaining treatment results and the preven-tion of skin cancer. Unfortunately, misleading and often incorrect consumer-directed infor-mation has led many patients to believe that these crucial products are actually harmful. It is imperative that all skin care professionals feel comfortable speaking about the importance of SPF and are prepared to dispel some of the myths regarding these invaluable products. Also, by developing a deeper understanding of how sun protection products work to safe-guard the skin, the clinician is able to identify the most effective sunscreens on the market.

Ultraviolet (UV) radiationTo understand sunscreens, one must first under-stand the ultraviolet light they are designed to screen out. UV light is electromagnetic energy ranging from 200 to 400 nanometers (nm). It is critical to realize that one does not have to be outdoors to be exposed. Human beings are constantly in contact with UV radiation, as it is emitted from multiple sources including the sun, tanning beds, black lights, germicidal lamps, halogen lights and fluorescent and in-candescent lights. The almost unavoidable ex-posure to UV radiation makes daily sunscreen application essential for healthy skin. UV rays have been officially categorized as a known carcinogen, and as we learn more regarding the risks of overexposure, groups such as the Indoor Tanning Association (ITA) are finally being held accountable for their actions. In January 2010, the Federal Trade Commission charged the ITA with making false claims regarding the health benefits of tanning.

UV rays are divided into three types: UVA, UVB and UVC. UVC radiation ranges from 200-280nm. Fortunately, UVC is almost completely absorbed by the atmospheric ozone and expo-sure is minimal. Although light sources such as germicidal lamps and certain types of tanning

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booths utilize UVC rays, specific topical protec-tion for UVC is not believed to be necessary.

UVB rays span from 280-320nm, and are thought to be responsible for the majority of the sun’s negative effects on the skin. Although the inflammation and erythema produced by a sunburn is the most obvious change, it is what is happening within the skin that is the most worri-some. UVB radiation is responsible for a cascade of events inside the epidermal cells, including increasing levels of damaging free radicals and reactive oxygen species (ROS). In addition, UVB causes a reduction of the skin’s endogenous, or natural, antioxidant levels, making it even more vulnerable to DNA damage and mutation. The UV-induced DNA mutation is the number one cause of skin cancers. UVB rays can be remem-bered as the rays responsible for burning.

UVA radiation ranges from 320 to 400 nm, and makes up the majority of the rays that reach the Earth’s surface. UVA rays are believed to be the primary cause of premature visible aging. The deeper, dermal penetration of UVA leads to the breakdown of structural components such as collagen and elastin. UVA radiation is able to penetrate glass and most clothing, and its strength remains constant throughout the day, which makes daily sunscreen use imperative, even if one remains indoors. Like UVB rays, UVA rays increase cellular oxidation and decrease the body’s natural defense mechanisms. Although UVA is thought to play a less significant role in carcinogenesis compared to UVB, it is still re-sponsible for approximately 20 percent of the sun’s cancer-causing effects.

UV protectionThere are thousands of sun-shielding products currently available in the U.S., and their level of usefulness varies widely when it comes to their UVA and UVB screening abilities. The clinician should be able to identify which products offer the best protective benefits in order to preserve the health and appearance of their patients’ skin.

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THE SEARCH FOR THE IDEAL

SUN PROTECTION


Sunscreen agents are classified as physical or chemical. A physical sunscreen is an inorganic product that sits on the surface and reflects or scatters UV radiation before it induces cellular damage. In the past, although physical sun protection was effective, it was often associated with thicker product consistency and a white appearance on the skin. Proper formulation and smaller particle sizes can alleviate these concerns, leading to a lighter and more appealing product feel. In contrast, a chemical sunscreen is an organic substance that penetrates the corneocytes and absorbs UV rays before they affect the skin. Many people avoid chemical sunscreens out of concern for sensitivities. In actuality, reac-tions typically occur in response to a product’s base rather than its active ingredients. Therefore, even patients with sensitive skin should be able to find an effective sunscreen.

Numerous ingredients are FDA-approved to either re-flect or absorb UV radiation. Each of these ingredients is able to counteract specific wavelengths, and a blend is typi-cally needed for ideal protection. The following are some of the most commonly used active sunscreen agents in the United States.

Sun protection terms definedMany of the words that are used to describe sunscreen prod-ucts can be confusing to both the patient and the clinician. Understanding these commonly used terms can greatly as-sist skin professionals in choosing and recommending pro-tective products.

The term “SPF” is the abbreviation for a product’s Sun Protection Factor. It only indicates a product’s ability to screen the sun’s burning rays, or UVBs. Consumers typically do not

skin|the search for the ideal sun protection

understand what SPF is and often believe that a product’s effectiveness is solely determined by the SPF number. It is important to educate patients and explain that the level of protection is not proportionate with the SPF rating. In fact, an SPF of 15 provides protection from 93 percent of UVB rays, SPF 30 protects from 97 percent of UVB rays and an SPF of 60 protects from 98 percent of UVB radiation. Many dermatologists believe that an SPF higher than 30 is of little value. In most circumstances, products with an extremely high SPF are thicker and heavier, and because they provide minimal added protection, they are often unnecessary. In addition, people often incorrectly believe that re-application is not warranted when using a high SPF product. In reality, nearly all sunscreen products break down and must be re-applied every two hours. Personally, I would prefer my pa-tients wear an SPF 15 product daily rather than an SPF 70 only when they are outside.

The term “broad-spectrum” indicates a product’s ability to protect against both UVA and UVB radiation. At this time, the U.S. has not implemented a rating system for UVA protection. The only way to ensure that a sunscreen absorbs UVA rays is to read the ingredient label on the back of the bottle. At least one of the following must be on an ingredient list in order to achieve true broad-spectrum, UVA/UVB protection: avoben-zone, ecamsule titanium dioxide or zinc oxide.

Water and sweat-proof claims are false and irrespon-sible, as there are no such products, and these terms are misleading to the patient. Products can however be water or sweat-resistant, meaning that they are able to maintain their protective effects in water for a certain amount of time.

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ingredient wavelengths filtered type of UV protection

physical suncreens

Zinc oxide 290-400 nm UVB and UVA

Titanium dioxide 290-400 nm UVB and UVA

chemical sunscreens

Octisalate 260-310 nm UVB

Oxybenzone 270-350 nm UVB

Homosalate 290-315 nm UVB

Octyldimethyl PABA(Padimate O)

290-315 nm UVB

Octocrylene 290-320 nm UVB

Octinoxate 290-380 nm UVB

Avobenzone (Parasol 1789) 310-400 nm UVB

Ecamsule (Mexoryl) 310-400 nm UVB

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A water-resistant product remains active for up to 40 minutes of submersion, and a very water-resistant product maintains results for up to 80 minutes. Regardless of a product’s claims, all sunscreens should be reapplied after swim-ming, sweating, toweling off or vigorous out-door activity.

Dispelling sunscreen myths and misconceptionsWhile the Internet can be an excellent source of information, it is also often full of erroneous data. Recently, a consumer-focused website falsely claimed that many of the available sunscreens on the market do not provide adequate protec-tion. Such reports create confusion and actually discourage many patients from using any type of SPF products. The statements made in the report have been discredited and criticized by dermatologists and the Skin Cancer Foundation.

The frequent misleading claims regarding the biological need for sun exposure for vita-min D production can also be confusing for the patient. Although it is true that vitamin D is es-sential to overall health, research has shown that the sun is not only a dangerous source of vita-min D, it is also unreliable. The recommended dose of vitamin D for an adult is 1,000-2,000 IU per day. Adequate amounts should be ob-tained through milk and fish consumption, vi-tamin supplementation and sun exposure from normal daily activities while wearing sunscreen.

A study conducted by the University of California, Riverside, triggered multiple incor-rect and confusing media reports claiming that sunscreens actually caused cancer. While the study itself was valid, its findings were com-pletely taken out of context in the report. The research showed that when exposed to UV rays for prolonged periods of time, sunscreen ingredients can break down and stimulate cel-lular oxidation, or free radical damage. While this seems worrisome, these effects can be completely avoided through proper reapplica-tion. In most circumstances, a sun protection product should be re-applied every two hours, regardless of SPF number, active ingredients or water-resistance. Further, the use of sunscreens formulated with added antioxidants or antioxi-dant products in conjunction with SPF can also eliminate this concern. Look for ingredients such as caffeine, silymarin, L-ascorbic acid, tocoph-erol (vitamin E), resveratrol and glutathione for superior protection against sun-induced free radical damage.

The ongoing searchLocating products with optimal UV-protective blends, potent antioxidants and a cosmetically elegant feel may seem like a daunting task, but once you have found them, your patients will thank you for years to come. Developing knowl-edge of the sun-shielding ingredients and their unique UV-protective capabilities will aid you in this search. As professionals, we must also research what our patients are reading online and hearing from other media outlets and be prepared to dispel any myths. Educating pa-tients on the truth about sunscreen and offering exceptional products promotes overall health and beautiful skin. n

Jennifer Linder, M.D., is a board-certified der-matologist, a fellowship-trained Mohs surgeon and one of the foremost U.S. experts in the use of the cosmetic filler Sculptra. A biomedical engineer and chemist, Dr. Linder holds a clinical faculty position in the department of dermatology at the University of California, San Francisco. Dr. Linder is the chief scientist for PCA Skin.

The only way to ensure a sunscreen

absorbs UVA rays is to read the ingredient

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skin|the search for the ideal sun protection


skin

SKIN CARE CAMPLITTLE CAMPERS, BIG REWARDS

www.LNEONLINE.com • Page 47

SUMMER IS A MAGICAL TIME,where old things are stripped away and new journeys begin. In a fleet-ing three months, gangly children are transformed into young adults,

and the marketing opportunity of a lifetime for estheticians opens up. While many spa profes-sionals are leery about the unstable revenue dur-ing these balmy months, smart estheticians can establish year-round income stability.

An estimated 10,000,000 American chil-dren head to sleepaway or day summer camps that focus on everything from sports, cheerlead-ing, nature, archeology, science, dance or even the circus, leading to a virtual gold mine that spa professionals can tap into. Not only does that younger group of customers in particular need direction in skin care regimens to estab-lish healthy habits, parents are also interested in unique ideas to help their kids’ summer ex-perience stand out.

Parents want to share their favorite expe-riences with their children, not only to initiate an emotional bond but also because many of them truly do want their family to have the best life possible. Portia Potter, mother of six and grandmother of ten, fondly remembers attend-ing camp throughout her childhood and later doing whatever it took to give her children and grandchildren the same opportunity. Potter be-lieves that exposing her children to positive role models and other campers that shared the same interests in a safe environment benefitted the child as an individual and the family as a whole. It is this philosophy, passed down from one gen-eration to the next, that allows spas to expertly link summer camps to a boost in summer sales.

If you have ever been to a sleepaway camp, you may remember “mail call,” that uncertain time when kids pretended not to care if they got a package or letter from home—and the sigh of relief that came when their name was called. Then going back to the cabin with your friends and ripping open the package to see what was inside, sharing the loot and making memories of a lifetime. Spa professionals can fill the desires of parents to share a special gift, with the need to manage money effectively.

Spa owners can tap into this market simply by thinking like a parent and then altering the idea to fit the desired spa image. Crystal Emery,

BY GENA FLORES

mother of three, understands the anxiety her children face when beginning a new adven-ture. No matter how much her children look forward to summer camp or even a night away from Mom and Dad, they are nervous when the time comes. Emery combats the problem by sending a family picture with her children to comfort them at night, as well as cotton balls scented with mom and dad’s favorite perfume or cologne to make them feel safe and loved. A savvy business owner can transform this idea into aromatherapy necklaces that hold a hid-den scent pad containing comforting essential oils of lavender or chamomile. The sentimental piece of jewelry can be worn year round and passed down from generation to generation, creating an emotional tie between their sum-mer experience and your business. It is also a great gift idea for overworked camp counselors. Bundle the aromatherapy necklace with a variety of essential oils designed for camp remedies such as stress reduction (neroli), headache relief (peppermint), refreshment (grapefruit), soothing (jasmine) and illness (eucalyptus).

Streamlining products is becoming more popular as belts tighten and creativity reigns. Spa professionals are leading the trend by shak-ing things up and finding multiple uses of tradi-tional products for increased cost effectiveness. Licensed nail technician Amy Pooker states, “In today’s rough economy, people are wanting more versatile items in their beauty regimen.”

Pooker goes on to discuss pure minerals in particular, stating that “the right color can be used as eyeshadow, lip color, blush and even added to your nail top coat to use as a custom nail lacquer.” Additionally, cosmetic brushes are a great tool for adding the same minerals in the hair with temporary fantasy colors as a fashion statement or adding a sun kissed glow.

Mail call kits for summer camp can include sunscreen, foundation, a variety of mineral colors, cosmetic brushes, clear nail polish, disposable lip brushes, nail polish remover and voila! You have the essentials for skin, nail and hair cosmetics that children will love to share with their friends.

Facial products are safe for the majority of the body, whereas products designed for the body are less likely to be ideal for facial use due to the difference in the skin’s depth. Estheticians

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have an advantage over other industries in this area because of their intimate knowledge of skin and ingredients. For ex-ample, a toner is typically used to balance pH; however, by simply adding aloe extract, the enhanced toner can easily double as a soothing remedy for parched skin. The same aloe extract can be used alone to mend nail cuticles, soothe cuts and scrapes and heal superficial burns.

The possibilities for summer retail items are limitless. Travel size skin care kits can easily range from straightforward cleanser, toner, moisturizer and sunscreen all the way up to customized colors, botanicals and aromas. There is an innate desire for humans to stand out from the crowd while still fitting in with peers. By having the option of custom blending, spa profes-sionals can offer consumer trusted products while embracing the individual’s personality. Teen boys in particular can benefit from having access to products that do not smell “girly,” in-creasing the likelihood of that they will successfully follow a skin care regimen. Kits can be sold either as a stand alone prod-uct or combined with skin clearing services to be used before camp and skin restoring treatments to be used after. By sharing knowledge of proper skin care, you are gifting young consum-ers with a source of support during a problematic time of life for the skin. Camp is an opportunity to start fresh at a young age, and a healthy complexion is important to self esteem.

As a skin care expert, you can identify which products are adaptable and cost effective for this purpose, releasing con-sumers from the anxiety of figuring out which trouble area to focus on. Highlighting multiple uses of the products you sell increases the likelihood that consumers will buy the items you recommend and truly see the value in pure products that are safe for numerous areas of the body, which in turn can increase the esthetician’s retail sales and strengthen the client’s trust in your skills and knowledge. Finding new ways to utilize the current products you have on hand also helps parents when it comes to packing their children for camp. By decreasing the number of individual items needed while still meeting the requirements of campers, parents are able to rest assured that their children are taken care of—with less money leaving their own pockets.

Target camp directorsSummer camps are also a great vehicle to market your busi-ness to the community. Camp directors are always seeking new activities for campers. Spa professionals can easily run short clinics at camp discussing skin care treatments, facts about sunscreen and proper application, acne control, etc. Estheticians can also bring base cleansers, moisturizers and facial quality colors and aromas and let the campers fashion their own skin care regimen. Collaborate with the camp to compile a list of parents that would like pictures of the class, and create a database of the information to use for future marketing. Do this early, while campers have the most enthusiasm about what they have learned. Send

Limelight Spa’s summer themesCelebrate Friendship (week 1): Calling all friends and BFF’s! Campers enjoy making friendship jewelry and other crafts. Each girl receives daily services and partici-pates in age-appropriate friendship bonding activities.

Make Me Up (week 2): Campers learn about basic skin care as they explore the fun world of makeup, col-ors, skin tones and techniques. Each girl makes their own lip gloss and receives a mini makeup box. At the end of the week, they do makeovers, get dressed up and showcase their work.

Hairstyling (week 3): Basic hair care is an essential skill for any girl to have. Campers are taught simple braiding and styling techniques and receive advice about how to care for hair for the best possible results. The girls enjoy hair accessory related activities and crafts, and perform a hair show at the end of the week.

Spa Week (week 4): What could be better than a week at the spa? The girls enjoy activities including manicures and pedicures and personalize their own flip flops! There are many crafts and activities. The session ends with a spa party, where each camper receives a mini-facial, makeup application and plenty of pampering.

Mind Your Own Business (week 5): Campers learn business basics this week. From product creation to pricing and promotion, the campers learn about what it takes to sell. Activities and crafts enhance their ex-perience. The girls prepare a presentation about what they learn. Great for aspiring entrepreneurs.

Fashion Week (week 6): Campers have fun with style as they make their own accessories and jewelry, sharing ideas on how to coordinate outfits and estab-lish their own personal style. The week concludes with a fashion show.

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home gift bags with sunscreen samples, your spa menu and a gift card for mother and daughter to come and indulge in a real spa service.

Host your own spa campNona Daron, owner of the Flying Beauticians Spa in Mill Valley, CA, has hosted a weekly summer spa camp at her facility. Daron’s program consists of five days of health and beauty training, six hours each day for a total of $375 per person. The staff at Flying Beautician loved the experience, as well as the teen and tween campers, who showed refresh-ing enthusiasm and excitement to try something different. Nona says she probably will not combine the spa camp with the exercise routine again, as the exercise component of the camp seemed to detract the attention from the primary goal of the program, which was to teach campers about beauty, skin care, health and relaxation. The campers can get exercise with many other outdoor-type camps and sports.

Dyan Bulyar, owner of the Limelight Spa in Jupiter, FL, also hosts a yearly summer glamour camp for girls ages five to four-teen. The spa receives local media attention for their specialized festivities and has a different theme each week. Camp hours are from 10 a.m. to 3 p.m., and there is often a waiting list.

Daron advises potential customers not to register a mas-sive number of campers. Make sure that you have enough staff to handle curious campers who will touch, sniff and try to see everything that is available. Do not forget to have parents sign consent forms and inquire about allergies. If you are going to include waxing, make sure Mom is aware that her little darling will be having a hair removal treatment. Spas may want to hire an outside camp director to collabo-rate with and help to organize the event. That allows the spa camp director to concentrate on the day to day camp operations and gives both them and the therapists more opportunity to focus on their summer guests.

When working with the summer crowd, it is wise to mar-ket services to parents. No matter how beneficial parents see camp as being for their children, they may feel anxiety about it, especially if it is the first time their child is away from home. Help your clients cope with the transition pe-riod by offering stress reduction services such as massages and aromatherapy facials. It is also important to remember that summer can be a season that brings many insecurities to the surface for people of any age. As clients peel away the layers of winter clothing to reveal previously hidden skin, they will be seeking solutions to firm and tone problem ar-eas to get ready for bathing suit season. Offer detoxifying treatments that contain essential fatty acids and circulation boosting essential oils to help flush toxins from the body to decrease the appearance of bloating and unsightly cellulite. As their children are gradually transforming into adults, par-ents can set a healthy example by paying attention to their own needs as well.

While these strategies are conceived from the idea of summer camp, the marketing techniques can be modified to fit any promotion. Get in the minds of clients, find out what their needs and desires are and give them what they are looking for! Ask a parent what skin care goals they have for themselves and their children. Find out what your cus-tomer’s favorite color and aroma is and add that to their treatments and skin care—make them feel irreplaceable. Play! Find new uses for your current merchandise before bringing new products into the mix. Fall—and stay—in love with your chosen industry as you travel back to the carefree days of summer camp. n

Gena Flores is a licensed esthe-tician, instructor and director of marketing and education for Skin Blends, a cutting edge skin care company designed by Estheticians for Estheticians. Gena volunteers as the midwest director of the National Aesthetic Spa Network and can be reached at [email protected], www.skinblends.com or www.nasnbiz.com.

skin|skin care camp

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Do not forget to have parents sign consent forms and ask about allergies.

If you are going to include waxing, make sure mom is aware that her little darling will be having a hair removal treatment.


MORE NEWS

skin care products and treatmentsskin|news

MAKING THE GRADEStock your shelves with DermaAware’s A+ Smart

Serum™, a revolutionary product that is intelligent enough to know exactly what the skin needs and where to deliver it in the correct dose and form. The A+ Smart

Serum provides skin with a multi-dose package of retinol, co-enzyme Q-10, vitamin C and Vital Stem Cell™

technology. It is a daytime serum designed for age, pigment, acne and oil control. www.dermaware.com

BOTANICAL BLENDThe Fruitzyme line from Advanced Rejuvenating Concepts is made up of natural skin care products formulated to provide the skin with deep cleansing, gentle exfoliation and rich moisture. Fruitzyme products alleviate the common symptoms of excess oil, inflammation and redness that may be associated with acne or rosacea, as well as aid in moisture retention and cell turnover for dry and dehydrated skin, says the company. www.ARCSkinCare.com CLOCK STOPPER Facelift in a Bottle by Instantly

Ageless™ is a revolutionary serum that is clinically proven to dramatically reverse the signs of aging within a few minutes, says the company. It can be used every day to diminish fine lines and wrinkles, minimize crows feet and frown lines between brows, erase dark circles and puffiness under the eyes, smoothen lines around the lips and shrink pore size to improve skin’s texture. An additional benefit is the acetyl hexapeptide-3, a non-toxic advanced anti-aging peptide known to help prevent lines caused by facial movements. www.instantlyageless.com

KEY INTERACTIONTouché Beauty is developing a 7-piece serum-based product line. The three debut serums are the Caviar Serum for anti-aging, the Oxygen Serum for revitalizing and the Marine Collagen Serum for moisturizing. The key to the effectiveness of the formulas is an advanced technology method called carrier systems that assure that an action and a reaction take place. www.touchebeauty.com


skin|news

LASTING WRINKLE REPAIROffer your clients a wrinkle treatment that goes a step further than Botox® with the Filladerma DUO, a double action system

designed to produce visible results in one hour. The Filladerma DUO goes beyond the temporary effects of Botox as it fills deeper wrinkles from the inside and prevents the formation of new ones. It regenerates and reconstructs internal support fabric by stimulating the production of collagen, elastin and hyaluronic acid, says the company. Mother of pearl soft focus pigments create additional immediate improvements in the skin’s appearance by blurring imperfections such as wrinkles, scars and signs of fatigue. www.fillderma.com

SIGHT OF YOUTH The TerraDerma Firming Eye Gel is the perfect product to take care of the skin around the eyes. Rich with marine collagen and elastin, the Firming Eye Gel helps to maintain and support the connective tissue between the cells for a firmer and smoother appearance. The soy

extract works to preserve hydration and smooth out wrinkles, leaving the skin moist and revived with a cool and refreshing effect. www.pibbs.com


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CAFFEINE FIXThe 3090 Coffee Espresso

Mask by Allegra MF utilizes the power of green coffee to

provide a softening, toning and antioxidant treatment for the

skin. The caffeine helps redesign and refine the facial contours,

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a complete treatment to all skin types. [email protected]


skin|news

CRUSH THOSE CROWS FEET!Dr. Jeff® Collagen Eye Pads with Oligopeptides, infused with freeze-dried collagen and oligopeptides from hibiscus esculentus seeds, is specially formulated to relax and smooth fine lines around the eye area. They gently achieve a Botox® like effect without any irritation. Rich in free-radical fighting antioxidants, the eye pads moisturize and revitalize mature skin, making it a valuable add-on eye treatment. www.dr-jeff.com

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GIVE EYES A LIFT The AccuFirm Serum from Cosmeceuticals International, Inc. is fortified with pharmaceutical grade multi-peptides and barbadensis aloe vera. It addresses major eye concerns from droopy lids, puffiness, fine lines and wrinkles. Results are visible in 30 seconds, and accumulate with continuous use. www.youthfulimage.org

TENSION TAMERHelp your clients calm their nerves and let

the troubles of their world slip away with the Anti-Stress Cream from Edimi™ Skin

& Body Care. It can be applied on inner ankles, wrists, elbow creases and behind the

ears. It is also great for rosacea, according to the company. www.edimi.com

ADVANCED INNOVATIONPerformance 3-D from Dr. Grandel combines futuristic packaging with high-tech skin care. Innovative 3-D technology and a high concentration of active ingredients is a great alternative to anti-wrinkle injections for restoring the skin’s youthful appearance. The Performance 3D series, which consists of a face cream and an eye cream, leaves the face, neck and décolleté looking youthfully fresh and radiant, says the company. www.grandelusa.com


5 TRAP IN THE BEAUTYTry out an amazing new product for moisture retention and skin protection with the Nutriboost Ultra Cocooning Cream from Decléor’s new NutriDivine range. It intensely nourishes the skin, boosts lipid production, restores water balance over the long term, brightens the complexion and promotes cell renewal as it wraps dry skin in a protective cocoon and prolongs youthfulness. www.decleor.com

PHOTOGRAPHY BY MATTHEW PACE

1 PROTECTIVE HYDRATION Protect any skin type from sun damage and minimize all visible signs of aging with the IntenC Day Cream SPF 40 from Five Star Formulators, a light-textured, non-oily and paraben free SPF-40 moisturizing cream. It is formulated to increase elasticity, elevate moisture and leave skin toned and balanced, says the company.www.5starformulators.com

2 BIOENERGETIC SKIN ELIXIRHelp your clients stay toned in between visits to your spa with the Ambra-Lift™ from Elina Organics. Key ingredient Baltic amber energizes cells, stimulates muscle and skin to become more firm and supple. www.elinaorganics.com

4 SWEET TOOTH SATISFACTIONHelp your clients unwind from the hot sun with a relaxing body or foot massage with Whoopie! from Farmhouse Fresh, a supple and sweet smelling blend of shea and cocoa butters, jojoba seed oil, soybean oil, aloe and vitamins A and E. Whoopie! is designed to improve the skin’s elasticity, and the aloe and vitamin E help to calm skin’s irritations and sunburns. www.farmhousefreshgoods.com

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3 SMOOTH ELIMINATIONThe Bio Jouvance Paris Slimming & Firming Microgel is formulated with marine and botanical extracts that help stimulate the lymph flow and circulation to eliminate excess fatty deposits and toxins from congested tissues, says the company. www.biojouvance.com

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6 BANISH ANY BLEMISH!The Epifactor Bio Skin Restoration Gel from DermaSwiss is designed to transform all types of skin problems. Derived from natural herbal extracts, it is made with an anti-aging molecule. Epifactor stimulates cellular proliferation, regeneration, restoration, healing, metabolic improvement and wrinkle reduction. It can be used to treat scars, peelings, microdermabrasions, laser treatments, burns and rosacea. www.dermaswiss.com

SUMMER BARE ALL

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7 SHINE-FREE SUN CARE Jan Marini’s Antioxidant Daily Face Protectant SPF 30 is comprised of an impressive concoction of high tech ingredients. The lightweight, non-greasy formula ensures long lasting coverage for extended exposure conditions with a broad spectrum SPF 30 rating that is highly water resistant, says the company. Excess oils are trapped and eliminated by microscopic sponge technology, leaving a matte finish free of oil and shine. www.janmarini.com

Get your spa ready for the year’s hottest season with the latest and greatest products for summer treatments and retail madness! The following pages display an abundance of outstanding products to meet your clients’ needs both in and out of the treatment room during this sunny time of year. 4


11 ALL DAY SUN CAREYour clients will be drawn to the Sun Care Hair and Body Cleanser by Aveda on your shelf, a color safe formula that gently and effectively removes chlorine, salt and product residue from the hair and body while maintaining moisture balance. www.aveda.com

8 SANDAL-READY FEETThe Crystal Colour Foot Spa from Klapp Cosmetics is the perfect treatment to keep feet looking great during the summer, a time when they are so often exposed. It uses natural active ingredients and beautiful aromas to give the special spa foot bath a wonderful wellness feel. The key ingredient is Klapp’s Crystal Powder, which is simply combined with tepid water and a dissolving solution to create the treatment formula. www.klapp-usa-shop.com

9 FLAB DETOXThe new Cellulite Oil from TheraVine™’s Sculpt-O-Vine™ range contains essential oils of lemon, fennel and grapefruit that boost blood circulation and aid in the elimination of toxins, says the company. It is designed to be used morning and night to detoxify, eliminate fat cells and smooth dimpled areas to result in a firmer form. www.theravineusa.com

10 SAFE AND BEAUTIFULHydroPeptide® SPF 30 delivers a sun kissed glow without the risks. The revolutionary sunscreen adjusts to the color of the user’s skin tone to enhance the complexion and offer flawless coverage with a blend of anti-inflammatories and antioxidant protection, says the company. www.hydropeptide.com

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12 REFRESHINGLY SOOTHINGThe refreshing Shea Butter and Mint Moisture Balm from Éminence Organics is a combination of organic avocado, tea tree and peppermint oil and shea butter. The soothing moisture balm leaves behind soft skin.www.eminenceorganics.com

13 PEEL TO PURITYEncourage your clients to optimize their shower routines during these beach days with the Refreshing Shower Peeling from Biodroga Systems. The lightly lathering gel with peeling granules provides a thorough cleansing and a mild peeling, gently removing dead surface flakes and activating microcirculation, says the company. Sesame oil optimizes the moisture level of the skin, leaving behind supple skin and a healthy glow. www.biodrogausa.com

14 DEFENSE FROM DRYNESSBiologique Recherche has created Huile Bénéfique, a rich, luscious oil for the body and face that nourishes the skin and guards it against dehydration throughout the year. The pure luxury product is formulated with rare essential oils and plant extracts that leave behind glowing skin.www.biologique-recherche.com

15 BEACH-READY BODY Offer your clients the perfect formula to help them unwind after a scorching day in the sun with Skin Blends’ all natural Comforting Body Oil, which contains added essential oils that are great for the skin! www.skinblends.com

16 OCEAN MAGICPresent your clients with a shower product that will keep them glowing all summer long! The Sea Spa Glow Natural Exfoliator with Dead Sea Salts from Repêchage is loaded with salt minerals that deliver a full spectrum of beauty delivering elements. Dead Sea Salts are known to replenish minerals important to skin metabolism, open pores and slough away dead skin cells, giving skin that healthy glow! www.repechage.com

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18 SUBTLE SCREENINGImage Skincare’s Tinted Solar Defense Organic SPF 30 offers smooth, even coverage in a universal tint, daily moisture and broad spectrum physical UVA/UVB protection. It is enriched with essential vitamins and antioxidants that prevent free-radical damage.www.imageskincare.com

19 ZIT ZAPPERLadyburd’s Acne Treatment Gel does exactly what its name promises. Glycolic acid exfoliates the skin while glycerin and aloe moisturize and soothe. Witch hazel acts as an astringent to help control oil and licorice root extract reduces the appearance of redness. The powerful gel is perfect for oily and acne prone skin. www.ladyburd.com

17 SMOOTH SUMMER SKINThe revolutionary broad-spectrum perfecting protection SPF 30 from PCA Skin® provides the skin with five melanogenesis inhibitors in addition to UV protection, which work together to reduce existing skin discoloration while preventing future hyperpigmentation. www.pcaskin.com

20 UNDO THE DAMAGERemove any unwanted tan with an innovative formula from South Seas Skincare. The Uh Oh! Self Tan Remover is made from natural enzymes and microdermabrasion crystals to instantly smooth away unsightly results of sun exposure. www.southseasskincare.com

21 CLEAR PROTECTIONSkinCeuticals’ Sheer Physical UV Defense SPF 50 is a transparent, mattifying and paraben-free fluid. The sheer, silky formula spreads evenly, dries quickly and leaves behind no residue, says the company.www.skinceuticals.com

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24 EASE THE PAINThe Trauma Drama Solution from Bikini Kitty is a healing spray that soothes skin with lavender, strengthens it with the powerful witch hazel and protects it with the anti-infection benefits of tea tree oil. Use it after waxing services and offer to your clients as an optional add-on sale to use at home to strengthen delicate skin in waxing areas between treatments. www.smoothspaskincare.com

25 YOUTHFUL GLOWRhonda Allison’s Bronzed DN-Age Self-Tanner produces a natural and long lasting glow as it reverses the signs of sun damage and aging. Its key ingredient is cassia alata, a natural protective system that fights photo-aging and damage from free radicals and DNA induced by UV rays. It is also used to enhance collagen production and reduce hyperpigmentation and age spots.www.RhondaAllison.com

26 RAPID RELIEFThis summer stock your spa with PFB’s numb-IT™. The fast acting topical anesthetic gel is designed to take the sting out of hair removal. It is great for pain relief from waxing, electrolysis and laser treatments. Numb-IT also helps relieve itching associated with minor skin irritations, inflammation and rashes. www.pfbvanish.com

22 ENRICHED SHIELDNow you can offer your clients an elegant sun protection alternative with the Solar Protection Formula TIZO3 SPF 40. The tinted formulation of iron and zinc oxides offers sheer and elegant protection with a smooth and silky matte finish. www.fallene.com

23 UV FREE GLOWFake Bake’s Airbrush Self-Tanning Spray is an exclusive formula with a high content of DHA and erythrulose, which bond with individual skin pigments. The technology transports the active ingredients to deeper layers of the skin to result in a tan that is intense, even and natural looking, says the company.www.fakebake.com

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27 SVELTE SHAPE-UPTry Klapp’s new Body Bandages from the company’s Alternative Medical product line for your summer slim-down services. They are wrapped around problem areas, where they tighten connective tissue. Caffeine helps stimulate drainage and activates a fat-splitting enzyme to decompose fat, while Centella asiatica has a firming and regenerating effect on overstretched areas. www.klapp-usa-shop.com

28 EYE-SCREENStock your shelves with Murad’s Essential-C Eye Cream SPF 15. In addition to protecting and hydrating the delicate eye area, it restores youthful elasticity and firmness to the area and softens the appearance of lines and dark circles, says the company.www.murad.com

29 CAFFEINE FIXPRIORI’s CoffeeBerry Natural Daily Protection SPF 25 creates optimum skin protection against the sun’s damaging UV rays, and serves as a daily brightening skin regimen. It has a light color that melts and blends with all skin tones to provide a sheer layer of naturally beautiful and protected skin. www.prioriskincare.com

31 LASTING LUMINOSITYFrance Laure introduces its RévoluSolaire30 Corrective in a genuine cream to powder compact with a perfect color balance of pigments that create an impeccably natural complexion. The long lasting, lightweight RévoluSolaire30 Corrective contains ultra fine scattered actives that provide maximum protection against environmental aggressions and premature aging. www.francelaure.com

30 UV FREE GLOW Your sun shunning clients will love Fake Bake’s new Bronzy Babe Pressed Powder Soft Sheer Bronzer, a luxurious powder that creates a beautiful and natural looking bronzy glow, says the company. It contains oil-control ingredients to prevent shine. www.fakebake.com

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32 PRETTY PROTECTION The PurePressed Base from jane iredale is a non-comedogenic base that functions as a concealer, foundation, powder and sunscreen all in one. It comes in 24 shades to suit every possible skin tone. It creates a soft focus effect diffusing the appearance of fine lines, pores and wrinkles, and provides a matte finish. www.janeiredale.com

33 CUTTING-EDGEOsmosis introduces their cutting-edge Catalyst Skin Restoration Serum with SRGF-7 (Skin Repair Growth Factor). SRGF-7 rejuvenates DNA/RNA by promoting the repair of damaged strands, stimulating col-lagen production and regulating pigment production, says the company. The serum works to reduce cellular inflammation, a contributing factor to skin aging, and delivers a dramatic improvement of melasma, age spots, UV damage, redness or broken capillaries. www.osmosisskincare.com

35 SUN RECOVERYPhyto-C’s Pro-Heal Serum provides antioxidant protection from UV damage by increasing cellular integrity and facilitating collagen production to diminish fine lines and wrinkles, promote elasticity, even tone and smoothen the skin while reducing symptoms and conditions of rosacea and acne. www.phytocskincare.com

34 SUMMER RENEWALRefresh skin with the bT-Infusion™ Seaweed Masque from Bio-Therapeutic. The powerful mask detoxifies skin and encourages cell renewal while anti-inflammatory properties even skin tone and botanicals leave a silky smooth feel. The mask is designed to add texture and viscosity control to formulations and tighten skin. www.bio-therapeutic.com

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Rashes and blisters from the stings may be very painful, and could result in a se-rious infection due to repeated scratch-ing. Severe reactions may include fever, chills, headaches, nausea and vomiting, most commonly in children. Symptoms may not appear for up to six hours after exposure to the larvae, and last anywhere from two days to two weeks.

If someone thinks they have been exposed to the larvae, they should get out of the water immediately, remove their swimsuit and shower thoroughly. Do not rinse with fresh water while still in the swimsuit! Any stinging cells still in the fibers of the bathing suit may release more venom. Do not put the swimsuit back on until it has been properly laun-dered with detergent and dried.

Vinegar and meat tenderizer are common home remedies to relieve the itching and burning from sea lice. Hydrocortisone cream and oral anti-

spa|tiny terrors

By Nadine Toriello

If someone thinks they have been exposed to the larvae, they should get out of the water immediately,

remove their swimsuit and shower thoroughly.

WARM WEATHER IS FINALLY here and the beach beck-ons! Spa goers sporting cute

swimsuits are slathered in sunblock, gear-ing up to enjoy their day. It starts off as a perfect afternoon of fun in the sun until they eventually wade into the ocean, never suspecting that a vicious predator lurks beneath the waves ready to attack.

No, the predator is not Jaws, but rather microscopic larvae of the thimble jellyfish and other ocean stingers com-monly known as “sea lice.” (True sea lice are actually marine parasites that only affect fish.) These so-called sea lice are sometimes half a millimeter in length or smaller, and can become trapped between the bathing suit and the skin or compressed in crevices like the armpit, causing the stinging cells (called nematocysts) to react.

These larvae are found year-round in the warm waters of the Gulf of Mexico, South America and the Caribbean, but can do their damage from April to August along both U.S. coasts. The lar-vae may cluster in high concentrations called “clouds” or “blooms.” They can be seen by the naked eye but become almost invisible in the water, so they can only be detected after the damage has been done, when a rash appears on the victim.

Common symptoms of a sea lice at-tack may include an intensely itchy red rash with small blisters and swelling of the skin. These lesions can appear any-where on the body, but tend to be con-centrated in areas covered by a swimsuit, as large numbers of larvae often become trapped between the fabric and the skin.

histamines such as Benadryl may help to relieve the itching. There are some products, such as Safe Sea, that are designed to repel the jellyfish larvae and prevent the stingers from attach-ing to the skin. As estheticians, we should not do any services on clients who have been stung until the affected skin has healed.

Bikini waxing must wait until the cli-ent is healed and there are no signs of swelling, blistering or lesions.

We can all enjoy the summer months on the beach, but remember to bring the sunblock, sunglasses, good reading material and a healthy fear of the tiny terrors that lurk beneath the surface! n

Nadine Toriello is the owner of All About You Day Spa in Key West, Florida. She is also an esthetician, licensed body wrap specialist and a CEU provider in Florida.

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MANY CLIENTS CONFESS THAT CEL-lulite can and does sabotage their self-esteem. Cellulite is the stubborn

fat caught between bands of connective tissue that creates a lumpy appearance on the hips, buttocks and thighs of most women.

In fact, 90 percent of women are affected by morale busting cellulite. Your research and pro-fessional recommendations to your clients can help them to remedy these unsightly dimples and be extremely helpful to their self-esteem struggles. While there is no magic pill or miracle cream to banish the bumps, there is hope in a complete holistic approach to the problem.

Five-step cellulite revitalizing program1. Professional relationships: Trust creates compliance. According to Jenny Norris, a li-censed massage/body therapist practicing at Institut’ DERMed in Atlanta, GA, one of the pri-mary components in a successful cellulite pro-gram is to create a trusting, non-judgemental relationship with female clients that enables them to feel safe to openly talk about their bodies and how cellulite impacts their life. “I ask my client why they want a consultation from me and what results are they expecting,” she explains. “I assess how committed they are and then create a program tailored to meet their needs. The majority of women who try to make a change by following the program rec-ommendations get results.”

You may want to ask some of the following questions during your initial assessment:• How do you feel about having cellulite?• How uncomfortable, tender or painful is it?• What actions would you consider taking to

reduce your cellulite?• What kind of results do you want from the cellulite program?

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SELF-ESTEEM

THE INCENTIVE FOR ADOPTING A HEALTHIER LIFESTYLESABOTEUR


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2. Client education: Information is power. Keep a brochure that explains the cause of cel-lulite so the client understands what she can do to reduce it and prevent it from getting worse. The simple explanation for why women develop cellulite revolves around these main factors:• The female skin structure is made up of

chambers that trap fat cells.• Estrogen, the female hormone, increases

fat storage in women, which is one reason that women have cellulite and men do not.

• As we age, collagen and elastin bundles break down, which weakens the dermis and causes fat pockets to protrude upward and make cellulite more noticeable.Programs that include stimulating circulation,

detoxification, building a healthy skin barrier and reducing the size and number of fat cells have a good track record for diminishing cel-lulite. There is no permanent cure for cellulite, so behaviors adopted to address the condition are really habits that need to be followed for a lifetime. In other words, consuming junk foods with little to no nutritional value, lack of exer-cise, stress, etc.—it all matters when it comes to cellulite, and the lifestyle changes made must endure over time.

3. Positive body image: You are what you think. Evidence supports the theory that what you think is what you create. Many women view their body as an enemy that they dislike or even hate because it does not fit the mold of how she has been programmed to think it should look in order to be attractive to others. Dislike for one’s body results in a discontent that almost always leads back to the same shape she is trying to avoid. A positive at-titude matters. It needs to be cultivated and included in any cellulite program, especially for long term results.

During your initial consultation with your client, ask her to write down positive body im-age affirmations as part of her treatment plan. Some examples are: “I love my body!” “I can do my 30 minute walk four times a week.” “I will make it to all of my spa appointments.” “I will use my products at home and drink more water.” “I can have the smooth legs I want so I feel better wearing shorts.”

When your client starts doing healthy things for herself and sees results, she will be encour-aged to adopt even more healthy practices.

4. Spa treatments: A body in good hands.A fundamental benefit to coming to a spa or

clinic for a series of cellulite treatments is stress reduction. Studies have shown that stress can be a trigger for cellulite. Stress increases levels of cortisol, which signals the body to store fat. Women are known to be the gender that always takes care of others, and a spa treatment cre-ates the time, space and solitude for a woman to relax and have her own needs taken care of.

In today’s world of cellulite programs, there are multiple modalities that have proven to be ef-fective for reducing its appearance. Non-surgical methods include but are not limited to: manual lymphatic drainage, endermologie (motorized suction/rolling), carboxitherapy, mesotherapy, radiofrequency, ultrasound, micro-current and infrared light. The latter is designed to increase lymphatic drainage and superficial blood flow, tighten the skin, promote lipolysis or fat burning and stimulate production of collagen and elastin.

Cellulite treatment wraps can restore, revital-ize, rejuvenate and relax the body and provide a sense of renewed energy. Clinical benefits include exfoliation, detoxification and improve-ment in skin texture. Exfoliation also promotes the skin’s receptivity for better penetration of ac-tive ingredients in therapeutic cellulite products.

5. Home care: Transforming the ritual into

a lifestyle. Your client sees you once or twice a week for just one hour during her cellulite pro-gram, which means that she is on her own most of the time. Your job is to provide her with an easy to implement and consistent home care program that includes using clinical cellulite products on a daily basis, exercise, a healthy diet and increased water intake.

Compliance with using home care products starts in the treatment room. It is a wise idea to use the products you are recommending in the treatments you provide to create a pro-fessional value for their importance in a daily home care regime. 4

During your initial consultation with your client, ask her to write down positive body image affirmations as part of her treatment plan.


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According to Gustavo Leibaschoff, M.D., cosmeceutical cellulite products are reported to accelerate and help maintain non-surgical and surgical based treatment results when used for home care. In order for topical products to improve the condition of cellulite, they must address multiple pathological changes. Look for products with these ingredients to stimu-late circulation and increase micro vascular flow (sea minerals, niacin, acetyl carnitine, guarana seed extract and caffeine), lymphatic drainage (essential oils of geranium, rosemary, juniper berry, cinnamon leaf) and skin renewal (wild yam extract, matrixyl peptides, glycolic acid, alpha lipoic acid, essential fatty acids). The more ef-fective products also contain liposomes to assist with active ingredient penetration to subdermal layers of the skin.

Nutrition: Most of your female clients know which foods are good for them and which are not. To address cellulite, a diet needs to be based around fresh produce, healthy fats and lean proteins. Avoid processed foods, such as those containing white flour, sugar and trans fats. Eating organic foods does not bring any extra toxins into the body, which is also helpful. Green tea and yerbe mate stimulate metabo-lism. You can suggest these as replacements for coffee. Look for foods sweetened with xylitol, a naturally occurring sugar found in fruits and vegetables. It is absorbed slowly by the body, creating a steady blood glucose level.

The Body Smoothie is a delicious and low calorie treat that is perfect for a firm summer physique. It enhances energy and supports a

cellulite-free body by providing fiber and many other essential vitamins, minerals, enzymes, an-tioxidants, anti-inflammatories, plant proteins and even a phytohormone from soy milk that helps balance estrogens in the female body.

Hydration: Water enables nearly every part of the human body to function efficiently. Considering that almost two thirds of our bodies are made up of water, it is important to under-stand water’s role in a healthy lifestyle. Annette Richardson, managing director of One Medical Group in Newport Beach, CA, offers the follow-ing suggestion to her Synergie clients: “Carry a water bottle that contains all of the water you need to drink in a day to take the guess work out of it.” Her formula for figuring out how much her clients should drink is based on weight. A woman needs to drink half of her weight in ounces daily. For example, if she weighs 120 pounds, she needs to drink 60 ounces a day.

Exercise: When you work out, you burn 15 times as many calories as you do when you are sitting still. And even when you stop, your metabolic rate is increased, so you continue burning calories six to ten percent faster for up to 12 hours. You also lose weight when you gain muscle mass. Fat does not burn any calories, while one pound of muscle burns 35 calories per hour. In addition, exercise stimulates circu-lation. Five times as much blood flows through your arteries and veins when you work out as when you rest, and that blood is packed with oxygen and nutrients. Exercise even boosts the

Body Smoothie protein shake:In a blender, mix the following ingredients:1 banana

1/4 cup frozen berries

2 cups unsweetened soymilk

1/2 cup raw, organic sunflower seeds

1 tbsp fish oil

2 tbsp non-gmo soy or whey protein

The Body Smoothie is a delicious and

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lymph flow that enhances detoxification of the body. Put all of this together, and it is easy to understand how exercise works to effectively reduce cellulite.

One of the most successful ways to stay with an exercise plan is to have a “body buddy,” someone with whom you make a mutual com-mitment to meet at the gym, take a walk, jog or do any other form of exercise you agree to do together. The best plans include both cardio and strength training at least four times each week.

ConclusionEverything in life has a balance. The female body showcases how intricate biological systems can easily get thrown off, especially in modern times with incessant demands. As the trusted profes-sional, you can make a difference in bringing that body ecology back into natural balance. Your knowledge, dedication and caring for your clients’ cellulite issues changes lives for the bet-ter. The Cellulite Five-Step Revitalizing Program is a useful guide for creating physical beauty and health that lasts a lifetime for the women that have the privilege of being your client. n

Jeri Ross is president and CEO of LJR, Inc. and creator of Cellu liteRx™ products. In 2006 she joined her sister, Lyn Ross, owner of Institut’ DERMed, to contribute her research skills towards the development of advanced cosmeceutical skin and body care formulations. For more information, visit www.idermed.com, www.celluliterxworks.com, or contact her at [email protected].


As the trusted professional, you can make a difference in bringing that body ecology back into natural balance.Institut’ DERMed cellulite treatment, courtesy of Institut’ DERMed

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The treatments that were once popular for skin renewal during the holidays and seasonal

changes are now becoming part of the routine spa experience among a growing number of clients.

SPAS ARE REPORTING A growing demand for wraps, and it’s no wonder! Wraps, which

date back thousands of years to ancient Egypt, work to hydrate, tighten and tone the skin, as well as aid in circula-tion and cleanse the body of toxins. The treatments that were once popu-lar for skin renewal during the holidays

and seasonal changes are now becom-ing part of the routine spa experience among a growing number of clients.

The good news is that the increased demand for wraps is supported by a new generation of offerings that make it possible to perform treatments that are traditionally carried out in a wet room in a dry environment. Such wraps are formulated to stay moist and re-tain their creamy texture. They gener-ally remove easily with a warm, damp cloth, resulting in considerable savings in water usage in comparison to wet room treatments. Another recent wrap to come to market is in the form of a balm, which does not even require re-

moval. It is massaged into the skin as a hydrating and soothing product that saves time, water and money.

Botanical healing wrapsEnhanced with a host of active bo-tanicals, these new wraps provide a range of healing and skin rejuvenating benefits. Burdock, echinacea, figwort

and watercress are some of the more popular herbs added to wraps to treat various skin and medical conditions.

Burdock has been used for cen-turies to improve a variety of medical conditions and improve skin health. The medicinal herb, native to Europe and Northern Asia and now wide-spread in the United States, is most notably used as a blood purifier that clears the bloodstream of toxins. It is also used as a diuretic and topical remedy for skin problems including eczema, acne and psoriasis.

Echinacea is a flowering plant grown in North America and Europe that is used in wraps for its healing and

regenerative properties. Traditionally, echinacea has been used to prevent colds and the flu, as well as other in-fections, and is believed to boost the immune system. It is highly regarded for its skin healing properties, and has been used for minor skin wounds and inflammation.

Figwort has historically been used in both Western and Eastern medicinal traditions. It supports detoxification and is used for treating chronic skin dis-eases such as eczema and psoriasis. It is applied topically to alleviate itching, burns, abscesses and wounds. Figwort also has stress-relieving properties.

Watercress is a perennial aquatic herb with many valuable properties. Originally from Europe and now grown throughout Western Asia, watercress is chock full of essential vitamins and minerals including calcium, phospho-rus, magnesium, iron, sodium, potas-sium, vitamins A and C, B1, B2 and niacin. It also contains micronutrients that work in tandem with antioxidants to combat cancer breeding free radi-cals in the body.

treatments that heal and hydrate

spa|botanical wrap-up

by Jean Shea

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Watercress has been used throughout history as a “spring cleaning herb” for purifying the blood and toning the entire system. Its high sulfur content purifies the blood and aids in cell building, which promotes healthy hair and skin.

With all the healing properties they provide, it is easy to understand why clients are so enthusiastic about wraps. When used as part of a full body treatment with scrubs to cleanse, tone and exfoliate, the skin experi-ences a healing wake up call. n

Jean Shea is the founder and CEO of BIOTONE, a manufacturer of professional massage oils, creams, lotions, gels and body treatment lines. She founded the company in 1980 and continues to be involved in the development of the company’s formulas.

With all the healing properties they offer, it is easy to understand why

clients are so enthusiastic about wraps.

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IN ORDER FOR ANY KIND OF IM-provement to take place in a spa, there has to be action! Unfortunately, in many cases the people that should be taking action have no idea where to begin—or they may not even recognize the existence of a problem. The follow-ing is a compilation of tips and sug-gestions from estheticians, spa own-ers and industry experts to help you better manage your business. These simple tips can give you ideas for re-alistic improvements and solutions to common problems.

1“Take 30 minutes a day to work on your business instead of in it. The

difference? Learn how to track your statistics so you know what you are do-ing and what can be improved upon.” Lori Nestore, Eva’s Esthetics

2“In life we’re always told: ‘Don’t sweat the small stuff.’ But when it

comes to running a spa, it’s the details that impress your clientele.” Lydia Sarafati, Repêchage Skin Care

3“The key to improving your treat-ments is education...both being

educated in what you are doing and educating your clients.” Nanette Downer, master esthetic instructor, Skin Science Institute

4“Have your treatment room so or-ganized that you could work blind-

folded. Have everything you need ready and within reach, so all your energies are focused on your client.” Janine Cimino, esthetician and educator, West Palm Beach, Florida

5“To improve your sales immedi-ately, do the following: With ev-

ery appointment you are setting al-ways ask: ‘Would you like to include the ___________service with that?’ For example, when a customer books a facial, you should respond with, ‘Did you want to include an eye brow arch

or lash tinting with that?’ When a cus-tomer calls to book a massage, instruct your receptionist to ask, ‘Did you want to include the dry brushing with that? It enhances the experience.’ Always, al-ways introduce an upsell a la cart option that can be added to every service you offer. Be sure to train your receptionist to enthusiastically describe the add-on service and know the price. Just make the offer and watch your sales grow.” Ellen Clark, Global Beauty Skin Care

6“Marketing from the treatment room: Many professionals do not

have the menu in the room even though it’s a great marketing tool. Upon com-pleting the treatment you can promote other treatments that will benefit your clients. By having the menu, you can point out the treatment, discuss its ben-efits and reserve it for their next visit. Dori Soukup, InSparation Management

7“When applying a gel peeling for-mula, avoid application with a brush

and use your fingertips to massage con-centrating on the areas of the skin that require the most attention. Massage in-creases the penetration efficacy and pro-vides more control of your application.” Christine Heathman, Glymed Skin Care

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spa|25 expert tips

by Denise R. Fuller

suggestions for the treatment room and solutions for the spa owner

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spa|25 expert tips

8 “Be organized and think ahead! Have everything available that you

will need for the scheduled appoint-ment sanitized and placed in an easy-to-get at place. Think of your treat-ment room like an operating room. The surgical scrub makes sure to put the instruments in their proper place for their timing in the procedure, just as we should line up our products and implements: cleanser, enzyme, steam-er, extractor, massage oil/cream and treatment mask.” Laura L. Root, CST, CIDESCO Diplomat, Director of Product Development and Education and author of Tech-niques & Protocols for the Medical Skin Care Clinic

9“During the closing consultation, tell your customer that you are still

accepting new clients and that any refer-rals she could send your way would be greatly appreciated. Asking for new busi-ness with the implication that you might not have availability in the future creates a buzz around town. Incorporating this daily act with each client is certain to bring in future business.” Toby Heisey, director of the Institute of Skin Science, Rye, NH

10“Make a file folder marked “Articles to read.” When you

receive your magazine subscriptions, go through them and clip out articles that you would like to read later. You’ll be surprised at how fast they will accu-mulate. Don’t forget about articles on the web. This folder then becomes your reading list. Keep it handy and pull out an article to read when you have minute. Carry this file with you as you travel. You’ll never be with out something to read!” Dave Waggoner, Southwest Insitute of Natural Aesthetics instructor, Phoenix, AZ

11“Our spa marketing emails are not always about the ‘promo,’

but also about topics of interest for well-ness or heart healthy and simple lifestyle

changes. People don’t always want to hear about us, so I try to make it about them. This way, when they open our email, they never know what they’ll find.” Lori Guelff, esthetician and owner of The Studio of Health and Beauty in Sebring, FL

12“Remember once the client closes their eyes, all of the other

five senses are heightened. Pay atten-tion to the ambiance created by music, voice, aroma and touch but most im-portantly the power of your heartfelt intention.” Melanie Sachs, Diamond Way Ayurveda

13“While you may go in and out of a treatment room all day, this

is your client’s first time. As they sur-render to your hands, make the room, your presence and your touch as invit-ing and caring as possible.” Robert Sachs, Diamond Way Ayurveda

14“Order nice linen thank you cards and put your business

logo on the front and inside with a scripted note to them thanking them for visiting the spa and offer a $10 discount on their next appointment.” Mary LaDuke Turner, esthetician and spa owner in New Castle, PA

15“Being that business, like life, is 10 percent the hand you are

dealt and 90 percent how you respond to it, use the next 30 days to evalu-ate not what you have, but to evalu-ate your response to an ever changing marketplace.“ Julie Mack, owner of Mack Software Solutions in Plano, TX

16“Clean the spa/salon office of all clutter, unnecessary papers

or furniture. Make sure all treatment rooms are spotless and all products are properly labeled and wiped down. I often recommend having a friend or colleague secret shop the business from appointment, meet and greet, service, close, rebooking and follow up con-tact. Does the space lend to feeling welcome? Is it clean? Does everyone on the team greet you in a friendly and professional manner? Do they introduce themselves? If it is a new customer or patient, do they get a tour of the space so they know where everything is lo-cated and other services available?” AN G. Hinds, President and CEO of Catherine HInds Institute of Esthetics

17“The most successful estheti-cians are the ones who spend

a lot of time understanding the many ingredients, strategies and modalities that are available on the market so that their clients feel like they can always count on an educated opinion. The esthetician becomes their resource for everything. This builds loyalty, but more importantly, it builds complete trust in your knowledge and skills.” Ben Johnson, M.D., Osmosis Skin Care

18“Have the treatment table dressed for a walk-in. Do not

leave it undone while on a break. It is not uncommon that potential clients will be getting a spa tour, and the therapy room may be the only one vacant to show. Not only does the room look un-

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appealing, it is unsanitary and the guest will be very disappointed in the spa pre-sentation. Keep it clean at all times.” Elizabeth A. Edwards, esthetician and editorial assistant for Milady’s, a division of Cengage Learning.

19“After every client’s visit, I follow up with a handwritten card thank-

ing them for their patronage, and enclose a professionally printed card for 10 per-cent off their next service. They love it!” Gigi Walentiny, RN, LME Blue Willow Skin Care, Virginia Beach, VA

20“When performing extractions, I steam first (with a serum and

moisturizer on the skin). Afterwards, I apply massage oil and perform the face, neck and shoulder massage. Now the skin is not only moist, but the steam and the massage have stimulated heat into the skin, which helps to soften the blackheads in the skin, so extracting af-ter massage is easy. I get facials when I travel and everyone always extracts af-ter steam and they end up marking my skin. Bottom line: Extract post-steam and post-massage!” Renee Rouleau, esthetician, Dallas, TX

21“It is critical to continue to get services for yourself to stay cur-

rent with your techniques and trends. How could you ever know how some-thing feels for yourself? I also have a spe-cial client, my daughter actually, that I can try new techniques on and get in-

stant feedback from— both good and bad. Constantly learning and growing my skills is key.” Millie Haynam, author, speaker, award winning salon owner

22“Believe in yourself, trust your instincts, and stay focused.

Anything is possible if you are willing to in-vest the time and diligence to make it hap-pen. Mastery and success is a decision.“ David Suzuki, president of BioTherapeutic

23“Plan for the unexpected. Look for things that could go wrong

and take preventative steps to mini-mize the possibility. This could be every-thing from unexpected (or expectable) weather conditions, equipment that is not properly maintained, uncontrolled power cords and client accidents.”Judy Culp, dean of students at the NW Esthetics School in Eugene, OR

24“Paraffin masks are excellent but many shy away from working

with them due to the mess. A simple solution is to cut paper towels in one-and-a-half inch strips, dip them vertically into the paraffin, allow them to drip, then press onto the face. It is quick and does not make a mess.“ Janet McCormick, MS, CIDESCO Diplomat, Frostproof, FL

25“Use educational marketing to help your clients understand the

treatment, benefits and tips for home care by creating literature and using article reprints as supplementary sup-port material.” Austine Mah, esthetician and educational marketing consultant for the skin care industry n

Denise R. Fuller is a licensed esthetician, certified body wrapping instructor for the state of Florida, beauty therapist and editorinchief of Les Nouvelles Esthétiques & Spa. Contact Fuller at [email protected].

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spa

BY SHERRY TAYLOR AND LINDA RAE

WHEN THE LAZY DAYS OF SUMMERarrive, a laid back attitude tends to come along for the ride. People are more care-free than usual during the summer months.

They walk around barefoot, sit in sweaty lounge chairs and use each other’s towels at the beach—unknowingly transfer-ring bacteria and disease.

The sticky heat and humidity of summer create a perfect breeding ground for parasites, bacteria, fungi and viruses. Foreign invaders can wreak havoc in the spa without our knowledge. All services are risky, particularly waxing, mani-cures, pedicures, body treatments and facials.

These perpetrators do not discriminate. They find homes in blood, skin and dark, moist areas such as underarms, groin and inside of the nose. That may result in everything from minor skin irritations to more serious illnesses or infection.

Not only are our clients at risk, but we as providers can be affected as well. We may have paper cuts, torn cuticles, scratches and microscopic fissures invisible to the naked eye, which can serve as direct pathways for the spread of disease.

When we place safety at the bottom of our priority list, we compromise our health, as well as the safety of our co-workers and clients.

SCENARIO 1

In the heat of the summer, a new client arrives for a bikini wax. You have read articles on the importance of wearing gloves and the danger of double dipping. You follow ap-propriate guidelines when necessary. In this case, you do a visual check of the area to be waxed. The skin looks fine, so you proceed with your favorite reusable metal applicator and no gloves. You have now created the perfect opportu-nity for infection to spread in your spa.

The above example is just one of those decisions that may seem inconsequential at the time it is made, much like choosing to send a text while driving. However if we continue to take our eyes off the road—even for a second—something devastating could happen that ultimately jeopardizes both our safety and the safety of others. That is true when a poor decision is made behind the wheel and while performing a treatment at the spa.

SCENARIO 2

Your spa is located in a beach town where swimsuits and bare feet are the norm—and your establishment is no ex-ception. A client arrives without an appointment, and you ask her to wait 10 minutes. During the waiting period, she strolls barefoot into your retail boutique, hair salon and ladies

room. As you begin her pedicure, you notice the beginning of athlete’s foot. You choose to ignore it and continue with the service. Now not only has your pedicure station been contaminated—so has everywhere else.

We have an obligation to advise our clients appropriately when we notice a possibly contagious condition. Offer a sub-stitute service and refer the client to a physician for treatment.

SCENARIO 3

It has been a great day, packed with appointments and healthy retail sales, but now you are looking forward to the summer evening ahead. If you do not leave now you will definitely hit traffic. So you decide to disinfect your brushes in the morn-ing. When the morning comes, however, you forget that the brushes on your counter have not been cleaned. You start to prepare as usual for your first client, creating another perfect opportunity for infections to spread.

When we visit a restaurant, we usually base our opinion on the look and feel of the establishment. We would never consciously choose to dine in a dirty place. But do we ever really know what is going on in the kitchen? Is the food pre-pared with our health and safety in mind? Those brushes left on the counter are no more safe than the carelessly prepared food in the back of the restaurant!

SCENARIO 4

In order to save money, you decide to change your disin-fectant less frequently and use disposable items more than once. After all, how dirty can they possibly get? Once again, you have created a perfect breeding ground for disease.

Dirty disinfectant is ineffective. Replace it with fresh solu-tion whenever floating debris or cloudiness is apparent. Follow manufacturers’ guidelines and check with your state board. Some states have updated, or are in the process of updating, regulations to include sterilization by autoclave of reusable implements, along with the enforcement of using disposables one time only. The purchase of an autoclave is a very wise investment, regardless of whether or not it is required by law.

Consciously or unconsciously, we put our own lives and the lives of others at risk on a daily basis. Every time we get in our cars, eat in a restaurant or visit a spa we are placing our safety in someone else’s hands.

Documented cases of dreadful infections have been traced back to unsanitary conditions in salons and spas throughout the country, namely methicillin-resistant staph-ylococcus aureus, or MRSA. Experts say that even healthy people may be carriers. 4

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Beware of guarding spa safety

WHEN WE PLACE SAFETY AT THE BOTTOM OF OUR PRIORITY LIST, WE COMPROMISE OUR HEALTH, AS WELL AS THE SAFETY OF OUR COWORKERS AND CLIENTS.

summerinvaders


When we choose to treat everyone as potentially conta-gious (as stated by OSHA), we need not worry. Washing hands, wearing gloves, onetime use of disposables and following appropriate disinfection and sterilization guidelines are the golden rules in preventing the spread of infectious disease.

Nothing may ever happen, but if it does, the business we work so hard to build could be in jeopardy. When safety and health issues are compromised and something serious does happen, the results can be devastating. Diseases can spread, hefty fines levied, licenses revoked and businesses lost. Everyone in the chain of command may be held account-able, including spa directors, managers and business owners.

Although we have a legal, ethical and moral obligation to uphold the laws and regulations that govern our industry, we should always strive to go above and beyond what is expected. This summer, give your clients the gift of knowing they can relax and enjoy their experiences in a clean, safe and healthy environment.

Summer checklist• Purchase an autoclave to sterilize reusable implements

such as comedone extractors, tweezers, etc. It is well worth the cost. (Check with your state board to see if an autoclave is mandatory.)

• Follow appropriate disinfection procedures: 1. Wash brushes with soap and water. 2. Rinse and dry with paper towels. 3. Fully immerse in clean, fresh disinfectant. 4. Use an EPA registered, hospital grade disinfectant. 5. Rinse implements. 6. Thoroughly dry and store in a clean, covered con-

tainer away from pens, phones or other potentially contaminated items.

• Disposable tools are to be used only once before be-ing thrown away or given to the client. That includes nail files, buffers and sponges.

• Keep wax clean by covering wax pot when not in use and never, ever double dip—regardless of what you may read or hear.

• Wear gloves when giving services, cleaning up and handling dirty linens.

• Utilize face masks and eye protection when applicable. • Allow clients to see you wash your hands and prepare

clean implements. • Display hand sanitizer where the client can see it. • Have clients wash their hands prior to manicures. • Require that appropriate clothing and shoes be worn

by both clients and staff.• Keep clean towels in a closed cabinet or container.• Follow strict controls for washing laundry on-site. If

an outside laundry service is used, make sure it is an OSHA-approved facility.

• Have clients wear disposable slippers to prevent the spread of athlete’s foot, warts, etc.• Keep trash cans covered and empty them often to avoid overflow. • We all love our pets, but a spa is not the place for

them. The only exception should be pets belonging to disabled clients.

• Check individual state regulations and visit www.osha.gov for further information.

Advertise your commitment to safety• Create and display a mission statement reflecting your dedication to safety.• Openly discuss the measures you take and encourage

others in your salon or spa to do the same.• Advertise safety on your website, newspaper and radio station. • Hold an open house and invite the local media to attend. • Offer prospective clients a tour of your facility, and

point out the specific safety measures you take that set you apart from others.

• Add your mission statement to your menu of services. • Encourage questions from your clients—and make

sure you know the answers! • Take the opportunity to advertise your commitment to

your clients’ well being in e-mail blasts, postcards and newsletters.By being aware of and taking action against these sum-

mer invaders, you are effectively ensuring the safety of your clients and employees. n

Sherry Taylor currently serves as paramedical skin care instructor at Florida College of Natural Health, Fort Lauderdale, FL. She has previously served as director of esthetician training and development for a national chain of medical spas, and is also the owner of a successful skin care and image consulting business. Linda Rae is the owner of Linda Rae Skin Care and the creator of a resultsoriented pre/post facial plastic surgery program. She was formerly an international educator for a major skin care line. They may be reached at [email protected].

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MORE NEWS

spa|newsbody, equipment and supply products

FABULOUS FUSION Resurface the skin with the HydraFacial MD®

serum-based hydradermabrasion system from Edge Systems. The HydraFacial uses patented

HydroPeel® tips to resurface the skin while simultaneously infusing powerful serums packed

with antioxidants, hyaluronic acid, peptide complex and acid peels. It includes a touchscreen design

with built-in protocols. www.edgesystem.net

SLIM SOLUTIONThe Cellulite Rx Contour Body Wrap from Institut’ DERMed is the perfect service to slim and tone your clients for the beach this summer. The treatment is performed with a combination of products containing concentrated therapeutic active ingredients that diminish the appearance of cellulite. Cellulite Rx includes Quosome, a liposome delivery system that enhances the penetration of skin firming ingredients. Glycolic acid, lipotherm and lipolift are also applied in a three-step process including a wrap and massage procedure to exfoliate, firm and tone. www.idermed.com

QUALITY CLOSE-UP As part of the innovative redesign of the award-winning 2010 bt-GEAR™ line, Bio-Therapeutic introduces the bt-view™. The new piece of equipment is an ergonomic shape, with an enhanced high definition camera that is capable of magnifying the skin up to 200 times, according to the company. The bt-view can be used up to 20 feet away, making it perfect for a treatment room, nanoLounge™ or retail floor. www.bio-therapeutic.com

SILHOUETTE DOWNSIZERImpress your clients with a high-tech solution to their

cellulite with Dectro’s Vital-Ultra. With its unique combination of radiowave, infrared light, chromotherapy

and vacuodermy, Vital-Ultra reduces swelling and redefines the body outline, says the company. Clients should

notice a loss in volume and a reduction of cellulite in desired areas after the first session. www.dectro.com


spa|news


SPICE THINGS UP! The Cinammon and Saffron Multi-Sensory Massage Formula is used in two treatments by Germaine de Capuccini. The texture of a cream and oil together make it possible to carry out a prolonged massage that is comfortable for both client and therapist, says the company. The formula works as a “skin care oil resin” that provides the benefits that spices can deliver to the mind, body and spirit. www.esthetiquesupply.com/us/

RECORD TECHNOLOGYLTW Technologies has received five FDA clearances for its proprietary and unique multi-wavelength LED Lightwave therapy device. The Lightwave Deluxe series is the first LED light therapy system to combine red, infrared and blue light therapy in one unit, obtain clearances for each wavelength and receive clearances for multi-wavelength treatments for use on the face and body, says

the company. The Lightwave Deluxe can be used to perform many services, including the treatment of benign lesions, acne and wrinkles around the eye and the temporary relief of minor muscle and joint pains. www.mylightwave.com

HYDRATE WITH MILKAdd a luscious treat for parched and dry skin this summer. Keep the luscious Hydrating Body Milk from Future Face on your shelves throughout the year. Made from the active

properties of cream, milk and natural elements including quince extract, lipid extracts, sage and wheat plant phytoceramides, the body milk leaves skin soft and velvety to the touch, says the company. www.futurefaceus.com


business|marketing boot camp

offer. A simple photo album works fine, but if you really want to grab people’s attention as they sit in your waiting room, consider a profession-al hardcover photo book. Create an album that showcases before and after photos while describing your facial treatment options in detail. Services like eyebrow waxing, mi-crodermabrasion and chemical peels make great visuals and are exciting for clients to read about.

• Retain. Maintain their loyalty! An easy way to get your phone ringing and your schedule booked is to encour-age your existing customers to keep coming back. Give each client a “loy-alty card” that accumulates points. You can mark these by initialing or stamping them after each treatment or whenever a specific dollar amount has been spent. Once a client has enough signatures or stamps to fill the card, give them a free treatment! By giving the patient a goal, you are turning each appointment into an investment towards a reward. The loyalty card is an effective way to incentivize patients to return, and also helps them to jus-tify spending money.

• Refer. Did you know that you can gen-erate new referrals without spending extra funds on promotions? Simply

EXPERIENCE LEARNING WITHa new sizzle that is helping spas thrive during these turbulent eco-

nomic times. With the help of everything from live music to personalized snacks, innovative seminar series are giving a pulse back to spas all over the nation. What do these “marketing boot camps” entail? More importantly, how can their innovative concepts get your phones ringing and fill your schedule?

Day long courses that have been sweeping the nation are showing attend-ees how to build their practices without breaking the bank. Here are four inex-pensive ways to keep business booming.• Pre-commit. Establish a relationship

with your clients before they even come in. Simply turn your appoint-ment reminder calls into introductory calls from the provider. Have the es-thetician, physician’s assistant, nurse or even the physician block off 30 min-utes on Fridays to call new patients scheduled for the following week. The provider can introduce them-selves and let the patients know they are looking forward to meeting. They can also encourage first time patients to write down questions before their appointment to ensure that any con-cerns are covered during their consul-tation. The small gesture makes a last-ing impression, and it can be the first step to creating a long, loyal relation-ship between the spa and customer.

• Educate. Esthetics is a visual indus-try where seeing is believing. It is no secret that before and after photos can easily peak interest and gener-ate excitement for the services you

add the following sentence to all of your printed publicity: “Help us be green by sharing this with a friend.” By adding just one line to all brochures, business cards or newsletters, you can potentially double the reach of your marketing efforts without increasing your costs. Add a similar concept to every page of your website, encour-aging visitors to “email this page to a friend.” The effort has the added value of collecting email addresses of more prospective clients. A great new book that offers in-

expensive tips to help your business get and stay busy is THRIVE: Pearls to Prosper in Any Economy by Steven Dayan, M.D., F.A.C.S.

In the current economy, everyone needs to carry out a strong marketing plan if they want to keep their business booming. n

Tracy Drumm, vice president of IF Marketing, specializes in the branding and promotion of cosmetic practices. She is known for her creative and easytoimplement strategies designed to deliver results. Drumm has coauthored two marketing books, Thrive and Keys to Success: Marketing & Practice Management. For more information, please visit www.ifmark.com.

By Tracy L. Drumm

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I can be me! I express myself fully, and am able to best serve my clients. The money I make is all mine

—I do not have to give up half of my paycheck.

M Y EMPLOYMENT UNDERplastic surgeons and der-matologists was the most

valuable educational experience I ever could have had to further my skills as a

skin care practitioner. After many years of learning all I could in the realm of medical skin care, I took the plunge and opened my own skin care business.

I wanted to create a private, safe and cozy atmosphere for my clients. I now have more time to educate them on how to achieve the best results for their individual skin conditions. The big bonus for me is that I now have the freedom to do my own research and select the products I believe in without acquiring permission from anyone.

Being in charge of my own sched-uling is a joy, leaving me the time I want and need to assist my clients in achieving optimal results. I am in no hurry; clients do not feel rushed and extra time is well spent on a produc-tive one-on-one experience.

I can be me! I express myself fully, and am able to best serve my clients. The money I make is all mine—I do not

have to give up half of my paycheck. I decide for myself what to charge for products and services, and help all my clients receive skin care that suits their budget so they leave feeling satisfied.

Love all the hats!Being my own boss requires wearing many hats. I am the skin care expert and the front desk girl. I place the skin care orders, write the checks, take out the garbage, clean the office, buy the flowers and schedule my own clients.

Handling the front desk when I am alone can be challenging. I place orders before seeing my first client of the day and return calls between sessions. In order to get everything done, I arrive an hour before opening time. At the end of the day, I balance out all the paperwork and make sure everything is in its proper place. I also do the laundry each day. Maintaining a routine is essential for me.

The challengesBookkeeping is the biggest challenge for me. The task entails making sure every transaction is correct and keeping track of all services and product sales. I was

lucky to find a business accountant that is perfect for me, and we barter services with each other. I give her a monthly skin care treatment and in return she handles my bookkeeping business accounts. My taxes and purchases are always up to date, and we are both happy. It is a win-win arrangement.

As estheticians, we carry a lot of products, unlike a massage therapist, who is ready to perform a service with only a bottle of massage lotion.

Estheticians need a great range of products to meet compatibility with all the various skin conditions and types, as well as hair waxing, eyelash and brow tinting, makeup, back bar sup-plies and so on.

As exciting as it is, keeping up with the latest skin care equipment and prod-ucts to help reduce age spots, wrinkles, fine lines, tone and texture can be very costly. We must choose our ingredients wisely while at the same time manag-ing the cost.

Doing research and conversing with other estheticians and sales reps helps me to make wise choices on purchases. It is very easy to overspend, as the skin care industry is flooded with enticing new products and equipment all the time. We need to keep stock on our shelves in order to have a complete operation and give our clients enough choices. I

by Marion Bodner

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try to make the product assortment as simple as possible in order to keep the costs down.

Attracting the best clientsWhere do we find our clientele? How do we ac-quire new clients and keep our existing ones com-ing back month after month? That part is easy for me. The most important aspects of your business that keep clients coming back is your expertise, honesty, relationship, attitude and warm smiles!

Showing that you care and treating everyone as though they are family is what clients want and like. Ninety percent of my business is based on selling treatment series, as a more affordable service price appeals to many of my clients.

They can see superior results from a skin care regimen and feel better about investing in their wellbeing.

Everyone wants to look and feel great, and word-of-mouth is the best possible advertise-ment you can have. Give your clients a special treatment, product or discount on their next visit to motivate them to spread the word about you.

I love to surprise and delight clients. Some-times I leave a special gift on the pillow when they arrive. I love the look on their faces and the joy I get from it. The feeling cannot be beat, and the extra touch shows your customers that you care.

Network and nurtureGrowing a successful business involves on-going activity. I attend several networking events each month and aim to meet as many potential clients as possible. My one minute elevator speech captures their attention and opens the door for more conversation. I always have business cards handy, which I offer them without applying any pressure to schedule an appointment. Obtaining their cards at these events is also important so you are able to get in touch with them.

Using the latest communication technology modes in order to get your message out is ex-tremely beneficial also.

Attending wellness affairs and setting up a booth with your company information is a great way to generate business. A skin analysis camera that captures one’s skin condition (at no cost) is a tool that provides visual illustration of exactly how your services can help them.

The ladies’ locker room at the gym is a good place to stir up conversation about skin care. It is a place to meet mothers who may want to help their teenagers with the skin is-sues this age group faces.

Can you tell that I love what I do? I adore my clients and I am able to design and orches-trate each and every day to be just the way I want it—the benefits are priceless! I have found that my passion truly lies in being my own boss through self-employment. n

Marion Bodner is a licensed clinical esthetician and certified practitioner in Energy Light Rejuvenation (ELR). She is a consultant for estheticians, acupuncturists, physical therapists, nurses and doctors in the use of ELR. Contact her at [email protected].

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Growing a successful business involves ongoing activity. I attend many networking

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Educating your team on a merit based measurement and reward system creates positive internal

competition and an environment where those who are committed not only excel, they set examples.

COMPETITION IS GOOD. THE drive to compete pushes peo-ple and makes them strive to

be better. You see the rivalry each year in the early days of summer, when every kid participates in camp activities and wants to be a part of

the team. My youngest son, who is eight years old, is no exception. He recently participated in his first mi-nor league baseball draft. For the event, the children spend the day on the field participating in a series of baseball drills while the coaches closely observe their skills and vig-orously write down player numbers in the hopes of negotiating the “ul-timate” team at the end of the day. Those participating in these activities all held a similar belief in competition, merit based rewards and recognition for performance.

Rivalry is instinctualWhy shouldn’t we believe in compe-tition? What is wrong with striving to achieve something you desire as long as you are willing to work for it?

Competition is not limited to any one sport, business or country. It exists in every part of the world and every as-pect of our lives. The basic instinct to survive, thrive and progress are part of the human condition. It is essential to the survival of our species.

Level the playing field?Many believe that there should be a bigger attempt to “level the play-ing field” by making it more difficult for those who work hard to succeed, while making it much easier for those who hardly work to prosper. Although some may conveniently believe in this concept as it applies to their financial situation, none of the parents of the children who were participating in the game that day believed in that idea on the baseball field. Those who were selected as first and second round draft picks were chosen because they practiced the longest and hardest—and as a result they performed the best. No parent will argue about that.

At the end of the day, our son was picked in the third round of drafts. After

merit based skin care

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he heard the news, he insisted that he would be a first round draft pick the following year, and I believe him. He was proud of his achievement and in-spired by his competition.

Embracing competitionCompetition is good. It keeps us on our toes, motivates us to stay in check, inspires us to keep striving to achieve more, advance our skills or better our-selves in some way. Remember, how-ever, that any rivalry can only be clas-sified as competition if there is a merit based reward.

The elimination or obstruction of competition is damaging business-es, families and many individuals who dream of success. How would kids pre-pare and perform for baseball drafts if their skill and commitment level went unnoticed and did not seem to matter to anyone? How would a child perform in school if it did not matter what grade they earned? And how hard would a

member of society work, contribute and sacrifice if the fruits of their labor were not realized, but rather denied and redistributed to those who made no contributions or sacrifices?

Business as usualMany business models have delinea-tions of remuneration based upon tra-ditional categories ranging from se-niority, education level, job title and responsibility, most of which make sense and should be taken into con-sideration when considering your pay scale structure. However, these tradi-tional categories are only part of the equation, and in many cases have very little to do with a team member’s value to the business.

If you analyze any company, you are quickly able to find individuals who have similar parameters of seniority and job responsibilities and have sala-ries within 10 percent of one another, yet have completely different levels

These tools are extremely helpful

in confirming what we understand

the skin condition to be, and just as

importantly, serve as the bridge to active client participation.

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TOUCHE BEAUTY LLC


of production and contribution to the business. That is not to say that senior-ity and loyalty have no value, but it does mean that a 15 year veteran of a company who is absolutely worthless is just that—useless and a poor finan-cial investment.

Merit based business modelMerit based business models suggest that there is measurability for every as-pect of each job description that can be monitored daily, weekly, monthly and annually. It allows an individual’s commitment level to be realized, their attention to detail championed and their value to the company rewarded. Educating your team on a merit based measurement and reward system cre-ates positive internal competition and an environment where those who are committed not only excel, they set ex-amples and inspire other members of the team who are interested in doing the same. Companies who function in this way are true diamonds in the rough, and can be recognized by customers immediately, regardless of whether they are restaurants, hardware stores or spas. The people who make up these busi-nesses genuinely like their jobs, want to achieve success personally and as a team and are there to serve their clients! Such energy and enthusiasm cannot be bought or redistributed. It is a genuine and organic product of competition.

Merit based skin careEvery aspect of society is constantly changing: the way we think, what we do, where we go and how we spend our money. What has not changed, however, is our insatiable desire to look and feel our best. Although today’s con-

sumer is ready and willing to invest in their health and appearance, they are also hungry for information and feel the need to be an active participant in their skin care. They require merit in the way of evidence and science to justify that the products and services they are purchasing are an effective and worthwhile investment.

Although there seems to be an endless array of pricey and sophisticat-ed analysis tools on the market today, it is my opinion that the best analysis is performed and realized by the skin therapist as opposed to a computer. That is not to say that technology is not useful, only that it should not be used to replace the knowledge, expe-rience, and intuition of the skin thera-pist. Simply put, there are just some tasks that a computer will never be able to take care of as well as a hu-man can, and skin care is one of them.

Tools of meritHowever, what we can learn from tech-nology is clearer and more precise in-formation that helps us to provide more accurate prescriptions and treatments. Some of the latest analysis technology available to the skin therapist is not only exciting and intriguing, it is also compact, battery operated, scientifi-cally sound and best of all—attainable.

Most well trained skin therapists can “wow” a customer with a great onetime facial. However, without a measurable plan and clear client objec-tives, that is all it amounts to: a single facial. These tools are extremely help-ful in confirming what we understand the skin condition to be, and just as importantly, serve as the bridge to ac-tive client participation. They also help

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It will improve their skin and meet their objectives and help us measure the progress that they are making toward their goals as time goes on. In

short, it helps to achieve merit based skin care!


business|biz smart

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us establish scientific justification of what and how we are prescribing, how it will improve their skin, meet their objectives and help us measure the progress that they are making towards their goals as time goes on. In short, it helps to achieve merit based skin care!

Be blessedRegardless of whether you look to a grocery store, stock broker, restau-rant or skin therapist, merit based businesses are in demand, as they are the diamonds in the rough that are shining brighter and more re-siliently now than ever before. It has been proven time and time again that early adopters of change and trend have done more than simply survive, they have dominated. Therefore, it is crucial for us to under-stand the concept and function of the merit based business model, and realize that it is the path we should all be following.

Those of you who have worked hard and been rewarded accord-ingly are an inspiration to the rest of us to continue our diligence. You offer evidence and hope that anything is possible. Blessings to all those who win by striving to improve and embracing competition. n

David Suzuki, president of BioTherapeutic, Inc., has been an active licensed member of the esthetics industry for more than 18 years. He is an authority on technology and regulatory issues, including FDA submission and acquisition. Suzuki serves as an advisor to institutions and state boards, writes for numerous industry publications and journals and conducts educational seminars and classes. Email him at

dsuzuki@biotherapeutic.com or visit www.biotherapeutic.com.

Merit based businesses are in demand, as they are the diamonds in the rough that are shining brighter and more resiliently now than ever before.

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BY CARL A. BOGER JR.

CRACKING THETHE ANSWER IS SIMPLE

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IN TODAY’S ECONOMY, SPA DIRECTORS are trying to figure out how to identify with customers’ buying interests and increase sales. They also want to be able to obtain the greatest margins and satisfy increasingly cost conscious consumers. Nationally, spa retail sales have made up less than 15 percent of total sales. There is a new goal to raise the average check per customer via retail sales. A spa’s minimum goal should be to increase retail sales to a mini-mum of 25 percent of the total. Below are eight simple steps towards meeting this objective:

Step 1: Customer profiling The first step is to determine the wants, needs and profile of your customer. Are they locals or are they tourists visiting your spa while on va-cation? Are they regular clients? What types of skin and body products do they currently use? What would they like to see their products do for them? What are their personal and lifestyle demographics? Are they price conscious? Are they more driven by value or brand? Once these questions are answered, you have a good idea of your customer profile, and what types of body and facial products they are seeking.

Step 2: Spa strategy You need to have an understanding of your retail product brand strategy as it relates to your overall spa strategy. Should you sell ge-neric, branded or private label products? The answer depends on a few factors. A word of caution if you have positioned your spa to be an exclusive world class spa: You could dam-age your spa image if you introduce generic brands. Generic brands include products for consumers that are generally considered non-professional. They can be purchased over the counter at grocery stores, malls, mass retailers and/or health food stores. You should always avoid selling products that can be found at discount retailers. A world class spa should use professional branded products and/or their own private label. It is a good idea to introduce a private label because the strength of your spa brand should carry over to your body and facial products. However, that does not mean you should use cheap ingredients or packaging. If you have a world class spa, your private brand must reflect an image of such quality. Remember, brand lift is the abil-

ity of a product to be positioned at a higher retail selling price than generic products. Your branded products and private label should have lift to be effective in the minds of the client and for your own profitability.

There is also confusion about what it means to be “exclusive.” Many spas try to use products that no one else within the market area sells. Instead, pay attention to who is selling the products, both within your area and nationally. The qual-ity of branded products must match the quality of the spa brand. If your “exclusive” spa is sell-ing body and skin products that another private spa is also selling, you have image congruency within your products. However, if the consumer can find your products at a discount store, the brand image of your products is destroyed and the brand lift is undermined. For that reason you must do some research to make sure you know who else is selling your products. Remember, your customers will search!

Step 3: Screening processAll too often, the owner, spa director or techni-cian selects what is “best” for the guests. Where are the clients themselves in the selection pro-cess? This creates buy-in for the technicians by their involvement in the selection process, but not the VIP of the spa. In your selection process, include a small panel of customers to test new products and make recommendations. This does not mean that they do all of the re-search and randomly select products. As the professional, you must guide them in screening product classes and types. Your customers will become walking billboards! Each month have a different panel of customers to test the vari-ous products you are considering.

Step 4: IntegrationMaintain congruency between what is on your re-tail shelves and what is in your treatment rooms. Many spas sell exclusive body and facial products but use generic, low cost products. Why should a consumer purchase a product they have never experienced? Make sure that your technicians use the products that you are planning to sell. How can they recommend products they have never tried themselves? It does raise the cost of products within the treatment rooms, but it also boosts your retail sales. 4

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INTRODUCING


Step 5: ProtocolsDevelop protocols for evaluating your customers’ skin and selling strategies within your treatment rooms. I recommend upgrading spa treatments from the traditional 50 minute to a 60 minute experience. The additional 10 minutes can be used to evaluate the spa consumer’s needs, and allows your technician to build a personal relationship with their customer as well as evaluate their skin. Many customers view the technicians as “caregivers,” not simply service providers. Nearly every department store provides miniature samples to their consumers at the makeup counters. These tiny samples give the consumer the impression of product ex-clusivity, and allows them an opportunity to take something home to try. If they like the products you have given them, they are more likely to purchase them on their next visit. Give your customers the miniature products before they leave the treatment room, along with cards carrying a description of the product’s ben-efits. Give each customer samples specifically tailored to their individual needs. Put the products into small bags imprinted with your logo. After your customers have taken the samples, your front desk personnel can ask them if they need any body or facial products. Your customer now has all the necessary information to select the right products for themselves.

Step 6: AccountabilitySo far, you have identified the wants and needs of your customer and your brand strategy for body and skin products. You have tested products and developed evaluation and sales products. So what is left? You must hold your staff account-able for both following the protocols and meeting consultation (sales) goals. You need to track the average daily revenue and retail sale for each customer. Some technicians focus on adding body and facial treatments but neglect to pitch retail. By establishing a culture of accountability, the technician wins by receiving com-mission on body and facial products, the customer wins because they are being prescribed the best products for their skin and the owner wins because they are increasing their revenue.

Step 7: Budgetary checkJust like any business, spas need to offer products that meet the revenue and profitability goals of their brand. So the spa director, owner or accountant needs to ensure that the product mix meets your financial and branding goals. Typically, generic brands have the highest percentage of gross revenue, while branded products have the lowest percentage. However, you need to focus on gross rev-enue in dollars, not percentages. If you are able to sell a branded product for two or three times as much in dollars as what you can sell generic products for, you can generate more revenue. For example, a branded product that sells for $60 with a gross profit of 30 percent provides you with a total of $18 of gross profit. On the other hand, if you sell a generic product for $20 with a gross profit of 50

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percent, you have a gross profit of $10. So the question becomes whether you want to put $18 or $10 in your pocket.

The other two keys to the equation are product mix and volume. You may have to sell two or three product lines to meet the variety of your consumers in terms of product needs and pricing. Keeping products on your shelves that never sell might make a great wall display, but it is costing you money because you are unable to use these resources, and eventually they become a financial waste.

Step 8: Pitfalls and roadblocksThe last part of the process that must be planned is avoiding the typical pitfalls that present themselves in the implementation of any strategy. The first common roadblock is misunderstanding the needs and wants of the customer, as well as your own brand. You need to ensure that you are able to adjust your brand im-age to meet the expectations of your consumer. This is called closing the gap! You have two choices: You can attract other customers that fit your brand image, or you can meet the desires and needs of your current customer base by modifying your brand image. That choice also impacts the body and facial products that you select for your consumer.

The biggest roadblock is convincing your technicians to be caregivers by analyzing the skin of their customers and recommending products that meet their individual needs. We need to move away from the “hard sell” strategy into more of a partnership strategy that meets the customer’s skin needs. That builds trust from patrons, and they then view the spa as a nurturing place of re-juvenation. It is essential that your clients are educated by your employees, so you must ask yourself if your employees understand the features and benefits of each product you sell.

“Hidden craters” is a term that describes problems that are usually beyond your control—or of whose existence you are unaware. Finding out that your spa products are available at discount retailers is an example of a hidden crater. The other evening, I was watching a television show that was offering products that I had recommended to a spa for nearly 40 percent less than the spa was charg-ing. The exclusivity of the product had just vanished, and the commercial basi-cally destroyed the spa’s pricing strategy. That causes confusion in the mind of the consumer and shakes their trust in you. Do your research on the product line that is going to support your spa.

Another hidden crater is having too many product lines and too much depth within each category. Two to three product lines are sufficient for most spas. The more product lines you have, the more confusing it is for your technicians and consum-ers. In addition, the cost of stocking, controlling and having your financial resources tied up in inventory makes it very difficult for you to manage your product lines.

Spas need to examine their product mix and ensure that they are maximizing all available retail sales in terms of gross profit in dollars, an evaluation that helps promote the longevity of the business’ success. n

Carl A. Boger Jr. is the associate dean at the Conrad N. Hilton College at the University of Houston. He is an expert on sensory branding and has created a spa management program. Email him at [email protected].

We need to move away from the “hard sell” strategy into more of a partnership strategy

that meets the customer’s skin needs.


MORE NEWS

spa|newsbody, equipment and supply productscommerce, trade, industry and people

biz|news

BRAND CONSOLIDATION Ellen Clark, president of Control Corrective Skin Care, Global Beauty and Topical RX has formed Ellen Clark Skin Care International, an umbrella company for all three brands. In conjunction with the consolidation, the company relocated to larger headquarters in March in Irvine, CA. The 4,200 square-foot facility features a regional showroom and

training facility with demonstration rooms and facial beds. “This is a vision I’ve held for some time, and I’m thrilled to see it to fruition,” said Clark. “I strongly feel that it’s important to offer more than just product to skin care professionals...our new spot provides an education and resource center for estheticians and spa owners in Southern California. They can come here for greater product knowledge, coaching in developing sales and business strategies, networking and more, whatever they need to succeed.” www.skincareprofs.com

EXPERT INSTRUCTION Author Susanne S. Warfield has recently writ-ten a chapter in medical textbook Aesthetic Oculofacial Rejuvenation, a publication that covers the latest noninvasive techniques for the eye and face using images and step by step guidance. Warfield’s chapter discusses the services that an esthetician can offer in a medical setting and the work that the National Coalition of Estheticians, Manufacturers/Distributors & Associations has been doing to standardize education and training in the United States and Canada. www.pcijournal.com

ROLL OUT THE GREEN CARPET!Nina Curtis represented LNE & Spa magazine as the West Coast affiliate at the third annual Hollywood Goes Green event on March 12, 2010, hosted by Boulevard3. The event supports efforts to raise funds for Operation Green Leaves (OGL), a charity devoted to reforesting and rebuilding Haiti. Boulevard3 donated one tree to OGL for each paid admission. Among the several hundred attendees, some celebrities were present. (Pictured: Curtis, at right, and Akidah Njuzu, owner of Suite Ta Bu) www.oglhaiti.com

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BRINGING PROFESSIONALS TOGETHERThe Women’s Center at Metroplex Hospital in Killeen, TX, has teamed up with Anna D. Rinehart, CIDESCO Diplomat, facial esthetics instructor and Texas approved CEU provider to develop a medical esthetics clinical skin care program for the community. The hospital-based curriculum includes a medical esthetics training program for physicians, nurses and estheticians. www.medicalaesthetics.com


NOTEWORTHY PROMOTION

Mack Software, Inc. is proud to announce the promotion

of Sylvia Mutong to training specialist. Mutong has been a technical support associate for

Mack Software for more than two years. In her new positition,

she will be responsible for the training of new clients. www.macksoftware.com


green corner|gradual greening

when the room is occupied and auto-matically turns off when it is vacant. The eco-gadget helps to keep the room en-ergy efficient without any monitoring.

Be efficient with temperature con-trol. If your spa does not have a digital thermostat, suggest one. They are cheap and easily pay for themselves in savings. If that is not possible, turn the thermostat down in the winter and up in the summer as much as possible while still keeping your clients comfortable. A difference of just one degree dramatically changes the amount of energy consumed.

Control water consumption. Reduce the amount of water you use in your room to save energy and minimize water waste. Then take a look at all of the services the spa provides to determine where drier methods can be incorporated while still keeping the spa-mode intact. For exam-ple, some spas are doing dry pedicures, a non-soak method that still pampers and relaxes clients but lowers the ser-vice water consumption by 90 percent.

Turn off the display lights. Unnec-essary chronic lighting from vending machines and advertising displays should be turned off. Shutting off the

THE SPA INDUSTRY IS EXPERI-encing a trend towards “green,” a concept embodied as a de-

sire to become more earth-friendly. How could anyone possibly argue with that purpose? But what about those of us who are not in control or are located in a building that is so old, it could not even go chartreuse, let alone true green? The widespread push to be green may make people who would like to be eco-friend-ly but believe they cannot feel guilty. However, there are some easy changes we can make in our energy consumption habits to minimize our carbon footprints and make a significant impact on our environment as a whole.

Turn off the computer when you leave for the day. Leaving computers on all night costs a minimum of $45 per year in energy consumption, and that rate is rising. The computers that cannot be shut down should at least have their moni-tors and printers turned off or placed on energy savings during closed hours.

Only wash full loads of laundry, and use cold water. The dishwasher should also only be run when packed full. It is questionable whether hand washing dish-es saves any water and energy in com-parison to washing a full load of dishes, so there is no reason to feel guilty about let-ting the machine take care of that chore. But do turn off the drying cycle.

Close the doors of unused rooms. Utility rooms, store rooms, conference rooms, etc. should be kept closed when they are not in use to reduce their con-sumption of heat. Lights, of course, should be left off also. Consider using energy “brains” that keep the light on

front lights of the vending machine can reduce their energy usage substantially, saving $100 a year in energy consump-tion. Plug them into a timing device that automatically shuts them off during the business’ closing hours.

Following these suggestions is merely the first step in altering energy consump-tion habits, but they are good ideas for initiating change. As we reduce our car-bon footprint, we become aware of other changes we can make and steadily move towards the energy conscious lifestyle we should all be striving for. n

Janet McCormick is a licensed estheti-cian and manicurist, sought-after trainer and former spa director who has owned her own salons. She is a CIDESCO Diplomat and a certified medical nail technician. McCormick has written more than 400 highly respected articles in beauty industry magazines and books. She is the co-owner of Medinail Learning Center, a provider of modular online and school courses to train nail tech-nicians in safe techniques. She can be reached at [email protected] or 863.273.9134.

by Janet McCormick

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Reduce the amount of water you use in your room and you will save energy and minimize water waste.


GOING GREEN

THE ULTIMATE REALM OF SERENITY SPA IN NORMAN, OK

FROM THE GROUND UP

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BY CASSANDRA RAFUSE

WALKING INTO THE ULTIMATE REALM of Serenity Spa in Norman, OK, you are immediately transported to a traditional Southeast Asian homestead, where the

windows are shuttered with wooden blinds to block out the brilliant sunlight and the floors are made of smooth, golden bamboo. In the background, water trickling upon stones can be heard and textured, clay-colored walls surround you in a warm, ageless embrace.

The timeless environment is truly the ultimate illusion of serenity. It is hard to believe the spa is not even a year old, having just opened their doors in September of 2009. It is not the youth of the business or its Zen-like décor that is Ultimate Realm of Serenity’s most endearing quality. Rather, it is the fact that the spa was conceived entirely as an ecologically-sound facility from the initial planning stages.

“When the spa was still just an idea written up in a busi-ness plan, it was already determined that it would be an eco-friendly, or green spa,” recalls Monica Marsh, Ultimate Realm of Serenity’s owner and manager. “In this industry, our main purpose is to restore, enhance and maintain wellness of body, mind and spirit of people and nature as a whole. Contributing to the green movement was of incredible importance to us.”

Throughout history, humanity has always constructed its buildings from resources found within local regions. From the humblest of huts to the great sandstone pyramids of Giza, humans have always built with green materials, using nothing but manpower and old-fashioned ingenuity. Throughout the centuries we developed advanced building techniques that allowed us to create the soaring Gothic cathedrals and sturdy medieval castles, yet we never compromised the Earth in our pursuit of bigger, more impressive architecture. However, during the Victorian era we began to see a shift in building practices as the Industrial Age introduced us to manufactured materials. Soon, concrete, bricks and glass became commonplace. By the middle of the twentieth century, steel plastic polymers and en-gineered fiber boards were the norm on many building sites.

Though clay, stone and wood are still major components in construction and manufactured materials, the industri-al processing of these materials leaves a massive carbon footprint with each square meter that is built or renovated. Energy is expended to produce each kilogram of every type of building material. Concrete, polystyrene and fiberglass are some of the least earth-friendly materials, but they are found in almost all buildings.

The trend towards green building is slowly beginning to take hold. In the last decade, eco-materials have become easier to find in Western European countries, and they can now be purchased at local home renovation centers. As the trend sweeps across the Atlantic, green building materials will become more available in the years to come.

Despite the difficulty of finding earth-friendly construc-tion materials, Marsh was prepared for the challenge and met it head on. “I took it upon myself to take the time to research ways to go green,” she says proudly. “I did not hire a ‘green’ contractor to guide me through the construction process. The contractors we did have, however, were very understanding about the fact that we wanted to be green.” Relaying this information to the building team early on es-tablished the spa’s ecological philosophy, which enabled Marsh to work as a green project manager responsible for sourcing the spa’s most important materials.

Just from looking at The Ultimate Realm of Serenity’s in-door décor, it is hard to determine which materials are eco-friendly. They are all so beautifully manufactured and work so well within the space that they give no indication of being “non-traditional.” The floors are made of bamboo, the fast-est growing and most renewable woody plant on the planet, and are affixed with a solvent-free adhesive. The energy ef-ficient ceiling tiles are made of recyclable materials. A tank free water heater provides hot water on demand, and even the gorgeous louvered doors, so evocative of Bali, are made up of more than 86 percent recycled content and have been coated with a non-hazardous water-based primer. In addition to the spa’s internal structure, they feature three organic skin care lines, offer locally grown organic foods and have adopted a reduce/reuse/recycle program. They actively encourage all staff to participate, which has led several team members to introduce certain green practices in their own homes.

“I have been thanked by clients for opening a green spa here in Oklahoma,” Marsh comments. “Green establish-ments set great examples for the general public to follow. It creates an awareness that otherwise wouldn’t be there.”

Whether opening a new spa or renovating a pre-existing one, it is possible to incorporate eco-materials if you are willing to dedicate some extra time to the project. Consider the following tips to ease the upgrade as much as possible:

Start local. Check with your city or state to see if they have a green initiatives program. Such programs may also exist independently, sponsored by local businesses or edu-cational facilities. They can be a wealth of information about what is available in your area.

Search the Internet. There is a wealth of information on the Web, and it is definitely the best place to compare materials for both their green quality and their price. Green websites can help source products and provide ideas to help establish an Earth-friendly business. The Green Spa Network (GSN) is an organization that promotes sustainability in the spa industry and helps connect eco-conscious clients with like-minded spas. The Ultimate Realm of Serenity Spa is a member of the GSN.

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tional time for delivery and installation. Unconventional materials may cause delays, forcing you to change plans in the middle of construction, so it is smart to keep an open mind and be flexible. When it comes to building, the bottom line is that time equals money, and if you are losing time trying to implement all your green initiatives, you may need to make alterations to keep yourself out of debt.

As we return to more ecologically-sound construction practices, we are more likely to see these green materials used in our wellness establishments—our health clinics, our gyms and our spas. “The demand for organic, natural and healthy products and services is steadily increasing worldwide,” Marsh points out. “Clients love the concept of having a local green and holistic day spa, and it separates us from other day spas. Clients are very grateful and ex-cited that we have become part of the community. Our approach has intrigued many people.”

The Ultimate Realm of Serenity Spa is a shining example of the ultimate green spa, sustainable and successful from the very start. n

Cassandra Rafuse is a master herb-al ist , l icensed makeup artist and an expert in spa therapies from around the world. She is the own-er of Amrita Spa Solutions in Fredericton, New Brunswick, Canada. She can be reached via email at [email protected].

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Check local building regulations. If you want to truly embrace the green movement and install solar panels, grey-water recycling, composting toi-lets, or build with unconventional ma-terials such as straw bales, thatch and ground-filled rubber tires, you should find out what is legally permissible in your area. As a commercial establish-ment, for public safety and insurance purposes, you may be somewhat lim-ited in how far you are actually able to take your green initiatives. It is best to find out before committing to any plan.

Make your eco-plans known at the start. If you do not plan on hiring an ecological consultant to help plan your building or renovation, mention your plans for green construction when looking for your builders and trades people. Do not wait until you have al-ready hired a team to introduce your ideas and eco-materials, as some may require more time to install or a special technique may need to be learned. Find a foreman and builders that are willing to work with you as a project manager and are enthusiastic about going green with the build. That will save numerous headaches and disagreements later on.

Budget for more time and money than you expect will be necessary. Even traditional builds run over, both in time and cost, by about 15 percent of the planned schedule and budget. In general, eco-materials cost more, and you may need to schedule addi-

“The demand for organic, natural and healthy products and services is steadily increasing worldwide.”

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AS WE BECOME MORE AWARE OF THE IMPACT OUR actions have on the environment and recommit to leaving our children with a beautiful world to enjoy and prosper in, the word “green” has taken on a new meaning. Originally associated with an Old English word meaning “to grow,” it has morphed into various connotations describing inexpe-rience, sickness, envy, money and abundance. These days, the term “green” conjures up thoughts of words such as organic, sustainable, non-toxic, environmentally friendly, anti-animal testing and renewable.

As pioneers in trendsetting, the spa industry is raising awareness and responding to the global movement. As peo-ple’s consciousness about what they are putting into their body increases and awareness for what is possibly being soaked into the bloodstream expands, ingredients are more often being scrutinized and carefully observed before a product is purchased. One of the most poignant examples that changed the way consumers thought about what they put on their skin was the introduction of birth control and nicotine patches. A small square of Band-Aid type material that adheres to the body and absorbs the hormones or other ingredients into the bloodstream? What a concept! So, if it is possible for in-gredients within a patch to seep into the blood, how about the ingredients in our skin care products and body lotions?

To gain further insight into the “green craze,” let us first examine the meanings of some of the words we are bom-barded with daily: eco-friendly, organic, renewable, sustain-able, non-toxic, environmentally friendly and anti-animal testing. Keep in mind that the majority of these definitions are a bit paradoxical at best.

Organic: Crops produced according to organic stan-dards have been raised without the use of chemical pesti-cides. Examples include artificial fertilizers, sludge and hu-man waste. In addition to crops, meats have been added to the category, which means the animals they come from have been fed natural grains without the help of antibiotics or hormones to enhance growth. In the United States the certification of “organic” is allowed only when producers adhere to specific standards. Genetic modification does not meet the standard of organic.

In the U.S., federal organic legislation defines three levels of organics. Products made entirely with certified organic ingredients and methods may be labeled “100% organic.” Those with 95 percent organic ingredients can call themselves organic. Both may display the United States Department of Agriculture (USDA) organic seal. A third category, contain-ing a minimum of 70 percent organic ingredients, can be labeled “made with organic ingredients.” Product labels may also display the logo of the certification body that ap-proved them. Those made with less than 70 percent organic ingredients may not be advertised as organic, and can only mention the organic nature of the product’s ingredients in the ingredient statement.

As of June 2007, the USDA was considering allowing 38 non-organic ingredients to be used in “organic” foods. As the demand for organic foods increases, consumers are be-ing hounded with the term “natural,” which is unregulated and rather convoluted.

Natural: According to USDA regulations, the term “natu-ral” may be applied only to products that contain no chemical

WORD WISE DEFINING “GREEN”BY TARA MANNA

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preservatives or artificial or coloring ingredients—and they must be minimally processed, if at all.

Eco-friendly/environmentally friendly: Refers to goods and services that inflict minimal harm on the environment. Within the U.S., these terms have no federal standard and are unregulated; thus they are often utilized to positively market goods and services.

Renewable: Natural resources may be considered re-newable when the rate of reproduction is comparable to the rate of consumption.

Sustainable: In its environmental definition, sustainable refers to the natural longevity of ecological support systems; human ecosystems and those that it depends upon. The goal within this mentality is to transfer modern society from one that is on an inevitable path of collapse to one that can “sus-tain” itself indefinitely.

Non-toxic: Not producing harm, illness or damage to the exposed organism.

Against animal testing/not tested on animals: These terms have a couple of different meanings. They could sim-ply mean that the final product was not tested on animals, or that the company chooses to purchase ingredients from suppliers that do not test on animals. This is another convo-luted term because at some point, individual ingredients that make up final products may have been tested on animals. In addition, the U.S. has strict product safety standards that sometimes make it necessary to test on animals.

So, how do you incorporate eco-friendly products into your treatment rooms and spas? Here are a few ideas to get you started on your quest for wholesomeness for the sake of your clients and the environment.

Spa resourcesLinens: Recycle your disposable habits with linens. Focus more on linens you wash and reuse. You may already be doing this with towels and sheets, however practice those same habits

with face cradles and perhaps even 4x4 squares. It may be a challenge at first—but think renewable and reusable here. Cotton and hemp are renewable and reusable materials that are sturdy and easy to find. That may even cut some of your operational costs. And do not forget the more “natural” bio-degradable laundry detergents.

Light: Utilize natural light for as long as you can during the day, and use soy and cotton-wick candles or LED oper-ated lights to add ambiance in the treatment rooms. Energy efficient light bulbs can be purchased at any hardware store. Obtaining them is a positive step towards going green. For a greater immediate investment, look into adding solar panels to your rooftop and watch your energy bills go down.

Miscellaneous operations: Keep a recycle bin for office and computer paper, magazines and plastic water bottles as well as distilled water for steamers. Buy washable mugs or glasses instead of plastics that will be discarded. Use environmentally friendly cleaning products and essential oil based air fresheners. Whatever you can do to reduce your waste and consumption of the artificial will move you ahead.

IngredientsChoose sustainable crops as ingredients in your products and highlight them in treatments. Seek out dedicated produc-ers who are replanting what is being harvested. Connecting with fair trade farmers enhances your commitment to going green while developing a holistic partnership with produc-ers. The following is a list of sustainable crop ingredients you can incorporate into your treatments and spa atmosphere:

Coffee: Use as a body exfoliant. The caffeine enhances lymphatic drainage, the grit of the ground beans exfoliates beautifully and the aroma awes the senses.

Cocoa: A rich antioxidant, cocoa can be used to enhance moisturizers or exfoliants, or as a natural treat you can offer your guests before or after their services. Get creative with

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Olive oil: A fruit oil obtained from the olive tree, olive oil is rich in antioxidants, vitamin E, vitamin K and both omega 3 and omega 6 fatty acids. Dubbed “liquid gold” by Homer, this oil is a wonderful humectant and moisturizer that some people even use directly on their body.

Shea butter (Karite): Made from gathered nuts from the shea tree, shea butter is an extremely hydrating ingredient for moisturizers and creams. The tree is based in Africa, so it is a great ingredient to use to establish Fair Trade partner-ships with, which enhances and develops your commitment to the holistic community.

Nut oils: Macadamia, sesame, sunflower, walnut, apri-cot, hazelnut, hemp seed, kukui, neem, olive, rosehip, wheat germ—all of these oils have amazing properties and can be used for different purposes—either alone or as an additive.

Pure essential oils and herbs: Enhance all products with the holistic and olfactory properties of essential oils.

Aloe vera: The hardy plant is not difficult to grow and harvest for a few treatments. During the summer, the cool-ness of the aloe vera gel feels amazing and the healing properties restore damaged skin. Plus, treat your aloe plant to organic gardening practices to follow a completely green commitment.

Spread the wordNow that you have made the green commitment, get the word out! Share your intentions with your community, and most likely the news will operate on a few levels. For those spa clients who are already savvy about living the green life-style, you will attract their respect and maybe earn a new client base. For those clients who are just learning about the trend, you have learned ways to experience the lifestyle firsthand, and so you have an opportunity to educate them about organic, natural and renewable resources.

In the end, the decision to go green must come from your heart. Understanding and taking care of the environment is the least we all can do to create change and modify our previous perspective of the world. So do more than just join in the green craze—also train! Learn about it and thought-fully make a commitment to do your part. The world, your community, staff and clients will thank you. n

Tara Manna is a working estheti-cian and co-founder of Aesthetic Professionals Alliance, a network or-ganization dedicated to all Aesthetic professionals worldwide, alongside Juju Rodrigues. The intention of the organization is to support, define and increase the quality, expecta-tions and professional successes of the esthetician. Please visit www.aestheticpros.com or email [email protected].

different forms of cocoa. For some of us, there is nothing better than chocolate!

Bamboo: A versatile plant, bamboo provides dietary fiber in food and is transformed into material for clothing, flooring, musical instruments and paper. The wondrous re-source can grow up to a meter each day, and may be used as an exfoliant in spa products or as a vehicle for massage and a natural element for décor.

Hemp: Used for its oil and fiber, hemp can be utilized as material for many different products, including paper, clothing, cotton wicks, bags, diapers, rope, crème, paint, soaps and more. It is a versatile fibrous plant that is heavily resistant to pests and matures quickly. Offer hemp products in your retail boutique to help support and educate clients about the great natural resource.

Seaweed: The ocean plant can grow up to a foot per day when the oceans are calm and swells are not disturbing the underwater forests. A resource rich in vitamins, miner-als and trace elements, seaweed has long been used as an ingredient in masks, creams, bath soaks and more.

Pure essential oils and herbs: Enhance all products with the holistic and olfactory

properties of essential oils.

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ecofriendly skin and spa products and therapies

green spa|news

MORE NEWS

GENTLE RUBDOWNBio-Origin® treatment formulas contain optimal doses of state-of-the-art ingredients and are derived from natural plant and mineral sources. The refreshing Silky Massage Gel is light and airy in texture with an enduring glide that contains natural oils of sunflower, grape seed, safflower seed and a rich combination of shea and mango butters, says the company. All Bio Origin massage products are eco-certified. www.biooriginexperience.com

HOLISTIC HYDRATIONThe Sensiderm Stress Protect Cream from Dr. med Christine Schrammek is a great product to offer those clients who suffer from extremely dry skin. It is a day and night emollient cream for dry and irritated skin types that contains precious active ingredients that immediately diminish stress symptoms and help reduce the skin’s sensitivity to external irritants, says the company. The conscientious cream contains no perfumes, alcohol, parabens, coloring agents, PEG derivatives or mineral oils. www.schrammek.de

DAYTIME RENEWALOssetra’s Anti-Oxidant Day Crème

revitalizes and nourishes skin, making it supple, radiant and luminous. Made

up of iceberg water with a pH of 5 and age fighting antioxidants, Anti-Oxidant

Day Crème contains no toxins, parabens and is 100 percent natural and organic,

says the company. www.ossetra.ca

NATURAL NOURISHMENTFeed skin with the Herb Rich Oil from De La Terre Skincare®, a serum that goes beyond moisturizing the skin. The creative composition of herbs protects and restores injured skin, reduces inflammation, manages oil and replenishes chronic dehydration, says the company. www.delaterreskincare.com

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NATURAL WONDER Dr. Grandel introduces Elements of Nature, a natural line of Epigran-based skin care products with a smooth texture and pleasant scent. Epigran is an extract of actives found in wheat germ and made in Dr. Grandel’s own manufacturing facilities. The multi-active concentrate, made from wheat germ and plant-source enzymes, tones and smoothens the skin, refines texture, reduces the depth of lines and delivers intense hydration, says the company. The ECO Control certified line of natural products offers the right care for every skin type and condition. www.grandel-usa.com

FLOWER POWERFacial Nourishment Geranium from Enessa moisturizes and soothes normal to dry skin types. The proprietary essential oil blend combines certified organic golden jojoba ester and organic essential oils of geranium, rosewood and lavender. Each of these properties serves a key function, and they work together to slow down moisture loss, improve elasticity, detoxify skin, reduce redness

and repair broken blood vessels, smooth out wrinkles and renew cells, says the company. To top off the extensive list of benefits, the diffused geranium essential oil may have a powerful effect on moods, stimulating and uplifting the psyche. www.enessa.com

THOROUGH BEAUTYDiamond Way Ayurveda presents their collection of pure organic oils, which are intended

to provide both internal and external benefits, such as invigorating the skin, refreshing the body, calming and clearing the mind and awakening positive feelings. The oils are ethically traded, according to the company. www.DiamondWayAyurveda.com


green spa|news


NATURAL WONDER Dr. Grandel introduces Elements of Nature, a natural line of Epigran-based skin care products with a smooth texture and pleasant scent. Epigran is an extract of actives found in wheat germ and made in Dr. Grandel’s own manufacturing facilities. The multi-active concentrate, made from wheat germ and plant-source enzymes, tones and smoothens the skin, refines texture, reduces the depth of lines and delivers intense hydration, says the company. The ECO Control certified line of natural products offers the right care for every skin type and condition. www.grandel-usa.com

HOLISTIC HYDRATION Facial Nourishment Geranium from Enessa moisturizes and soothes normal to dry skin types. The proprietary essential oil blend combines certified organic golden jojoba ester and organic essential oils of geranium, rosewood and lavender. Each of these properties serves a key function, and they work together to slow down moisture loss, improve elasticity, detoxify skin, reduce redness

and repair broken blood vessels, smooth out wrinkles and renew cells, says the company. To top off the extensive list of benefits, the diffused geranium essential oil may have a powerful effect on moods, stimulating and uplifting the psyche. www.enessa.com

THOROUGH BEAUTYDiamond Way Ayurveda presents their collection of pure organic oils, which are intended

to provide both internal and external benefits, such as invigorating the skin, refreshing the body, calming and clearing the mind and awakening positive feelings. The oils are ethically traded, according to the company. www.DiamondWayAyurveda.com


image|brows that wow

“Using the apex as the pivot point, rotate the stencil so that it is in align-ment with the brow line,” he instructs his students.

Different strokesThe follicle of Asian hair is implanted in the dermis at a perpendicular an-gle, which causes hair to grow straight. Create the perfect shape by trimming under the brow line. Try using an off black powder for a soft look.

African brows are often curly. Use caution when trimming hairs, as they tend to curl back. Use a dark brown powder and set with a brow fixative.

Nordic brows often have small, fair stragglers. These should be waxed or re-moved with pointy tweezers. Light taupe pencils work best for Nordic brows.

Whether you are using a pencil or powder, these simple steps ensure that your client walks out of your spa with the perfect brow.

Freehand techniqueStep 1: Brush brow into placeStep 2: Outline the lower edge to reinforce browStep 3: Choose either a thin pencil or brow powder with a small angle brushStep 4: Lightly feather small hairlike marks into the archStep 5: Draw a thin, straight line connecting the arch and tail end Step 6: Brush a fixative into brows to hold hairs in place

Pro tips for stenciling kitsStep 1: Brush brows into place Step 2: Hold the stencil most compat-

NOTHING COMPLETES YOUR client’s face like a pair of well groomed brows. All aspiring

estheticians learn about brow dimen-sions in school, so we are familiar with the general rules. The inner corner of the brow should start in alignment with the outer edge of the nostril. The arch should sit directly outside the iris, and brows should taper off in a diagonal line with the nose. As a new esthetician, it can be challenging to master the tech-nique of sliding the wax strip up to the desired edge to achieve that perfectly clean line. However, if your spa offers professional makeup services, that is just the beginning. Your new mission is to subtly correct those little flaws that may not be noticeable on a bare face. To complete a professional makeup ap-plication, you need to have an arsenal of tools on hand so you are prepared for any client that walks through your door.

My experience working with famed female impersonator Kevin Aviance taught me that brows are sisters, not twins. No pair is perfect. It is the profes-sional’s job to balance the brows without making them look unnatural. The rule is to make the brows slightly lighter for clients with dark hair. For those with light hair, go a shade or two darker. You also need to take the face shape into con-sideration, making small adjustments to help balance bone structure as much as possible. While the current trend leans towards fuller brows, not all of them are capable of growing out.

Robert Hensley, the director of ed-ucation at Sormé, suggests that brow stencils are meant as a guide that should be adjusted to fit your client’s face.

ible with client’s shape over the browStep 3: Dip angle brush in darkest color to line the front areaStep 4: Fill in front end of stencil with lighter colorStep 5: Pivot stencil at arch to align with tail endStep 6: Reinforce brow with a straight line

A well-balanced brow has the ef-fect of a non-surgical face lift. Your cli-ent is sure to hear “oohs” and “aahs” and “wows” about her brows. n

Aliesh Pierce is a makeup artist, li-censed esthetician, educator and free-lance writer. She has created stunning looks for Milan runways, New York-based music videos and Los Angeles red carpets, as well as print work in several countries. Her personal mis-sion is to “help women create their own definition of beauty.”

by Aliesh Pierce

photography by Neil A. France


THE RAVAGES OF AGE AFFECT NOT ONLY THEappearance of the skin, but also the hair. Many people find that their once luxurious locks begin to thin as they move into the higher age brackets. Aging also deals a blow to our brows and eyelashes. Even those blessed with long and thick lashes see their follicles become challenged as they age. Over the last few years, we have been introduced to products marketed to address these concerns, including many that produce great results. But how did they come about, and what is the dif-ference between professional products available to licensed estheticians and those sold exclusively in physician’s offices?

As it happens with many breakthroughs, the effect of certain types of drugs on lash length and thickness was discovered by accident. The lash enhancement effect was uncovered through the use of a prescription product that contains the active ingredient Bimatoprost, which is a prostaglandin ana-log, by glaucoma patients. According to Allergan, who owns the patent for the prostaglandin analog for hypotrichosis, or hair loss, the exact mechanism of action is unknown, but the receptors are “thought to be involved in the development and regrowth of the hair follicle by increasing the percentage of hairs in—and the duration of—the anagen, or growth phase.”

So what does all of this mean to us? Researchers now understand more about the problems of hair loss, and esthe-ticians and cosmetologists are using the science to market new products to their clients.

While the prescription-only product has made headlines, there are still a number of over-the-counter products avail-able to licensed professionals that produce good results. Numerous skin care product manufacturers have developed non-prostaglandin alternative products to enhance lash and brow growth using a wide variety of performance ingredients. Professional lash enhancement products include a multitude of peptides, vitamins A, B, C and E, phosphatidylcholine, growth factors, stem cells and botanicals such as white lu-pine, sweet almond seed extract, chamomile, green tea, wheat protein, cinnamon bark extract, horse chestnut, white tea leaf extract and copper.

The difference between prescription and over-the-counter products is not necessarily in the price, but rather the avail-ability, packaging, ease of use—and depending upon the ingredients—extent of performance. Your clients will appre-ciate the relative ease of using over the counter products, as

they do not have to worry about being cautious with their application, and the product does last longer and reaps great results. Because these products do not require a prescription, professionals are legally prohibited from stating that they make lashes grow, so they may only say that lashes can ap-pear healthier or fuller. Most spa and salon lash products do exhibit some improvement in the appearance of the lashes or brows within four to six weeks.

Savvy estheticians want to offer their clients the best products available, and eyelash enhancement products are no exception. Why would an esthetician offer these prod-ucts to their clients when a prescription product (drug) is available through physicians? Some clients may not want to spend additional time and money on an appointment

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BY LAURA ROOT

fuller, thicker, sultry lashes

Estheticians spend inordinate amounts of time and energy researching

the products that they intend to retail, which inspired my philosophy that the

body is the esthetician’s laboratory.

The science behind lash enhancementProstaglandins are hormone-like substances that are syn-thesized from arachidonic acid, which helps to regulate various bodily functions such as metabolism, blood pres-sure and smooth muscle ac-

tivity. They act as chemical messengers but work within the cells where they are synthesized, which is in virtually every cell of the body. Prostaglandin E2 (PGE2) also modulates inflammation, and is released by blood ves-sel walls in response to infection or inflammation that acts on the brain to induce fever.

Researchers present prostaglandin analogs for stimu-lating growth of hair, as well as possibly having an inhibi-tory effect on cause of alopecia. Dermatology reports state that the analog appears to have an affect on the inflammatory response, which we can now blame for a number of aging issues, including hair loss. Survey of Opthalmology reports that it also appears to be able to induce the anagen phase in telogen phase follicles, as well as prolong the anagen phase of hair cycles.

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with a doctor just to get a prescription for their eyelashes; others may be concerned about the cautions or potential side-effects that are printed in the advertisements they see in magazines or on the product itself.

The relationship between a client and her esthetician is based on trust, and most clients know that skin care pro-fessionals generally do not sell products that they have not used themselves.

Estheticians spend inordinate amounts of time and energy researching the products that they intend to retail, which is why I believe in the philosophy that the body is the estheti-cian’s laboratory.

As estheticians, we want to know about the ingredients used in our products, how they work and if they are effec-tive. Eyelash enhancement products are unusual because the client sees the difference for themselves within a mat-ter of weeks (a photographic difference if the esthetician is on the ball), and the client tells all of her friends about the success of a product, resulting in referrals and future sales for the esthetician!

A well-placed (and well-priced) product display sells it-self, especially when it is personally recommended by the skin care clinic staff. Ease of use due to an eyeliner type of tube gives most of the spa and salon eyelash products an advantage over the current prescriptive product, and the lifespan of six months as opposed to the one month quantity available through prescription usually seals the deal. Do your research, educate yourself about your cho-sen product, enlighten your clients about the benefits of eyelash enhancement products through e-mail newsletters, special flyers in the skin care clinic and a display near your appointment desk and enjoy great results on your clients’ lashes as well as your bottom line! n

Laura Root is licensed in esthetics and nail technology in Arizona and Oregon, and is a nationally certified surgical technologist and international CIDESCO Diplomate. Root is the direc-tor of product formulation and educa-tion for Antiqua Prima. She is also the author of four books for the skin care professional, including The Skin Care Professional’s Chemistry & Ingredient Handbook. You may contact Root at [email protected] or visit www.antiquaprima.com.

Ease of use due to an eyeliner type of tube gives most of the spa and salon eyelash products an advantage over

the current prescriptive product.

■

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sponsored by DAYSPA magazine with spa business forum

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Exhibit Floor OpenJune 6 & 7

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W ITH SUMMER ALMOST here, tanned, healthy look-ing skin is one of our top

requests from clients. As professional makeup artists, we should be knowl-edgeable about how to create this look without making our clients look like the oompa loompas from the movie Willy Wonka and the Chocolate Factory. The first thing we must understand is the meaning of the phrase “lit-from-within glow.” It is that healthy, dewy look you take on when you have been graciously kissed by the sun, perhaps in a fabu-lous sunny place while on vacation. Clients often request that look, which is a “must” among top celebrities, as one can see from looking at any magazine cover. Follow these easy steps to cre-ate that ooh la-la glow for your clients.

Step 1: Prep the skin Begin with fresh, clean and moistur-ized skin. When skin is moist, makeup goes on smoother and sits better on the face. At this point, I have prepped skin with moisturizer, eye cream and primer.

Step 2: Conceal, contour and highlight The purpose of concealing, contouring and highlighting is to build the face. Apply a liquid concealer under the eyes to cover dark circles using a cream vari-ety, which has a heavier consistency to cover blemishes and scars. A general rule of thumb for selecting contouring

and highlighting foundation is as fol-lows: Go one or two shades darker than your client’s normal skin tone for con-touring and one to two shades lighter for highlighting.

Contour: • The top of the forehead, where the hairline meets the skin• Underneath the cheekbones• The sides of the nose• The upper part of the bridge of the nose• Underneath the tip of the nose to shorten it

Apply highlighter:• Under the eyes• On the lower part of the nose• In the middle of the forehead• Underneath the brow bone• At the center of the chin

Step 3: Foundation Using a separate brush, I applied a thin layer of cream beige foundation all over Angelina’s face, which I thor-oughly blended with the contouring and highlighting to create a smooth and seamless finish.

Step 4: Blush, eyes, powder and lips Blush: I applied a peachy-pink blush in a circular motion on the apples of the cheeks.

healthy hue

image|ooh la-la glow

by Chantal Savinon-Soto

image

continues



a line across the top of her lid, connect-ing it with the lower lash line.

A light beige eyeshadow is a great color for the brow bone to “bring out” the area before lining the inner rim of her eyes with a black pencil and curling the lashes. False lashes add some glam-our to the look, and a final application of two coats of mascara to the root of her natural lashes. I do not recommend applying mascara to false lashes, as it creates a very unnatural affect.

Powder: To set the look, I used a small concealer brush dipped in trans-lucent powder in the following areas: under the eyes, on the sides of the nostrils and on top of the cheekbones. I then used a large puff to set the re-maining areas with translucent powder.

Lips: To keep Angelina’s lips light and neutral, they were lined and filled with a flesh toned lip pencil and finished with the addition of a light peachy-pink gloss for a sexy pout.

Follow these easy steps and you will be well on your way to creating the sultry ooh la-la glow! n

Makeup: Chantal Savinon-SotoHairstylist: Mirna GabrielPhotography: Paul Cobo PhotographyModel: Angelina Zubrilina

Chantal Savinon-Soto is a board certified esthe-tician, makeup artist, educator, speaker and con-tributing beauty expert with more than 13 years of experience. She is the founder and owner of Chantal Sauvignon, Inc. in Miami, Florida. She specializes in mul-timedia, production, commercial, and print. To contact Chantal please visit her website www.chantalsauvignon.com, email [email protected] or call 786.877.2712.


Eyes: To enhance Angelina’s beau-tiful blue-green eyes, I applied neutral tones. I filled in her eyebrows with a taupe pencil to complement her blonde hair. A wash of a shimmery salmon toned eyeshadow is applied all over the eyelid (avoiding the brow bone), followed by a medium brown matte shadow in the crease and underneath the lower lashes to create a soft smoky effect. Using a black liquid liner, I drew


MORE NEWS

spa|newsbody, equipment and supply productsmakeup, tools and trends

image|news

SMOOTH ENHANCEMENTImprove your clients’ brows with the Fountain of Youthful Color Eyebrow Mousse, the latest innovation from blinc. The one-of-a-kind novelty cosmetic provides water-resistant color, fills in sparse areas and tames brows as effectively as a gel. In addition to providing long-lasting smudge-proof performance, the mousse provides anti-aging treatment to the skin beneath the brow. www.blincinc.com

FABULOUS FACE MAKER Create a complexion with lasting luminosity and sun protection for your clients with the new Mineral Powder

Foundation SPF 15 from Your Name Professionals. The silky mineral-rich powder builds from a translucent finish into a full-coverage foundation

that does not cake or settle into lines, says the company. It is enriched with the company’s exclusive Dermat Complex™ to absorb excess oil

without drying, reduce the appearance of pores, refine skin texture and improve overall appearance. It is designed to be gentle enough for all

skin types, including post-operative skin. www.yournamepro.com

BRAND NAME TRANSITIONProfessional lash product line Xtended Beauty has transitioned into the new Reese Robert Beauty Collection. In

addition to strip lashes and professional lash extensions, the Reese Robert Collection also includes professional beauty tools and high quality cosmetic brushes. In the upcoming months, Reese Robert Beauty will be launching several new product lines including professional strip lashes, scissors, tweezers, professional cosmetic brushes and skin care products. The quality of Xtended Beauty products will be continued under the new brand name, says the company. www.Reeserobert.com


products • distributors • services • training • new/used equipment • employmentclassified ads

To place an ad, please call 800.471.0229 ext. 103, e-mail [email protected] or visit www.lneonline.com.


PRODUCTSA Gift is Waiting for You at www.stonejourney.comReceive your Complimentary Gift of the month from Stone Journey/Esthetic Alternatives. Visit our website at www.stonejourney.com and Click on Free Gift.

Refectocil TintPure Black, Blue-Black, Natural Brown, Light Brown, Deep Blue, Graphite, Chestnut, Red and Blonde Bleaching Paste. 1.877.547.5463 www.dermagraphicsinc.com

EDUCATION / TRAININGStay-in-demand!Increase your confidence with our introduction and con-tinuing recurrent distance education training. Learn the latest clinically focused esthetic concepts in the privacy of your own home. Since 1981 our patient-centered, tutor as-sisted educational programs have provided our graduates with a body of knowledge that is comparable like no other

www.victoriarayner.com. Allow our job coaches to assist you afterward with assembling your portfolio and with place-ment assistance. www.irresistiblyaffordablecoaching.com.

Join us www.aesthetichealingmindset.wordpress.com toll free 1.877.203.5005

Free Permanent Makeup DVD’sCall toll free 888.664.9990 today for FREE DVDs and info pack from the leader in education, equipment and supplies. www.kolorsource.com

EMPLOYMENTINDEPENDENT SALES REPRESENTATIVESAre you bright, dedicated, professional, energetic, and highly motivated? Are you looking for a rewarding career opportunity? We require experience, absolute profession-alism and the image appropriate to demonstrate and sell Skin blends, Mineral Blends, and Cirepil Wax. Send resume to [email protected]

WWW.LNEONLINE.COM

WEB- EXCLUSIVE ARTICLES ...DAILY BREAKING NEWS ...

TRADE SHOW INFORMATION ...AND SO MUCH MORE ...

DAILY BREAKING NEWS ...WWW.LNEONLINE.COM

WEB-EXCLUSIVE ARTICLES ...TRADE SHOW INFORMATION ...

AND SO MUCH MORE ...

* WINNERS WILL BE CHOSEN MONTHLY BY A RANDOM DRAWING AND WILL BE NOTIFIED BY E-MAIL.PRIZE WILL BE SENT DIRECTLY FROM THE SPONSOR.

Advanced Revitalization Protocol This month win a grand prizefrom PCA Skin valued at $300

Check out the working steps from PCA Skinand enter the drawing for a chance to win!*

ENTER THE STEP- BY-STEP DRAWING!


image|news

DOUBLE-DUTY Afterglow Cosmetics’ Organic Mineral Foundation provides coverage with a luminous and flawless finish that contains natural sunscreen with both UVA and UVB SPF 20 protection. Made with 100 percent natural ingredients, it is infused with a soothing proprietary blend of certified organic antioxidants including extracts of grape seed, rosemary and jojoba. The Mineral Foundation is designed to layer and blend easily without creasing or settling in lines. It is available in 20 shades. www.AfterglowCosmetics.com


BEAUTY BOOSTERGloProfessional recently part-nered with the Children’s Hos-pital in Aurora, CO, to run a “Beauty Is Within” workshop. The class educated boys and girls ages 13 and older to deal with appearance and social side effects of illnesses by discussing how to find their inner beauty, as well as make-up tips and information on complexion correction. Session partici-pants received a makeover and learned how to apply false eyelashes and brows, as well as guidelines for selecting the best foundation to mask skin blemishes, scars, burns and bruising. www.gloprofessionals.com



Patient Coordinator Training for Caring Professionals With Extensive Management & Marketing Backgrounds

by Center for Appearance & Esteem. San Francisco, CA. 415.398.6013. Distance learning available.

Seasonal Peels and Unusual Activesby A Natural Difference.Encinitas, CA. 888.568.3150.

Seasonal Peels and Unusual Activesby A Natural Difference.Long Beach, CA.888.568.3150.

Seasonal Peels and Unusual Activesby A Natural Difference.Seattle, WA.888.568.3150.

MAY 1Advanced Treatment Technologies Seminar

by PCA Skin.Newport Beach, CA.877.PCA.SKIN.

MAY 2Ingredient & Daily Care Product Knowledge (professionals and students)

by PCA Skin. Las Vegas, NV.877.PCA.SKIN.

Appearance Counseling for Image Development Coaching


Camouflage Makeup for Cosmetic Rehabilitation Certification

by Center for Appearance & Esteem. San Francisco, CA. Distance learning available. 415.398.6013.

Full-Spectrum Reiki for Beauty Professionals: Integrated Reiki Spa Treatments

by Linda Bertaut at Bertaut Beauty. Pasadena and San Francisco, CA. 626.405.0424.

The Heart of Your Operationsby Resources & Development. Las Vegas, NV. 702.436.0371.

Highly Successful Marketing of a Medical Spa or a Esthetic Division in a Doctor’s Practice


How to Launch a Medical Esthetic Practice in a Physician’s Facility


WEST | CENTRAL | EAST | CANADA

CALENDAR OF EVENTS

West

MAY (ONGOING)Advanced Chemical Peels with Skin Assessment

by A Natural Difference.Encinitas, CA. 888.568.3150.

Advanced Chemical Peels with Skin Assessment

by A Natural Difference.Long Beach, CA. 888.568.3150.


by A Natural Difference.Seattle, WA. 888.568.3150.

Alexandria Professional Body Sugaring Class

by Lisanne Wilcox at Alexandria Professional. Las Vegas, NV. 866.887.8427.


by Lisanne Wilcox at Alexandria Professional. Los Angeles, CA. 866.887.8427.

Antiqua Prima Level I Introductory Classes

by Laura L. Root. Webinars held every Monday and Friday. 866.358.1694 Ext. 4.


MAY 14Bio-Therapeutic Institute of Technology Continuing Education Bio-Oxygen™

by Bio-Therapeutic. Seattle, WA.800.976.2544.

MAY 16Skin Biology & Chemical Peel (students)

by PCA Skin. Ontario, CA.877.PCA.SKIN.

Central


by A Natural Difference.Dallas, TX.888.568.3150.


by Cindy Falke. Amarillo, TX. 800.728.0270.


by Staci Nelson. Canyon, TX. 800.687.8427.

Skin Biology and Chemical Peel Seminar

by PCA Skin. Scottsdale, AZ.877.PCA.SKIN.

MAY 11Advanced Treatment Technologies Seminar

by PCA Skin. Scottsdale, AZ.877.PCA.SKIN.

Bio-Therapeutic Institute of Technology Contining Education Bio-Ultimate Platinum®

by Bio-Therapeutic.Seattle, WA. 800.976.2544.

MAY 12Bio-Therapeutic Institute of Technology Continuing Education Bio-Synthesis™

by Bio-Therapeutic.Seattle, WA. 800.976.2544.

MAY 13Bio-Therapeutic Institute of Technology Continuing Education bt-GEAR™

by Bio-Therapeutic. Seattle, WA.800.976.2544.

Skin Biology and Chemical Peel Seminar (students)

by PCA Skin.Albuquerque, NM.877.PCA.SKIN.

Skin Biology and Chemical Peel Seminar (professionals and students)

by PCA Skin. Portland, OR.877.PCA.SKIN.

MAY 3Skin Biology and Chemical Peel Seminar

by PCA Skin.Albuquerque, NM.877.PCA.SKIN.

Skin Biology and Chemical Peel Seminar

by PCA Skin. Las Vegas, NV.877.PCA.SKIN.

MAY 3-5Tibetan Shirodhara

by Melanie and Robert Sachs.San Luis Obispo, CA.866-303-3321.


by PCA Skin. Salt Lake City, UT.877.PCA.SKIN.


Designing Your Face: Corrective Makeup Techniques for Daytime

by Gabriel Productions. Coral Gables, FL. 305.444.1999.

Evening and Glamour Makeup Program

by Gabriel Productions. Coral Gables, FL. 305.444.1999.

Knowledge Is Power Series

by A Natural Difference Skincare.Cooper City, FL.888.568.3150.

Living Team - Based Pay

by Strategies Business Academy. Centerbrook, CT. 860.767.2064.

PMU Permanent Makeup Class 40 Hours

by Permanent Choices. Charlotte, NC. 510.725.2823.

Seasonal Peels & Unusual Actives

by A Natural Difference.Atlanta, GA. 888.568.3150.


by A Natural Difference.Columbus, OH. 888.568.3150.


by A Natural Difference.Ft. Lauderdale, FL.888.568.3150.


by A Natural Difference.Philadelphia, PA. 888.568.3150.


by A Natural Difference.Wilmington, DE.888.568.3150.by PCA Skin. Orlando, FL.877.PCA.SKIN.


by A Natural Difference.Columbus, OH.888.568.3150.


by A Natural Difference.Ft. Lauderdale, FL.888.568.3150.


by A Natural Difference.Philadelphia, PA.888.568.3150.


by A Natural Difference.Wilmington, DE.888.568.3150.



Appearance Counseling for Image Development Coaching

by Rayner Institute for Career Advancement. Washington, D.C. Distance learning available. 202.667.6272.

Camouflage Makeup for Cosmetic Rehabilitation Certification

by Rayner Institute for Career Advancement. Washington, D.C. Distance learning avail-able. 202.667.6272.

Cosmeceutical Product & Chemical Peel Certification

by Institut’ DERMed. Clinical Skincare. Atlanta, GA. 866.433.7633.

DeJoy’s Permanent Makeup Training

by DeJoy’s Training. Center/DeJoy Pace. Jacksonville, FL. 888.417.2588.


by Lisanne Wilcox. Minneapolis, MN. 866.887.8427.


by Lorraine Gritten. Waco, TX. 866.949.8716.



Seasonal Peels and Unusual Actives

by A Natural Difference.Dallas, TX. 888.568.3150.

MAY 16-17International Congress of Esthetics and Spa

by Les Nouvelles Esthétiques & Spa and Dermascope.Arlington, TX. 800.471.0229.


by PCA Skin. San Antonio, TX.877.PCA.SKIN.

MAY 23Skin Biology and Chemical Peel Seminar (students)

by PCA Skin. San Antonio, TX.877.PCA.SKIN.

Skin Biology and Chemical Peel Seminar (professionals and students)

by PCA Skin. St. Louis, MO.877.PCA.SKIN.

East


by A Natural Difference.Atlanta, GA. 888.568.3150.

calendar|central|east


MAY 18Sun Damage & Sun Protectionby Biodroga. New York, NY.800.932.0168.

MAY 19How to Build the Successful Businessby Biodroga. New York, NY.800.932.0168.

MAY 21Ingredient & Daily Care Product Knowledge Seminar (professionals & students)

by PCA Skin. Atlanta, GA.877.PCA.SKIN.

Skin Biology & Chemical Peel

by PCA Skin.Birmingham, AL.877.PCA.SKIN.

MAY 22Shavasana Eyelash Extensions Level I Training Course

by Shavasana Eyelash Extensions.Washington, D.C.866.544.3553.

Skin Biology & Chemical Peel

by PCA Skin.Atlanta, GA.877.PCA.SKIN.

MAY 23Skin Biology & Chemical Peel (students)

by PCA Skin.Atlanta, GA.877.PCA.SKIN.

MAY 24Medic Facial for Ultra Sensitive Skinby Biodroga.New York, NY.800.932.0168.


by Shavasana Eyelash Extensions.New York, NY.866.544.3553.

MAY 5Spa Menu and Marketing 101

by Biodroga. New York, NY.800.932.0168.

MAY 10Biodroga Products Knowledge


MAY 11Acne Treatment

by Biodroga.New York, NY.800.932.0168.


by PCA Skin.Charlotte, NC.877.PCA.SKIN.


by Shavasana Eyelash Extensions.Philadelphia, PA.866.544.3553.

Skin Biology & Chemical Peel (students)

by PCA Skin.New York, NY.877.PCA.SKIN.

Skin Biology & Chemical Peel (students)

by PCA Skin.West Palm Beach, FL.877.PCA.SKIN.

MAY 17Body Treatment Anti-Celluliteby Biodroga. New York, NY.800.932.0168.

calendar|east|canada

TRADE SHOWSSponsored by Les Nouvelles

Esthétiques & Spa and Dermascope

The International Congress of Esthetics and Spa, Dallas 2010May 16-17 • Arlington, TXDanni Boucher: 1.800.471.0229

The International Congress of Esthetics and Spa, Long Beach 2010September 25-27 • Long Beach, CADanni Boucher: 1.800.471.0229

The International Congress of Esthetics and Spa, Philadelphia 2010October 24-25 • Philadelphia, PADanni Boucher: 1.800.471.0229

MAY 25Biodroga Products Knowledge


Canada

MAY (ONGOING)Alexandria Professional Body Sugaring Certification Class

by Tina Lehman.Calgary, AB. 888.457.8427.

Alexandria Professional Body Sugaring Certification Class

by Tina Lehman. Vancouver, BC.888.457.8427.


by Lisa Dicenso. Welland, ON.866.800.7565.


by Cathie Neundorf.Welland, ON. 877.885.1440.


*Les Nouvelles Esthétiques & Spa/American Edition has all publishing rights reserved. Reproduction in part or in whole without written permission by the publisher is prohibited. *Les Nouvelles Esthétiques & Spa/American Edition is protected through Trademark registration in the United States and in foreign countries where Les Nouvelles Esthétiques & Spa/American Edition circulates. The publishers cannot accept responsibility for unsolicited manuscripts. Articles appearing in this journal may not previously have been published elsewhere either inside or out-side the United States of America. Exceptions to this rule will be made only by agreement in writing between the author and the editors. The editors reserve the right to edit letters and other submitted materials or omit letters that are considered outside the laws of libel, slander and good taste. Claims and other statements by written and/or advertisement do not neces-sarily reflect the opinions of the Publisher/Editor of Les Nouvelles Esthétiques & Spa. Les Nouvelles Esthétiques & Spa’s Publisher/Editor assume no responsibility for any and all claims. Publisher is not responsible for any mailing delays beyond our control. *Direct all advertising rate inquiries to: Les Nouvelles Esthétiques & Spa/American Edition, Advertising Department, 3929 Ponce De Leon Blvd., Coral Gables, Florida 33134.

advertisers’ indexReader

Service No.PageNumber

54 .............. 5 Star Formulators ..................................................www.5starformulators.com ............................................ 1805 ................ A Natural Difference ................................................www.anaturaldifference.com ......................................... 2326 ................ Advanced Rejuvenating Concepts ...........................www.ARCSkinCare.com ................................................ 120108 ............ Athena Beauty .......................................................www.athenabeauty.com ................................................ 16280 .............. Beautiful Image ......................................................www.beautifulimagellc.com .......................................... 18396 .............. Beauty Beauty ........................................................www.beautybeautyusa.com .......................................... 2738,17 ........... Bio-Therapeutic .....................................................www.bio-therapeutic.com ............................................. 13911 .............. Biodroga ................................................................www.biodrogausa.com .................................................. 102122 ............ Brushes by Karen ...................................................www.brushesbykaren.com ............................................. 10437 .............. Clarisonic ...............................................................www.clarisonic.com ....................................................... 35221 .............. Cosmétiques France Laure.....................................www.francelaure.com .................................................... 199125 ............ Dermafile Professional ...........................................www.dermafile.com....................................................... 296100 ............ DermAware ..................................................................www.dermaware.com .................................................... 25691 .............. DermaQuest ..........................................................www.dermaquestinc.com .............................................. 26166 .............. DPC International ...................................................www.DPC2000.com ...................................................... 14630 .............. Dr. Grandel ..................................................................www.grandel-usa.com ................................................... 10952 .............. Dr. Jeff ....................................................................www.dr-jeff.com ............................................................ 24829 .............. Dr. Med Christine Schrammek ...............................www.schrammek.de/greenpeelusa.html ....................... 166104 ............ Echo2 Plus ..............................................................www.echo2plus.com ..................................................... 2132-3 ..............Éminence Organic Skin Care .................................www.eminenceorganics.com ........................................... 15772 ...............Énspri .....................................................................www.enspriskincare.com ................................................. 318131 ............ Equipro ..................................................................www.equipro-bty.com ..................................................... 242109 ............ Eve Taylor ...............................................................www.evetaylor.com ......................................................... 228132 ............ G.M. Collin .............................................................www.gmcollin.com ......................................................... 11574 .............. Hollywood Face Inc ................................................www.hollywoodface.com ................................................ 32143 .............. Image Skincare ........................................................www.imageskincare.com ............................................... 17839 .............. Jan Marini .....................................................................www.janmarini.com ....................................................... 21514-15 ........ Klapp ............................................................................www.klapp-cosmetics.com ............................................ 14713 .............. Lady Burd .....................................................................www.ladyburd.com........................................................ 119124 ............ LNE online ...................................................................www.lneonline.com ............................................................102 ............ Mark Lees .....................................................................www.marklees.com ....................................................... 16845 .............. Martinni Beauty ......................................................www.martinnibeauty.com .............................................. 2387 ................ Murad ...........................................................................www.murad.com ........................................................... 18451 .............. Nature Pure Laboratories ...........................................www.naturepure.com .................................................... 31681,97 ......... Osmosis........................................................................www.osmosisskincare.com ............................................ 11132-33 ........ PCA Skin ......................................................................www.pcaskin.com .......................................................... 11086 .............. PFB Vanish ...................................................................www.pfbvanish.com ...................................................... 229120 ............ Premiere DaySpa Conference ................................www.premieredayspa.biz ...................................................118 ............ Proeyepads.com ....................................................www.proeyepads.com ................................................... 138119 ............ Rapidlash .....................................................................www.tryrapidlash.com ................................................... 22476 .............. Rejuvi Laboratory ..........................................................www.rejuvilab.com ........................................................ 14956 .............. Repêchage ....................................................................www.repechage.com ..................................................... 196125 ............ Select Spa Source .........................................................www.selectspa.com ....................................................... 25319 .............. Sesderma Laboratories .................................................www.sesderma.com ...................................................... 247118 ............ Shavasana ....................................................................www.eyelash-extensions.com ........................................ 3259 ................ Shira ..............................................................................www.shiraesthetics.com ................................................ 24971 .............. Silhouet Tone ...............................................................www.silhouettone.com .................................................. 192104,114 ..... Spa de Soleil................................................................www.sdsspa.com, www.homespacollection.com .......... 18878 .............. Spa Uniforms ...............................................................www.spauniforms.com .................................................. 35373 .............. Szep Elet/ilike ..............................................................www.szepelet.com ........................................................ 274124 ............ Teka Fine Line Brushes ...........................................www.tekabrush.com ...................................................... 19549 .............. Terraderma/Pibbs .......................................................www.pibbs.com ............................................................. 12957,95,101 ... Touché Beauty .......................................................www.touchebeauty.com ................................................ 24355 .............. Yum Gourmet Skincare ...............................................www.yumskincare.com .................................................. 20622 .............. Wilma Schumann European Skin Care .....................www.wilmaschumann.com ............................................ 106

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